TEACHING AND LEARNING CASE STUDY ON SOCIAL MEDIA ANALYTICS FOR SMALL AND MEDIUM-SIZED ENTERPRISES

2021 ◽  
Author(s):  
Matthew Willetts ◽  
Anthony S. Atkins ◽  
Clare Stanier
Author(s):  
Sebastian Zhi Tao Khoo ◽  
Leong Hock Ho ◽  
Ee Hong Lee ◽  
Danston Kheng Boon Goh ◽  
Zehao Zhang ◽  
...  

2020 ◽  
Vol 19 (01) ◽  
pp. 2040023 ◽  
Author(s):  
Mamoun Masoud Abdulqader ◽  
Yousof Zohair Almunsour

This research aims to investigate the effects of social media use on higher education teaching and learning as well as the students’ academic performance. A total of 275 students and faculty members from the College of Computer Science and Information Technology at Imam Abdulrahman Bin Faisal University took part in the study. The participants answered survey questions to analyse information on their use of social media in education and how that has affected their teaching, learning and grades. A majority of the participants reported that they used social media in training. However, they also stated that social media platforms were beneficial in academic matters. The number of participants who stated that the use of social media in learning helped improve their grades was 43%. The other 57% thought that social media had no impact on their grades or had an adverse effect or were undecided.


2019 ◽  
Author(s):  
Wan Zumusni Wan Mustapha ◽  
Mohd Nur Fitri Mohd Salim ◽  
Irma Ahmad ◽  
Sheela Paramasivam

Teaching and learning critical reading and creative writing in the second language have gone beyond the four walls of classrooms and language classrooms. Apart from flipped classrooms, where lessons and assignments can be conducted and done during weekends, public holidays and festive breaks, Universiti Teknologi MARA has moved another step in implementing Week without Walls (WWW) where students learn in a less structured way outside the classrooms. Qualitative method namely case study is used to design the research methodology for this study. The focus on the case study is to see how learning is demonstrated through the use of social media. The case study on diploma and degree students from three faculties found that WWW has increased motivation and interest in teaching and learning of second language reading and writing. Other than using the usual teaching videos, notes on the online platform, students are asked to read Reader’s Digest magazines and post a caption of an interesting article or activity they have read on the social media. Using social learning theory, analysis of the students’ narratives on social media postings reveal that given the freedom to demonstrate their learning experience, students can be creative by posting pictures and videos of what they have read on their social media and realize that learning is not just for assessments.


Author(s):  
Vaishali Yogesh Baviskar ◽  
Rachna Yogesh Sable

Social media analytics keep on collecting the information from different media platforms and then calculating the statistical data. Twitter is one of the social network services which has ample amount of data where many users used post significant amounts of data on a regular basis. Handling such a large amount of data using traditional tools and technologies is very complicated. One of the solutions to this problem is the use of machine learning and deep learning approaches. In this chapter, the authors present a case study showing the use of Twitter data for predicting the election result of the political parties.


2015 ◽  
Vol 77 (4) ◽  
Author(s):  
Kamarul Faizal Hashim ◽  
Muhammad Afif Zamani ◽  
Muhammad Fuad Othman ◽  
Zaheruddin Othman ◽  
Alias Azhar

The use of social media within higher learning institute has resulted positive impacts on students engagement in teaching and learning activities. Current studies have acknowledged the importance of social media as one of the facilitating tools that promotes active participations among students. Although higher learning institution is introduce to new innovation, but when it comes to adopting they are always considered as late adopter. Thus, these studies examine the level of social media usage among lecturers for teaching purposes. Besides that, this study also examines the motives and barriers that hinder lecturers from using social media for teaching purposes. This study adopts a quantitative research method approach. The finding of this research found that 70% of UUM lecturers used social media for teaching purposes and most of them are categorized as early adopters.


2017 ◽  
Vol 66 (6/7) ◽  
pp. 456-467
Author(s):  
Sabelo Chizwina ◽  
Benford Rabatseta ◽  
Siviwe Bangani ◽  
Mathew Moyo

Purpose The purpose of this paper is to highlight how North Western University (NWU) Library used Facebook and Twitter to inform, educate and communicate with library users during the students’ protests #FeesMustFall Campaign. Design/methodology/approach This paper follows a case study approach to examine how Facebook and Twitter were used to inform, educate and communicate with library users during the #FeesMustFall Campaign. Data was obtained from the NWU Library’s Facebook Insights, the Facebook page itself and Twitter account, after which content was analysed. Findings The paper provides insights that the teaching and learning (educational) aspect still lags behind on social media usage in libraries. Given the period in question, the expectation would have been a higher percentage of posts that could be categorized as educational. Research limitations/implications The study is confined to one campus library of the NWU Libraries and the results cannot be generalised to the NWU. Practical implications Social media use policies should be developed and awareness created on their availability and meaning/implications to users. Originality/value This paper fulfils an identified need to study how social media can be used by academic libraries. The literature currently focuses on how Twitter has been used in library campaigns. This paper shows how Facebook can be used in a university setting during crises time.


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