A Study on the Activation Plan for Professional Sport League through Exploration of Inducing Factors of Match Fixing

2021 ◽  
Vol 15 (3) ◽  
pp. 153-170
Author(s):  
Shin-Woong Bang ◽  
In-Sil Park ◽  
Wook-Ki Kim
Keyword(s):  
Professional Sport ◽  
Sport League ◽  
Inducing Factors

The role and relevance of corporate social responsibility in sport: A view from the top

2010 ◽  
Vol 16 (4) ◽  
pp. 528-549 ◽  
Author(s):  
Kathy Babiak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
North American ◽  
Professional Sport ◽  
Stakeholder Perspectives ◽  
Sport League ◽  
Beneficial Impact ◽  
Corporate Social ◽  
The Impact

AbstractCorporate social responsibility (CSR) represents behaviors that have increasingly strategic importance to many companies. CSR has been defined as a company's commitment to minimizing or eliminating any harmful effects on society and maximizing its long-term beneficial impact (Mohr, Webb, & Harris, 2001). The purpose of this paper is (a) to improve our understanding of how North American professional sport league executives view CSR and (b) to consider how CSR activities contribute to these leagues. Interviews with four senior league executives provide perspective as to the role and relevance of social responsibility in North American professional sport. The paper discusses the impact of leadership on CSR and relates the topics covered from institutional, strategic, and stakeholder perspectives.

Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives

2021 ◽  
Vol 30 (1) ◽  
pp. 3-15
Author(s):  
François Rodrigue ◽  
Gashaw Abeza ◽  
Benoît Séguin ◽  
Eric MacIntosh
Keyword(s):  
Qualitative Method ◽  
Community Outreach ◽  
Professional Sport ◽  
Future Research ◽  
Structured Interviews ◽  
Sport Team ◽  
Sport League ◽  
Professional Sport Team ◽  
Practical Recommendations

This study explored stakeholders’ perspectives in building a professional sport franchise brand that is reentering the same marketplace for a third time following the folding of two previous franchises within the same sport league. To accomplish the study’s purpose, a qualitative method was employed where semi-structured interviews were conducted with 20 stakeholders of the reentering franchise. The findings uncovered five antecedents: game-extensions, owners’ credibility, community outreach, cross-promotions, and aligning with established brand. Theoretical contributions, practical recommendations, and directions for future research are provided.

Professional Sport League Assessment of Sport Management Curriculum

2009 ◽  
Vol 3 (1) ◽  
pp. 110-124 ◽  
Author(s):  
Jeffrey Petersen ◽  
David Pierce
Keyword(s):  
Sport Management ◽  
Rank Order ◽  
Legal Aspects ◽  
Professional Sport ◽  
Sport Organizations ◽  
Sport Sociology ◽  
Cultural Aspects ◽  
Market Shares ◽  
Sport League ◽  
Management Curriculum

Undergraduate sport management curriculum continues to be debated amongst this discipline’s educators. Curricular content impacts professional sport organizations as program graduates become employees. This study gathered the input of human resource professionals from NFL, MLB, and NBA franchises regarding curricular topics via an existing, modified questionnaire. The questionnaire included a five-point scale assessment of 61 curricular topics. A 34.8% response rate was proportionally distributed between the leagues. An ANOVA of means for ten curricular areas revealed significant differences with the following rank order: Field Experience 4.38; Communication 4.23; Legal Aspects 4.02; Ethics 3.98; Management and Leadership 3.97; Marketing 3.96; Economics 3.68; Budget and Finance 3.59; Governance 3.25; and Socio-Cultural Aspects 3.25. An ANOVA of topics revealed seven significant between-league differences including: Sport Sociology, Ethics, Market Shares/Ratings, Business Writing, Labor Relations, Stadium/Arena Economics, and Risk Management/Liability. These results can inform the development or modification of curricula to better prepare students for professional sport needs.

The role and relevance of corporate social responsibility in sport: A view from the top

2010 ◽  
Vol 16 (4) ◽  
pp. 528-549 ◽  
Author(s):  
Kathy Babiak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
North American ◽  
Professional Sport ◽  
Stakeholder Perspectives ◽  
Sport League ◽  
Beneficial Impact ◽  
Corporate Social ◽  
The Impact

AbstractCorporate social responsibility (CSR) represents behaviors that have increasingly strategic importance to many companies. CSR has been defined as a company's commitment to minimizing or eliminating any harmful effects on society and maximizing its long-term beneficial impact (Mohr, Webb, & Harris, 2001). The purpose of this paper is (a) to improve our understanding of how North American professional sport league executives view CSR and (b) to consider how CSR activities contribute to these leagues. Interviews with four senior league executives provide perspective as to the role and relevance of social responsibility in North American professional sport. The paper discusses the impact of leadership on CSR and relates the topics covered from institutional, strategic, and stakeholder perspectives.

The Tweet Heard Round the World: Daryl Morey, the NBA, China, and Attribution of Responsibility

2020 ◽  
pp. 216747952098325
Author(s):  
Sitong Guo ◽  
Andrew C. Billings ◽  
Kenon A. Brown ◽  
John Vincent
Keyword(s):  
Social Media ◽  
Positive Relationship ◽  
Crisis Response ◽  
Professional Sport ◽  
Response Strategy ◽  
Attribution Of Responsibility ◽  
Responsibility Attribution ◽  
Response Strategies ◽  
Sport League ◽  
The World

Following Houston Rockets General Manager Daryl Morey’s social media post advocating for Hong Kong independence, a 2 (NBA, Houston Rockets) × 3 (attacking the accuser, justification, apology) experimental design was utilized to explore the effects of different crisis response strategies on sports fan relationships between/among a professional sport league, one of its teams, and crisis responsibility attribution. Results indicated that apology strategy functioned better in reducing the blame placed on the organization than attacking strategy. Also, people with a more positive relationship or a higher level of identification with the organization would attribute less responsibility. However, when controlling the organization-public relationship or sport identification, response strategies could no longer predict attribution of responsibility significantly, suggesting that the previous relationship matters more than which response strategy is utilized in a crisis.

Should They Play? Market Value of Corporate Partnerships With Professional Sport Leagues

2010 ◽  
Vol 24 (6) ◽  
pp. 702-743 ◽  
Author(s):  
Shi Lei ◽  
Chinmoy Ghosh ◽  
Han Srinivasan
Keyword(s):  
Economic Effects ◽  
Professional Sport ◽  
Business Strategies ◽  
Managerial Ownership ◽  
Sport Organizations ◽  
Cross Sectional ◽  
Sport League ◽  
Event Study Method ◽  
Sectional Analysis ◽  
Corporate Partnerships

Corporate partnerships with professional sport leagues are growing rapidly. How can we assess the value of such partnerships? Using an event study method, this research examined the economic effects of corporate partnerships with six professional sport organizations (NFL, MLB, NBA, NASCAR, NHL, and PGA). Three new interesting results were found. (1) Though a partnering firm experiences a net-of-market increase in shareholders’ value of 2.93% from a new corporate partnership with a professional sport league at the two-day window (0, +1), renewals of corporate partnerships induced a significant net-of-market decrease of 1.12% during the same window of time. (2) Cross-sectional analysis revealed that superior performing firms as well as firms with higher institutional and moderate managerial ownership benefitted more than the average, and (3) the integrations of the partnerships with other business strategies elicited different responses from the investment community. Overall, a strategic implication was that marketing-focused partnerships in financially sound, well-managed firms contributed the most to enhancement in shareholders’ wealth.

Racial-Ethnic Team-Market Congruency in Professional Sport

2011 ◽  
Vol 25 (2) ◽  
pp. 169-180 ◽  
Author(s):  
John Nadeau ◽  
Ann Pegoraro ◽  
D. Floyd Jones ◽  
Norm O’Reilly ◽  
Paulo Carvalho
Keyword(s):  
North American ◽  
Ethnic Community ◽  
Professional Sport ◽  
Professional Baseball ◽  
Local Markets ◽  
Sport League ◽  
Sport Teams ◽  
The Relationship ◽  
Racial Ethnic

This paper reports on an investigation of racial-ethnic congruency among professional sport teams and their local markets. The study empirically tested the relationship between racial-ethnic team-market congruence and market support. Results of the research provide some support for the relevance of team and market congruency in the marketing of professional sport. Although varying by city, by North American professional sport league, and by racial-ethnic community, the results demonstrate that consumers have noticed and used their own reflections in professional baseball teams to influence their level of team support.

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