scholarly journals Conjoint Analysis Reveals Consumers Prefer Long, Thin Asparagus Spears

HortScience ◽  
2006 ◽  
Vol 41 (5) ◽  
pp. 1259-1262 ◽  
Author(s):  
Bridget K. Behe
Keyword(s):  
Conjoint Analysis ◽  
Market Potential ◽  
Computer Assisted ◽  
Relative Importance ◽  
Department Of Agriculture ◽  
Large Group ◽  
Good Market ◽  
High Relative Importance ◽  
The U.S ◽  
Sensitive Group

Michigan fresh asparagus marketers were interested in profiling asparagus consumers in the Northeast and Midwest with regard to preferences, purchases, preparation, and consumption. A computer-assisted survey was conducted with a total of 1126 respondents representative of the population on average in 12 selected states in the Northeast and Midwest. Even though the U.S. Department of Agriculture recommends adults consume three servings of vegetables daily, on average over the 2 weeks before taking the survey, 62% did not. Only 39% of the persons in the sample ate fresh asparagus in the 4 weeks preceding the survey. Twenty-five percent ate it steamed on the stovetop. The conjoint analysis accounted for 63% of the variance in asparagus preference with attribute relative importance decreasing from price (42.0%), to brand (29.9%), to spear diameter (23.5%), to spear segment (4.6%). Light users consumed fresh asparagus at least once in the 4 weeks before the survey, during the peak fresh asparagus season. The potential to increase consumption in this large group (28% of the sample but 71% of asparagus consumers) is tremendous. They placed high relative importance on price per pound and will likely be the more price-sensitive group. If their consumption can be increased by one more asparagus consumption event per month, it could increase asparagus demand by 14%. Results show there is good market potential for a prepackaged fresh asparagus product in the Northeast and Midwest.

scholarly journals Analysis of Consumer Preferences for Biotech Labeling Formats

2004 ◽  
Vol 36 (1) ◽  
pp. 159-171 ◽  
Author(s):  
R. Wes Harrison ◽  
Everald Mclennon
Keyword(s):  
United States ◽  
Conjoint Analysis ◽  
Drug Administration ◽  
Consumer Preferences ◽  
Food And Drug Administration ◽  
Department Of Agriculture ◽  
Sample Support ◽  
The U.S

Conjoint analysis is used to measure the preferences of United States consumers for labeling of biotech foods. The study found that consumers in the sample support mandatory labeling of biotech foods. This suggests that U.S. consumers would support revisions to the present voluntary labeling policy of the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.

The market potential for plug-in hybrid and battery electric vehicles in Flanders: A choice-based conjoint analysis

2012 ◽  
Vol 17 (8) ◽  
pp. 592-597 ◽  
Author(s):  
Kenneth Lebeau ◽  
Joeri Van Mierlo ◽  
Philippe Lebeau ◽  
Olivier Mairesse ◽  
Cathy Macharis
Keyword(s):  
Conjoint Analysis ◽  
Electric Vehicles ◽  
Market Potential ◽  
Battery Electric Vehicles

scholarly journals Estimating a global demand model for soybean traffic through the Panama Canal

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Javier Ho ◽  
Paul Bernal
Keyword(s):  
Pacific Northwest ◽  
Least Square ◽  
Panama Canal ◽  
Demand Model ◽  
Department Of Agriculture ◽  
Explanatory Variables ◽  
Ordinary Least Square ◽  
Global Demand ◽  
Alternative Routes ◽  
The U.S

AbstractThis study attempts to fit a global demand model for soybean traffic through the Panama Canal using Ordinary Least Square. Most of the soybean cargo through the interoceanic waterway is loaded on the U.S. Gulf and East Coast ports -mainly destined to East Asia, especially China-, and represented about 34% of total Panama Canal grain traffic between fiscal years 2010–19. To estimate the global demand model for soybean traffic, we are considering explanatory variables such as effective toll rates through the Panama Canal, U.S. Gulf- Asia and U.S. Pacific Northwest- Asia freight rates, Baltic Dry Index, bunker costs, soybean export inspections from the U.S. Gulf and Pacific Northwest, U.S. Gulf soybean basis levels, Brazil’s soybean exports and average U.S. dollar index. As part of the research, we are pursuing the estimation of the toll rate elasticity of vessels transporting soybeans via the Panama Canal. Data come mostly from several U.S. Department of Agriculture sources, Brazil’s Secretariat of Foreign Trade (SECEX) and from Panama Canal transit information. Finally, after estimation of the global demand model for soybean traffic, we will discuss the implications for future soybean traffic through the waterway, evaluating alternative routes and sources for this trade.

scholarly journals Which cues cause consumers to perceive brands as more global? A conjoint analysis

2015 ◽  
Vol 32 (6) ◽  
pp. 606-626 ◽  
Author(s):  
Sarah De Meulenaer ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Cluster Analysis ◽  
Conjoint Analysis ◽  
Consumer Culture ◽  
Design Methodology ◽  
Product Category ◽  
Relative Importance ◽  
Brand Name ◽  
High Involvement ◽  
Content Type ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint analysis for these two clusters. Findings – Advertising copy is most important in determining perceived brand globalness. The spokesperson and the brand logo determine perceived brand globalness more strongly for a low-involvement product, whereas the brand name is more important for a high-involvement product. Further, the spokesperson and the brand logo are relatively more important for global consumer culture individuals, while local consumer culture individuals find the brand name and advertising copy relatively more important. Practical implications – The most important cue to position a brand as global is the advertising copy. Brand managers of a low-involvement product and/or targeting global-minded consumers should concentrate on the spokesperson and the brand logo to position their brand. Managers of a high-involvement product and/or targeting local-minded people should focus on the brand name. Originality/value – While a number of researchers have emphasized the importance of perceived brand globalness for international consumer behavior, the present study is the first to the authors’ knowledge to investigate the relative importance of different cues in creating perceptions of brand globalness.

Identifying Program Preferences through Conjoint Analysis: Illustrative Results from a Parent Sample

1993 ◽  
Vol 8 (2) ◽  
pp. 124-133 ◽  
Author(s):  
Richard Spoth ◽  
Cleve Redmond
Keyword(s):  
Conjoint Analysis ◽  
Computer Simulations ◽  
Prevention Programs ◽  
Computer Assisted ◽  
Cross Sectional ◽  
Telephone Interviews ◽  
Relative Value ◽  
Individual Features ◽  
Parent Choices ◽  
Using Data

Purpose. The purpose of this article is to illustrate the application of conjoint analysis, a consumer research technique, using data from a survey of parents' preferences for prevention programs. Design. This study utilized a one-time, cross-sectional telephone survey. Setting. Data were collected from subjects living in economically disadvantaged rural midwestern counties. Subjects. Subjects were 202 randomly selected parents with préadolescents who indicated interest in family-focused prevention programs. Measures. Conjoint analysis software was employed in computer-assisted telephone interviews to evaluate relative preferences for 39 individual features of family-focused prevention programs falling under 11 categories (e.g., program meeting time, facilitator background). The software also guided computer simulations of parent choices among four types of programs. Results. Findings indicated that meeting time was the most important category of program features. Strongly preferred individual features included meetings scheduled on weekday evenings, instruction by child development specialists, and programs based on extensive research. Two multiple-session programs evaluated via computer simulations incorporated several preferred features and received higher ratings than did single-session programs. Estimated variance z-tests indicated limited differences in perceived importance of program feature categories across sociodemographic subgroups. Conclusions. Findings highlight a) differences in the relative value parents place on various features of prevention programs in the surveyed population and b) the importance of practical aspects of program delivery.

scholarly journals History of Bermudagrass Turfgrass Breeding Research in Tifton, GA

HortScience ◽  
2018 ◽  
Vol 53 (11) ◽  
pp. 1560-1561 ◽  
Author(s):  
Lisa L. Baxter ◽  
Brian M. Schwartz
Keyword(s):  
Coastal Plain ◽  
Agricultural Research ◽  
Department Of Agriculture ◽  
University Of Georgia ◽  
Breeding Research ◽  
History Of ◽  
The University ◽  
Warm Temperate ◽  
Agricultural Research Service ◽  
The U.S

Bermudagrass (Cynodon spp.) is the foundation of the turfgrass industry in most tropical and warm-temperate regions. Development of bermudagrass as a turfgrass began in the early 1900s. Many of the cultivars commercially available today have been cooperatively released by the U.S. Department of Agriculture Agricultural Research Service (USDA-ARS) and the University of Georgia at the Coastal Plain Experiment Station in Tifton, GA.

Identification of Resistance to Powdery Mildew in Publicly Available Male Hop Germplasm

2018 ◽  
Vol 19 (3) ◽  
pp. 258-264
Author(s):  
David H. Gent ◽  
Briana J. Claassen ◽  
Megan C. Twomey ◽  
Sierra N. Wolfenbarger
Keyword(s):  
United States ◽  
Powdery Mildew ◽  
Pacific Northwest ◽  
Western United States ◽  
R Genes ◽  
Sources Of Resistance ◽  
Department Of Agriculture ◽  
Breeding Programs ◽  
The Pacific ◽  
The U.S

Powdery mildew (caused by Podosphaera macularis) is one of the most important diseases of hop in the western United States. Strains of the fungus virulent on cultivars possessing the resistance factor termed R6 and the cultivar Cascade have become widespread in the Pacific Northwestern United States, the primary hop producing region in the country, rendering most cultivars grown susceptible to the disease at some level. In an effort to identify potential sources of resistance in extant germplasm, 136 male accessions of hop contained in the U.S. Department of Agriculture collection were screened under controlled conditions. Iterative inoculations with three isolates of P. macularis with varying race identified 23 (16.9%) accessions with apparent resistance to all known races of the pathogen present in the Pacific Northwest. Of the 23 accessions, 12 were resistant when inoculated with three additional isolates obtained from Europe that possess novel virulences. The nature of resistance in these individuals is unclear but does not appear to be based on known R genes. Identification of possible novel sources of resistance to powdery mildew will be useful to hop breeding programs in the western United States and elsewhere.

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