The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products

This study evaluates consumersâ€™ willingness to pay (WTP) a premium for organic vegetables and fruits in Pietermaritzburg metropolis, KwaZulu-Natal province, South Africa, using data collected from 210 consumers approached during their food shopping. The standard economic approach to valuation was extended by including psychological factors. The results from the empirical model show that psychological factors (behavioural control, attitude and subjective norms) exerted more influence on consumersâ€™ WTP for organic products. In addition, socio-demographic factors such as gender, education, number of children in a household, high income and race, are statistically significant in explaining consumersâ€™ WTP for organic food. Policy implications for advancement and improved promotion, sales and consumption of organic food products were discussed.

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CONSUMERS’ WILLINGNESS TO PAY FOR ORGANIC FOOD PRODUCTS

Scientific Vector of the Balkans ◽

10.34671/sch.svb.2021.0501.0011 ◽

2021 ◽

Vol 5 (11) ◽

Author(s):

E TERZIEVA ◽

Keyword(s):

Willingness To Pay ◽

Organic Food ◽

Food Products

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Studying Developed Countries' Experiences in the Development of Organic Fruits and Vegetables Market

International Conference on Eurasian Economies 2018 ◽

10.36880/c10.02150 ◽

2018 ◽

Author(s):

Samariddin Berdiev

Keyword(s):

Developing Countries ◽

Willingness To Pay ◽

Fruits And Vegetables ◽

Organic Food ◽

Food Products ◽

Developed Countries ◽

Fruit And Vegetables ◽

The World ◽

Organic Fruit

There is a rapid increase in organic fruit and vegetables worldwide as well as a rapidly growing potential of organic markets in developing countries such as Eurasian countries. Fruits and vegetables of Uzbek are one of the popular with taste and vitamins in the world, but the Uzbek market of organic food products have not been formed yet, to my knowledge there is no any literature regarding the topic in Uzbekistan. That is why the aim of the article is to explore the development of organic fruits and vegetable market in world’s developed and Eurasian countries. Additionally, the Uzbek peoples’ willingness-to-pay (WTP) and their expectations with regards to organic fruits and vegetables were investigated.

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Preliminary Research about Producers’ Perceptions of Relationship Quality with Retailers in the Supply Chain of Organic Food Products in Croatia

Sustainability ◽

10.3390/su132413673 ◽

2021 ◽

Vol 13 (24) ◽

pp. 13673

Author(s):

Dušanka Gajdić ◽

Željka Mesić ◽

Kristina Petljak

Keyword(s):

Supply Chain ◽

Relationship Quality ◽

Resource Sharing ◽

Organic Food ◽

Food Products ◽

Organic Products ◽

Overall Performance ◽

Preliminary Research ◽

The Impact ◽

Depth Interviews

Due to insufficient research on the relationships in the supply chain (SC) of agri-food products, and especially organic food products, the main goal of this study was to examine the perceptions of organic food producers about the importance of collaboration and trust to their performance in the organic food SC. An analysis of previous research has concluded that the important categories of relationship quality (RQ) are the following: appropriate inter-organisational collaboration, effective communication, mutual exchange of information, resource sharing (physical, financial, human, and organisational), willingness to share risks, transparency between partners, relationship quality and commitment, and the presence of trust between partners in the SC. An empirical study based on in-depth interviews was conducted on a sample of six organic food producers in Croatia. The results indicated that the producers’ perceptions of the impact of collaboration and trust on overall performance differs depending on the length of the collaboration with retailers, the types of products, and the percentage of overall sales they sell through retailers. The results of this research can serve as an information base for all stakeholders in the SCs of organic products by encouraging them to participate in activities that will strengthen trust and collaboration as a prerequisite for increasing SC organic food performance.

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Impact of consumption values on consumers’ purchase of organic food and green environmental concerns

Social Responsibility Journal ◽

10.1108/srj-01-2021-0026 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Norazah Mohd Suki ◽

Abdul Majeed ◽

Norbayah Mohd Suki

Keyword(s):

Explanatory Power ◽

Organic Food ◽

Food Products ◽

Business Owners ◽

Equation Modeling ◽

Environmental Concerns ◽

Simultaneous Estimation ◽

Content Type ◽

Consumption Values ◽

The Impact

Purpose This study aims to examine the impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Additionally, the relationships between green environmental concerns and consumers’ purchase of organic food are investigated. Design/methodology/approach A self-administered questionnaire was distributed to 500 consumers with experience in purchasing organic food in Pakistan. The covariance-based structural equation modeling (CB-SEM) technique was used for the data analysis using the Analysis of Moments Structure software version 23. The CB-SEM technique allows for the simultaneous estimation of all relationships. Findings The CB-SEM technique reveals that of the 11 hypotheses tested, social value heavily influences consumers’ green environmental concerns. Moreover, consumers’ purchase of organic food is greatly impacted by conditional value. Consumers purchase organic food for their daily needs because they feel responsible for preserving and protecting the environment against global warming and its associated threats. This green purchasing behavior actually leads to better social approval, through its ability to impress others. Practical implications Organizations and business owners should address green environmental concerns by seriously applying organic methods in the process of production, processing, packaging and selling of organic food products. Such organic practices would enable organizations and business owners to produce organic food products that are free from chemicals. Originality/value The inclusion of consumption values strengthens the explanatory power of the proposed model in the context of Pakistani consumers’ purchase of organic food and green environmental concerns simultaneously. This study therefore adds new and substantial insights into the marketing theory.

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Comparing treatments to reduce hypothetical bias in choice experiments regarding organic food

European Review of Agricultural Economics ◽

10.1093/erae/jbz047 ◽

2020 ◽

Vol 47 (3) ◽

pp. 1302-1337 ◽

Cited By ~ 1

Author(s):

Adelina Gschwandtner ◽

Michael Burton

Keyword(s):

Willingness To Pay ◽

Stated Preference ◽

Organic Food ◽

Cheap Talk ◽

Food Products ◽

Choice Experiments ◽

Hypothetical Bias ◽

Stated Preference Methods ◽

The Uk

Abstract Hypothetical bias is one of the strongest criticisms brought to stated preference methods. We evaluate and compare the use of Cheap Talk and Honesty Priming as methods to mitigate such bias. Our study analyses the demand for organic food products in the UK, and the results reveal a core of consumers with positive willingness to pay (WTP) for organic. However, when correcting for hypothetical bias, consumers appear to be willing to pay even more for other attributes. Most importantly, the results show that implementing mechanisms to correct for hypothetical bias are efficient to reduce WTP, with Cheap Talk having a higher overall significance than Honesty Priming.

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Zeleni cinizam – dimenzije i učinci na kupnju ekoloških prehrambenih proizvoda

Oeconomica Jadertina ◽

10.15291/oec.2837 ◽

2019 ◽

Vol 9 (1) ◽

pp. 45-57 ◽

Cited By ~ 1

Author(s):

Marija Ham

Keyword(s):

Negative Impact ◽

Organic Food ◽

Food Products ◽

Marketing Strategies ◽

The Past ◽

Significant Difference ◽

Significant Negative Impact ◽

Negative Effect ◽

Sustainable Marketing ◽

The Impact

Numerous criticisms as well as the conspicuous number of unfair manufacturing practices in the past have led to a significant scepticism and distrust by consumers. This deeply rooted distrust, scepticism, and disinterest in some consumers, can be encompassed by the notion of green cynicism. Green cynicism significantly interferes with and disturbs all activities and efforts from the domain of sustainable marketing, given that due to the extreme distrust, it is much harder or even impossible to place the product or maintain sustainable a business entity. This leads to an aggravated acceptance of Oeconomica Jadertina 1/2019. 45 these products by consumers and slower adoption of sustainable marketing strategies by economic operators, which is undoubtedly a socially undesirable phenomenon. For this reason, it is of great importance to study and understand the factors that influence this form of cynicism and how it affects certain behaviours. This paper aims to propose and explain the concept of green cynicism and explore some of its possible dimensions and verify their impact on the intention to buy organic food products. The survey was conducted on a sample of 411 respondents from eastern Croatia representing persons who purchase most household goods. The results based on the regression analysis have shown that the strongest negative effect on intentional purchases of ecological food products is attributed to the disinterest expressed as a lack of time to contemplate these issues at all. The distrust towards the organic food products or labels that distinguish them from conventional products achieves also a significant negative impact. In this research, the impact of scepticism on the issue of the environment did not prove to be significant, which could be a consequence of the fact that it concerns a significant difference in the width of the variable range.

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Personal and Psychological Traits Influencing the Willingness to Pay for Food with Nutritional Claims: A Comparison between Vice and Virtue Food Products

Foods ◽

10.3390/foods9060733 ◽

2020 ◽

Vol 9 (6) ◽

pp. 733 ◽

Cited By ~ 1

Author(s):

Belinda López-Galán ◽

Tiziana de-Magistris

Keyword(s):

Willingness To Pay ◽

Emotional Eating ◽

Consumer Preferences ◽

Food Products ◽

Potato Chips ◽

Psychological Traits ◽

Eating Style ◽

Managerial Implications ◽

Food Decisions ◽

The Impact

Several studies have demonstrated the usefulness of nutritional claims (NCs) to help consumers make more informed food decisions. However, fewer studies have investigated the effect of personal and psychological consumer characteristics on their food purchase decision. Hence, the main aim of this study is to examine the impact of body image, emotional eating style, anxiety traits, and body mass index on consumer preferences for multiple NCs on the front of the package (FOP) of hedonic (potato chips) and utilitarian (toasted bread) products carrying the same NCs. Therefore, a real choice experiment (RCE) has been used and the willingness-to-pay-space model was estimated to analyse the interaction between personal and psychological characteristics and consumer preferences. The main finding suggests differences in purchase behaviour between potato chips and toasted bread. In particular, consumers are willing to pay more for toasted bread with one NC than potato chips with one NC. Moreover, personal and psychological consumer characteristics influence the purchase behaviour regarding food products with nutritional claims. However, only the anxiety trait appears to explain the differences between the selection of both types of food products. In line with this new evidence, we proposed some behavioural, political, and managerial implications.

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