scholarly journals Personal and Psychological Traits Influencing the Willingness to Pay for Food with Nutritional Claims: A Comparison between Vice and Virtue Food Products

Foods ◽  
2020 ◽  
Vol 9 (6) ◽  
pp. 733 ◽  
Author(s):  
Belinda López-Galán ◽  
Tiziana de-Magistris
Keyword(s):  
Willingness To Pay ◽  
Emotional Eating ◽  
Consumer Preferences ◽  
Food Products ◽  
Potato Chips ◽  
Psychological Traits ◽  
Eating Style ◽  
Managerial Implications ◽  
Food Decisions ◽  
The Impact

Several studies have demonstrated the usefulness of nutritional claims (NCs) to help consumers make more informed food decisions. However, fewer studies have investigated the effect of personal and psychological consumer characteristics on their food purchase decision. Hence, the main aim of this study is to examine the impact of body image, emotional eating style, anxiety traits, and body mass index on consumer preferences for multiple NCs on the front of the package (FOP) of hedonic (potato chips) and utilitarian (toasted bread) products carrying the same NCs. Therefore, a real choice experiment (RCE) has been used and the willingness-to-pay-space model was estimated to analyse the interaction between personal and psychological characteristics and consumer preferences. The main finding suggests differences in purchase behaviour between potato chips and toasted bread. In particular, consumers are willing to pay more for toasted bread with one NC than potato chips with one NC. Moreover, personal and psychological consumer characteristics influence the purchase behaviour regarding food products with nutritional claims. However, only the anxiety trait appears to explain the differences between the selection of both types of food products. In line with this new evidence, we proposed some behavioural, political, and managerial implications.

Quantifying the Impact of the COVID-19 Pandemic on Passenger Vehicle Drivers’ Willingness to Pay for Travel Time Savings and Reliability

2021 ◽  
pp. 036119812110388
Author(s):  
Tristan Cherry ◽  
Mark Fowler ◽  
Claire Goldhammer ◽  
Jeong Yun Kweun ◽  
Thomas Sherman ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Travel Time ◽  
Travel Behavior ◽  
Local Governments ◽  
Consumer Preferences ◽  
Stated Preference ◽  
Travel Time Reliability ◽  
Travel Time Savings ◽  
Time Savings ◽  
The Impact

The COVID-19 pandemic has fundamentally disrupted travel behavior and consumer preferences. To slow the spread of the virus, public health officials and state and local governments issued stay-at-home orders and, among other actions, closed nonessential businesses and educational facilities. The resulting recessionary effects have been particularly acute for U.S. toll roads, with an observed year-over-year decline in traffic and revenue of 50% to 90% in April and May 2020. These disruptions have also led to changes in the types of trip that travelers make and their frequency, their choice of travel mode, and their willingness to pay tolls for travel time savings and travel time reliability. This paper describes the results of travel behavior research conducted on behalf of the Virginia Department of Transportation before and during the COVID-19 pandemic in the National Capital Region of Washington, D.C., Maryland, and Northern Virginia. The research included a stated preference survey to estimate travelers’ willingness to pay for travel time savings and travel time reliability, to support forecasts of traffic and revenue for existing and proposed toll corridors. The survey collected data between December 2019 and June 2020. A comparison of the data collected before and during the pandemic shows widespread changes in travel behavior and a reduction in willingness to pay for travel time savings and travel time reliability across all traveler types, particularly for drivers making trips to or from work. These findings have significant implications for the return of travelers to toll corridors in the region and future forecasts of traffic and revenue.

scholarly journals Consumer willingness to pay for plant-based foods produced using microbial applications to replace synthetic chemical inputs

PLoS ONE ◽  
2021 ◽  
Vol 16 (12) ◽  
pp. e0260488
Author(s):  
Beshir M. Ali ◽  
Frederic Ang ◽  
H. J. van der Fels-Klerx
Keyword(s):  
Willingness To Pay ◽  
Food Choice ◽  
Latent Variable ◽  
Food Systems ◽  
Consumer Preferences ◽  
Food Products ◽  
Analysis Data ◽  
Plant Production ◽  
Wheat Bread ◽  
Sustainable Food

Analysis of consumer preferences and willingness-to-pay (WTP) for sustainable foods produced using new agri-food technologies is required to enhance the uptake of innovations that accelerate the transition towards sustainable food systems. Consumers’ willingness to buy new food products, with no or limited consumption experience, mainly depends on their food choice motivational orientations (promotion- vs prevention-orientation). The objective of this study was to elicit consumers’ WTP for foods that are produced with microbial applications during the plant production phase with the aim to reduce the use of synthetic chemicals in crop farming, as well as to understand the associations of food choice motives, personal and socio-demographic factors with the WTP. We used contingent valuation to elicit consumers’ WTP for three food products (wheat bread, consumer potatoes and tomato sauce) through online surveys. Data were collected from 291 consumers, primarily from Italy, Germany and the Netherlands. Descriptive statistics, latent variable modelling and logistic regression were used to analysis data. Results show that more than two-third of the respondents are willing to pay premiums of at least 0.11 euro per kg of food products for reductions in synthetic chemical use by at least 50% due to microbial applications. The amount of WTP increases with the level of reductions in synthetic chemical use. The majority of the respondents are promotion-oriented consumers in relation to their food involvement, and are more likely to pay premiums for the sustainably produced food products. Environmentally concerned consumers are also more likely to pay premiums, whereas health concerned consumers are not. This study contributes to understanding of consumers’ attitude and perceived health risks towards foods obtained using microbial applications, and the heterogeneity of their preferences. Results provide insights for identifying potential buyers of foods produced using microbial applications, and to set prices according to the levels of consumers’ WTP.

scholarly journals Testing Emotional Eating Style in Relation to Willingness to Pay for Nutritional Claims

Nutrients ◽  
2019 ◽  
Vol 11 (8) ◽  
pp. 1773 ◽  
Author(s):  
Belinda López-Galán ◽  
Tiziana de-Magistris
Keyword(s):  
Willingness To Pay ◽  
Emotional Eating ◽  
Random Parameter ◽  
Error Component ◽  
Marketing Strategies ◽  
Emotional States ◽  
Purchasing Behavior ◽  
Eating Style ◽  
High Prevalence ◽  
Sweet Foods

In face of the high prevalence of non-communicable diseases, nutritional claims represent a useful tool to help people to make healthier food choices. However, recent research notes that when some people experience an intense emotional state, they increase their food consumption, particularly of energy-dense and sweet foods. In consequence, this study aims to assess whether emotional eating (EE) style influences the purchase of food products carrying these claims. To this end, a real choice experiment (RCE) was conducted with 306 participants who were asked to evaluate different types of toast. An error component random parameter logit (ECRPL) was used to analyze their preferences for reduced-fat and low-salt claims toast and the effects of the variation of the EE score on individual preferences. Findings of this study suggest that emotional eating negatively impacts purchasing behavior related to nutritional claims. In particular, a decrease of the willingness to pay between 9% and 16% for every unit of toast with nutritional claims was noted when an increase of EE individual score was registered. In this regard, to increase the effectiveness of the nutritional claims, policymakers and private sectors should consider the management of individuals’ emotional states in designing public health policies and marketing strategies, respectively.

scholarly journals Unhealthy eating and academic stress: The moderating effect of eating style and BMI

2020 ◽  
Vol 7 (2) ◽  
pp. 205510292097527
Author(s):  
Daniela Caso ◽  
Capasso Miriam ◽  
Fabbricatore Rosa ◽  
Conner Mark
Keyword(s):  
Food Consumption ◽  
Undergraduate Students ◽  
Emotional Eating ◽  
Academic Stress ◽  
Self Report ◽  
Restrained Eating ◽  
Eating Style ◽  
Unhealthy Eating ◽  
The Impact

This study aimed to evaluate the relationship between stress and unhealthy eating among undergraduate students, considering the moderation effects of BMI, eating style, and nationality. A total of 748 Italian and French students completed self-report measures of academic stress, emotional eating, restrained eating, BMI, and unhealthy eating intake. Results showed that academic stress increased unhealthy food consumption in Italian students, whereas it reduced junk food consumption in French students. Negative emotional eating and BMI moderated, respectively, the impact of academic stress on sweet food intake and snacking. Finally, no clear support was found for the moderation role of restrained eating.

scholarly journals Consumer Preferences for Locally Made Specialty Food Products Across Northern New England

2005 ◽  
Vol 34 (2) ◽  
pp. 204-216 ◽  
Author(s):  
Kelly L. Giraud ◽  
Craig A. Bond ◽  
Jennifer J. Bond
Keyword(s):  
Willingness To Pay ◽  
New England ◽  
Contingent Valuation ◽  
New Hampshire ◽  
Food Item ◽  
Consumer Preferences ◽  
Food Products ◽  
Dichotomous Choice ◽  
Northern New England ◽  
Contingent Valuation Methods

Does willingness to pay a premium for local specialty food products differ between consumers in Maine, New Hampshire, and Vermont? Two food categories are investigated: low-end ($5) and high-end ($20) products. Premia estimates are compared across states and across base prices within states using dichotomous choice contingent valuation methods. Results suggest that the three states of northern New England have many similarities, including comparable price premia for the lower-priced good. However, there is some evidence that the premium for the higher-priced good is greater for the pooled Vermont and Maine treatment than for the New Hampshire treatment. Vermont and New Hampshire residents are willing to pay a higher premium for a $20 than for a $5 food item, while the evidence suggests that Maine residents are not.

scholarly journals The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences

Energies ◽  
2021 ◽  
Vol 14 (19) ◽  
pp. 6198
Author(s):  
Paweł Bryła
Keyword(s):  
Willingness To Pay ◽  
Regulatory Focus ◽  
Food Products ◽  
Value Orientations ◽  
Marketing Communications ◽  
Computer Assisted ◽  
Food Market ◽  
The Impact ◽  
Domestic Products ◽  
Domestic Food

This paper aims to identify which Schwartz values and regulatory focus orientations influence consumer behavior on the food market in the domain of preference for domestic products, which is closely related to consumer ethnocentrism. The CAWI (Computer-Assisted Web Interviews) method was applied. The sample consisting of 1000 respondents was representative for the Polish adult population in terms of sex, age, education, place of living (rural vs. urban), and region. The willingness to pay (WTP) a higher price for domestic products was affected by the tradition and universalism values. Consumer value orientations and regulatory focus were more powerful in explaining the WTP than demographic or socio-economic variables. The theories of value orientations and regulatory focus were found to be more relevant for men than for women, as reflected in adjusted regression determination coefficients. Finally, the promotion regulatory focus was a significant predictor of the WTP among men, but not among women. Based on my findings, it is recommended (1) to emphasize the following elements in marketing communications in order to stimulate the purchases of domestic food products: appeals to tradition, customs, ecology, being natural; (2) to take into account the Schwartz values in consumer segmentation on the food market; (3) to differentiate marketing communications for domestic food products on the basis of gender segmentation: in messages addressed to male consumers, arguments appealing to the promotion orientation should be used more frequently.

scholarly journals The Impact of Socioeconomic Status on Preference for Sustainable Luxury Brands

2020 ◽  
Author(s):  
Jungkeun Kim ◽  
Felix Septianto ◽  
Jooyoung Park
Keyword(s):  
Socioeconomic Status ◽  
Consumer Preferences ◽  
Experimental Studies ◽  
Luxury Brands ◽  
Product Categories ◽  
Environmental Threat ◽  
Managerial Implications ◽  
Childhood Socioeconomic Status ◽  
The Impact

Abstract Sustainability has become an increasing concern for many brands and companies and an increasing number of luxury brands now engage in sustainability practices. The present research examines the factors influencing the effectiveness of embedding sustainability in luxury brands. Specifically, this paper investigates how childhood socioeconomic status (SES) moderates consumer preferences for sustainable (vs. regular non-sustainable) luxury brands. Across three experimental studies with different product categories and luxury brands, this paper finds that preferences for regular (vs. sustainable) luxury goods are stronger in people with a relatively high (vs. low) childhood SES (Studies 1-3). Notably, these preference patterns are driven by differences in the perceived quality of the brand among consumers with low versus high childhood SES (Study 2). However, these divergent patterns are attenuated when consumers experience high perceived environmental threat from the COVID-19 pandemic (Study 3). Taken together, these findings provide several theoretical and managerial implications.

scholarly journals Sustainable agri-food products: A review of consumer preference studies through experimental economics

2018 ◽  
Vol 64 (No. 12) ◽  
pp. 554-565 ◽  
Author(s):  
Lucio CECCHINI ◽  
Biancamaria TORQUATI ◽  
Massimo CHIORRI
Keyword(s):  
Willingness To Pay ◽  
Experimental Economics ◽  
Consumer Choice ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Food Products ◽  
Sustainable Food ◽  
Additional Information ◽  
Premium Price ◽  
Increased Sensitivity

In the last few decades, the interest of consumers towards sustainable agri-food products has been growing. This trend reflects changes in the consumption patterns, which have been deeply influenced by the increased sensitivity concerning social and environmental issues. In this sense, several studies, with different methodological approaches, have investigated consumers’ willingness to pay and its determinants for products with different sustainability labels. To systematise the obtained results, this paper offers a review of the studies that used experimental economics in studying consumer preferences for sustainable food and agricultural products. The 41 studies included in the review were selected on the basis of the pre-identified criterion according to the systematic review approach. Albeit discordant, the results show that a large share of consumers is willing to pay a premium price for products with eco-friendly and organic certifications. Animal welfare, ‘local’ production, or social certification appear to have a lower influence on consumer choice of purchasing. Additional information is able to modify consumer expectations and consequentially their willingness to pay, depending on the individual’s responsibility and awareness.

scholarly journals Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study

2020 ◽  
Vol 12 (18) ◽  
pp. 7270
Author(s):  
Oliver Meixner ◽  
Felix Katt
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Consumer Preferences ◽  
Sudden Change ◽  
The United States ◽  
Swine Flu ◽  
Future Research ◽  
Safety Perceptions ◽  
Wet Market ◽  
The Impact

As the COVID-19 pandemic brings about sudden change in societies across the globe and likely heralds the start of a recession, we examine the pandemic’s impact on consumer food safety perceptions. Due to its origin, COVID-19, likely spurring from an animal-to-human transmission in the context of a wet market, may impact consumer food perceptions in similar ways to the avian flu (H5N1) and the swine flu (H1N1). We examine this effect by studying preferences for beef meat in a consumer survey in the United States (n = 999) using a choice-based experiment. We compare our findings to Lim et al. (2014), who elicited consumer beef willingness to pay (WTP). Additionally, we investigate the impact of the looming recession by analyzing several attributes and their effect on consumer preferences. Our findings suggest that food safety concerns have become more important. As a result, production standards and the country of origin have lost importance. Additionally, we show that the socioeconomic impact for some respondents impacts their shopping preferences. Finally, we outline potential areas for future research as well as managerial implications.

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