The Role of Internet Marketing on E-Commerce

2018 ◽  
Author(s):  
Hossein Niavand ◽  
R. Mahesh
Keyword(s):  
Internet Marketing

Industries, artists, friends and fans: Marketing young adult fictions online

First Monday ◽  
2009 ◽  
Author(s):  
Leonie Margaret Rutherford
Keyword(s):  
Young Adult ◽  
Publishing Industry ◽  
Internet Marketing ◽  
Literary Fiction ◽  
The Internet ◽  
Entertainment Media ◽  
Ongoing Relationship ◽  
Online Strategies

The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.

INNOVATION AND MARKETING TOOLS THE MODERN AGRICULTURAL ENTERPRISES

2017 ◽  
Author(s):  
Nataliya Voytovych ◽  
◽  
Yuliya Polyak ◽  
Keyword(s):  
General System ◽  
Internet Marketing ◽  
Social Resources ◽  
Industrial Complex ◽  
Agricultural Enterprises ◽  
Main Component ◽  
New Interactions ◽  
Innovation Processes ◽  
High Technologies

The main component of innovation processes for processing enterprises of the agro-industrial complex is considered – complete engineering. The main tasks of innovation and marketing tools in the general system of activity of processing enterprises of the agro-industrial complex are highlighted. The characteristics of innovative marketing tools and their use in establishing relations of interaction between the subjects of innovation are given. Specific tools for the development and commercialization of innovative projects: crowdsourcing and crowdfunding, which are striking examples of new interactions between innovation actors. Due to the increasing role of high technologies in the economy of Ukraine, it was found that increasing the efficiency of processing enterprises of the agro-industrial complex is not possible without marketing support and the use of innovative marketing tools. It is investigated that the development of digital technologies plays a key role in providing the system of innovative tools of the marketing complex at the processing enterprises of the agro-industrial complex. Therefore, attention was paid to modern innovative tools of Internet marketing, namely, model PESO, which classifies Internet tools as: Paid – Incentives, Internet advertising; Shared – Messengers and social resources, Posting, Content; Owned – Digital property; Earned – Audience Generated, Partnership, Engagement. Based on this model, modern innovation and marketing tools for promoting products on the Internet were identified. With the help of innovative marketing tools identify promising areas to bring the potential of modern processing enterprises of the agro-industrial complex in accordance with environmental conditions.

scholarly journals The Role of Internet Marketing on E-Commerce

2018 ◽  
Vol 6 (1) ◽  
pp. 139
Author(s):  
Hossein Niavand ◽  
Farzaneh Haghighat Nia ◽  
R. Mahesh
Keyword(s):  
Internet Marketing ◽  
The Internet ◽  
Online Shoppers ◽  
Internet Business

In this article, the examiner will consider the best Internet promoting routes for the achievement of a business. The principal goal of this article is only understanding the effect of the Internet on various showcasing regions, for example, item improvement and administration arrangement, advancement, valuing and conveyance channels. It is demonstrated that when makers associate straightforwardly with shoppers and abbreviate the circulation channels, wasteful aspects can be killed, item conveyance time can be diminished, and producers can construct the nearer association with purchasers. Purchasers utilize the Internet to lessen costs, discover items generally inaccessible, or increment their shopping accommodation. Online shoppers expect simple, justifiable, and secure requesting and instalment frameworks. Clients need confirmation that requests will be filled promptly. Internet business makes an incentive for clients from various perspectives. Clients are dealt with as a market of one. They can get a more prominent assortment of items, regularly at bringing down costs. The study suggests that businesses should pay special attention to the impacts of the Internet and its uses in marketing to be successful and profitable.

scholarly journals EVALUATION OF THE EFFECTIVENESS OF DIGITAL ADVERTISING AND IMPACT ON THE MARKETING ACTIVITIES OF THE ENTERPRISE

2021 ◽  
Author(s):  
Valentyna Khrapkina ◽  
A.O. Ivanova
Keyword(s):  
Online Advertising ◽  
Internet Marketing ◽  
Internet Users ◽  
Paid Search ◽  
Positive Growth ◽  
Modern Business ◽  
Marketing Activities ◽  
Business Conditions ◽  
Positive Growth Rate

The trend of modern business conditions is the digital transformation, which affects all areas and focuses on the use of digital technologies in the activities of enterprises. Advertising is an integral part of this process. Therefore, it is important to understand the role of digital advertising in the effective promotion of enterprises in the market, and learn to properly use marketing tools depending on the type of activity. The article evaluates the effectiveness of digital advertising and its impact on the marketing activities of the enterprise. It is proven that Internet marketing is becoming increasingly popular due to the availability and reach of the audience. During the pandemic, the number of Internet users who prefer Internet advertising has increased significantly. The main tendencies of advertising activity of enterprises are characterized. The results of the analysis indicate that online advertising is actively developing. Its advantage is to get the greatest effect from the potential target audience, and therefore more and more companies use it in their activities. It was found that during the coronavirus pandemic (COVID-19), only two tools managed to maintain a positive growth rate - social networks and paid search. The actual tools of marketing activity are systematized and their advantages are determined. Observing the active development of digital advertising, we note that Facebook and Google have covered almost the entire advertising market and all the costs of businesses that were spent on advertising, usually spent on these two sites. The main criteria that digital advertising must meet have been clarified.

scholarly journals The Role of Social Commerce in the Development of Small Business in Russia

2021 ◽  
Vol 7 (1) ◽  
pp. 350-356
Author(s):  
M. Simakina
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
Small Enterprises ◽  
Social Commerce ◽  
Factors Influencing ◽  
Marketing Activities ◽  
The Many ◽  
Definition Of

The article examines the features of marketing activities of Russian small enterprises. Special attention is paid to the use of low-budget and Internet marketing tools by small businesses, as well as the role of small businesses in the development of the e-economy. Among the many e-commerce tools, a tool called “social commerce” stands out. The definition of this phenomenon is given, the conditions and principles of its implementation, the factors influencing its development are described. On the example of Russian small enterprises, the features of the use of social commerce in modern conditions are determined.

Qualitative Changes in Marketing Due to the Impact of E-Commerce

2020 ◽  
Vol 12 (3-2) ◽  
pp. 363-375
Author(s):  
Dmitriy Ukraincev ◽  
Keyword(s):  
Internet Marketing ◽  
Scientific Discipline ◽  
Theory And Practice ◽  
The Internet ◽  
Strong Impact ◽  
Marketing Orientation ◽  
Independent Direction ◽  
The Uk ◽  
The Impact

The development and widespread adoption of digital economy in the last two decades inevitably had strong impact on the theory and practice of marketing. Under the influence of e-Commerce the form and content of marketing has changed. Today we can talk about the formation of a new field of study – Internet marketing. However, even in the European literature, the description of Internet marketing is fragmentary, Russian authors often do not consider Internet marketing as an independent direction in marketing. This article describes the role of e-Commerce in the economy. The author considers the role of e-Commerce in the world economy and in the economy of individual countries. About 10% of world trade is already carried out via the Internet, in some countries (China, Japan, the UK) the share of e-Commerce in GDP is more than 20%. The growth rate of e-Commerce is also impressive – 30% per year. The Russian e-Commerce market and the Chinese e-Commerce market are analyzed separately. The author highlights the fact that e-Commerce has made a great contribution to the development of China’s economy. Internet marketing in the article is considered as an integral part of e-Commerce, fully responsible for all the interaction of the company and the external environment through the Internet. Basing on the research of some writers, the author concludes that Internet marketing is advisable to study as an independent scientific discipline. The article identifies and investigates the main changes that have occurred in marketing under the influence of e-Commerce: 1) change of marketing orientation from goods to customers; 2) multi-channel approach to promotion; 3) mobility; 4) adaptability and interactivity of marketing; 5) significant increase in audience coverage.

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