scholarly journals The Role of Internet Marketing on E-Commerce

2018 ◽  
Vol 6 (1) ◽  
pp. 139
Author(s):  
Hossein Niavand ◽  
Farzaneh Haghighat Nia ◽  
R. Mahesh
Keyword(s):  
Internet Marketing ◽  
The Internet ◽  
Online Shoppers ◽  
Internet Business

In this article, the examiner will consider the best Internet promoting routes for the achievement of a business. The principal goal of this article is only understanding the effect of the Internet on various showcasing regions, for example, item improvement and administration arrangement, advancement, valuing and conveyance channels. It is demonstrated that when makers associate straightforwardly with shoppers and abbreviate the circulation channels, wasteful aspects can be killed, item conveyance time can be diminished, and producers can construct the nearer association with purchasers. Purchasers utilize the Internet to lessen costs, discover items generally inaccessible, or increment their shopping accommodation. Online shoppers expect simple, justifiable, and secure requesting and instalment frameworks. Clients need confirmation that requests will be filled promptly. Internet business makes an incentive for clients from various perspectives. Clients are dealt with as a market of one. They can get a more prominent assortment of items, regularly at bringing down costs. The study suggests that businesses should pay special attention to the impacts of the Internet and its uses in marketing to be successful and profitable.

Shopping Agent Web Sites

2011 ◽  
pp. 222-231
Author(s):  
Ming Wang
Keyword(s):  
Web Sites ◽  
Internet Marketing ◽  
Agent Technology ◽  
The Internet ◽  
Price Information ◽  
Comparison Shopping ◽  
Online Shoppers ◽  
Software Programs ◽  
The Web

This chapter introduces the shopping agent technology as a new Internet marketing trend. The recent development of shopping agent Web sites has offered online shoppers an excellent comparative shopping environment. Shopping agent Web sites, also called shopping agents or shopping bots, are software programs that search the Internet stores on the Web and find products that meet a buyer’s specifications. Not only do these agent Web sites bring comparative product and price information from individual merchants’ Web sites, but also provide the online merchant ratings to customers. In summary, these agent Web sites take a query, search the Web sites of individual merchants that may have the product sought, bring back the results, and present them in a consolidated and compact format that allows comparison shopping at a glance.

scholarly journals The Role of Entrepreneurial Strategy-Making Dimensions towards Internet Business Performance in Malaysia

2018 ◽  
Vol 7 (2.29) ◽  
pp. 524
Author(s):  
Sabrinah Adam ◽  
Batiah Mahadi
Keyword(s):  
Risk Taking ◽  
Business Performance ◽  
Consumer Behaviour ◽  
The Internet ◽  
Organisational Performance ◽  
Internet Business ◽  
Entrepreneurial Strategy Making ◽  
Entrepreneurial Strategy ◽  
Strategy Making

Internet business today is facing major transformations due mainly to increased competition, changes in consumer behaviour, and technological advancements. As Internet business is an important growth engine in Malaysia nowadays, a potential of a good entrepreneurial strategy-making (ESM) can be discovered to develop Malaysian Internet business. Besides, ESM is recognised as the driver of growth and profitability. Thus, this paper aims to develop a conceptual framework related to the role of ESM dimensions, which is the role of innovativeness, proactiveness and risk-taking towards organisational performance of Internet business in Malaysia. As such, this article includes a discussion of the background and the uniqueness of the Internet business and highlighting the role of entrepreneurial strategy-making (ESM) dimensions that have a relationship towards organisational performance of Internet business. The paper concludes with implementation of effective strategy-making that can benefit the Internet entrepreneur in future. 

Industries, artists, friends and fans: Marketing young adult fictions online

First Monday ◽  
2009 ◽  
Author(s):  
Leonie Margaret Rutherford
Keyword(s):  
Young Adult ◽  
Publishing Industry ◽  
Internet Marketing ◽  
Literary Fiction ◽  
The Internet ◽  
Entertainment Media ◽  
Ongoing Relationship ◽  
Online Strategies

The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.

A Taxonomy of Internet Commerce (originally published in October 1998)

First Monday ◽  
2006 ◽  
Author(s):  
Paul Bambury
Keyword(s):  
Real World ◽  
Classification System ◽  
Business Models ◽  
The Internet ◽  
Special Issue ◽  
Internet Commerce ◽  
Internet Business ◽  
Commercial Applications

This paper is included in the First Monday Special Issue: Commercial Applications of the Internet, published in July 2006. For author reflections on this paper, visit the Special Issue. This paper attempts to clarify terminology discussing the interface between commerce and the Internet. It is also an empirically derived classification system or taxonomy of existing Internet business models. This taxonomy has two main branches - transplanted real-world business models and native Internet business models. The latter part of the paper discusses the role of business, governments, regulation and ideology in the development of I-Commerce and makes some cautious speculations regarding its future.

Qualitative Changes in Marketing Due to the Impact of E-Commerce

2020 ◽  
Vol 12 (3-2) ◽  
pp. 363-375
Author(s):  
Dmitriy Ukraincev ◽  
Keyword(s):  
Internet Marketing ◽  
Scientific Discipline ◽  
Theory And Practice ◽  
The Internet ◽  
Strong Impact ◽  
Marketing Orientation ◽  
Independent Direction ◽  
The Uk ◽  
The Impact

The development and widespread adoption of digital economy in the last two decades inevitably had strong impact on the theory and practice of marketing. Under the influence of e-Commerce the form and content of marketing has changed. Today we can talk about the formation of a new field of study – Internet marketing. However, even in the European literature, the description of Internet marketing is fragmentary, Russian authors often do not consider Internet marketing as an independent direction in marketing. This article describes the role of e-Commerce in the economy. The author considers the role of e-Commerce in the world economy and in the economy of individual countries. About 10% of world trade is already carried out via the Internet, in some countries (China, Japan, the UK) the share of e-Commerce in GDP is more than 20%. The growth rate of e-Commerce is also impressive – 30% per year. The Russian e-Commerce market and the Chinese e-Commerce market are analyzed separately. The author highlights the fact that e-Commerce has made a great contribution to the development of China’s economy. Internet marketing in the article is considered as an integral part of e-Commerce, fully responsible for all the interaction of the company and the external environment through the Internet. Basing on the research of some writers, the author concludes that Internet marketing is advisable to study as an independent scientific discipline. The article identifies and investigates the main changes that have occurred in marketing under the influence of e-Commerce: 1) change of marketing orientation from goods to customers; 2) multi-channel approach to promotion; 3) mobility; 4) adaptability and interactivity of marketing; 5) significant increase in audience coverage.

scholarly journals MONETIZATION PROCESSES IN THE STRUCTURE OF INTERNET MARKETING ACTIVITIES OF SMALL BUSINESS COMPANIES

2018 ◽  
pp. 44-48
Author(s):  
A. E. Kovalenko ◽  
I. Yu. Okolnishnikova ◽  
J. G. Kuzmenko
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
The Internet ◽  
Additional Element ◽  
Small Organizations ◽  
Marketing Activities ◽  
Hierarchical Interaction

The article explores the essence of monetization processes in the structure of internet marketing activities of small business companies. The authors have reviewed the approaches to the characterization of the main processes of Internet marketing. Highlighted communication, conversion processes and their limitations, which determine the need to consider monetization processes as an additional element in the hierarchical interaction of Internet marketing processes in small organizations. The specificity of the monetization processes of Internet marketing was determined, consisting in the economic synthesis of communication and conversion processes, which allows to consider the transformation of behavioral characteristics of target audience units on the websites of small organizations into cash flow from the Internet marketing activities of small organizations. The specifics of Internet marketing monetization process allowed us to present the characteristics and to determine the monetization models used by small organizations. And present the provisions characterizing the role of monetization processes in the Internet marketing activities of small businesses.

scholarly journals Feasibility of messenger-marketing for promotion of goods and services on the internet

2020 ◽  
Vol 31 (1) ◽  
Author(s):  
O. V. Vynogradova ◽  
◽  
N. I. Drokina ◽  
V. G. Darchuk
Keyword(s):  
High Efficiency ◽  
Instant Messaging ◽  
Internet Marketing ◽  
The Internet ◽  
Present Stage ◽  
Marketing System ◽  
Goods And Services ◽  
Stage Of Development ◽  
Reasonable Choice

The relevance and role of using instant messengers in the promotion of goods and services of enterprises are substantiated in the research. The advantages (affordability, variability of content, loyalty, high efficiency) and disadvantages (lack of API, lack of popularity, lack of legislative regulation and the difficulty of controlling mailings) of using messenger marketing in the enterprise’s Internet marketing system are presented. The trends in the use of instant messengers in Ukraine and the features of using each of the instant messengers at the present stage of development of Internet marketing are considered. An overview of the tools of such popular instant messengers in Ukraine as WhatsApp, Viber, Telegram, Facebook Messenger, Skype is provided and their comparative characteristics are compiled. The main stages of the instant messenger’s implementation and the benefits for the company with a reasonable choice of an instant messaging service in Internet marketing are described.

The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations while Creating New Markets (Internet Marketing and E-Commerce)

2001 ◽  
pp. 187-208
Author(s):  
S. I. Lubbe
Keyword(s):  
Research Effort ◽  
Active Role ◽  
Phenomenological Approach ◽  
Internet Marketing ◽  
The Internet ◽  
Peaceful Coexistence ◽  
Inferential Statistics ◽  
Interpretive Approach ◽  
Positivist Approach

This chapter will use the interpretive approach to research as an alternative to the more traditional positivist approach. By using the interpretive approach this chapter refers to such procedures as those associated with inferential statistics, hermeneutics, and phenomenology. The framework proposed is to formulate a specific goal (the Internet, e-commerce and Internet marketing), subject to certain constraints. This approach will call for the active role of people in strengthening a truly collaborative research effort to maintain a peaceful coexistence between all the boundaries. Behaviours such as pointlessness, absurdness or confusion can play a role during the alignment of the strategies in the organization. The phenomenological approach will therefore help with the validity of the interpretation that this chapter will conduct.

scholarly journals SWOT Analysis of Marketing Strategies Applied by MTDC for Promotion of Maharashtra Tourism

2018 ◽  
Vol 13 (2) ◽  
pp. 79-95
Author(s):  
Harshada Satghare ◽  
Madhuri Sawant
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
The Internet ◽  
Destination Marketing ◽  
Detailed Understanding ◽  
Destination Competitiveness ◽  
Development Corporation

With the increasing role of the Internet in Marketing, Destination Marketing Organisations (DMOs) are focusing on the application of the Internet in destination promotion activities. The present study aims to evaluate the application of Tourism Internet Marketing Strategies by Maharashtra Tourism Development Corporation (MTDC), India. Data Triangulation Method was used for detailed understanding of the phenomenon. Further, the researchers have provided a SWOT Analysis of these strategies, which would be helpful for destination planners and marketers in improving destination competitiveness.

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