บทบาทอิทธิพลกา กับของประสบการณ์ซื้อสินค้าแบบไร้รอยต่อและการรับรู้ความสอดคล้องที่มีผลต่อความพึงพอใจในการซื้อสินค้า:บริบทธุรกิจ ค้าปลีกฟาสต์แฟชั่น (The Moderating Role of Seamless Shopping Experience and Perceived Consistency on Shopping Satisfaction: Fast Fashion Retailing Industry Context)

2019 ◽  
Author(s):  
Warinrampai Rungruangjit
Keyword(s):  
Fast Fashion ◽  
Shopping Experience ◽  
Moderating Role ◽  
Shopping Satisfaction

How does perceived crowding moderate tourist shopping experience and satisfaction relationship?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tahir Albayrak ◽  
Özlem Güzel ◽  
Meltem Caber ◽  
Özge Kılıçarslan ◽  
Aslıhan Dursun Cengizci ◽  
...  
Keyword(s):  
Dimensional Structure ◽  
Content Type ◽  
Study Results ◽  
Shopping Experience ◽  
High Space ◽  
The Relationship ◽  
Moderating Role ◽  
Satisfaction Relationship ◽  
Human Crowding

Purpose The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a moderator in this relationship. Design/methodology/approach The proposed conceptual model was tested by an empirical study where the data were collected from 411 German tourists, visiting Kaleiçi, Antalya-Turkey. Findings The study results revealed that tourist shopping experience (consisting of education, esthetic, entertainment and escapism dimensions) significantly determines satisfaction with shopping. Moreover, crowding perception has a two-dimensional structure, as human and spatial crowding. Human crowding, which reflects high human density, is found to negatively moderate the effect of shopping experience on satisfaction, where spatial crowding, which is related to high space density, does not influence this relationship. Originality/value This study exceptionally shows that crowding perceptions of German tourists in shopping are affected by both human and spatial crowding. In addition, the moderating role of perceived crowding is clarified in the relationship between shopping experience and satisfaction.

scholarly journals Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness

2018 ◽  
Vol 11 (1) ◽  
pp. 175 ◽  
Author(s):  
Osama Sohaib ◽  
Kyeong Kang ◽  
Mohammad Nurunnabi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Web Design ◽  
Business Strategies ◽  
Equation Modeling ◽  
Shopping Experience ◽  
Online Business ◽  
The Individual ◽  
Moderating Role

Despite the extensive academic interest in e-commerce, cognitive innovativeness in e-commerce context has been neglected. This study focuses on the moderating role of consumer cognitive innovativeness on the influencing factors of interpersonal trust (iTrust) towards online purchase intention of new product in business-to-consumer (B2C) e-commerce. Data were collected in Australia from consumers who has had prior online shopping experience. Variance-based structural equation modeling such as partial least squares (PLS-SEM) is used to test the research model. The results show men and women have different perceptions of what is important to be provided by an online store to make a positive shopping experience. We highlighted that in-addition to the e-commerce web design aspects; the individual cognitive innovativeness can influence females more to purchase online. Practitioners should adjust their online business strategies, considering consumer cognitive innovativeness to enhance their e-commerce desirable outcomes. This means online business should not treat their consumers as a uniform group with a ‘one-design-fits-all’ web design strategy but need to consider the individual needs of their male and female consumers.

Testing the Strain Theory of Suicide – The Moderating Role of Social Support

Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  
Keyword(s):  
Social Support ◽  
Suicidal Behavior ◽  
Online Survey ◽  
Perceived Social Support ◽  
Strain Theory ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Psychological Strains ◽  
Moderating Role

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.

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