scholarly journals Mediating Role of Halal Technology Implementation on Halal Purchase Intention in Semarang

2020 ◽  
Vol 22 (1) ◽  
pp. 1
Author(s):  
Fania Mutiara Savitri ◽  
Atika Dyah Perwita
Keyword(s):  
Consumer Behavior ◽  
Technology Implementation ◽  
Purchase Intention ◽  
Sem Analysis ◽  
Mediating Effect ◽  
Research Approach ◽  
Mediating Role ◽  
Research Gap ◽  
Behavior Based

<em><span lang="EN">This study aimed to analyze halal purchase intention that is mediated by halal technology implementation on packaging product in Semarang City, Indonesia. This analysis tried to build the concept of consumer behavior based on Islamic branding technology. The research model was developed through research variables to fill existing research gap between halal awareness and halal purchase intention by halal technology implementation. This technology able to detect halal label validated by MUI that is expected to mediate both variable.</span><span lang="EN">Research approach used quantitative approach. Data was collected by survey questionnaire methods for packaging product’s consumer in Semarang. This research used purposive sampling to obtain 100 consumers as data observation. SEM analysis was used to analyze the data through running Smart PLS 3.2.8 for Professional application for hypothesis testing.</span><span lang="EN">The finding presented that Consumer Behavior based on Islamic Branding Technology Concept is proven. It is proved by significant mediating effect between halal awareness to halal purchase intention through halal technology implementation (0.016). Other result proved that halal awareness has insignificant value on halal purchase intention of packaging product in Semarang (0.412), halal awareness has significant value on halal technology implementation (0.000) and halal technology implementation has significant value on halal purchase intention (0.011).</span></em>

scholarly journals A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

2020 ◽  
Vol 12 (16) ◽  
pp. 6619
Author(s):  
Xiangzhi Bu ◽  
Hoang Viet Nguyen ◽  
Tsung Piao Chou ◽  
Chia-Pin Chen
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Mediating Effect ◽  
Mediating Role ◽  
Sample Data ◽  
Organic Tea ◽  
The Relationship ◽  
Analyze Data

This study investigates factors that predict consumers’ perceptions of healthiness of organic tea. Furthermore, this study also examines the relationship between perceived healthiness and purchase intention with the mediating role of consumers’ attitudes toward organic tea. Because China has been the largest producer and the largest market of the global tea market, this study collects sample data from consumers at different tea stores in China. Using structural equation modelling to analyze data, results indicate that product quality, consumer service, in-store experience, store prestige, and store innovativeness are important predictors of consumers’ perceptions of healthiness of organic tea. Furthermore, results show that perceived healthiness has a positive influence on purchase intention toward organic tea. Consumers’ attitudes toward organic tea also has a positive mediating effect into this relationship.

scholarly journals Strategic Innovation and Competitive Advantage of Manufacturing SMEs: The Mediating Role of Human Capital

2020 ◽  
Vol 24 (3) ◽  
pp. 70
Author(s):  
Nagwan Abdulwahab AlQershi ◽  
Mohd Lizam Bin Mohd Diah ◽  
Aryani Binti Ahmed Latiffi ◽  
Wan Nurul Karimah Wan Ahmad
Keyword(s):  
Human Capital ◽  
Middle East ◽  
Competitive Advantage ◽  
Sem Analysis ◽  
Mediating Effect ◽  
Manufacturing Companies ◽  
Mediating Role ◽  
Strategic Innovation ◽  
Using Data

<p><strong>Purpose:</strong> The purpose of this paper is to examine the mediating effect of human capital on the relation between the strategic innovation and competitive advantage of SMEs in Yemen.</p><p><strong>Methodology/Approach:</strong> The PLS-SEM analysis is performed to test the hypotheses by using data collected from 238 SMEs in Yemen. The results support the hypotheses.</p><p><strong>Findings:</strong> The results of the PLS-SEM analysis are as follows: strategic innovation had a significant effects on SMEs’ competitive advantage; also human capital had a significant effects on SMEs’ competitive advantage; human capital mediated the effect of strategic innovation on competitive advantage; and strategic innovation had a positive and significant effect on human capital.</p><p><strong>Research Limitation/Implication:</strong> The population of the study was limited to manufacturing SMEs, so the results cannot be generalized to other types of industry such as services, whose structure and vision differ from those of manufacturing companies.</p><strong>Originality/Value of paper:</strong> The paper is one of the first to highlight human capital as a mediator between strategic innovation and competitive advantage of manufacturing SMEs in Yemen and the Middle East, describing a single study applied in the context of a developing country.

scholarly journals Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Rana Faizan Gul ◽  
Dunnan Liu ◽  
Khalid Jamil ◽  
Sajjad Ahmad Baig ◽  
Fazal Hussain Awan ◽  
...  
Keyword(s):  
Market Orientation ◽  
Customer Service ◽  
Quantitative Research ◽  
Mediating Effect ◽  
Research Approach ◽  
Brand Performance ◽  
Apparel Manufacturing ◽  
Mediating Role ◽  
Fashion Apparel

AbstractThe study explores the importance of market orientation strategy to enhance brand performance and the mediating role of positioning strategies. The researcher used questionnaires to collect data from the managers of middle and high fashion apparel manufacturing firms based on the quantitative research approach. The data was collected from 220 managers who were directly involved in the decision-making process. The analysis has revealed a significant impact of market orientation strategy on Pakistan’s fashion brands' performance, with the mediating effect of positioning strategies. The management of firms must give considerable importance to market orientation strategies to enhance overall brand performance. The market orientation strategies’ development is also helpful in building different positioning strategies through which performance gets enhanced. This study contributes valuable literature because it focuses on the fashion apparel industry's context, which is almost most important for everyone in the present era. Firms can focus on tight product quality control, innovative manufacturing processes, trained and experienced personnel, and extensive customer service.

Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status

Metamorphosis ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 16-24
Author(s):  
Sandeep Kumar ◽  
Amit Gautam
Keyword(s):  
Social Status ◽  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Mediating Role ◽  
Brand Perception ◽  
The Relationship

Economic growth, urbanization and higher disposable incomes have helped to propel growth of luxury fashion in India. Indian customers attach luxury fashion with their social status. Therefore, a need was felt to understand the drivers of purchase intention for luxury fashion goods. The purpose of study is to explain the role of factors which have influence on purchase intention for luxury fashion brands. The research tries to identify the mediating effect of brand perception and social status on interrelationship between country of origin (COO) and purchase intention. The data were collected by means of structured questionnaires from a total of 400 Indian customers residing in the Delhi NCR. Structural equation modelling has been used to find the outcomes. COO, brand perception and social status were found to significantly influence customer purchase intention. However, mediation effect of brand perception was found in relation between COO and purchase intention. Mediation effect of social status also exists in relation between COO and purchase intention. Brand perception and social status sequentially mediate the relationship between COO and purchase intention.

scholarly journals The Relationship between Gender, Tax Burdens, Corruption Practices, and Tax Compliance

2020 ◽  
Vol 55 (3) ◽  
Author(s):  
Theresia Woro Damayanti ◽  
Ronny Prabowo ◽  
Usil Sis Sucahyo ◽  
Supramono Supramano
Keyword(s):  
Negative Impact ◽  
Tax Compliance ◽  
Mediating Effect ◽  
Mediating Role ◽  
Top Managers ◽  
Research Gap ◽  
Using Data ◽  
The Impact ◽  
The Relationship

The article describes a new idea: the effect of top managers’ gender on tax compliance that is mediated by perceived tax burdens. This study also analyses the impact of perceived tax burdens on tax compliance as moderated by perceived corruption practices. Using data from the World Bank’s survey on 6,533 firms in the Association of Southeast Asian Nations countries and analyzing the data using a multiple regression analysis and Haye’s bootstrapping, the results confirm the mediating effect of perceived tax burdens on the effect of gender on tax compliance. The study also empirically shows that corruption strengthens the negative impact of perceived tax burdens on tax compliance. The contribution of this study is twofold. First, we fill in the research gap on the mediating role of perceived tax burdens and the moderating role of perceived corruption practices in the tax compliance context. Second, this study informs policymakers that they need to balance their gender equality policies with serious efforts to instill awareness on tax obligations and support anti-corruption institutions to prevent and crack down on corruption cases.

scholarly journals PENGARUH KECERDASAN SPIRITUAL DAN KOMITMEN ORGANISASIONALTERHADAPORGANIZATIONAL CITIZENSHIP BEHAVIORMELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING

2019 ◽  
Vol 8 (3) ◽  
Author(s):  
Baiq Ayu Ningsih ◽  
Surati Surati ◽  
Siti Nurmayanti
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Equation Model ◽  
Sem Analysis ◽  
Mediating Effect ◽  
Spiritual Intelligence ◽  
Mediating Role ◽  
Positive Effect

This study examined the effect of spiritual intelligence and organizational commitment on job satisfaction and OCB on Non-PNS Leading Sector Assistant III East Lombok Regency employees. Specifically the purpose of this study was to determine the significance of the influence of spiritual intelligence, organizational commitment and job satisfaction on OCB, determine the significance of the influence of spiritual intelligence and organizational commitment on job satisfaction, and find out the mediating role of the variable job satisfaction. The population of this study were all Non-PNS employees who served in the Leading Sector Assistant III of East Lombok Regency as many as 98 respondents. This study uses structural equation model analysis (SEM analysis) with smartPLS applications. The results showed that spiritual intelligence and organizational commitment had a significant positive effect on job satisfaction, job satisfaction had a significant effect on OCB, while spiritual intelligence and organizational commitment did not significantly influence OCB. For the mediating effect of job satisfaction, there is a full mediation role in the significant influence of organizational commitment on OCB, whereas the influence of spiritual intelligence on OCB has not found a significant mediating effect of the variable job satisfaction.Keywords:Spiritual Intelligence, Organizational Commitment, Job Satisfaction, OCB.

scholarly journals The Impact of Celebrity Credibility on Consumer’s Purchase Intention toward the Footwear Industry in Malaysia: The Mediating Effect of Attitude toward Advertisement

2015 ◽  
Vol 7 (4) ◽  
pp. 55-63
Author(s):  
Zu Qian ONG
Keyword(s):  
Purchase Intention ◽  
Mediating Effect ◽  
Behavioural Intention ◽  
Transfer Model ◽  
Mediating Role ◽  
Theoretical Perspectives ◽  
Footwear Industry ◽  
Celebrity Advertising ◽  
The Impact

Practices of using celebrities as spokespeople for commercialized products are continuously favoured toward the effort of marketing and positioning. The popularity of celebrity advertising is founded upon advertiser’s belief on message credibility by well-known personalities to achieve greater attention, recall and behavioural intention among consumers. The present study assesses the impact of celebrity credibility on the underlying purchase intention of Malaysian consumers toward the footwear industry, by exploring the mediating role of attitude toward advertisement between celebrity credibility and purchase intention. The influence of endorser’s characteristics and cultures on consumer’s behavioural intention is explained through the applications of the Theory of Identification (Kelman, 1961, 2006) and the Meaning Transfer Model (McCracken, 1989) in this study. Descriptive findings collected from 200 potential consumers have suggested attitude toward advertisement as the catalyst of endorser’s identification, for cultivating dimensions of celebrity credibility (trustworthiness, expertise and attractiveness) into transactional intention. The phenomenon of integration approaches of single phenomenon, with two theoretical perspectives (Mayer & Sparrowe, 2013) is demonstrated in this product marketplace.

Organizational Justice and Employee Sustainability: The Mediating Role of Organizational Commitment

2020 ◽  
Vol 3 (3) ◽  
pp. 12-22
Author(s):  
Mehreen Fatima ◽  
Zeeshan Izhar ◽  
Zaheer Abbas Kazmi
Keyword(s):  
Organizational Commitment ◽  
Organizational Justice ◽  
Developing Country ◽  
Design Methodology ◽  
Direct Relationship ◽  
Banking Sector ◽  
Mediating Role ◽  
Research Gap ◽  
The Impact

Purpose- The primary purpose of the study is to determine the impact of organizational justice (OJ) on employee sustainability. Along with that, it also describes how organizational commitment mediates this direct relationship. This study includes all dimensions of OJ which are distributive, procedural and interactional (interpersonal & informational) within the context of a developing country (Pakistan). Design/Methodology- This study has considered employees working in the banking sector of Pakistan. Two hundred ten questionnaires were received back from employees. Regression analysis was used to analyze direct relationships between variables, while smart partial least squares (PLS) were used for mediation analysis. Findings- Results demonstrated that all hypothesis were accepted and it was also confirmed that organizational commitment (OC) mediates the direct relationship between OJ and employee sustainability (ES). Originality/value- Multidimensional construct of organizational justice was tested in this study, in the context of a developing country (Pakistan), to address the research gap.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

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