The Effect of Risk Perception and Hesitation on Purchase Behavior Intention, Switching Intention and Repurchase Intention : Focused on Consumers of Airbnb

2021 ◽  
Vol 33 (2) ◽  
pp. 139-164
Author(s):  
Dae-Young Jeong ◽  
Min-Ho Cho
Keyword(s):  
Risk Perception ◽  
Purchase Behavior ◽  
Repurchase Intention ◽  
Behavior Intention

scholarly journals Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention

2021 ◽  
Vol 18 (13) ◽  
pp. 6826
Author(s):  
Kyung Hwa Seo ◽  
Jee Hye Lee
Keyword(s):  
Food Safety ◽  
Risk Perception ◽  
Service Quality ◽  
Food Quality ◽  
Perceived Value ◽  
Internet Survey ◽  
Food Culture ◽  
Repurchase Intention ◽  
Street Food ◽  
Perception Group

This paper aims to identify service quality dimensions of street food that have an impact on utilitarian and hedonic values and to determine the effect of utilitarian and hedonic values on repurchase intention. It also examines the moderating effect of risk perception toward street food safety on the relationship between service quality and perceived value. An Internet survey was performed in Korea with 285 respondents. The results confirmed that the five dimensions of street food’s service quality—food quality, employee service, physical environment, price, and rapidity of service—had positive impacts on utilitarian and hedonic values. All perceived value (utilitarian, hedonic) has an impact on repurchase intention. Finally, the food quality of street food showed a stronger influence on utilitarian value among the low-risk perception group than the high-risk perception group depending on the consumers’ level of awareness of food safety. This provides new insights for marketing strategies to attract domestic/foreign consumers to street food vendors and for creating a new food culture by emphasizing important domains of service quality, the relation of quality to consumer values, and risk perception toward food safety in street food.

Modeling behavioral intention toward traveling in times of a health-related crisis

2021 ◽  
pp. 135676672110247
Author(s):  
Diep Ngoc Su ◽  
Kim Phuong Thi Tran ◽  
Ly Ngoc Thi Nguyen ◽  
Tram Huyen Thi Thai ◽  
Thanh Hoai Thi Doan ◽  
...  
Keyword(s):  
Risk Perception ◽  
Health Risk ◽  
Information Search ◽  
Behavioral Intention ◽  
Policy Makers ◽  
Online Networks ◽  
Behavior Intention ◽  
Tpb Model ◽  
Health Related ◽  
Health Risk Perception

This study proposes an integrated model based on the Risk Perception Attitude (RPA) framework and the Theory of Planned Behavior (TPB) model to investigate behavioral intention toward traveling in times of a health-related crisis. A survey was conducted via online networks of travelers, yielding 338 valid cases. The findings indicate that health risk perception is affected by information search about the Covid-19 disease. The relationship between health risk perception and behavioral intention toward traveling during a health-related crisis is not direct, but indirect via health self-efficacy and attitude about their future trip. The study contributes to understand a cognitive process of tourists’ behavior intention toward traveling in a health-related crisis. Practically, this study’s findings provide tourists, government agencies, tourism marketers, and policy-makers and other tourism stakeholders with important suggestions for tourism recovery during and after the pandemic.

Impact of risk perception on customer purchase behavior: a meta-analysis

2020 ◽  
Vol 35 (1) ◽  
pp. 76-96
Author(s):  
Zhihong Li ◽  
Yongzhong Sha ◽  
Xuping Song ◽  
Kehu Yang ◽  
Kun ZHao ◽  
...  
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Meta Analysis ◽  
Negative Relationship ◽  
Developed Countries ◽  
Purchase Behavior ◽  
Effect Estimate ◽  
Content Type ◽  
The Impact ◽  
The Relationship

Purpose Risk perception is an essential factor affecting how individuals evaluate risk, make decisions and behave. The impact of risk perception on customer purchase behavior has been widely studied; however, the association has been debated. Therefore, the purpose of this paper is to examine the relationship between risk perception and customer purchase behavior and to examine factors that could moderate it. Design/methodology/approach This study conducted a meta-analysis of this relationship and examined factors that could moderate it. Six databases were comprehensively searched. Two reviewers independently selected the studies for inclusion, extracted data and assessed quality. Pearson's r was used as the effect estimate. A total of 33 studies were included in the meta-analysis. Findings The results revealed a negative relationship between risk perception and customer purchase behavior. The geographical region, purchase channel and country development level affected the relationship. The correlation between perceived risk and purchase behavior in European consumers was the highest, followed by the correlation in American consumers; the weakest correlation was found in Asian consumers. For consumers in developed countries, perceived risk had a stronger negative influence on customer purchase behavior than that for consumers in developing countries. The perceived risk of online purchase channels had a stronger negative impact on customer purchase behavior than that of offline purchase channels. Research limitations/implications Risk perception is a useful context in which to explain barriers to customer purchase behavior. In addition, reducing consumers’ risk perception and perfecting the market transaction process with respect to buying behavior should be further studied. Originality/value The findings of this review indicate a direct negative relationship between risk perception and customer purchase behavior. To the best of the authors’ knowledge, this review is the first to meta-analytically summarize the impact of risk perception on customer purchase behavior in social sciences research, and it also illuminates new perspectives for future studies.

scholarly journals THE ROLE OF THE PERSONALITY OF CUSTOMERS AND REPUTATION THE COMPANY AS THE RESTORATION OF SERVICES ON THE MODEL OF MODERATION VARIABLE: IN THE AUTOMOTIVE INDUSTRY IN INDONESIA

2016 ◽  
Vol 14 (1) ◽  
pp. 77
Author(s):  
Soleh Hidayat
Keyword(s):  
Word Of Mouth ◽  
Prior Experience ◽  
Service Recovery ◽  
Interactional Justice ◽  
Repurchase Intention ◽  
Informational Justice ◽  
Perceived Justice ◽  
Behavior Intention ◽  
Future Behavior

This study examined the effect of prior customer experiences on the perceived justice in service recovery through the moderation role of customer personality. In addition, this research examines<br />perceived justice to satisfaction with service recovery with the moderation role of corporate reputation, as well as satisfaction with service recovery influence the future behavior intention<br />in form of repurchase intention and positive campaign in the form of free advertising by word of mouth. Respondents in this study are the customers of 4 (four) sole distributor agents (ATPM) with 300 respondents, the analysis technique used is Structural Equation Modeling (SEM) with multigroup<br />analysis.<br />The results showed that: (1) Prior experience affect the procedural, interactional and informational justice, but has no effect on distributive justice (2) Customer personality moderating reinforced the influence of prior experience on procedural and interactional justice, (3) Perceived justice (distributive justice, procedural justice, interactional justice and informational justice) affect satisfaction with service recovery, (4) Corporate reputation moderating reinforced the influence of distributive, procedural and informational justice on satisfaction with service recovery, but not moderating reinforced the influence of interactional justice on satisfaction with service recovery, (5) Satisfaction with service recovery influence the future behavior intention in form of repurchase intention and word of mouth (WOM).

scholarly journals Should I judge safety or danger? Perceived risk depends on the question frame

2021 ◽  
Author(s):  
Matthew Benjamin Stephensen ◽  
Christin Schulze ◽  
Markus Landrø ◽  
Jordy Hendrikx ◽  
Audun Hetland
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Theoretical Understanding ◽  
Behavior Intention ◽  
Risk Judgment ◽  
Positive Assessment ◽  
Information Sampling ◽  
Natural Characteristic ◽  
And Behavior ◽  
Risk Judgments

Linguistic polarity is a natural characteristic of judgments: Is that situation safe/dangerous? How difficult/easy was the task? Is that politician honest/dishonest? Across six studies (N = 1599), we tested how the qualitative frame of the question eliciting a risk judgment influenced risk perception and behavior intention. Using a series of hypothetical scenarios of skiing in avalanche terrain, experienced backcountry skiers judged either how safe or how dangerous each scenario was and indicated whether they would ski the scenario. Phrasing risk judgments in terms of safety elicited lower judged safety values, which in turn resulted in a lower likelihood of intending to ski the slope. The frame “safe” did not evoke a more positive assessment than the frame “danger” as might be expected under a valence-consistent or communication-driven framing effect. This seemingly paradoxical direction of the effect suggests that the question frame directed attention in a way that guided selective information sampling. Uncertainty was not required for this effect as it was observed when judging objectively safe, uncertain, and dangerous scenarios. These findings advance our theoretical understanding of framing effects and can inform the development of practices that harness question framing for applied risk perception and communication.

scholarly journals Building the Attitude of Consumer Concern for Environmentally Friendly Products

2019 ◽  
Vol 15 (2) ◽  
pp. 201
Author(s):  
Renny Risqiani ◽  
Siti Maemunah
Keyword(s):  
Structural Equation ◽  
Environmentally Friendly ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Behavior Intention ◽  
Green Behavior

<p><em>This study aims to determine what factors can influence consumer attitudes on green products (attitude on green product). Furthermore, it will be analyzed whether consumer attitudes on green products have an effect on green behavior intention, the influence of green behavior intention towards the green purchase behavior. The sampling technique using purposive sampling of 220 students in the Jakarta area. The data analysis method used in this study is to use Structural Equation Modeling (SEM). The results of this study are consumer attitudes towards green product influenced by social influence and personal norms. While government roles, environmental emotion and cognition have no significant effect. The higher the consumer's attitude towards the green product, the more it increases consumer attitudes to care about the environment and will have an impact on purchasing behavior towards environmentally friendly products</em></p>

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