scholarly journals Building the Attitude of Consumer Concern for Environmentally Friendly Products

2019 ◽  
Vol 15 (2) ◽  
pp. 201
Author(s):  
Renny Risqiani ◽  
Siti Maemunah
Keyword(s):  
Structural Equation ◽  
Environmentally Friendly ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Behavior Intention ◽  
Green Behavior

<p><em>This study aims to determine what factors can influence consumer attitudes on green products (attitude on green product). Furthermore, it will be analyzed whether consumer attitudes on green products have an effect on green behavior intention, the influence of green behavior intention towards the green purchase behavior. The sampling technique using purposive sampling of 220 students in the Jakarta area. The data analysis method used in this study is to use Structural Equation Modeling (SEM). The results of this study are consumer attitudes towards green product influenced by social influence and personal norms. While government roles, environmental emotion and cognition have no significant effect. The higher the consumer's attitude towards the green product, the more it increases consumer attitudes to care about the environment and will have an impact on purchasing behavior towards environmentally friendly products</em></p>

scholarly journals An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan

2019 ◽  
Vol 21 (2) ◽  
pp. 247-258
Author(s):  
Nguyen Thi Tuyet Mai
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Research Effort ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Green Products ◽  
Content Type ◽  
Important Relationship ◽  
Materialistic Values ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of materialistic values on purchase intention (PI) toward green products among consumers in Vietnam and Taiwan, two Asian countries with different levels of economic development. Design/methodology/approach This research employs the extended theory of planned behavior (TPB) with an integration of materialism. To serve the purpose of this study, two consumer surveys were conducted in Hanoi (Vietnam) and Taipei (Taiwan). The structural equation modeling was employed to test the proposed model and hypotheses. Findings This study examined the impact of some antecedents of green PI among consumers in Vietnam and Taiwan, focusing on the indirect impact of materialistic values (through attitude). All five hypotheses received support from the Vietnam data, confirming the significant impacts of materialistic values (i.e. success and happiness) on attitude, and all three antecedents from the TPB model (i.e. attitude, subjective norms and perceived behavioral control) as positive predictors of green PI. For the Taiwan data, the findings were similar to those from the Vietnam data, except insignificant impact of success value on attitude toward buying green products. Originality/value This research is expected to contribute to the extant literature by enriching the knowledge of the interesting and important relationship between materialistic values and green purchase behavior among consumers in two Asian markets where, to the author’s best understanding, only modest research effort has been given to explore this topic.

Estimating green purchase behavior: an empirical study using integrated behavior model in Bangladesh

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Zillur Rahman Siddique ◽  
Goutam Saha ◽  
Aminur Rahman Kasem
Keyword(s):  
Perceived Control ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Behavior Model ◽  
Research Model ◽  
Content Type ◽  
Green Behavior ◽  
Practical Implications

Purpose This paper aims to examine the exogenous effects of experiential attitude toward green (EAG), instrumental attitude toward green (IAG), injunctive norms on green (ING), descriptive norms about green (DNG), green perceived control (GPC) and green self-efficacy (GSE) on green purchase intention (GPI). Moreover, this paper also investigates the causal factors of green purchase behavior (GPB) considering green knowledge (GK), the salience of green behavior (SGB), environmental constraints (ECPG) and green habit (GH). Design/methodology/approach The research model was adopted to measure the green behavior of Bangladeshi consumers using an integrated behavior model (IBM). The data were randomly collected from 372 respondents and partial least squares structural equation modeling (PLS-SEM) approach was used to test the hypotheses. Findings PLS results imply that all independent variables (EAG; IAG; ING; DNG; GPC and GSE) impact GPI; and SGB, GH and GPI influence GPB. On the other hand, GK and ECPG have no significant effect on GPB. Research limitations/implications There may present a gap in the outcomes of the study to signify the generalizability because the survey was conducted in some cities of Bangladesh which may not represent the country as a whole. Practical implications This study anticipates the cause-effect relationship between GPI, GPB and their determinants. The results of the study can help marketers understand green consumer behavior and design appropriate strategies and tactics for new marketing challenges. Originality/value This research investigates green purchase behavior in a developing country. It empirically confirms the validity of IBM in assessing green behavior, especially for Bangladesh, a booming economy and suitable for investment. Although ample research explored green purchase behavior, green habit and saliency have not been considered in measuring green purchase behavior.

scholarly journals Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Peter Ansu-Mensah
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Influencing Factor ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Intention To Purchase

AbstractThe indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awareness of green products on their green purchasing intentions. The specific objectives were to identify whether awareness, price, availability, value and quality influence university students’ intention to purchase green products, and to investigate how awareness, price, availability, value and quality predict university students’ intention to purchase green products. A structural equation modeling was used to analyze data collected from an online survey of 478 students. Results show that green perceived quality has the utmost significant positive impact on university students’ green purchase intentions; however, green perceived availability had the slightest impact on university students’ intention to purchase green products. The study is the foremost to conclude that green product awareness impact on university students green purchase intentions is greatly driven by price, high value and extraordinary quality. However, availability is not a critical influencing factor when it comes to green purchase intentions of university students. The implications of study, limitations and further research are discussed.

I believe therefore I care

2016 ◽  
Vol 33 (1) ◽  
pp. 137-155 ◽  
Author(s):  
Reto Felix ◽  
Karin Braunsberger
Keyword(s):  
Religious Orientation ◽  
Environmentally Friendly ◽  
Social Institutions ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Policy Makers ◽  
Content Type ◽  
Northern Mexico ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of intrinsic religious orientation (IRO) on environmental attitudes (EA) and green product purchases (GPP) in Mexico. Design/methodology/approach – The study uses structural equation modeling to analyze the survey results of 242 consumers from Northern Mexico. Findings – The results of the study show a significant influence of EA on purchasing green products. In addition, the findings suggest that consumers with higher levels of IRO have a higher propensity to buy environmentally-friendly products, but do not show more favorable attitudes toward the environment than less-religious consumers. Research limitations/implications – The study relies on a convenience sample from Northern Mexico. Further, the study relies on self-reported measures of green product purchase (GPP) and future research should incorporate real purchases of green products in addition to self-reported measures. Practical implications – The findings of the study imply that marketers and policy makers striving to increase the purchasing of green products should try to induce positive attitude changes concerning the protection of the natural environment and the effectiveness of buying green products. Social implications – Since religiosity in Mexico influences the purchasing of green products positively, policy makers may reflect on what parts of current Catholic social norms could be leveraged to promote green behaviors among the general Mexican population. Social institutions and change agents, such as the Church and its representatives, may be central to achieving behavioral compliance to environmentally-friendly doctrines. Originality/value – Investigating the factors that influence consumers’ environmentally-friendly attitudes and behaviors in emerging economies is imperative for attenuating the negative environmental consequences of economic growth and consumption.

scholarly journals Pengaruh Organizational Citizenship Behavior pada Performance dengan Service Quality, Satisfaction dan Behavior Intention Sebagai Anteseden

2015 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Joko Suyono ◽  
Sinto Sunaryo
Keyword(s):  
Service Quality ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Structural Equation ◽  
Private Hospital ◽  
Sampling Technique ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Behavior Intention ◽  
And Behavior

The purpose of the study is to observe the influence of organizational citizen behavior to performance. Organizational citizen behavior is affected by three variables namely satisfaction, service quality and behavior intention. The study was conducted on 12 nurses, 128 patients, and 10 nursing supervisor at a private hospital in Surakarta, Jawa Tengah. Stratified random sampling technique was applied to determine the number of sample. The result was based on structural equation modeling (SEM) method that showed there is no relationship between OCB and satisfaction and OCB to behavior intention. On the other hand, OCB to customer satisfaction, OCB to performance and satisfaction to performance are proved to be significant.

scholarly journals Green Brand Products in Small and Medium Batik Industries with Pls-Sem Approach

2019 ◽  
Vol 18 (2) ◽  
pp. 126-143
Author(s):  
Naili Farida ◽  
Apriatni Endang Prihartini ◽  
Ngatno Ngatno
Keyword(s):  
Product Innovation ◽  
Brand Image ◽  
Environmentally Friendly ◽  
Sampling Technique ◽  
Green Product ◽  
Market Penetration ◽  
Green Products ◽  
Marketing Performance ◽  
Analysis Technique ◽  
Green Product Innovation

This study examines Regiocentric Image Capabilities and Market Penetration on Green Products and the effect of Green Products on Marketing Performance. The sample in this study were 58 entrepreneurs of Small and Medium Batik Industries, who used natural colouring. The sampling technique used was purposive sampling, and the analysis technique used was PLS-SEM. The study found that Regiocentric Image Capabilities and Market Penetration significantly influence the Green Products, and it has a significant effect on Marketing Performance. Moreover, Green Brand Image does not influence a significant increase in Marketing Performance. These results indicated that Regiocentric Image Capabilities can enhance the capability of green product innovation with environmentally friendly natural colouring. The product is also supported by a broad market penetration capability. Furthermore, Green Brand Image on batik colouring products has no significant effect on marketing performance. The focus on green products appears so that the SMIs can increase marketing of environmentally friendly batik products.

scholarly journals Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling - Partial Least Square (SEM-PLS) Approach

2016 ◽  
Vol 12 (9) ◽  
pp. 51 ◽  
Author(s):  
Mohd Nazri Mohd Noor ◽  
Md Shukor Masuod ◽  
Al-Mansor Abu Said ◽  
Izzat Fakhruddin Kamaruzaman ◽  
Mohd Ariff Mustafa
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Green Product ◽  
Shopping Malls ◽  
Green Products ◽  
Proposed Model ◽  
Green Circle

The purpose of this paper is to explore the consumers’ decision to purchase green products in Malaysia. Self-administered questionnaires were conducted to obtain meaningful data from 230 consumers at major shopping malls in Melaka, Malaysia from September 2015 until February 2016. Based on the analysis of SEM-PLS, the proposed model explained 92 percent of the variance of green product purchase decision. The results have shown positive significant effects between green awareness, green commitment, green companies and green product purchase decision. However, green experience and green circle produced insignificant results. Generally, the results from this study confirmed that the proposed model concisely explained the consumers’ decision to purchase green products in Malaysia. This study adds another literature to the area of green marketing. The model combined the past consumer behavioural theories and models to identify the key factors that stimulate the consumers’ purchase behaviour. Findings from this study have strong implications to both individual and marketing managers. It brings into light the perception of Malaysian consumers about green products and readiness to accept green products as their future way of life.

scholarly journals PENGARUH KREDIBILITAS INFLUENCER PADA EFEKTIVITAS IKLAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK MINAT BELI KONSUMEN (STUDI PADA PENGIKUT INSTAGRAM AYUDIA BING SLAMET)

2021 ◽  
Vol 11 (1) ◽  
pp. 22
Author(s):  
Alhensa Ferninda Jelita ◽  
Hasnah Rimiyati
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Analytical Tool ◽  
Equation Modeling ◽  
Positive Effect ◽  
Special Region

This study aims to analyze the influence of influencers' credibility on the effectiveness of Instagram social media advertising in shaping consumer buying interest (Study on Instagram followers Ayudia Bing Slamet). The subjects in this study were students using social media Instagram who were in the Special Region of Yogyakarta. This research was conducted with a sample size of 200 respondents who were determined by sampling technique using non probability sampling technique with purposive sampling method and distributing questionnaires to respondents using Google Forms. The analytical tool used is Structural Equation Modeling (SEM) with the AMOS 24 application program. Based on the analysis, it was found that the attractiveness of influencers had a positive effect on consumer attitudes towards advertising, trustworthiness towards influencers had a positive effect on consumer attitudes towards advertising, influencer expertise had a positive effect on consumer attitudes towards advertising, and attitudes towards advertising had a positive effect on buying interest.

scholarly journals ANALISIS PERILAKU PENGGUNA TEKNOLOGI ATAS PENERIMAAN LAYANAN E-SAMSAT MENGGUNAKAN MODEL TAM DAN TPB (Studi Kasus Pada SAMSAT Wilayah Kabupaten Subang)

ACCRUALS ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 28-40
Author(s):  
Nurhamidah Nurhamidah ◽  
Asep Kurniawan ◽  
Indah Umiyati
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Behavior Control ◽  
Sample Number ◽  
Behavior Intention ◽  
Perceived Behavior Control ◽  
Perceived Behavior

This study aims to examine and analyze the model of technology user behavior on the acceptance of an information system on e-samsat Application system. With sample number 100 respondents with sampling using incidental sampling technique. Hypothesis testing used is Structural Equation Modeling (SEM). Based on the results say that Perceived Ease of Use variable has a positive and significant effect on Perceived of Usefulness and Trust. The Perceived of Usefulness variable has a positive and significant effect on Attitude and Behavior  Intention. Trust variables have a positive and significant influence on Perceived of Usefulness, Perceived Behavior Control, Attitude, Perceived of Risk and Subjective Norm. Perceived Behavior Control and Attitude variables have positive and significant effect on Behavior Intention.

scholarly journals Values and Green Product Purchase Behavior: The Moderating Effects of the Role of Government and Media Exposure

2019 ◽  
Vol 11 (23) ◽  
pp. 6642 ◽  
Author(s):  
Ihsan Ullah Jan ◽  
Seonggoo Ji ◽  
Chankoo Yeo
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Media Exposure ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Green Product ◽  
Moderating Effects ◽  
Ecological Value ◽  
Role Of Government

This study applies the theory of planned behavior and value–attitude–behavior hierarchy model to examine the influence of green product consumption values on the green product buying attitude and green product purchase behavior. Additionally, unlike the previous studies, the current study explores the moderating effects of the role of government and media exposure in the relationships. Data was collected by an online survey from 238 green product consumers in China. Structural equation modeling was applied for testing the hypothesized relationships. The results of the study have indicated that ecological value and economical value have not significantly influenced the green product buying attitude. In contrast, the health and safety values of green product have positively influenced the green product buying attitude. Moreover, the buying attitude of consumers has a significant positive effect on green product purchase behavior. Furthermore, the results showed that the role of government and media exposure have significantly moderated the relationship between safety value and buying attitude of green product.

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