scholarly journals Social meaning in the mirror of political correctness

2021 ◽  
Vol 18 (2) ◽  
pp. 383-399
Author(s):  
Valeria E. Chernyavskaya ◽  

The article addresses two central notions, namely social meaning and political correctness. The concept of social meaning is well known in “third wave” sociolinguistics, which connects patterns of language variation with the wider social world, in metapragmatics after Michael Silverstein, language ideology research and discourse analysis. The analysis is in line with these research approaches and also reflects back the pragmatic interpretation of social meanings. It is presumed that the social meaning of a word or an utterance is indexical in its nature and conveys information about the social context of language use. Social meaning of an utterance reflects its social embeddedness. In this respect, the perspective of political correctness reflects the discursive process of social indexicality and social meaning making. The article examines modern cases of political correctness (PC) in the USA (2017–2020) to show the effects of discursive pressure on interpretation frames. PC is discussed as a controversial practice and it is aimed at avoiding expressions or actions that can be perceived to marginalize or insult socially disadvantaged and discriminated people. At the same time, it can overpoliticize issues and act as a struggle against implicit meanings and implicatures.

2012 ◽  
Vol 21 (1) ◽  
pp. 66-83 ◽  
Author(s):  
Emma Moore

Variationist sociolinguistics has provided essential information about community-wide patterns of language variation and change. However, as the field has developed, the need to provide coherent explanations for observed correlations has highlighted problems with the conceptualization of style, social meaning and the linguistic variable. Using data from two case studies, this article illustrates how a more nuanced account of stylistic practice provides a richer understanding of the social and cognitive basis of language use. In particular, it is argued that the linguistic analysis of social groups should be driven by the specific social concerns of the groups studied, not by the search for variable ways to ‘say the same thing’. This approach not only enables a fuller account of the social meaning of language features, it demonstrates that social meanings may be encoded at the intersection of components of the grammar (phonology, morphosyntax and discourse), and in more complex ways than has previously been assumed.


2020 ◽  
pp. 183-208
Author(s):  
Loreta Vaicekauskienė

This paper describes the social value of the global English language as identified in the investigations of various communities worldwide and shows how the social meanings of English relate to each other in a broader ideological field universal for today’s locally global world. The notions of indexical field (Eckert 2008) and bivalent indexicality (Cotter, Valentinsson 2018) are applied in the analysis. The aim of the study is to synthesize results obtained by different researchers from different ideological and communicative contexts and to explore the indexical potential of English, including its local varieties and mixed speech styles. The study is based on a qualitative analysis of a corpus of secondary sources, consisting of a total of 74 scholarly publications from the Expanding Circle communities, which were published in English in 1990–2020 (most of them during the second decade of the 21st century).In total, more than 50 social meanings of the global English language have been identified. It is likely that the abundance of social associations with English is due to the strong first-order indexes. Hence, the social meanings were grouped into the following nine indexical categories based on the presumed first-order sociocultural indexicalities: British and American culture; International sphere; Technologies, science and education; Economic and social status; Personal capital; Youth; Popular culture and media; Urban sphere; and Male. Positive social meanings dominate the indexicalities, but for some of them, bivalent indexicality (presence of contradictory positive and negative values) has been recorded. Although there is much overlap between these relative categories, the constellation as a whole is interpreted as a complex of several separate and multivalent indexical fields. It is to be hoped that this study not only illustrates that the notion of indexical field is applicable for analysis of the imagined global community of users of English, but also provides a broader ideological context for further research of the social meaning-making potential of the global English language.


2021 ◽  
Vol 6 (1) ◽  
pp. e004068
Author(s):  
Po Man Tsang ◽  
Audrey Prost

BackgroundMany countries aiming to suppress SARS-CoV-2 recommend the use of face masks by the general public. The social meanings attached to masks may influence their use, but remain underinvestigated.MethodsWe systematically searched eight databases for studies containing qualitative data on public mask use during past epidemics, and used meta-ethnography to explore their social meanings. We compared key concepts within and across studies, then jointly wrote a critical synthesis.ResultsWe found nine studies from China (n=5), Japan (n=1), Mexico (n=1), South Africa (n=1) and the USA (n=1). All studies describing routine mask use during epidemics were from East Asia. Participants identified masks as symbols of solidarity, civic responsibility and an allegiance to science. This effect was amplified by heightened risk perception (eg, during SARS in 2003), and by seeing masks on political leaders and in outdoor public spaces. Masks also acted as containment devices to manage threats to identity at personal and collective levels. In China and Japan, public and corporate campaigns framed routine mask use as individual responsibility for disease prevention in return for state- or corporate-sponsored healthcare access. In most studies, mask use waned as risk perception fell. In contexts where masks were mostly worn by patients with specific diseases (eg, for patients with tuberculosis in South Africa), or when trust in government was low (eg, during H1N1 in Mexico), participants described masks as stigmatising, uncomfortable or oppressive.ConclusionFace masks can take on positive social meanings linked to solidarity and altruism during epidemics. Unfortunately, these positive meanings can fail to take hold when risk perception falls, rules are seen as complex or unfair, and trust in government is low. At such times, ensuring continued use is likely to require additional efforts to promote locally appropriate positive social meanings, simplifying rules for use and ensuring fair enforcement.


2008 ◽  
Vol 26 (4) ◽  
pp. 363-379 ◽  
Author(s):  
Frederick F. Wherry

This article extends both Viviana Zelizer's discussion of the social meaning of money and Charles Smith's proposal that pricing is a definitional practice to the under-theorized realm of the social meanings generated in the pricing system. Individuals are attributed with calculating or not calculating whether an object or service is “worth” its price, but these attributions differ according to the individual's social location as being near to or far from a societal reference point rather than by the inherent qualities of the object or service purchased. Prices offer seemingly objective (quantitative) proof of the individual's “logic of appropriateness”—in other words, people like that pay prices such as those. This article sketches a preliminary but nonexhaustive typology of the social characterizations of individuals within the pricing system; these ideal types—the fool, the faithful, the frugal, and the frivolous—and their components offer a systematic approach to understanding prices as embedded in and constituents of social meaning systems.


2022 ◽  
Vol 9 (2) ◽  
pp. 159-192
Author(s):  
Rita Akele Twumasi

Death is part of human existence. When a person hears the news of someone’s death, it is very common for that person to express their feelings about it. This feeling is in the form of condolences which express the speaker’s sorrow, and condolences fall into the category of speech act. Semantically, condolences have a social meaning which refers to language use. Identities are created in relationships with others, and condolences are major platforms for the construction of identities, in that, existing relationships are, clearly, manifested in the messages that sympathizers expressed. Using a qualitative approach, the study analyzed twenty condolence messages which were purposely sampled from condolence messages posted in the portals of International Centre for Theoretical Physics (ICTP), when one of its members passed away. The analysis of the data revealed two main identity types enacted for the deceased: role identity and Social Identity. The major Role identity enacted, metaphorically, was Father while the least role was Achiever. Second, identity as an International Figure was dominant with the Social roles, but Good Personality was used less frequently. The present study adds to studies in identity construction, in general, and studies in condolence messages, in specific.


2021 ◽  
Vol 6 (1) ◽  
pp. 746
Author(s):  
William C. Thomas

Recent work has begun to investigate the interaction between semantics and social meaning. This study contributes to that line of inquiry by investigating how particular social meanings that are popularly believed to arise from the English discourse particle just are related to the conventional semantic meaning of just. In addition to proposing an inferential process by which the social meanings associated with just arise, this paper reports the results of a social perception experiment designed to test whether those social inferences arise when just is used in particular speech acts and whether they depend on the speaker’s gender and level of authority relative to the addressee. The use of just was found to significantly increase the perceived insecurity of men but not of women. This suggests that listeners may more strongly perceive speaker qualities that stereotypes cause them not to expect.


2015 ◽  
Vol 44 (5) ◽  
pp. 629-652 ◽  
Author(s):  
Sam Kirkham

AbstractThis article examines how the social meanings of phonetic variation in a British adolescent community are influenced by a complex relationship between ethnicity, social class, and social practice. I focus on the realisation of the happy vowel in Sheffield English, which is reported to be a lax variant [ε̈] amongst working-class speakers but is undergoing change towards a tense variant [i] amongst middle-class speakers. I analyse the acoustic realisation of this vowel across four female communities of practice in a multiethnic secondary school and find that the variable's community-wide associations of social class are projected onto the ethnographic category of school orientation, which I suggest is a more local interpretation of class relations. Ethnographic evidence and discourse analysis reveal that local meanings of the happy vowel vary further within distinctive community of practice styles, which is the result of how ethnicity and social class intersect in structuring local social practices. (Intersectionality, indexicality, social meaning, identity, ethnicity, social class)*


Author(s):  
Edward F Fischer

Abstract Based on a study of the burgeoning high-end (‘Third Wave’) coffee market in the USA and on research conducted with Maya farmers in Guatemala, this article examines how economic gains are extracted by translating values across symbolic and material worlds. Drawing on anthropological understandings of value and the analytic tools of convention theory, I show how roasters, baristas and marketers have developed a new lexicon of quality for coffee, one tied to narratives of provenance and exclusivity that creates much of the value added in the Third Wave market. This disadvantages smallholding coffee farmers who are heavily invested in land and the material means of production but who lack the social and cultural capital needed to extract surplus symbolic value from their crops. In this unintentional way, the quest for artisanal quality in the coffee market perpetuates classic dependency patterns of global capital accumulation across these value worlds.


2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Edward McDonald

Abstract Drawing on a social semiotic framework, this paper sets out to examine two different semiotic systems whose default mode of expression is the human voice – language and music. Through comparing how each system differentially employs the human voice, we can identify both their commonalities and differences, and go some way to treating both equally within de Saussure’s envisaged broader field of “semiology”, avoiding the common trap of “linguistic imperialism”, i.e. taking language as the model for all semiotic systems. Starting by conceptualising the key relationship between the text, or unified instance of meaning-making, and the social contexts in which it functions, the paper then examines the material affordances utilised by each system, and the kinds of social meanings they express.


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