scholarly journals Marketing Mix of Construction Services

2020 ◽  
Author(s):  
Dinara Vladimirovna Ralyk ◽  
Vladislav Igorevich Khrushchev
Keyword(s):  
Marketing Mix ◽  
Professional Services ◽  
Pricing Policy ◽  
Commercial Activities ◽  
Product Pricing ◽  
Construction Services

The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.

scholarly journals Influence of Marketing Mix Strategy in Insurance Business: The Case of Kota Bharu

2019 ◽  
Vol 10 (2) ◽  
pp. 88
Author(s):  
M.S. Che Rusuli ◽  
R. Ruwaida ◽  
M. Noraani ◽  
J. Takala ◽  
M. Nizamuddin
Keyword(s):  
Customer Satisfaction ◽  
Sampling Method ◽  
Insurance Industry ◽  
Critical Factor ◽  
Marketing Mix ◽  
Product Pricing ◽  
Marketing Mix Strategy ◽  
Convenience Sampling ◽  
Insurance Business

Malaysia has experience a low penetration for Takaful business despite many growing operators in insurance industry. After 25 years in operation, it is time that Takaful industry is evaluated in terms of its performance. This study provides better understanding on Takaful customer satisfaction in a case of Kota Bharu. Population of this study are customers who have subscribing family Takaful plans in selected Takaful operator at least one years’ experience based on convenience sampling method. A total of 196 questionnaires were distributed and 163 questionnaires were returned. Therefore, this study revealed that the Product, Pricing, Promotion, People and Process towards Takaful operator were positively influence customer satisfaction. Finally, the study found that the Process indicates as the most critical factor that influences customer satisfaction toward Takaful Operator.

scholarly journals The Impact of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists (Case Study: Khalkhal City, Iran)

2017 ◽  
Vol 11 (11) ◽  
pp. 96 ◽  
Author(s):  
Saeideh Esmaili ◽  
Nafiseh Rezaei ◽  
Reza Abbasi ◽  
Samane Eskandari
Keyword(s):  
Linear Regression Analysis ◽  
Perceived Value ◽  
Perceived Quality ◽  
Marketing Mix ◽  
Destination Image ◽  
Product Pricing ◽  
Place Promotion ◽  
The Impact ◽  
The Relationship

This study examines the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This is an applied descriptive study the aim of which is to determine the impact of marketing mix of services (Product, Pricing, Place, Promotion, People, Process and Physical Evidence) on perceived quality, loyalty, perceived value and destination image of the tourists in Khalkhal city, Iran. Population of the study included all the tourists visiting Khalkhal city from among whom 385 respondents participated in this study. A questionnaire was used for data collection. The conceptual model was analyzed based on linear regression analysis in SPSS software and model fitness was analyzed using LISERL software. Cronbach’s alpha of the questionnaire was equal to 0.791 that is higher than 0.7 and so reliability of the questionnaire was acceptable. Findings of the study showed that promotion, people and physical evidences had the highest effect on perceived value, destination image and perceived quality. Finally, some suggestions were provided for the managers of the tourism destinations to improve the perceived value and quality and also develop a proper destination image.

scholarly journals ANÁLISE DO MERCADO DE PISOS DE MADEIRA LAMINADA NA CIDADE DE CURITIBA (MARKETING DE VENDAS AO CONSUMIDOR FINAL)

FLORESTA ◽  
2001 ◽  
Vol 31 (12) ◽  
Author(s):  
Willian Borelli Polzl ◽  
João Carlos Garzel Leodoro Da Silva
Keyword(s):  
Marketing Mix ◽  
Market Analysis ◽  
Sales Promotion ◽  
Wood Floor ◽  
Product Pricing ◽  
Final Consumer

O crescente aumento da oferta de pisos de madeira deve vir seguida do uso de instrumentos de marketing, desta forma minimizando os efeitos da concorrência por meio da diferenciação de produtos e serviços. Esta pode utilizar diferentes artifícios que permitam agregar outros valores além dos encontrados nos produto. A análise de mercado aqui apresentada está baseada no Composto de Marketing (produto, preço, promoção e distribuição). Com este ponto de vista pode-se distinguir segmentações de mercado quanto a produto, preço e serviços. Mostrando detalhes que podem ser repensados pelas empresas do ramo. ANALYSIS OF WOOD FLOOR MARKET IN CURITIBA (MARKETING MIX TO SALES TO FINAL CONSUMER) Abstract The incrase in wood floor supply must be followed to by marketing tools, In order to minimize the effects of competition through differentiation of products and services. Retail shops can use alternative ways to add value in their products. This paper made an market analysis using the marketing mix concept (price, product, place and promotion). This concept recommends to look the markets components and actors’ interaction with respect to any product, pricing, services included, distibution details, sales promotion, payment advantages, time of delivery, professional order, etc. Showing details that give clues and insights for rethinking companies strategies in the same line (wood floor shop).

A controlled birth and death process model of optimal product pricing under stochastically changing demand

1977 ◽  
Vol 14 (2) ◽  
pp. 328-339 ◽  
Author(s):  
S. D. Deshmukh ◽  
Wayne Winston
Keyword(s):  
Market Share ◽  
Process Model ◽  
Death Process ◽  
High Price ◽  
Optimal Pricing ◽  
Future Market ◽  
Birth And Death Process ◽  
Pricing Policy ◽  
Product Pricing ◽  
Markov Decision Model

We consider the problem of product pricing when the firm's market share is changing stochastically according to a birth and death process. The current market share together with the price prevailing determine the current rate of profit made as well as the birth and death rates. The optimal pricing policy must balance the immediate advantage of setting a high price in terms of increased current profit against the disadvantage in terms of a possible erosion of the future market share. We formulate a continuous-time Markov decision model and analyse it using a recent technique developed by Lippman [6] for optimization of exponential queueing systems. The optimal pricing policy is characterized as having a sort of monotonicity property. We also analyse the dependence of the optimal policy on the problem parameters and indicate further extensions of the model.

scholarly journals Analisis Pasar Wisata Nusantara di Taman Nasional Gunung Merapi Pasca terjadinya Erupsi

Media Wisata ◽  
2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Nikasius Jonet Sinangjoyo
Keyword(s):  
Development Strategy ◽  
Field Observation ◽  
National Park ◽  
Sampling Method ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Product Price ◽  
Pricing Policy ◽  
Promotion Policy ◽  
The Press

This study is aimed to give input for developing tourism at Merapi Mount National Park (TNGM) after the eruption of volcano Merapi, it has goals such as: to analysis domestic and to make a marketing development strategy of this area. a collected by using questionnaire methods, interview and field observation. The sampling method was accidental sampling, with an amount of about 100 respondents. The data include tourist and visiting characteristics, tourist perception. Implementation could be performed by using a marketing mix, which is a product, price, place and promotion. The product policy should be conducted by increasing product quality. Furthermore, the pricing policy could use modified flexible pricing. The distribution policy is recommended to utilize distribution channels like the community has a preference towards eco-culture and cooperation with all the components of tourism. Finally, the promotion policy should be performed by words of mouth promotions and information reported by the press.

scholarly journals Analisis Bauran Pemasaran dan Faktor Sosial Terhadap Keputusan Mahasiswa Memilih Fakultas Non Kedokteran Universitas XYZ

2019 ◽  
Vol 6 (2) ◽  
pp. 1-13
Author(s):  
Adhan Hukama
Keyword(s):  
Social Factors ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Product Pricing ◽  
Negative Effect ◽  
The University

This study aimed to determine the effect of the marketing mix and social factors on the decision of the students who chose the Faculty of Medicine, University Non-XYZ. This type of research is explanatory research with a quantitative approach. Proportional sampling using stratified random sampling of 250 respondents using multiple linear regression analysis techniques. The results showed that the variables of product, pricing and social factors positive and significant impact on the decision-making college students of the Faculty of Medicine, University Non-XYZ. Two other variables, location, and promotion of positive and not significant. While physical evidence and no significant negative effect on a student's decision lecture at the University of XYZ.

PRODUCT PRICING POLICY

1953 ◽  
Vol 21 (2) ◽  
pp. 131-146 ◽  
Author(s):  
O. P. F. HORWOOD
Keyword(s):  
Pricing Policy ◽  
Product Pricing

Impact of Non-Aeronautical Revenues on Airport Landing Charge in Global Airports

2021 ◽  
pp. 036119812110124
Author(s):  
Taejin Shin ◽  
Taewoo Roh
Keyword(s):  
Panel Data ◽  
Business Model ◽  
Generalized Least Squares ◽  
Research Society ◽  
Air Transport ◽  
Least Squares Regression ◽  
Pricing Policy ◽  
Commercial Activities ◽  
Negative Effect ◽  
The Impact

The airport industry, which is heavily regulated, has shown interest in improving performance by increasing non-aeronautical revenues (NAR) to cope with changes in the aviation environment, including trends toward liberalization and privatization. This study uses panel data from three separate years (2012, 2014, and 2016) to analyze how a high NAR share might affect airport charging policies and explores the impact of NAR on landing charges of global airports grouped by type of aircraft. The data was collected from 137 airports worldwide, and generalized least squares regression was performed by including data obtained from the ATRS (Air Transport Research Society) Global Airport Benchmarking Reports. The results indicate that an increase in the NAR share has a statistically significant negative effect on airport charges. This study provides meaningful implications from an empirical analysis of how a change in an airport’s business model, such as increasing the NAR share, might affect airport charges. This study’s results are expected to encourage international airports to be more active in promoting commercial activities (e.g., duty-free shops) and pursue a pricing policy that can bring them a competitive advantage.

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