scholarly journals Transformation of Customer Economic Behavior in Digital World

2020 ◽  
Vol 17 (5) ◽  
pp. 169-181
Author(s):  
N. V. Barinova ◽  
V. R. Barinov
Keyword(s):  
Mobile Applications ◽  
Marketing Strategies ◽  
Economic Behavior ◽  
Digital Products ◽  
Artificial Neuron ◽  
Goods And Services ◽  
Neuron Networks ◽  
Digital World ◽  
Economic Decision Making

Digitalization processes that have been energetically developing lately form a basis of considerable transformation of customer economic behavior. Digital technologies keep on perfecting by moving up to new platforms. The authors give examples of new formats of outlets, ways of payment, delivery and product marking. Changes in marketing strategies in current conditions are shown and transition to digital marketing is grounded. Advanced marketing tools, such as SEO, SMM, SMO, SEM and crowd-technology are studied. Their future development is based on research by scientists and practical workers in the field of machine training, artificial neuron networks and cognitive technologies. The article provides examples of using chat-bots, electronic assistants, mobile applications, which help customers search for goods and services. Their principle advantages are studied, which aim at rising sales and their impact on economic decision-making is analyzed. The rising role of artificial intellect and neuron networks in developing digital products is underlined. The use of artificial intellect technologies allows retail to increase sales at the expense of effective digital tools, which can improve customer loyalty to the brand. In the end the authors came to the conclusion about trends of customer economic behavior in the ear of digitalization.

scholarly journals The Role of Consciousness and the Unconscious in the Economic Behavior of an Individual and an Organization

2020 ◽  
Vol 12 (3) ◽  
pp. 54-77
Author(s):  
D. D. Frolova ◽  
P. A. Alexandrova ◽  
E. S. Kuznetsova ◽  
T. Yu. Korolev
Keyword(s):  
Supply And Demand ◽  
Economic Behavior ◽  
Economic Life ◽  
Thought Processes ◽  
The Unconscious ◽  
Goods And Services ◽  
Economic Decision Making ◽  
Neural Processes ◽  
Alternative Choice

Conscious and unconscious play a big role in the economic life of people. With the help of reflections and active thought processes, we determine the tactics and strategy of market behavior, influence the formation of supply and demand, make an alternative choice between goods and services, aim to maximize the utility of consumption, and also make important decisions. However, there are also irrational motives in the actions of the subject. It is very important to understand how conscious and unconscious neural processes affect people’s behavior both in everyday life and in times of crisis and other unstable situations. That is why, such interdisciplinary directions in science as behavioral economics and neuroeconomics, which study the process of economic decision-making, are of great popularity and interest.

scholarly journals Impressions for sale: modern trends in сonsumer culture

2021 ◽  
Vol 1 (118) ◽  
pp. 162-169
Author(s):  
Ekaterina N. Shapinskaya ◽  
Keyword(s):  
Cultural Production ◽  
Mass Culture ◽  
Cultural Practices ◽  
Marketing Strategies ◽  
Modern Culture ◽  
Goods And Services ◽  
Event Marketing ◽  
Critical Theories ◽  
Training Courses

The article discusses the dynamics of modern сonsumer culture, in which the emphasis shifts from goods and services to the impression. In this regard, the concepts of event marketing and impression marketing, widely used both in modern literature and in training courses, are understood. The analysis of modern cultural practices shows that they are designed according to the market laws and use marketing strategies applied to the material sphere, as a result of which «pseudo-events» come to the fore. Particular attention is given to the strategies of modern cultural institutions that create events to attract new visitors, as well as the role of social networks in drawing the attention of the general public to cultural events. In this regard, theories developed by cultural researchers are considered, critically analyzing the general trend of modern culture towards commercialization, spectacularity and entertainment. The importance of the concept of the cultural industry developed by the theorists of the Frankfurt School, as well as the works of J. Baudrillard and G Debord, revealing the essence of the simulative nature of сonsumer culture is emphasized. A number of conclusions is drawn regarding modern trends in сonsumer culture, which includes cultural production, as well as the inability of modern humanitarian discourse to conceptualize these phenomena using existing methods and approaches. This is confirmed by the fact that the critical theories of mass culture and сonsumer culture developed in the last century have not been continued in modern cultural thought, while the work of marketers is gaining increasing popularity and recognition. In these conditions, sociohumanitary knowledge needs to develop a new tool for analyzing dynamic processes in modern culture.

Digital tax: an instructive foreign experience

2020 ◽  
pp. 69-87
Author(s):  
K.S. Teteryatnikov ◽  
S.G. Каmolov ◽  
D.A. Blashkina
Keyword(s):  
Russian Federation ◽  
High Tech ◽  
Digital Products ◽  
Tax Reforms ◽  
Goods And Services ◽  
Russian Economy ◽  
Internet Users ◽  
The Usa ◽  
On Line ◽  
The Russian Federation

The article is meant to analyze current problems and prospects for the development of effective tax policy as part of digital transformation of Russian economy. Introduction of a digital tax and the consequences of the digital tax reforms in the EU, the USA and OECD countries are highlighted. The necessity of qualitative transformation of the tax system of the Russian Federation in response to modern challenges is substantiated, taking into account the changes of the Tax Code of the Russian Federation adopted at the end of July 2020. The authors suggested their own concept of a digital tax and the prospects for its adoption in Russia, and consider it inappropriate to impose taxes on Internet users who do not use the Internet for business. Today, the main focus should be made on creating and testing effective technologies that allow on-line monitoring the tax basis of digital economy entities, taking into account the cross-border movement or use of digital products (goods and services). In addition, it would be extremely important to provide for a potential tax exemption for part of the profits of international ICT companies that are received on the territory of the Russian Federation and reinvested in joint with Russian companies projects in the high-tech for civil purposes area.

The role of standardization as a key Tool of Quality Economics in the development of integration of the Eurasian Economic Union

2019 ◽  
pp. 14-19
Author(s):  
V. V. Okrepilov ◽  
A. G. Gridasov
Keyword(s):  
Economic Integration ◽  
Legal Framework ◽  
Regulatory Framework ◽  
International Standards ◽  
Member States ◽  
Scientific Methods ◽  
Goods And Services ◽  
Eurasian Economic Union ◽  
Economic Union

The presented study examines the experience of forming a regulatory framework for the integration of the Eurasian Economic Union (EAEU) member states through the example of standardization as one of the key tools of quality economics.Aim. The study analyzes the major solutions of the EAEU authorities and member countries aimed at increasing the role of standardization in the economic integration of the Union over five years of its existence.Tasks. The authors identify efficient methods for developing standardization for the integration of the EAEU states as well as the most problematic aspects in this field that need to be taken into account in the qualitative strengthening of the Union’s economy.Methods. This study uses general scientific methods of cognition to examine the activities of the EAEU authorities and member states aimed at creating a system for the economic integration of the Union during a period of its transition from separate national markets towards a single (common) market.Results. Over five years of operation in the field of stadardization, the Eurasian Economic Union has created the necessary organizational and legal framework to ensure the successful development of integration processes. The national legislation on standardization has been modernized with allowance for the harmonization of these laws. In the next five-six years, the development of international standards for 40 technical regulations is expected to be completed, which would create a regulatory framework for unhindered interaction between all participants of the single (common) EAEU market. Conclusions. The analysis of activities in the field of standardization reveals a sufficiently thought-out and coordinated policy of the EAEU states in creating the necessary conditions for overcoming legal and administrative barriers in the movement of goods and services within the common economic space of the EAEU.

Economic modeling of touristic services demand in the regions

2019 ◽  
pp. 87-93
Author(s):  
Ivan Blahun ◽  
Halyna Leshchuk ◽  
Mariya Kyfor
Keyword(s):  
Systematic Approach ◽  
Income Elasticity ◽  
Probability Model ◽  
Economic Modeling ◽  
Tourism Demand ◽  
Goods And Services ◽  
Household Incomes ◽  
Tourism Services ◽  
Income Decile

Considering the important role of tourism in the socio-economic development of regions, the need for information and modeling of ways to increase demand for tourism services and tourism development is being updated. The article uses methods of analytical, logical, comparative analysis and systematic approach to study trends in demand for tourist services in Ukraine. Econometric modeling analyzes the demand for tourism services by the level of income and expenditures of the population in 2018. Trends in demand for tourism services in 2018 in terms of income and expenditure of the population with the use of the Tornquist econometric model have been analyzed. It is proposed to use the decile groups of the population for analyzing income and expenditure by the level of income, total income per capita, the level of household expenditure relative to income, the percentage of tourism expenditure by households, the expenditure on tourism and the elasticity of tourism demand. Average values of the population’s expenditures on tourism were established, which helped to determine the elasticity of effective demand for each decile group. The more than one unit of elasticity of effective tourism demand for each decile group indicated that tourism services for domestic households belong to the group of luxury goods and services. It should be noted that in the following decile income groups of households there is a decrease in elasticity. It means that when income tends to increase indefinitely, elasticity coefficients fall, and this indicates a stabilization of costs of this type. In this case, the percentage of households in each decile group that recorded the costs of organized tourism in their budgets and the value of the probability of household participation in this form of recreation was determined based on an estimated probability model. An analysis of the values of income elasticity indicators in each income decile group has shown that increasing household incomes contribute to increased demand for tourism services and an increase in the share of expenditures for these purposes in household budgets.

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