scholarly journals Wykorzystanie barw w kreowaniu wizerunku instytucji kultury

2021 ◽  
pp. 449-472
Author(s):  
Alicja Baczyńska-Hryhorowicz

Colors are the basic element of the visual identity system, which is important in shaping the image of an organization among target groups. Deliberate use of colors can help consolidate its positive image among the recipients, which will translate into achieving its strategic goals. The article attempts to answer the question of how institutions can use colors to shape their image. In the first part of the work, the Alicja Baczyńska-Hryhorowicz issue of image is discussed. The second section presents the general characteristics of colors, their psychophysical and symbolic properties, and then the possibilities to use colors in the visual identification system (logotype, promotional prints, website, building space). In the third part, theoretical principles are confronted with practice. The ways of using colors in shaping the image of three cultural institutions in Kraków (Opera, Philharmonic, MOCAK Museum of Contemporary Art in Krakow) are described, based on ethnographic research (participant observation, interviews with employees). Data analysis allowed to distinguish ways of using colors and functions they perform (practical and symbolic).

Author(s):  
Mochammad Arief Wicaksono ◽  

Islamic diaspora throughout the world has its own characteristics depending on cultural context in each region. Observing the characteristics of the entry process and the rise of Islam in Java in the past, Indonesia can be viewed significantly through a linguistic perspective. By focusing on the narratives of how Islam was constructed in Java by kiai, we will be able to understand that the pattern of the entry process and the rise of Islam in Java emerged through“language diplomacy.” There are various symbols which later became the symbol system in Islamic languages that were contextualized to Javanese language and knowledge systems. In other words, I see that language in this context is a symbol system. These symbols are a strategy of how Islam was “planted” and developed in Java. I will compare the symbol system of the language in the Quran as the Great Tradition of Islam with a symbol system on the narratives that a kiai expressed in Javanese society as the Little Tradition. By taking some narratives that the kiai gave to the Javanese Moslems in East Java region, this paper argues that the linguistic aspect in some narratives and Quran recitation which has the symbolic system of the language have an important role in planting and developing Islam in Java. This paper is based on ethnographic research-participant observation among Nahdlatul Ulama Muslim society in East Java, Indonesia and reviews Islamic narratives in society as an important unit of analysis.


2011 ◽  
Vol 9 (1/2) ◽  
pp. 64-79 ◽  
Author(s):  
Alanur Cavlin Bozbeyoglu

Turkey’s mandatory ID card system, in place since the foundation of the Republic, is an integral part of everyday day life for Turkish citizens. The country is currently experiencing a shift from from paper-based national ID cards to electronic ID cards. The electronic ID card project commenced in 2007 and a pilot implementation was launched in the province of Bolu in 2008 by the Ministry of Interior, in collaboration with The National Research Institute of Electronics and Cryptology (UEKAE) and the Social Security Institution. The electronic card incorporates a chip that carries identifying information including identity number, photograph and PIN, and also includes two fingerprints and two finger vein patterns as biometric indicators. The pilot implementation in Bolu has been integrated with social and health security systems in this province and aims to cover every resident of by November 2010. The ultimate goal of the system is to eventually provide coverage for all citizens and all governmental spheres in the country. The basic justifications for the centralisation and digitisation of the identity system are to increase efficiency in government administration and to maintain security in the era of e-government projects and European Union participation process. Right of citizenship is proven by means of the identification system and the ID card; therefore, to be out of the identification system means to be out of all administrative, political and commercial spheres of society. This study examines the necessity for and the promises of the electronic ID card and discusses the potential risks of the new system for citizens in terms of privacy, accessibility and other implications. Discussion of the meaning of government identification in the context of Turkey and developments in the identification system serve as a background for the study.


2015 ◽  
Vol 13 (2) ◽  
pp. 26-52
Author(s):  
Humaeni Ayatullah

This article discusses various magical rituals and their meaningsfor Muslim society of Banten. How the meanings and functions of rituals; what kinds of magical rituals used and practiced by Muslim society of Banten become two main focuses of this article; besides, it also tries to analyze how Muslim society of Banten understand the various magical rituals. This article is the result of a field research using ethnographical method based on anthropological perspective. To analyze the data, the researcher uses structural-functional approach. Library research, participant-observation, and depth-interview are the methods used to collectthe data. Performing various magical rituals for the practicians of magic in Banten is a very important action that must be conducted by the magicians or someone who learns magical sciences. Magical ritual becomes an important condition for the successfulness of magic. If they do not this, there is a belief that they will fail in obtaining the magical effects. Magical ritual should be also conducted in certain places and certain time withvarious magical formula and magical actions under the supervision of magicians. The use of these magical rituals becomes a portrait of the pragmatical life style of Bantenese society who still believes in magical powers.


2009 ◽  
Vol 17 (3) ◽  
pp. 368-373 ◽  
Author(s):  
Debora Isane Ratner Kirschbaum

This study aimed to analyze nursing workers' concepts on the purpose, object and tools used to provide care to psychotic patients in a Psychosocial Community Center - III, Brazil. This qualitative, descriptive and exploratory study used document research, participant observation and interviews. Results reveal diverse concepts regarding the purposes and characteristics of the object, linked to the knowledge each concept is based on. We observed that the first is inspired on Care, Psychosocial Rehabilitation and Psychoanalysis; the second re-signifies principles of Rehabilitation and recovers aspects of moral treatment, and the third translates the idea of professional core and field. We conclude that there is a need for investments in the production of a conceptual corpus and practices that permit changing workers' position on the production of services at CAPS.


Author(s):  
Sthefani Loti Paiva Lima ◽  
Lourdes Helena da Silva

In the last decades, in our society, the experiences of alternating training are expanding and the most recent phenomenon of this pedagogical practice is found in the scope of Higher Education. Studies in the specific context of the training experiences of educators in the field reveal that the alternation in these courses is a process under construction and point out the need for new academic works that can contribute to a better understanding of the course of different degrees in Rural Education. It is in this context that the present article is inserted, whose purpose is to describe and analyze the construction of alternation in the Degree in Rural Education at the Federal University of Viçosa. In methodological terms, the data were obtained from the combination of documentary research, participant observation and interviews with eight professors of the course. In our analyzes, we seek to present some reflections on teaching practice that could contribute both to subsidize actions and strategies of the course and to advance in the understanding of the possibilities of alternating training in Higher Education, analyzing the challenges experienced in the consolidation of this educational experience.


2021 ◽  
Vol 28 (99) ◽  
pp. 757-785
Author(s):  
Alexandre Zawaki Pazetto ◽  
Nei Antonio Nunes ◽  
André Luis da Silva Leite

Abstract This study examined the Cão Terapia (Dog Therapy) project, developed by a civil society organization, in order to verify how it generates social innovation based on practices focused on animal welfare. It is a qualitative case study, with an exploratory and descriptive approach. It consists of literature review, documentary research, participant observation, and interviews with volunteers and managers of the Bem-Animal organization. Bem-Animal seeks to promote the welfare of animals rescued by the government after complaints of abuse, being run over, and other serious situations. We found that the initiatives of this organization result in social innovation, above all, by providing social actions contrary to the speciesist, instrumental, and consumerist mentalities. They contribute to an experience of ethical precepts and to the consolidation of rights for non-human animals within the society.


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