The Impact of Social Media on Travel Intentions of International Students: The Evidence of an Empirical Study from China

2021 ◽  
Vol 36 (3) ◽  
pp. 103-128
Author(s):  
Liz(Jingjing) Dai ◽  
Michail Toanoglou ◽  
Bingchao Zhang
Keyword(s):  
Social Media ◽  
International Students ◽  
Empirical Study ◽  
The Impact

scholarly journals Assessing the Impact of Social Media Use on Everyday Emotion in Health Crises: A Study of International Students in China during COVID-19

Healthcare ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 1011
Author(s):  
Ebenezer Larnyo ◽  
Baozhen Dai ◽  
Jonathan Aseye Nutakor ◽  
Sabina Ampon-Wireko ◽  
Ruth Appiah ◽  
...  
Keyword(s):  
Social Media ◽  
International Students ◽  
Media Use ◽  
Anxiety And Depression ◽  
Online Questionnaire ◽  
Social Media Use ◽  
The Everyday ◽  
Patient Health ◽  
Path Modelling ◽  
The Impact

Social media has become a valuable tool in providing an opportunity to stay in touch with one’s social networks, providing reassurance and practical advice to individuals to pre-empt panic and rumors in COVID-19. However, the implications of social media use on the everyday emotion (anxiety and depression) of users especially, international students, are not well understood. Thus, this study sought to examine the impact of social media use on the everyday emotion of international students in China during COVID-19. Using a structured online questionnaire based on modified questions from the generalized anxiety disorder 7 (GAD-7) and the Patient Health Questionnaire 9 (PHQ-9) and social media use instruments, data were collected from 480 participants. Of the total responses received, 474 were further analyzed employing the Partial Least Squares Path Modelling (PLS-PM). This study showed a significant positive relationship between social media use and everyday emotion (B = 0.34, 95% CI (0.26, 0.44)). Additionally, self-rated anxiety and depression associated with social media use among international students were generally mild (n = 249, 52.50% and n = 350, 73.80%, respectively). Moderating effects revealed that age and sex do not significantly moderate the relationship between social media use and everyday emotion in COVID-19. Given the nature of social media among international students, who are also prone to suffering from anxiety and depression associated with social media use, the positive effect of social media use and everyday emotion, especially in COVID-19, has important implications for international students’ education stakeholders. Thus, gaining a deeper understanding of this relationship could enable them to harness social media and use it as a valuable tool to overcome the social distancing constraints in COVID-19.

scholarly journals The impact of social media on international student recruitment: the case of Lebanon

2018 ◽  
Vol 11 (1) ◽  
pp. 79-103 ◽  
Author(s):  
Demetris Vrontis ◽  
Sam El Nemar ◽  
Ammar Ouwaida ◽  
S.M. Riad Shams
Keyword(s):  
Higher Education ◽  
Social Media ◽  
International Students ◽  
International Student ◽  
Student Recruitment ◽  
Recruitment Strategy ◽  
Simple Random Sample ◽  
Content Type ◽  
International Student Recruitment ◽  
The Impact

PurposeThe purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the potential international students, with an aim to understand how the HEIs could adapt with the changes to implement a model of engagement to include social media as a fundamental constituent of the Lebanese HEIs’ international student recruitment strategy.Design/methodology/approachThe researchers carried out a study through quantitative descriptive approach by using a probabilistic simple random sample and a self-administered questionnaire on 230 international students from several universities and colleges in Lebanon as a data collection method.FindingsThe findings demonstrated a certain level of engagement in social media networks from the part of the students during their search for college or university and course information. Research showed that international students still prefer the traditional sources, apart from social media, during their search. Among traditional media sources, friend, family and university website were the highest in ranking. Among social media sources, Facebook, Instagram, Google+ and YouTube showed the highest ranks. Most students have, indeed, contacted a friend or a university staff for university course information by using social media sites.Practical implicationsFor managerial practice, this is an incentive for institutions of higher education to re-evaluate and assess the effective impact of social media on the recruitment of international students and to regulate their social media marketing strategies. For research in international education, the insights of this study are useful to explore further research avenues in the area of capacity building for business innovation, marketing and quality assurance in higher education in the cross-cultural context.Originality/valueThis study offers insights on the implications of social media for international student recruitment strategies in a particular Lebanese context of HEIs.

Persuasive Advergames

2019 ◽  
pp. 77-94
Author(s):  
Rupa Rathee ◽  
Pallavi Rajain
Keyword(s):  
Social Media ◽  
Empirical Study ◽  
Demographic Variables ◽  
The Internet ◽  
Persuasion Knowledge ◽  
Consumer Market ◽  
Online Platforms ◽  
Several Variables ◽  
The Impact ◽  
The Relationship

As the present consumer market is no longer bound to traditional forms of advertising, it has led to several advancements including marketing through online platforms like digital and social media. One such advertising format that appeals most to the youth is advergames. The younger generation spends lot of time on the internet, giving an opportunity to the marketers to make the best use of this medium. Advergames, which consist of online gaming and advertising, are considered a promising form of reaching the youth market. Therefore, this chapter attempts to deal with the concepts related to advergames and a small empirical study showing the impact of advergames on children. The results of the study showed that there existed a relationship between attitude towards advergames and several variables involved. The relationship was most significant between entertainment and attitude towards advergames. The study of demographic variables showed no significant impact of gender, but there was a significant correlation of age with the persuasion knowledge, escape, and attitude towards advergames.

Sign in / Sign up

Export Citation Format

Share Document