Empirical Analysis on Behavioral Intention to Adopt Mobile Commerce in Pakistan

2021 ◽  
Vol 24 (4) ◽  
pp. 1-30
Author(s):  
Muhammad Awais ◽  
Jafar Ali ◽  
Dae Wan Kim
Keyword(s):  
Empirical Analysis ◽  
Behavioral Intention ◽  
Mobile Commerce ◽  
Intention To Adopt

From physical to digital: what drives generation Z for mobile commerce adoption?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepti Verma ◽  
Vaibhav Tripathi ◽  
Ajai Pratap Singh
Keyword(s):  
Gender Differences ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Mobile Commerce ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Intention To Adopt ◽  
Generation Z ◽  
Significant Difference

Purpose This study aims to identify factors affecting generation Z as the early adopters of mobile commerce (m-commerce). The research seeks to explore their behavioral intention to adopt m-commerce in India with consideration of gender differences while providing empirical validation for the theory of planned behavior (TPB). Design/methodology/approach In this study, a modified TPB model has been used to explain generation Z’s intention to adopt m-commerce. The proposed model was tested using a survey method with a sample of 245 students from a private university in Northern India. Subgroup analysis was performed to find gender differences in the process of adopting m-commerce. Findings All three independent constructs have a positive influence on the behavioral intention of generation Z to adopt m-commerce. Further, the male subgroup has a lower beta value for attitude and higher beta value for subjective norm in comparison to the female subgroup. For perceived behavioral control, no significant difference in beta value across gender could be established. Practical implications A better understanding of generation Z behavioral intentions will be of great use to telecom companies, marketers and electronic commerce companies to formulate strategies to expedite the use of m-commerce. As gender plays an important role in attitude and subjective norms, companies are advised to target their communication tactics in accordance to gender. Originality/value To the best of the authors’ knowledge, this study is one of the first to test TPB and generation Z association in the context of m-commerce adoption in India. Data regarding the difference between the two genders has also shed light on the uniqueness of the context.

scholarly journals Analysis of Perceived Value and Travelers’ Behavioral Intention to Adopt Ride-Hailing Services: Case of Nanjing, China

2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Ke Lu ◽  
Xuefen Wang
Keyword(s):  
Empirical Analysis ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Sociodemographic Factors ◽  
Policy Support ◽  
Concept Model ◽  
Intention To Adopt ◽  
Perceived Benefit ◽  
Negative Effect ◽  
The Empirical Analysis

This study explored travelers’ behavioral intention to adopt ride-hailing services. With regard to perceived value, several factors related to perceived benefit and perceived sacrifice were considered. Moreover, subjective norm and perceived policy support were further introduced into the concept model. After the construction of the concept model, an empirical analysis was put forward to test the hypotheses proposed. In addition, the effect of sociodemographic factors and usage frequency was further investigated. The empirical analysis was based on a survey that put forward in Nanjing, China. The results demonstrate that perceived value is positively related to behavioral intention. And factors of perceived benefit are related to perceived value positively, while factors of perceived sacrifice have a negative effect on perceived value.

Neural Network Modeling of Consumer Satisfaction in Mobile Commerce: An Empirical Analysis

2021 ◽  
pp. 114803
Author(s):  
Zoran Kalinić ◽  
Veljko Marinković ◽  
Ljubina Kalinić ◽  
Francisco Liébana-Cabanillas
Keyword(s):  
Neural Network ◽  
Empirical Analysis ◽  
Consumer Satisfaction ◽  
Network Modeling ◽  
Mobile Commerce ◽  
Neural Network Modeling

scholarly journals Studying the Moderating Effect of a Respondent’s Locality in M-commerce Adoption Intention

2019 ◽  
Vol 15 (29) ◽  
pp. 1-23
Author(s):  
Abhishek Tandon ◽  
Himanshu Sharma ◽  
Anu G. Aggarwal
Keyword(s):  
Rural Areas ◽  
Mobile Commerce ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Utaut Model ◽  
Intention To Adopt ◽  
Rural And Urban ◽  
Adoption Intention

Introduction: The present research was conducted at the University of Delhi in 2018. Problem: With the increase in usage of internet technology through wireless devices, the relevance of m-commerce has amplified. In a developing country like India, the rural and urban population is not equally divided on the use of m-commerce and this demands a detailed study regarding this problem.  Objective: The study aims to determine the factors that influence the m-commerce adoption intention of customers and how the effect varies over rural and urban populations. Methodology: This study combines the TAM and UTAUT model to consider the determinants as perceived ease of use, perceived usefulness, perceived risk, perceived cost, social interaction, and facilitating conditions, taking the endogenous variable as intention to adopt m-commerce.     Results: The results of PLS-SEM accepted the hypotheses underlying the model and also validated the moderating role played by a respondent’s locality over the intention to adopt m-commerce. Conclusion: The proposed model was validated by using PLS-SEM approach on a sample size of 200 collected from the urban and rural areas of Delhi NCR. Moreover, the moderating effect of a respondent’s locality was observed over adoption intention. Originality: With the advancement in technological infrastructure and improvement in mobile data facilities, customers have shown enthusiasm towards making online transactions using their phones. The advantage of mobile commerce over computer based electronic commerce is its mobility. Extant research has shown interest in studying the adoption intention of mobile commerce, based on determinants from the TAM or UTAUT model or their combinations. This study combines both models to choose the determinants of mobile adoption intention.  Limitation: Further studies can be conducted by considering other combinations of determinants and extending the model to incorporate the loyalty measures.

Behavioral Intention to Adopt Digital Library by the Undergraduates

2018 ◽  
Vol 51 (2) ◽  
pp. 128-144 ◽  
Author(s):  
Krishna Moorthy ◽  
Loh Chun T'ing ◽  
Kiing Siew Ming ◽  
Chiong Chui Ping ◽  
Ler Yu Ping ◽  
...  
Keyword(s):  
Digital Library ◽  
Behavioral Intention ◽  
Intention To Adopt

The Driving Internal Beliefs of Household Internet Adoption among Jordanians and the Role of Cultural Values

2013 ◽  
pp. 130-151
Author(s):  
Khaled Saleh Al Omoush ◽  
Raed Musbah Alqirem ◽  
Amin A. Shaqrah
Keyword(s):  
Cultural Values ◽  
Behavioral Intention ◽  
Driving Forces ◽  
Ease Of Use ◽  
Cultural Dimensions ◽  
Perceived Ease Of Use ◽  
Empirical Examination ◽  
Internet Adoption ◽  
Intention To Adopt ◽  
Information And Communication

The purpose of this study is to develop and validate a comprehensive model for the determinants of household Internet adoption through identifying the driving internal beliefs of individuals and the effect of cultural values on behavioral intention to adopt the household Internet among Jordanians. Given the widely recognized effect of cultural values on adoption of Information and Communication Technology (ICT), this study, applying Hofstede’s multidimensional framework, investigated the effect of cultural values on the behavioral intention to household Internet adoption in micro level. The empirical examination of the research model indicated that the behavioral intention to household Internet adoption is determined directly by five internal beliefs, including perceived needs, perceived risks, perceived ease of use, perceived resources, and perceived image. The results provide supporting empirical evidence linking most of Hofstede’s cultural dimensions to behavioral intention to household Internet adoption. With the exception of power distance, the results showed that collectivism (low individualism), masculinity, long-term orientation, and uncertainty avoidance had significant effects on the behavioral intention to household Internet adoption. The results demonstrated differences in the driving forces and cultural impact on Internet adoption between households and organizations settings.

Digital-Locker Services in India

2020 ◽  
pp. 101-131 ◽  
Author(s):  
Sumangla Rathore ◽  
Avinash Panwar
Keyword(s):  
Data Analysis ◽  
Survey Data ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Electronic Documents ◽  
Intention To Adopt ◽  
The Government ◽  
Awareness Level

On 1st July 2015, Government of India launched a Digital India campaign which is a flagship program of the government with an objective to transform India into a digitally empowered society. One key initiative of the program is digital locker service which aims at sharing and storing of electronic documents at one place in a digital locker. A study was undertaken to assess the awareness level of citizens regarding this service, to identify the problems and challenges associated with its implementation, to identify factors that affect adoption of such initiatives, and to make recommendations to various stake holders. The data analysis revealed that main concerns associated with the service include security, confidentiality, and ease of use. The survey data also revealed that the behavioral intention regarding adoption of this service is mainly determined by the user innovativeness and ease of use, usefulness, and compatibility do not seem to have an impact on the behavioral intention to adopt the service.

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