scholarly journals The Effects of User and Social Characteristics on Continuous Use Intention among Corporate Mobile SNS Users- With a Focus on Extended Technological Acceptance Model

2019 ◽  
Vol 7 (2) ◽  
pp. 13-18
Author(s):  
Joon-Hee Kim ◽  
Author(s):  
Fatima Mazhar ◽  
Muhammad Rizwan ◽  
Umar Fiaz ◽  
Sobia Ishrat ◽  
Muhammad Salman Razzaq ◽  
...  

Evolution of technology is a swift process, however, its acceptance and adoption in the society is slackened despite its promising results. Internet / mobile banking is a technological way of conducting banking transactions. The purpose of the current study is to find out the affect of various factors effecting successful adoption of internet   / mobile banking using TAM, technological acceptance model in Pakistan, especially rural areas of the country. Results of the current study obtained using regression analysis reveals that the effect of perceived usefulness and security is significant on internet / mobile banking attitude where attitude significantly impact on intentions to use internet / mobile banking. Also due to the cultural effect this modern banking is not compatible with the lifestyle of rural population of Pakistan though the population widely acknowledged its usefulness.


Author(s):  
Xiaoni Zhang ◽  
Margaret Myers

Computers and the Internet are now pervasive and essential parts of our lives: we use them at work and at home to gather information, for entertainment, and, increasingly, to do business. The Internet allows people to chat with others from all over the world, to follow the news from every continent, and conveniently to shop online at home or at the office. This book chapter covers two important and related concepts: Web design and e-commerce. The section on Web design starts with the overall picture of the Internet, history, Web authoring tools, design rules as well as introducing some research findings on Web design. E-commerce is introduced with definitions, technological acceptance model, online payment methods, online marketing and future developments.


Author(s):  
Ajitabh Dash

This study aims to investigate youth consumer's perception and intention towards online shopping through integration of technological acceptance model (TAM). Data were collected from 263 young people residing in Bhubaneswar city of Odisha, a state in the eastern region of India through a structured questionnaire during May/June 2015. The structural Equation modeling was employed to analyze the data and validate the research model. The results of this study indicated that different perception variables have different relationships with behavioral intention of youths towards online shopping. The results from this study will be useful for e-commerce companies in formulating appropriate marketing strategies, as well as developing appropriate applications that will attract more consumers by increasing their benefit perception. This study is confined to the response of 263 young people residing in Bhubaneswar city of Odisha. In future of similar types of study may be conducted in either part of the state as well as country with a relatively larger sample size including customers from different age groups. Although past literatures have focused on technological aspects of online shopping, few studies have examined the perception and intention of youth towards online shopping. Furthermore, most studies on online shopping perception have focused on the relationships between technology adoption factors and perception of users. This study provides a basis for further refinement of TAM model to predict behavioral intentions of consumers towards online shopping.


Author(s):  
T.R. Wijesundara ◽  
Sun Xixiang

This study empirically investigates the impact of personal innovativeness on Intention to Use (IU) Social Networking Sites (SNS).The theoretical perspective of Technological Acceptance Model (TAM) and Personal Innovativeness of Information Technology (PIIT) were used to explain the relationships developed in the study. This research is descriptive in nature and based on primary data collected through a self-administered questionnaire, administered to a sample of 216 undergraduates in Sri Lanka. Findings reconfirmed the relationships in original TAM, enabling to use TAM in SNS context. Further, we found PIIT is significant in predicting IU SNS. Theoretical and practical implications of these findings and directions for further research are discussed.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tuyet-Mai Nguyen

Purpose Online knowledge sharing is a popular activity worldwide and can be leveraged by organisations to innovate, create and sustain competitive advantage. Although there have been a number of studies examining knowledge sharing to encourage employees to convey their skills and experiences to others in an organisation, few attempts have been made to investigate the key motivators of online knowledge sharing in an organisation. Based on the theory of planned behaviour and technological acceptance model, this study aims to review the literature to establish a conceptual framework examining motivators of online knowledge sharing in organisations. Design/methodology/approach Previous studies that investigated motivators of online knowledge sharing in organisations in the literature were reviewed to propose a conceptual framework. Findings Four-dimensional model, which includes four types of key motivators of online knowledge sharing, namely, individual, social, organisational and technological, was established. Originality/value The model serves as a roadmap for future researchers and managers considering their strategy to enhance online knowledge sharing in organisations.


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