Inter-District Disparities in Health Facilities in Karnataka

2014 ◽  
Vol 1 (1) ◽  
pp. 29
Author(s):  
U R Rajeshwari ◽  
P J Emmanual
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Marketing ◽  
Social Networking Sites ◽  
Academic Research ◽  
Social Media Marketing ◽  
Online Media ◽  
Content Sharing ◽  
The Impact

Social media refers to the online media that allows multi-directional conversations and real time interactions such as social networking sites (SNS), blogs, discussions forums, content sharing, social bookmarks, wikis etc. Over the last decade, social media marketing has become a key focus area for both marketing practitioners and researchers. This paper focuses on the impact of social media in the domain of social marketing.For this study, we consider previous academic research in the area of social media and social marketing published in eminent research journals and management. After creating a summative background of social media and social marketing, we propose a model to understand the role of social media as a catalyst in the process of social change. Finally, we present two cases where social media played a significant role as a social catalyst. 

An Exploratory Study on the Use of Social Media for Social Marketing

2014 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
Ms. Shweta Sharma
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
Social Networking Sites ◽  
Academic Research ◽  
Social Media Marketing ◽  
Online Media ◽  
Content Sharing ◽  
Use Of Social Media ◽  
The Impact

Social media refers to the online media that allows multi-directional conversations and real time interactions such as social networking sites (SNS), blogs, discussions forums, content sharing, social bookmarks, wikis etc. Over the last decade, social media marketing has become a key focus area for both marketing practitioners and researchers. This paper focuses on the impact of social media in the domain of social marketing. For this study, we consider previous academic research in the area of social media and social marketing published in eminent research journals and management. After creating a summative background of social media and social marketing, we propose a model to understand the role of social media as a catalyst in the process of social change. Finally, we present two cases where social media played a significant role as a social catalyst. 

scholarly journals The Implications of Social Media Marketing on Fashion Brand Purchase

2019 ◽  
Vol 8 (2S3) ◽  
pp. 1140-1144
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Fashion Industry ◽  
Network Marketing ◽  
Consumer Purchase Intention ◽  
The Impact

Social networking sites today are one of the “best opportunities” for a brand to connect with potential consumers. Social media is a medium for communication. Fashion industry has increasingly adopted customer engagement levels in Social networking sites to achieve superior firm performance. The buyer points out the differences between social networks and the launch of new social projects with speed. Social media marketing and the companies that use it have become more sophisticated. This study mainly aims to know the impact of social network marketing and consumer engagement on consumer purchase intention.

scholarly journals Fieldwork in the Era of Social Media: Opportunities and Challenges

2013 ◽  
Vol 46 (03) ◽  
pp. 615-619 ◽  
Author(s):  
Isabelle Côté
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Academic Research ◽  
Developing Regions ◽  
Do No Harm ◽  
Methodological Tool ◽  
No Harm Principle ◽  
The Impact ◽  
Gathering Data

AbstractSocial networking sites have recently garnered academic attention for their role in fostering democracy and openness in both developed and developing regions. Unfortunately, in political science, this newfound interest has not yet translated into a greater interest in social media as a methodological tool for researchers conducting fieldwork. How has the era of social media influenced the way political scientists conduct their fieldwork? How can researchers make the most of the opportunities offered by social networking sites while abiding by the strict standards of their ethics board? This article highlights the potential in social networking sites for recruiting participants and gathering data and looks at the impact sites such as Facebook have had on building and maintaining trust with research participants. In contrast, it explores how social media may compromise one's ability to uphold the “do no harm” principle guiding all academic research by jeopardizing participants' confidentiality and anonymity, a risk deemed especially high for vulnerable populations or sensitive regions. Insight gleaned from the researcher's own fieldwork in two minority provinces of Indonesia in 2010–2011 is used as a case in point.

scholarly journals The Role of Social Media in Intercultural Adaptation: A Review of the Literature

2018 ◽  
Vol 11 (12) ◽  
pp. 77 ◽  
Author(s):  
Basim Alamri
Keyword(s):  
Social Capital ◽  
Social Media ◽  
International Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Adaptation Process ◽  
Review Of The Literature ◽  
Intercultural Adaptation ◽  
The Impact

As international students, sojourners, and immigrants arrive at host cultures, they usually employ certain means and strategies to adjust to the traditions and norms in these cultures. The present article provides a review of the literature about the impact that social networking sites (SNSs), as one of these strategies, have on the process of intercultural adaptation. The article also points out the definitions and several types of SNSs and a number of common models of intercultural adaptation. The literature shows that SNSs have been used for several purposes during the intercultural adaptation process such as: (1) to remain in contact with their family members and friends in their home countries, (2) to obtain social capital, and (3) to socially adjust in educational settings. The pedagogical implications derived from the literature are manifested in threefold: connections and relationships, community, and acculturation.

The role of social networking sites in the revolution of 25 January 2011 Egyptian

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Arab Spring ◽  
The World ◽  
The Revolution

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.

Older and Younger Job Seekers' Impression Management on LinkedIn

2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
The Internet ◽  
Job Seekers ◽  
Self Presentation ◽  
Job Offers ◽  
Research Show

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.

A Case of Academic Social Networking Sites Usage in Malaysia

2016 ◽  
Vol 9 (2) ◽  
pp. 88-99 ◽  
Author(s):  
Maryam Salahshour ◽  
Halina Mohamed Dahlan ◽  
Noorminshah A. Iahad
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Academic Research ◽  
Perceived Usefulness ◽  
Privacy And Security ◽  
Daily Lives ◽  
Research Activities ◽  
New Type ◽  
Technology And Communication ◽  
The Impact

Social networking tools have become an integral part of our daily lives. Recently, a new type of Social Networking Sites (SNSs) namely Academic Social Networking sites (ASNSs) has attracted global users. There is perceived usefulness on the impact of ASNSs on patterns of academic research activities. However, it remains unclear why some researchers do not use ASNSs at all. The purpose of this paper is therefore to explore the ASNSs usage among Malaysian academic researchers and to investigate benefits, specific purpose, drivers and barriers of using ASNSs. A total of 210 completed cases were collected through paper-based and online-based questionnaire. In order to show the outcome of the research, descriptive interpretation of data is performed. The overall findings of this research indicate that there is low rate of ASNSs usage among researchers. In addition, the results show that colleagues, attitude toward technology and communication benefits are the drivers to use ASNSs and trust, privacy and security are the common barriers regarding to use ASNSs.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

scholarly journals The impact of social networking sites on socialization and political engagement: Role of acculturation

2019 ◽  
Vol 145 ◽  
pp. 503-512 ◽  
Author(s):  
Hatice Kizgin ◽  
Ahmad Jamal ◽  
Nripendra Rana ◽  
Yogesh Dwivedi ◽  
Vishanth Weerakkody
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Political Engagement ◽  
The Impact
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