scholarly journals KEUNGGULAN BERSAING : BERPENGARUH TERHADAP KINERJA PEMASARAN (STUDI PADA UMKM MAKANAN DAN MINUMAN DI KABUPATEN KENDAL)

2018 ◽  
Vol 11 (1) ◽  
pp. 56
Author(s):  
Delta Lexi Arbawa ◽  
Paulus Wardoyo
Keyword(s):  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Research Problem ◽  
Learning Orientation ◽  
Analysis Tool ◽  
Competitive Advantages ◽  
Marketing Performance ◽  
Food And Beverage

<p>Permasalahan penelitian yang diusung dalam penelitian ini adalah adanya kontroversi hasil penelitian tentang pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap kenerja pemasaran sehingga ditambahkannya variabel keunggulan bersaing untuk menjembatani gap tersebut. Tujuan penelitian ini adalah menganalisis pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap keunggulan bersaing dan  menganalisis pengaruh orientasi pasar, orientasi kewirausahaan, orientasi belajar dan keunggulan bersaing terhadap kinerja pemasaran.</p><p>Populasi dalam penelitian ini adalah seluruh pengusaha UMKM makanan dan minuman yang berada di 6 kecamatan Kabupaten Kendal yang berjumlah 485 pengusaha UMKM. Sampel yang dipergunakan dalam penelitian ini yaitu 122 responden, dengan alat analisis path analisis.</p><p>Hasil dari penelitian ini Orentasi pasar berpengaruh signifikan terhadap keunggulan bersaing. Orientasi kewirausahaan berpengaruh signifikan terhadap keunggulan bersaing. Orientasi pembelajaran tidak berpengaruh terhadap keunggulan bersaing. Orentasi pasar tidak berpengaruh terhadap kinerja pemasaran. Orientasi kewirausahaan tidak berpengaruh terhadap kinerja pemasaran. Orientasi pembelajaran berpengaruh signifikan terhadap kinerja pemasaran. Keunggulan bersaing berpengaruh signifikan terhadap kinerja pemasaran.</p><p> </p><p><em>The research problem that was carried out in this study was the controversy of research results on the effect of market orientation, entrepreneurial orientation and learning orientation on marketing performance so that the addition of competitive advantage variables to bridge the gap. The purpose of this study is to analyze the effect of market orientation, entrepreneurial orientation and learning orientation on competitive advantage and analyze the influence of market orientation, entrepreneurial orientation, learning orientation and competitive advantage on marketing performance.</em></p><p><em>The population in this study were all food and beverage MSME entrepreneurs in 6 districts of Kendal Regency, totaling 485 MSME entrepreneurs. The sample used in this study is 122 respondents, with a path analysis analysis tool.</em></p><p><em>The results of this study Market orientation has a significant effect on competitive advantage. Entrepreneurial orientation has a significant effect on competitive advantage. Learning orientation does not affect competitive advantage. Market orientation does not affect marketing performance. Entrepreneurial orientation does not affect marketing performance. Learning orientation has a significant effect on marketing performance. Competitive advantages have a significant effect on marketing performance.</em></p>

scholarly journals Keunggulan bersaing dan kinerja pemasaran : orientasi pasarˏ orientasi kewirausahaanˏ adaptasi lingkunganˏ inovasi

2020 ◽  
Vol 5 (2) ◽  
pp. 79-91
Author(s):  
Roy Wahyuningsih
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Environmental Adaptation ◽  
Marketing Performance ◽  
Analyze Data

The purpose of this study was to determine the effect of market orientation, entrepreneurial orientation, environmental adaptation, innovation on competitive advantage and marketing performance in pandanus crafters in Jombang. This research uses a quantitative approach with hypothesis testing conducted using Path Analysis. The population in this study were all pandanus crafters in Jombang with a total of 1634 pandanus crafters with a sample of 128 respondents. The sampling technique used is Proportional Random Sampling. Questionnaires and tests were used in data collection techniques in this study. Researchers use Path Analysis as a tool to analyze data. Based on data analysis, it is found that 1) market orientation has a partial effect on competitive advantage. 2) Entrepreneurial orientation has a partial effect on competitive advantage. 3) Adaptation of the environment has a partial effect on competitive advantage, 4) Innovation has a partial effect on competitive advantage. 5) Market orientation partially influences marketing performance. 6) Entrepreneurial orientation has a partial effect on marketing performance. 7) Environmental adaptation has a partial effect on marketing performance. 8) Innovation has a partial effect on marketing performance. 9) competitive advantage affects the marketing performance of pandanus woven craftsmen in Jombang Regency. Keywords : competitive advantage, marketing performance.

scholarly journals Peran Orientasi Kewirausahaan dan Orientasi Pembelajaran untuk Meningkatkan Kinerja UMKM

2021 ◽  
Vol 11 (2) ◽  
pp. 157-168
Author(s):  
Suyatmi Suyatmi ◽  
Reza Widhar Pahlevi
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Equation Modeling ◽  
Learning Orientation ◽  
Analysis Tool ◽  
Collection Method ◽  
Data Analysis Tool ◽  
Special Region

This study aims to determine the effect of entrepreneurial orientation and learning orientation on competitive advantage; determine the effect of entrepreneurial orientation and learning orientation on performance and determine the effect of competitive advantage on performance. The data collection method was obtained by using a questionnaire on MSME actors in the Special Region of Yogyakarta and collected 204 respondents. The data analysis tool uses the AMOS Structural Equation Modeling (SEM) technique. The results show that there is an influence between entrepreneurial orientations and learning orientation on competitive advantage, there is an influence between entrepreneurial orientation and competitive advantage on performance. However, there is no effect between learning orientation on performance

scholarly journals EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Least Squares ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals The Role Of Relationship Learning As The Mediator Of The Market Orientation Impact Toward Competitive Advantage And Marketing Performance Of The Furniture Companies In Java Island

2013 ◽  
Vol 9 (1) ◽  
Author(s):  
Oscarius Y.A Wijaya
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Bilateral Trade ◽  
Dominant Role ◽  
Equation Model ◽  
Analysis Tool ◽  
Island Region ◽  
Reciprocal Effect ◽  
Marketing Performance

Relationship learnings is the main essential requirement to create company’s innovation power to enhance its competitive advantage. The relationship learning of furniture compa-nies in Indonesia has been considered in low level compared to China and other Asian countries. This also has a significant effect toward marketing performance in term of bilateral trade relationship between Indonesia and China. The link phenomenon of market orientation with the awareness about relationship behavior of furnitures companies in China has much more dominant role to win the competition. The connection or network (Guan Xi - 关系) has been used to maintain business relation amongst furniture companies in China for information sharing from academicians, suppliers and even competitors. Apparently, furnitures companies Indonesia haven’t got used to it. Companies here are less paying atten-tion on this remarkable source to generate a new innovation or design, even making market surveys to support innovation capability.  The purpose of this research is to analize the followings, (1). The effect of market orientation toward relationship learnings, (2). The effect of market orientation toward competitive advantage, (3). The effect of relationship learning toward competitive advantage, (4). The effect of market orientation toward marke-ting performance, (5). The effect of relationship learning toward marketing performance, (6). The effect of competitive advantage toward marketing performance of furnitures com-panies in Java island region.The research objects are all furniture companies in Java island region which consists of Surabaya, Semarang, Bandung and Jabodetabek with total number about 830 companies, with furniture company as analysis unit. 90 companies were being taken for the samples. This research has using SEM (Structural Equation Model) as the analysis tool to estimate the reciprocal effect by involving interverning variable. The analysis’ results showing that the market orientation has a possitive effect to marke-ting performance of furnitures companies in Java island region thru relationship learning.Keyword: market orientation, relationship learnings, competitive advantage, marketing performance

scholarly journals THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES

2020 ◽  
Vol 2 (1) ◽  
pp. 1-20
Author(s):  
Anwar Sulaiman ◽  
Ruwaida Ruwaida ◽  
Rufial Rufial
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Technological Innovation ◽  
Entrepreneurial Orientation ◽  
Analysis Tool ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Research Results ◽  
Research Findings ◽  
The City

The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.

scholarly journals The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance

2018 ◽  
Vol 7 (4) ◽  
pp. 458-468
Author(s):  
Novi Nurhasanah ◽  
Murwatiningsih Murwatiningsih
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Learning Orientation ◽  
Marketing Performance ◽  
Research Show

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.

scholarly journals The Impact of Entrepreneurial Orientation on Competitive Advantage through the Mediation Role of Sustainability

2021 ◽  
Vol 04 (10) ◽  
Author(s):  
Reem Mohamed Ismaeil El-Masry ◽  
Keyword(s):  
Competitive Advantage ◽  
Significant Relationship ◽  
Entrepreneurial Orientation ◽  
Primary Data ◽  
Competitive Advantages ◽  
Mediating Role ◽  
Food And Beverage ◽  
The Impact ◽  
The Relationship

This paper aims to develop a framework for the entrepreneurial orientation in Egypt to cope with the required level of competitive advantage to be achieved by SMEs in the Egyptian context through the mediating role of sustainability. This illustration will be tackling every dimension of entrepreneurial orientation, Sustainability, and competitive advantage. Then the relationship between the three variables will be tested and examined. Literature and prior studies related to this field are reviewed to construct the research hypotheses which state that there is a significant relationship between entrepreneurial orientation and sustainability, there is a significant relationship between sustainability and competitive advantage, Sustainability mediates the relationship between entrepreneurial orientation and competitive advantage. These hypotheses will be tested throughout the research study. Primary data is collected from entrepreneurs of Egyptian SMEs in the food and beverage sector using a quantitative approach (Questionnaire). The data collected is analyzed and then the results of the analysis and findings are demonstrated by the end of the research with some recommendations to Egyptian SMEs to enhance their competitive advantages.

scholarly journals PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN PENGOLAHAN RUMPUT LAUT DI WAKATOBI

2020 ◽  
Vol 5 (2) ◽  
pp. 211-227
Author(s):  
Oktavinus Oktavinus ◽  
Sudirman Zaid ◽  
Hayat Yusuf
Keyword(s):  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Direct Influence ◽  
Marketing Performance ◽  
Indirect Influence ◽  
Analysis Tools ◽  
Inferential Analysis ◽  
Farmer Groups

The purpose of this study was to find out and analyze the influence of market orientation and product innovation on competitive advantage and the performance of marketing seaweed processing in Wakatobi. The variables of this study are market orientation, product innovation, competitive advantage and marketing performance. The population of this study was seaweed farmer groups with the number of respondents 48. The analysis used was descriptive and inferential analysis with the help of path analysis tools. The results of this study indicate that the direct influence of market orientation, product innovation and competitive advantage has a positive and significant effect on the performance of seaweed processing marketing in Wakatobi. While the indirect influence of market orientation and product innovation on marketing performance through competitive advantage plays a role in pseudo mediating.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh orientasi pasar dan inovasi produk terhadap keunggulan bersaing dan kinerja pemasaran pengolahan rumput laut di Wakatobi. Variabel penelitian ini adalah orientasi pasar, inovasi produk, keunggulan bersaing dan kinerja pemasaran. Populasi penelitian ini adalah kelompok petani rumput laut dengan jumlah  responden 48. Analisis yang digunakan adalah analisis deskriptif dan inferensial dengan bantuan alat analisis jalur. Hasil penelitian ini menunjukkan bahwa pengaruh langsung  orientasi pasar, inovasi produk dan keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja pemasaran pengolahan rumput laut di Wakatobi. Sedangkan pengaruh tidak langsung orientasi pasar dan inovasi produk terhadap kinerja pemasaran melalui keunggulan bersaing berperan dalam memediasi semu.

scholarly journals Pengaruh Orientasi Pasar, Orientasi Pembelajaran dan Inovasi Produk terhadap Kinerja Pemasaran

2019 ◽  
Vol 4 (2) ◽  
pp. 114-125
Author(s):  
Zikriatul Ulya
Keyword(s):  
Market Orientation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
P Value ◽  
Learning Orientation ◽  
Analysis Tool ◽  
Significance Level ◽  
Marketing Performance ◽  
Innovation Product ◽  
Small Industry

The purpose of this study is to examine and analyze the eff ect of market orientation, learning orientation and product innovation of marketing performance. This study use a descriptive quantitative approach, and collected data through questionnaire. The sample used was 84 small industry of pisang sale in Aceh Timur Distric – Aceh. The data analysis tool used is classic asumption method with multiple linear regression analysis, coeffi cient of determination, F test and t test. The result of study are as follows: (1) Market orientation have a signifi cant positive eff ect of marketing performace indicate by the market orientation coeffi cient (X1) which is positive, namely 6.785, and the p-value less than the signifi cance level (0.000 < 0.005). (2) Learning orientation have a signifi cant positive eff ect of marketing performance, indicate by the learning orientation coeffi cient (X2) which is positive, namely 2.249, and the p-value less than the signifi cance level (0.027 < 0.005). (3) Innovation product have a signifi cant positive eff ect of marketing performance, indicate by the innovation product coeffi cient (X2) which is positive, namely 2343, and the p-value less than the significance level (0.022 < 0.005). (4) Market orieas an agregrat htation, learning orientation and innovation product have a signifi cant eff ect of marketing performance, indicated by the probability valeu of F less than the signifi cance level (0.000 < 0.05). The coeffi cient of determination (R2) is 0.621 or 62,1%. This indicate that 62,1% of marketing performance is aff ected by market orientation, learning orientation and innovation product while remaining 37,9% is aff ected by other independent variables not under study.

scholarly journals THE ROLE OF COMPETITIVE ADVANTAGE TO ENHANCE MARKETING PERFORMANCE: A STUDY ON INDONESIAN MSME BUSINESS COMMUNITY

2021 ◽  
Vol 22 (2) ◽  
pp. 147-161
Author(s):  
Dorojatun Prihandono ◽  
Angga Pandu Wijaya ◽  
Aufaa Afiffah Ainii
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Rapid Development ◽  
Business Community ◽  
Global Business ◽  
Marketing Performance ◽  
Market Opportunities ◽  
Market Needs ◽  
The Impact

The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this study, continuous competitive advantage is a focal idea to keep up with today’s disruptive market in the digital era. This study examines how market orientation and entrepreneurial orientation influence marketing performance through competitive advantage in MSMEs businesses in Indonesia. The study uses path analysis and data collection obtained by using a sample from the MSME business community. The results show that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance, and competitive advantage can mediate it. For MSME, it is hoped that it can increase response to competitors' actions, open-mindedness, be proactive in responding to market opportunities, and differentiation strategies.

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