scholarly journals Market Orientation And Product Innovation To Increase Competitive Advantages And Its Impact On Marketing Performance

2020 ◽  
Vol 12 (1) ◽  
pp. 12
Author(s):  
Dikdik Harjadi ◽  
Dewi Fatmasari ◽  
Ayu Siti Nurhasanah
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Competitive Advantages ◽  
Marketing Performance

Green Practices Implementation as Prerequisite to Sustain Firm Competitive Advantages

2015 ◽  
Vol 6 (4) ◽  
pp. 34-53
Author(s):  
Kardison Lumbanbatu ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Large Scale ◽  
Management Practices ◽  
Corporate Image ◽  
Equation Modeling ◽  
Competitive Advantages ◽  
Green Management ◽  
Marketing Performance

Encompassing firms to apply green policy in a holistic management practices are strongly required in order to maintain competitive advantages and experience long-term marketing performance. This current empirical research is aimed to fill the lack of empirical findings and empirical studies on firm's innovative concept. Green-based product innovation, green management practices and green corporate image are presented as the antecedents and postulated as the sources of sustaining firm competitive advantages. A questionnaire-based survey was deployed to collect data from Large Scale Enterprises in Indonesia with Top Management, Operational and Marketing Managers served as respondents. 500 questionnaires were mailed and 388 were valid for further analysis. Data was analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) via AMOS statistical software. Statistical findings demonstrated that green-based product innovation, green management practices and green corporate image significantly has a positive affect to sustain firm competitive advantages which is led to enhance long term marketing performance. However, green-based product innovation plays insignificant direct relationship on long term marketing performance. This study discusses some managerial implications for enterprises and recommendations on a basis of green implementation.

scholarly journals The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Marketing Performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

scholarly journals MARKETING PERFORMANCE MEDIATES BETWEEN ICONIC PRODUCT INNOVATION AND SUSTAINABLE COMPETITIVE ADVANTAGES

2019 ◽  
Vol 7 (11) ◽  
pp. 70-77
Author(s):  
Muh. Hasbi Abbas ◽  
◽  
Abd. Rahman Kadir ◽  
Syamsu Alam ◽  
Madris a ◽  
...  
Keyword(s):  
Product Innovation ◽  
Competitive Advantages ◽  
Marketing Performance ◽  
Sustainable Competitive Advantages

scholarly journals PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN PRODUSEN MAKANAN OLEH-OLEH KHAS BALI

2019 ◽  
Vol 8 (12) ◽  
pp. 6992
Author(s):  
Putu Diah Saraswati ◽  
I Wayan Santika
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Orientation ◽  
Significant Role ◽  
Product Innovation ◽  
Likert Scale ◽  
Marketing Performance ◽  
Data Analysis Technique ◽  
Analysis Technique

The increasing number of tourist visits to Bali makes the tendency of tourists to buy Balinese souvenirs, this will affect the sales of Balinese souvenirs which are a measure of the producers' marketing performance. The purpose of this study was to analyze the role of product innovation in mediating the effect of market orientation on marketing performance. The sample used was 100 people. Data was collected by distributing questionnaires directly and using a Likert scale. The data analysis technique used is path analysis (path analysis) and sobel test. The results of the analysis show that market orientation has a positive and significant effect on product innovation and marketing performance. Product innovation has a positive and significant effect on marketing performance. Product innovation plays a significant role in mediating the effect of market orientation on marketing performance. Keywords: market orientation, product innovation, marketing performance

PENERAPAN STRATEGI PEMASARAN, INOVASI PRODUK KREATIF DAN ORIENTASI PASAR UNTUK MENINGKATKAN KINERJA PEMASARAN UMKM

2019 ◽  
Vol 4 (2) ◽  
pp. 277-286
Author(s):  
Elwisam Elwisam ◽  
Rahayu Lestari
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Business Development ◽  
Marketing Strategies ◽  
Analysis Tool ◽  
The South ◽  
Marketing Performance ◽  
Product Innovations ◽  
Positive Effect

This research discusses issues concerning with the performance of marketing of micro and small entrepreneurs at the South Tangerang - Banten. Data were collected from 65 respondents, and PLS-SEM was used as an analysis tool. The results show that creative product innovation, market orientation, and marketing strategies have a positive effect on marketing performance. In addition, business development also proved to have an effect on marketing performance. Implications and suggestions are described in this paper. Keywords: marketing strategies, creative product innovations, market orientation

scholarly journals PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN

2019 ◽  
Vol 8 (10) ◽  
pp. 6367
Author(s):  
Komang Satya Devara ◽  
Eka Sulistyawati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Fashion Industry ◽  
Marketing Performance ◽  
Product Innovations

The purpose of this study is to explain product innovation plays a role in mediating the effect of market orientation on marketing performance. This research was conducted at the fashion industry UKM in Denpasar City. The number of samples in this study were 50 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Data collection was obtained from the results of questionnaires in the fashion industry SMEs in Denpasar City. Data analysis in this study used path analysis and sobel test. The results of path analysis and sobel test show that product innovation variables play a role in mediating the effect of market orientation on the marketing performance of the fashion industry SMEs in Denpasar City. The results of this study indicate that the better the fashion industry SMEs in Denpasar City make product innovations, the greater the influence of market orientation on marketing performance. Keywords: market orientation, product innovation, marketing performance

Green Practices Implementation as Prerequisite to Sustain Firm Competitive Advantages

2019 ◽  
pp. 731-751
Author(s):  
Kardison Lumbanbatu ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Large Scale ◽  
Management Practices ◽  
Corporate Image ◽  
Competitive Advantages ◽  
Green Management ◽  
Marketing Performance ◽  
Holistic Management

Encompassing firms to apply green policy in a holistic management practices are strongly required in order to maintain competitive advantages and experience long-term marketing performance. This current empirical research is aimed to fill the lack of empirical findings and empirical studies on firm's innovative concept. Green-based product innovation, green management practices and green corporate image are presented as the antecedents and postulated as the sources of sustaining firm competitive advantages. A questionnaire-based survey was deployed to collect data from Large Scale Enterprises in Indonesia with Top Management, Operational and Marketing Managers served as respondents. 500 questionnaires were mailed and 388 were valid for further analysis. Data was analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) via AMOS statistical software. Statistical findings demonstrated that green-based product innovation, green management practices and green corporate image significantly has a positive affect to sustain firm competitive advantages which is led to enhance long term marketing performance. However, green-based product innovation plays insignificant direct relationship on long term marketing performance. This study discusses some managerial implications for enterprises and recommendations on a basis of green implementation.

scholarly journals ANALISIS ORIENTASI PASAR, MODAL SOSIAL DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PEDAGANG DI PUSAT GROSIR SOLO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Reny Dwi Astuti ◽  
Bambang Mursito ◽  
Rochmi Widayanti
Keyword(s):  
Social Capital ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Market Orientation ◽  
Product Innovation ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
F Test ◽  
Marketing Performance

This research is k a test of the influence of marketk orientation, social capital and product innovation lon marketing performance at Pusat Grosir Solo. The populationkin this studylis traders in Pusat Grosir Solo, the sample of the research amounted to 100 people, sampling techniques using accidental sampling, which is done by givingpa questionnairepto be filled out by traders at Pusat Grosir Solo. The data analysiss method used inn this study is descriptivepstatistical analysisoand regressionpanalysis. Descriptiveo statistical analysisiis thekinterpretation of datakobtained in the studypand the results of data aprocessing that has been carried out by giving explanations and explanations. Regression analysis includes validityy and reliabilityk test, classic assumptionm test, mmultiple regressionn analysiss, determination test, F test and t ttest. The results of the F test show that market orientation, social capital, and product innovation concurrent influence on the marketing performance at the Pusat Grosir Solo. Based on the results of partial hypothesis testing market orientationn has a positivee and significantt effect on marketing performance at the Pusat Grosir Solo. Social capital has a positive and significant effect on marketing performance at the Pusat Grosir Solo. Product innovation has a positive and significant effect on marketing performance at the Pusat Grosir Solo. The results of the coefficient of determination, the results of the calculation of multiplee linearr regressione analysis cann bee seenn that thee adjusted amount of R2 obtained is 0.651 or 65.1%. This shows that market orientation, social capital and product innovation has an influence on the marketing performance of traders at Pusat Grosir Solo by 65.1%. Keyword: Market Orientation, Social Capital, Product Innovation, Marketing Perfomance

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