scholarly journals THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS

2019 ◽  
Vol 17 (2) ◽  
pp. 345-356
Author(s):  
Moh Erfan Arif ◽  
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Electronic Word Of Mouth

Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females

2021 ◽  
Vol 12 (2) ◽  
pp. 17-35
Author(s):  
Sheena Lovia Boateng
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Intentions ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Generation Z ◽  
Increasing Demand ◽  
The Impact ◽  
Practical Implications

Generation Z (Gen-Z) consumers have been averred to rely on electronic word of mouth (eWOM) for making purchase decisions and expect integrity in brand communication. A significant question bearing both theoretical and practical implications, however, is how the tendency of these consumers to associate brand image with brand integrity influences the impact of eWOM on their purchase intentions, which remains unanswered. Also, studies focusing on a specific gender of Gen-Z consumers are limited. Using the signaling theory and a survey, the study suggests that eWOM signals play a significant role in influencing purchase intentions among female Gen-Z consumers, as well as their perceptions of the brand image and the brand integrity of makeup brands. For female Gen-Z consumers, eWOM signals that enhance the perceptions of brand integrity and brand image tend to equally matter in their makeup purchase decision making. These findings have implications for an industry that is marked by increasing demand for transparency and responsible marketing communication.

scholarly journals The Relationship between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce

ETIKONOMI ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 319-338
Author(s):  
Sana Baqai ◽  
Jawaid Ahmed Qureshi ◽  
Ejindu Iwelu MacDonald Morah
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Service Providers ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Global Marketplace ◽  
System Availability ◽  
Online Purchase ◽  
The Relationship

The electronic service quality (ES-QUAL) of the e-commerce service providers plays a central role. The primary purpose of this paper is to investigate the effect of the ES-QUAL model's four dimensions (efficiency, fulfillment, privacy, and system availability) on purchase intention and examine ES-QUAL's relationship with electronic word-of-mouth (EWOM), brand image, and purchase intention. This research uses Structural Equation Modeling (SEM) for empirical analysis.  Results show ES-QUAL model positively and significantly impacts purchase intention, and the effect of the ES-QUAL model relatively increases when mediated by electronic word of mouth (EWOM) and brand image. This research provides insights to E-marketers, entrepreneurs, and e-commerce players to improve online consumers' purchase intention, sales, and services. Practitioners can gain customers' attention by enhancing the quality of their websites and by assuring efficiency, privacy, system availability, and fulfilling their promise about delivering products. They also need to consider EWOM and brand image, as both positively impact online purchase intention, which can lead to the overall sustainable development of an organization.JEL Classification: M31, L81How to Cite:Baqai, S., Qureshi, J. A., & Morah, E. I. M. (2021). The Relationship Between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce. Etikonomi, 20(2), xx– xx. https://doi.org/10.15408/etk.v20i2.20677.

scholarly journals Key Determinants of Purchase Decision: A Case Study of Poeniko Batik Store in Pekalongan

2020 ◽  
Vol 9 (3) ◽  
pp. 290-299
Author(s):  
Nurul Fatimah ◽  
Dorojatun Prihandono
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Medium Enterprise

Business competition that is getting stonger makes SME (Small Medium Enterprise) must be able to compete. Batik is one of SME that has influence in economic growth. The enterpreneurs have to compete with competitiors. This study aims to examine  the influence of media sosial, electronic word of mouth, and brand image on purchase decision through purchase intention at Poeniko Batik Pekalongan store. The population in this study is consumers of Poeniko Batik Pekalongan. The number of samples used in this study were 100 people using the incidental sampling method. The data collection method uses documentation and questionnaires. The results showed that the electronic word of mouth, brand image and purchase variables had a positive and significant effect on purchasing decisions. While social media variables do not have a positive and significant effect on purchasing decisions. The results of the path analysis test indicate that purchase intention can mediate the influence of social media, electronic word of mouth, and brand image on purchasing decisions.

scholarly journals ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA BRAND IMAGE DAN PURCHASE INTENTION TERHADAP PRODUK SEPATU NIKE (STUDI PADA KONSUMEN DI KOTA BANDUNG)

2020 ◽  
Vol 4 (6) ◽  
pp. 900-914
Author(s):  
Rizki Firdaus ◽  
Osa Omar Sharif
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh Electronic Word of Mouth terhadap Brand Image dan Purchase Intention sepatu Nike di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan dengan pengumpulan data melalui kuesioner. Jumlah sampel sebanyak 519 responden dengan teknik pengambilan sampel purposive sampling dari populasi responden di Kota Bandung yang pernah membeli produk sepatu Nike serta teknik analisis data menggunakan Structural Equation Modeling (SEM) menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden, Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden yang ada di Kota Bandung. Electronic Word of Mouth berpengaruh positif signifikan terhadap Brand Image dan tidak berpengaruh secara langsung terhadap Purchase Intention, Brand Image berpengaruh positif signfikan terhadap Purchase Intention serta Brand Image memediasi pengaruh antara Electronic Word of Mouth terhadap Purchase Intention sepatu Nike di Kota Bandung.

scholarly journals Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 512
Author(s):  
Deddy Saputra
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Perceived Price ◽  
Convenience Sampling ◽  
Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

scholarly journals Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention

2021 ◽  
Vol 5 (1) ◽  
pp. 19
Author(s):  
Camelia Hasena ◽  
Eko Sakapurnama
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Skin Care Product ◽  
Media Platform ◽  
Online Calculator

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.

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