scholarly journals A Critical Review of Digital Marketing: Effect of Flow and Impulse Buying

2021 ◽  
Vol 17 (2) ◽  
pp. 175-194
Author(s):  
Rahmawati Azizah Mt ◽  
Ria Octavia
Keyword(s):  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Online Questionnaire ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Willingness To Buy ◽  
Positive Effect

Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teachers, Professionals (accountants, consultants, etc.). The technique used is non-probability sampling , purposive sampling, with a total sample of 300 respondents aged 17 to 45 and are users of the digital application, Shopee, in Indonesia. The research instrument was an online questionnaire and was analyzed using multiple linear regression analysis. The results of this study showed that the dimension of the perceived usefulness of user belief has a positive effect on flow. Willingness to buy has a positive effect on flow and flow has a positive effect on impulse buying. Meanwhile, the ease of use dimension of the user belief variable has no positive effect on flow.Keywords: flow, willingness to buy, user belief, impulse buying behavior. Tinjauan Kritis Pemasaran Digital: Pengaruh Flow dan Pembelian Impulsif Abstrak: Penilitian ini bertujuan untuk menguji pengaruh kepercayaan pengguna (user belief) terhadap flow, willingness to buy terhadap flow, dan flow terhadap perilaku pembelian spontan. Subjek penelitian ini meliputi Pelajar/Mahasiswa, PNS, Karyawan Swasta, Dosen/Guru, Profesional (akuntan, konsultan, dll). Teknik yang digunakan adalah non-probability sampling dengan jenis purposive sampling dengan kriteria usia 17 hingga 45 tahun dengan total sampel 300 responden dan merupakan pengguna aplikasi digital Shopee di Indonesia. Instrumen penelitian ini adalah kuesioner yang dibuat secara daring dan dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini menemukan bahwa dimensi manfaat yang dirasakan dari kepercayaan pengguna berpengaruh positif terhadap flow, willingness to buy berpengaruh positif terhadap flow dan  flow berpengaruh positif terhadap pembelian spontan. Sedangkan, dimensi kemudahan menggunakan dari variabel kepercayaan pengguna tidak berpengaruh positif terhadap flow.Kata kunci: flow, willingness to buy, kepercayaan pengguna, perilaku pembelian spontan.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

scholarly journals Penentu Perilaku Keuangan Karyawan Muda Di Jakarta Dengan Literasi Keuangan Sebagai Variabel Mediasi

2020 ◽  
Vol 2 (2) ◽  
pp. 344
Author(s):  
Nicholas Tanada ◽  
Ignatius Roni Setyawan
Keyword(s):  
Financial Literacy ◽  
Sampling Method ◽  
Financial Behavior ◽  
Financial Socialization ◽  
Sample Collection ◽  
Online Questionnaire ◽  
Probability Sampling ◽  
Financial Attitudes ◽  
Purposive Sampling ◽  
Positive Effect

The purpose of this study is to determine whether the financial behavior of young employees can be measured through financial literacy, where the level of financial literacy in this study is seen based on financial attitudes and financial socialization. Sample collection was carried out using the Google Form online questionnaire with a non-probability sampling method of the type of purposive sampling with a total of 100 young employee respondents in Jakarta. Data processing is performed by the PLS-SEM method and calculations on the SmartPLS application 3.2.8. The results of this study indicate that financial attitudes and financial socialization, as well as financial literacy mediation variables have a significant positive effect on financial behavior. Meanwhile, financial attitudes have an insignificant indirect effect on financial behavior, through financial literacy. Tujuan penelitian ini adalah untuk mengetahui apakah perilaku keuangan karyawan muda dapat diukur melalui literasi keuangan nya, dimana tingkat literasi keuangan dalam penelitian ini dilihat berdasarkan sikap keuangan dan sosialisasi keuangan seseorang. Pengumpulan sampel dilakukan dengan menggunakan kuesioner online Google Form dengan metode non-probability sampling berjenis purposive sampling dengan total 100 responden karyawan muda di Jakarta. Pengolahan data dilakukan dengan metode PLS-SEM dan kalkulasi pada aplikasi SmartPLS 3.2.8. Hasil penelitian ini menunjukan bahwa sikap keuangan dan sosialisasi keuangan, serta variabel mediasi literasi keuangan memiliki pengaruh positif signifikan terhadap peilaku keuangan. Sedangkan, sikap keuangan memiliki pengaruh tidak langsung yang tidak signifikan terhadap perilaku keuangan, melalui variabel mediasi literasi keuangan.

scholarly journals MEMBANGUN PURCHASE INTENTION MELALUI TRUST PADA APLIKASI BUKALAPAK.COM (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA TAMANSISWA)

2021 ◽  
Vol 4 (1) ◽  
pp. 62
Author(s):  
Hanifia Rahma Wulandari ◽  
Ida Bagus Nyoman Udayana ◽  
Lusia Tria Hatmanti Hutami
Keyword(s):  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Purposive Sampling ◽  
Reputation Risk ◽  
Questionnaire Method ◽  
Positive Effect

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh reputation terhadap trust, (2) pengaruh risk terhadap trust, (3) pengaruh perceived ease of use terhadap trust, (4) pengaruh trust terhadap purchase intention. Sampel dalam penelitian ini adalah 120 mahasiswa/mahasiswi Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta pengguna aplikasi Bukalapak.com. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Dalam penelitian ini digunakan uji kualitas data, uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heterokedastisitas), analisis regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa reputation berpengaruh positif terhadap trust; risk berpangaruh positif terhadap trust; perceived ease of use berpengaruh positif terhadap trust; dan trust berpengaruh positif terhadap purchase intention.Kata kunci: Bukalapak.com, reputation, risk, perceived ease of use, trust, purchase intention.AbstractThis study aims to determine (1) the effect of reputation on trust, (2) the effect of risk on trust, (3) the effect of perceived ease of use on trust, (4) the effect of trust on purchase intention. The sample in this study were 120 students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta who used Bukalapak.com application. The data collection method used a questionnaire method via google form and distributed using purposive sampling technique. This research used data quality test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis and hypothesis testing. The results of this study indicate that reputation has a positive effect on trust; risk has a positive effect on trust; perceived ease of use has a positive effect on trust; and trust has a positive effect on purchase intention.Keywords: Bukalapak.com, reputation, risk, perceived ease of use, trust, purchase intention.

scholarly journals Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Perceived Risk terhadap Keinginan Membeli Kembali melalui e-Trust dan s-Satisfaction (Studi Kasus Pengguna Gopay pada Transaksi UMKM)

2020 ◽  
Vol 1 (1) ◽  
pp. 40
Author(s):  
Sayyid Ali Ashghar ◽  
Hanny Nurlatifah
Keyword(s):  
Path Analysis ◽  
Significant Relationship ◽  
Perceived Risk ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Probability Sampling ◽  
Purposive Sampling

<p><em>Abstrak</em> - <strong>Tujuan penelitian ini adalah untuk mengetahui pengaruh <em>Perceived Ease of Use, Perceived Usefulness, Perceived Risk melalui E Trust, E Saticfaction,terhadap Online Repurchase Intention </em>pada pengguna Gopay yang bertransaksi di UMKM. Metode analisis data yang digunakan adalah analisis deskriptif, dan analisis jalur. Sampel dari penelitian ini adalah pengguna aplikasi Gojek pada layanan Gopay yang telah menggunakan untuk bertransaksi UMKM pada wilayah sekitar Universitas Al Azhar Indonesia dalam kurun waktu 1 bulan. Penelitian dilakukan dengan sekitar 150 Responden. Pengambilan sampel dalam penelitian ini adalah menggunakan teknik <em>Non Probability Sampling</em> dengan cara <em>Purposive Sampling. </em>Dari hasil penelitian menggunakan analisis jalur pada variabel-variabel tersebut. Hasil Sub struktur I adalah <em>Perceived Ease of Use</em>,<em> Perceived Usefulness,</em> dan <em>Perceived Risk</em> memiliki hubungan signifikan terhadap <em>E Trust. </em>Sub struktur II menunjukkan <em>Perceived Ease of Use </em>dan<em> Perceived Usefulness</em> memiliki hubungan signifikan terhadap <em>E Satisfaction, Perceived Risk </em>memiliki hubungan signifikan terhadap <em>E Satisfaction.</em> Sub Struktur III menunjukkan <em>Perceived Ease of Use </em>dan <em>Perceived Usefulness</em> memiliki hubungan signifikan pada <em>Online Repurchase Intention,</em> sementara<em> Perceived Risk, e-Trust, dan e-satisfaction</em> tidak<em> </em>memiliki hubungan signifikan pada<em> Online Repurchase Intention.</em></strong></p><p><em>Abstract - </em><strong><em>The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Risk through E Trust, E Saticfaction, on Online Repurchase Intention on Gopay users who transact at UMKM.. Data analysis methods used are descriptive analysis, and path analysis. The sample of this research is Go-Jek application users on Go-Pay services who have used MSME transactions in the area around Al Azhar University in Indonesia within 1 month. For this reason, this research requires around 150 Respondents. Sampling in this study is to use the Non Probability Sampling technique by Purposive Sampling. From the results of the study using path analysis on these variables. Sub-structure I shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Trust. Sub-structure II shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Satisfaction. Sub Structure III shown that Perceived Ease of Use and Perceived Usefulness has significant relationship to Online Repurchase Intention, while Perceived Risk, e-Trust, and e-Satisfaction has no significant relationship to Online Repurchase Intention.</em></strong></p><p><strong><em>Keywords </em></strong><em>- Perceived Ease of Use, Perceived Usefulness, Perceived Risk, E Trust, E Saticfaction, Online Repurchase Intention</em></p>

scholarly journals Pengaruh Ekspektasi Pengembalian, Toleransi Risiko, Dan Efikasi Diri Terhadap Minat Investasi Saham

2020 ◽  
Vol 2 (1) ◽  
pp. 22
Author(s):  
Frans Frans ◽  
Sarwo Edy Handoyo
Keyword(s):  
Self Efficacy ◽  
Sampling Method ◽  
Risk Tolerance ◽  
Sample Collection ◽  
Online Questionnaire ◽  
Expected Return ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Stock Investment ◽  
Positive Effect

The purpose of this research is to examine the influence of expected return, risk tolerance, and self-efficacy toward stock investment intention. Sample collection was conducted using the Google Form online questionnaire with a purposive sampling, type of non-probability sampling method, with a total of 100 respondents from the Faculty of Economics and Business, Universitas Tarumanagara, Jakarta. Data processing is done by PLS-SEM method and analyzed with SmartPLS 3.2.8. The results of this study indicate that expected return and risk tolerance have a significant positive effect on stock investment intention. Whereas, self-efficacy does not have a significant effect. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekspektasi pengembalian, toleransi risiko, dan efikasi diri terhadap minat investasi saham. Pengumpulan sampel dilakukan dengan menggunakan kuesioner online Google Form dengan metode non-probability sampling berjenis purposive sampling dengan total 100 responden mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara Jakarta. Pengolahan data dilakukan dengan metode PLS-SEM dan dianalisis dengan SmartPLS 3.2.8. Hasil penelitian ini menunjukan bahwa ekspektasi pengembalian dan toleransi risiko memiliki pengaruh positif signifikan terhadap minat investasi saham. Sedangkan, efikasi diri tidak memiliki pengaruh yang signifikan.

scholarly journals Pengaruh Perceived Usefulness, Perceived Ease Of Use dan E-Service Quality Terhadap Keputusan Menggunakan Fitur Go-Food dalam Aplikasi Gojek

2020 ◽  
Vol 2 (2) ◽  
pp. 291-303
Author(s):  
Tifani Lidiya Febri Arta ◽  
Siti Nur Azizah
Keyword(s):  
Service Quality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Probability Sampling ◽  
Purposive Sampling

Penelitian ini bertujuan untuk menguji dan mengalanisis pengaruh dari perceived usefulness, perceived ease of use dan e-service quality terhadap keputusan menggunakan fitur Go-Food dalam aplikasi Gojek di Kecamatan Kebumen. Populasi penelitian ini yaitu seluruh orang yang telah menggunakan fitur Go-Food dalam aplikasi Gojek. Sampel dalam penelitian ini sebanyak 100 responden. Data yang digunakan dalam penelitian ini adalah primer, yang diperoleh dari hasil jawaban responden yang dikumpulkan dengan kuesioner. Metode yang digunakan adalah non probability sampling yaitu purposive sampling. Sikap responden diukur dengan skala likert 4 tingkatan dan data yang diperoleh diolah dengan analisis  SPSS (Statistical Product and Service Solution) for windows versi 24. Analisis data menggunakan analisis deskriptif, dan analisis kuantitatif. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara variabel perceived usefulness terhadap keputusan menggunakan fitur Go-Food, perceived ease of use berpengaruh signifikan terhadap keputusan menggunakan fitur Go-Food, e-service quality berpengaruh signifikan terhadap keputusan menggunakan fitur Go-Food, serta secara bersama-sama perceived usefulness, perceived ease of use dan e-service quality berpengaruh signifikan terhadap keputusan menggunakan fitur Go-Food dalam aplikasi Gojek.

scholarly journals PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP REPURCHASE INTENTION

2021 ◽  
pp. 61
Author(s):  
I Gusti Agung Ayu Permata Saraswati ◽  
I Ketut Rahyuda
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Analysis Technique ◽  
The City ◽  
Positive Effect

  Repurchase intention is the behavior of consumers to repurchase products or services from the same company based on their previous purchase experience. The factors that influence the occurrence of repurchase intention include perceived ease of use, perceived usefulness, and trust. The purpose of this study was to determine the influence of these factors on Shopee users in Denpasar City. The study used a sample size of 140 Shopee user respondents in the city of Denpasar, with a non-probability sampling method, particularly purposive sampling. Collecting questionnaire data using Google Forms to respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that (1) perceived ease of use has a positive and significant effect on repurchase intention (2) perceived usefulness  has a significant positive effect on repurchase intention (3). trust has a significant positive effect on repurchase intention. Based on this, it can be concluded that perceived ease.of use, perceived.usefulness , and good trust greatly affect the repurchase.intention behavior of Shopee users in Denpasar City. Shopee management should pay attention to perceived ease.of use, perceived.usefulness, and trust in order to maintain repurchase.intention behavior.  

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Penggunaan Sistem Informasi Pada Kinerja Karyawan BPR Lestari di Denpasar

2018 ◽  
pp. 1070
Author(s):  
Ni Komang Trijayanti ◽  
Dodik Ariyanto
Keyword(s):  
Information Systems ◽  
Social Influence ◽  
Positive Impact ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Positive Effect

Companies in implementing information systems technology must pay attention to the extent to which the success of the system has a positive impact on improving the performance of individuals and organizations. The purpose of this study is to analyze the factors that influence the use of information systems on employee performance. This research was conducted at PT BPR Sri Artha Lestari in Denpasar with 45 employees as respondents. Data analysis technique used is multiple linear regression analysis. Based on the analysis result found that social influence and perceived ease of use have positive effect on perceived usefulness. Computer self efficacy and facilitation conditions positively affect perceived ease of use. Social influence, perceived usefulness, and perceived ease of use have a positive effect on attitudes toward the use of information systems. Perceived usefulness has a positive effect on employee performance, attitudes toward the use of information systems have no effect on employee performance. Keywords: information systems, use of information systems, employee performance

scholarly journals Students Acceptance of Google Classroom: An Exploratory Study using PLS-SEM Approach

2018 ◽  
Vol 13 (06) ◽  
pp. 112 ◽  
Author(s):  
Rana A. Saeed Al-Maroof ◽  
Mostafa Al-Emran
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Perceived Ease Of Use ◽  
Online Questionnaire ◽  
Actual Usage

Google classroom can work in unidirectional process as it can serve the teachers’ strategies and styles on one hand and students’ perception, understanding, and effective participation in different classroom skills on the other hand. The ac-ceptance of Google classroom is affected by different factors. Some of them are still not clearly specified and discussed in previous research; therefore, they need further investigation. Based on the previous assumption, this study is an attempt to examine the factors that affect the students’ acceptance of Google classroom at Al Buraimi University College (BUC) in Oman. The Technology Acceptance Model (TAM) was adopted to formulate the hypotheses of the current study. The data was collected through an online questionnaire with 337 respondents. The Partial Least Square-Structural Equation Model (PLS-SEM) approach was used to assess both the measurement and structural models. The results of the study prove that both the perceived ease of use (PEOU) and perceived usefulness (PU) positively influence the behavioral intention, which in turn influence the actual usage of Google classrooms. This study helps the decision makers of the higher educational institutions to have a better understanding of the effectiveness of us-ing Google classroom by their students. It is assumed that it helps in measuring the level of students’ acceptance to the previously mentioned technology.

scholarly journals PROFITABILITAS, KARAKTER EKSEKUTIF, KEPEMILIKAN KELUARGA DAN TAX AVOIDANCE PERUSAHAAN

2020 ◽  
Vol 4 (1) ◽  
pp. 93-106
Author(s):  
Putu Kepramareni ◽  
Ida Ayu Nyoman Yuliastuti ◽  
Ni Wayan Ari Suarningsih
Keyword(s):  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Tax Avoidance ◽  
Multiple Linear Regression Analysis ◽  
Family Ownership ◽  
Manufacturing Companies ◽  
Corporate Tax ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Positive Effect

Abstrak   Tax avoidance  merupakan upaya yang dilakukan seseorang untuk mengurangi atau meminimalkan kewajiban pajaknya tanpa melanggar ketentuan undang-undang perpajakan yang berlaku. Wajib pajak berusaha untuk meringankan kewajiban pembayaran pajak dengan meminimalkan jumlah pajak yang harus dibayar. Terdapat beberapa faktor yang dapat mempengaruhi seseorang dalam melakukan tax avoidance yaitu profitabilitas, karakter eksekutif dan kepemilikan keluarga. Penelitian ini bertujuan untuk menguji pengaruh dari variabel-variabel tersebut yaitu variabel profitabilitas, karakter eksekutif dan kepemilikan keluarga terhadap variabel tax avoidance. Penelitian ini dilakukan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia selama periode 2014-2018. Sampel yang digunakan dalam penelitian ini sebanyak 14 perusahaan yang diperoleh melalui metode purposive sampling dan diteliti selama 5 tahun sehingga sampel dalam penelitian ini sebanyak 70 sampel. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis regresi linear berganda. Hasil analisis menunjukkan bahwa profitabilitas tidak berpengaruh terhadap tax avoidance perusahaan, sedangkan karakter eksekutif dan kepemilikan keluarga berpengaruh positif terhadap tax avoidance  perusahaan.   Kata kunci: profitabilitas, karakter eksekutif, kepemilikan keluarga dan tax avoidance   Abstract   Tax avoidance is an attempt by someone to reduce or minimize their tax obligations without violating the provisions of applicable tax laws. Taxpayers try to ease the tax payment obligations by minimizing the amount of tax that must be paid. There are several factors that can influence someone in doing tax avoidance, namely profitability, executive character and family ownership. This study aims to examine the effect of these variables, namely profitability, executive character and family ownership on tax avoidance variables. This research was conducted at manufacturing companies listed on the Indonesia Stock Exchange during the 2014-2018 period. The samples used in this study were 14 companies obtained through the purposive sampling method and studied for 5 years so that the samples in this study were 70 samples. Data analysis technique used in this study is multiple linear regression analysis techniques. The analysis shows that profitability has no effect on corporate tax avoidance, while executive character and family ownership have a positive effect on corporate tax avoidance.   Keywords: profitability, executive character, family ownership and tax avoidance

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