scholarly journals Determinants of using the mobile payment to buy coffee among female college students in Saudi Arabia

2021 ◽  
Vol 8 (6) ◽  
pp. 88-93
Author(s):  
Al-Marri et al. ◽  

This paper explores the use of mobile payment for the purchase of coffee by college students. Mobile payment is an attractive feature to many consumers. The consumption of coffee and the number of coffee shops have increased significantly in Saudi Arabia. Young female adolescents are frequent coffee shop visitors and also savvy technology users in Saudi Arabia. Therefore, this paper investigates the determinants influencing female university students’ adoption of mobile payment to purchase coffee using a logistic regression method. Research on the topic focused on “security” and “trust” issues as important pre-requisites for mobile payment adoption. However, this paper reveals a number of demographic variables that influence coffee purchases through mobile payment. The findings of this study concluded that marital status, safety, age, and monthly income are significant determinants of using mobile payment to purchase coffee. Price was an insignificant factor in students’ decisions regarding mobile payment adoption. The probabilities of using mobile payment increase as students get older. Also, single female students are more likely to use mobile payment compared to married students. This study recommends that multi-perspective and multi-level research is required as consumer mobile payment adoption is a complex phenomenon in the food and agricultural sector.

2017 ◽  
Vol 17 (1) ◽  
Author(s):  
Hanan Alfawaz ◽  
Nasiruddin Khan ◽  
Aziza Alfaifi ◽  
Fatima M. Shahrani ◽  
Huda M. Al Tameem ◽  
...  

2018 ◽  
Vol 29 (16) ◽  
Author(s):  
Ibrahim Alnaami ◽  
Eman Alayad ◽  
Hajer Alamer ◽  
Enas Alshashaa ◽  
Asma Alahmari ◽  
...  

Author(s):  
Mahwash Zareen

The study investigated the effect of an insecure city environment on the academic performance of female college students in Pakistan. Although studies are found in the insecure environment inside the institute, none investigated the insecure environment on the ways from home to college. This research specifically targeted female students of the age from 14 to 16 years who walked to their colleges and often experience unusual activities or harassment affecting their academic performance.100 Females who were studying in the Government institutes, were the desired sample of the current study who were studying at the government colleges and were students of 1st year. The result indicated that an insecure city environment is a significant negative predictor of academic performance among female college students who are attending Government colleges in Pakistan (β= -.81, p < .001). The findings drawn from this study are likely to help save the young female students from developing insecure feelings while moving on the road alone. This research helps in providing a secure environment for the female to ensure their optimized learning. This is ascertained through a better future by instigating some action planning for providing the females with a safe environment that promotes effective learning.


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