scholarly journals Advertising Slogan: A Creative Element Undergoing Frequent and Erratic Metamorphosis

2021 ◽  
Vol 17 (01) ◽  
Author(s):  
P. N. Jha
Keyword(s):  
Creative Design ◽  
Advertising Message ◽  
Common Parlance

Slogan happens to be a true extract of the entire gamut of advertising message. In common parlance, advertisements and ad campaigns are identified by their slogans. Technically, it is a brief, repeatable, and memorable positioning statement. The creative design of slogans has varied with the time. It has been seen in a numerous creative form during its peregrination. The present paper attempts to bring to the limelight an erratic and plural metamorphosis witnessed by this buzzword – slogan.

Morphological Freedom and Medicine: Constructing the Posthuman Body

2018 ◽  
Author(s):  
Luna Dolezal
Keyword(s):  
Common Sense ◽  
Cosmetic Surgery ◽  
The Body ◽  
Popular Imagination ◽  
Gender Reassignment ◽  
Common Parlance ◽  
And Gender ◽  
Body Practices ◽  
Health Function ◽  
At Will

The notion that the body can be changed at will in order to meet the desires and designs of its ‘owner’ is one that has captured the popular imagination and underpins contemporary medical practices such as cosmetic surgery and gender reassignment. In fact, describing the body as ‘malleable’ or ‘plastic’ has entered common parlance and dictates common-sense ideas of how we understand the human body in late-capitalist consumer societies in the wake of commercial biotechnologies that work to modify the body aesthetically and otherwise. If we are not satisfied with some aspect of our physicality – in terms of health, function or aesthetics – we can engage with a whole variety of self-care body practices – fashion, diet, exercise, cosmetics, medicine, surgery, laser – in order to ‘correct’, reshape or restyle the body. In addition, as technology has advanced and elective cosmetic surgery has unapologetically entered the mainstream, the notion of the malleable body has become intrinsically linked to the practices and discourses of biomedicine and, furthermore, has become a significant means to assert and affirm identity.

A Case-Based Approach to Creative Design

1994 ◽  
Author(s):  
Janet L. Kolodner ◽  
Ashok Goel
Keyword(s):  
Creative Design ◽  
Case Based

scholarly journals What is a firm? A reply to Jean-Philippe Robé

2021 ◽  
pp. 1-11
Author(s):  
Simon Deakin ◽  
David Gindis ◽  
Geoffrey M. Hodgson
Keyword(s):  
Theory Of The Firm ◽  
Recent Book ◽  
Everyday Language ◽  
Modern Capitalism ◽  
Legal Foundations ◽  
Common Parlance ◽  
The Law ◽  
Business Entities ◽  
Definition Of ◽  
The Way

Abstract In his recent book on Property, Power and Politics, Jean-Philippe Robé makes a strong case for the need to understand the legal foundations of modern capitalism. He also insists that it is important to distinguish between firms and corporations. We agree. But Robé criticizes our definition of firms in terms of legally recognized capacities on the grounds that it does not take the distinction seriously enough. He argues that firms are not legally recognized as such, as the law only knows corporations. This argument, which is capable of different interpretations, leads to the bizarre result that corporations are not firms. Using etymological and other evidence, we show that firms are treated as legally constituted business entities in both common parlance and legal discourse. The way the law defines firms and corporations, while the product of a discourse which is in many ways distinct from everyday language, has such profound implications for the way firms operate in practice that no institutional theory of the firm worthy of the name can afford to ignore it.

scholarly journals Increasing Outreach and Expanding Inclusion: Community-Based Educational Gerontology

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 540-540
Author(s):  
Jennifer Sasser
Keyword(s):  
Community College ◽  
Interest Group ◽  
Significant Role ◽  
Design Principles ◽  
Educational Interventions ◽  
Creative Design ◽  
Community Based ◽  
Educational Pathways ◽  
Educational Gerontology

Abstract Gerontologists have the opportunity to step into an increasingly significant role as public educators who convene gatherings focused on expanding aging awareness and literacy, inter-generational inquiry and collaboration, and age inclusion, equity and justice. The purpose of this presentation is to share creative design principles and keen take-aways from several ongoing community-based educational interventions connected to these themes. As well, we will discuss the role such public-facing initiatives might play in making a compelling case for the importance of supporting and participating in various kinds of formal educational pathways in the field of aging. Part of a symposium sponsored by the Community College Interest Group.

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