A Relationship Framework between Souvenir Purchase Intention, Pilgrimage

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Suvidha Khanna ◽  
Sandeva Khajuria
Keyword(s):  
Purchase Intention ◽  
Service Providers ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Income Generation ◽  
Take Back ◽  
Commercial Purpose ◽  
The Difference ◽  
Pilgrimage Tourism ◽  
Core Activity

Pilgrimage tourism is one of the oldest and most widely practiced forms of tourism over the world. Pilgrimage has not only been confined to religious and spiritual benefits of the pilgrims but has extended gains to other participating communities including the locals and the service providers. As a pilgrimage destination flourishes, it becomes a source of income generation for the locals and service providers, along with fulfilling the spiritual desires of the pilgrims. With the core activity of offering prayers and pilgrimage, allied activities particularly shopping at the destination is a key indulgence at a pilgrimage destination. Special products, believed to possess spiritual and religious relevance are sold at the destinations. The pilgrims buy these products to offer to their God. Such products when used for commercial purpose are known to be Souvenirs. Pilgrims buy souvenirs to take back memories of their journey and to gift to others as a momento or token of affection. The present study is an empirical research which tends to know the souvenir purchase behavior of the pilgrims at one of the most visited pilgrimage shrine of India, Shri Mata Vaishno Devi. The research explores the Souvenir Purchase trend at the destination and tends to study how the Souvenir Purchase intention is affected by the demographics of the respondents. The difference in Souvenier Purchase Intentions of the pilgrims on the basis of their visiting Motivation will also be worked upon. It includes first hand as well as second hand data and will be analyzed with the help of tools like percentage, mean, t-test and ANOVA.

scholarly journals The Effects of Power, Weather, and Mood on Customers’ Impulsive Buying Behavior

2021 ◽  
Vol 9 (5) ◽  
pp. 131-138
Author(s):  
Sang-Uk Jung ◽  
Nayoung Woo
Keyword(s):  
Purchase Intention ◽  
Empirical Studies ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Luxury Goods ◽  
Intention To Purchase ◽  
Impulsive Buying ◽  
Power Group ◽  
The Difference

In this study, the consumer types were divided into two groups: power and powerless. First, depending on the sense of power, the interaction effect between power and powerless was verified based on two types of weather: sunny and cloudy. Secondly, the purchase intention of luxury goods was examined as a dependent variable and the difference in purchase behavior patterns were observed. Lastly, based on the mood-congruent effect of consumer purchase intentions, it was confirmed that power influences weather, and the weather and mood are influenced by each other, as also manifested in empirical studies. In particular, the power group had a more significant effect than the powerless group, and the positive mood and weather played a big role for consumers’ intention to purchase luxury goods. Therefore, this study can contribute both theoretically and practically to prepare appropriate marketing strategy plans based on weather and consumer roles—power and powerless.

Exploring the synergy effect of trust with other beliefs in television shopping

2019 ◽  
Vol 58 (3) ◽  
pp. 428-447
Author(s):  
Yung-Shen Yen
Keyword(s):  
Purchase Intention ◽  
Service Providers ◽  
Purchase Behavior ◽  
Media Richness ◽  
Synergy Effect ◽  
Price Fairness ◽  
Content Type ◽  
Host Interaction ◽  
Perceived Price ◽  
Perceived Price Fairness

Purpose Television (TV) shopping has notably changed human shopping behaviors. However, despite its significant advantages, TV shopping still faces many challenges in promoting customer purchase behavior. The purpose of this paper is to explore the synergy effect of trust with other beliefs on purchase intention in TV shopping. Other beliefs, including perceived media richness, perceived price fairness, perceived convenience and perceived host interaction, were tested as the synergy factors in the proposed model. Design/methodology/approach A hierarchical moderator regression analysis was conducted, and data on the TV shopping habits of 428 customers in Taiwan were examined. Findings The findings of the study revealed that trust synergizes perceived price fairness and perceived host interaction rather than perceived media richness and perceived convenience to enhance purchase intention in TV shopping. Research limitations/implications This study confirmed the assumption that trust synergizes the beliefs (i.e. perceived price fairness and perceived host interaction) to enlarge purchase intention in TV shopping. Practical implications This study suggests that service providers need to prioritize concerns to build trust with customers to encourage purchases during TV shopping. They should also actively promote fair prices and invite famous people to serve as hosts to motivate purchases in TV shopping. Originality/value This study advances the knowledge of the trust theory and the synergy model by examining the synergy effect of trust with other beliefs in TV shopping.

International buyers’ repurchase intentions in a Chinese cross-border e-commerce platform

2019 ◽  
Vol 30 (2) ◽  
pp. 403-437
Author(s):  
Jian Mou ◽  
Jason Cohen ◽  
Yongxiang Dou ◽  
Bo Zhang
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
International Markets ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Content Type ◽  
Repurchase Intentions ◽  
Cross Border ◽  
Repeat Purchase ◽  
Repeat Purchase Behavior

Purpose The purpose of this paper is to develop and test a model of the uncertainties and benefits influencing the repurchase intentions of buyers in cross-border e-commerce (CBEC). Design/methodology/approach The authors draw on the valence framework to hypothesize effects of positive valences (utilitarian benefits) along with negative valences (pre- and post-contractual uncertainties) on buyers’ repeat purchase intentions. Data were collected using an online survey from 378 international B2C buyers on a CBEC platform in China. Findings Results explain 51.4 percent of the variance and reveal that overall value, as determined by monetary saving, convenience and product offerings as positive valences, exerts the strongest effect on repeat purchase intention. However, negative valences remain significant, and are particularly salient for female shoppers. Research limitations/implications The authors extend the valence theory into the study of repeat purchase behavior and contribute to much needed literature on why consumers return to repurchase from a CBEC platform. Practical implications Repeat purchase and loyalty of online consumers is essential for success of e-commerce providers. The results help online providers competing in international markets understand how buyers form repurchase intentions based on their evaluations of both value and uncertainty. Originality/value Buyer behavior in CBEC has received relatively less attention than domestic e-commerce. This paper is among the first to examine how both positive and negative valences combine to effect repurchase intention of international buyers in CBEC.

scholarly journals Predicting Factors Influencing Online Purchase Behavior among Indian Youth

2019 ◽  
Vol 8 (2S6) ◽  
pp. 765-772
Keyword(s):  
Purchase Intention ◽  
Indian Subcontinent ◽  
Equation Model ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Purchase Behavior ◽  
Online Retail ◽  
Predicting Factors ◽  
Online Purchase ◽  
Questionnaire Method

To keep pace with the growing magnitude of the online retail platform in the Indian subcontinent, it has become crucial for e- retailers and marketers to decipher the key antecedents of customers’ purchase intention amongst the young Indian online customer. This study attempts to frame a conceptual model for finding the key determinants for online purchase intentions based on the data collected from 238 participants using the structured questionnaire method. Structured Equation Model was used on data collected to test hypothesizes of study. The study highlights that eWOM was the major contributing factor for Indian youth while shopping online This paper contributes to highlighting the importance of these factors and help e-marketers develop more customer specific marketing strategies to enhance the purchase intentions.

The Role of Motivation on Purchase Intention of Online Games and Virtual Goods Provided by Online Game Provider

2015 ◽  
Vol 21 (4) ◽  
pp. 605-611
Author(s):  
Sisca Stefany ◽  
. Harisno
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Online Games ◽  
Equation Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Game ◽  
Effort Expectancy ◽  
Structure Equation Model

The development of online games is growing, so many companies try to create new games. To develop competitiveness, it takes an extra service to its customers. Before providing services, the provider of online games should know what players’ motivation to buy online games and virtual goods. This action is very useful to increase the provider’s competitiveness. The research was conducted with the case of online games where the respondents were located in Jakarta region and their age levels were between 15–24 years. There were 186 respondents of which 30 respondents were as to pilot test and 156 respondents for the actual test. Data processing used the Structure Equation Model (SEM) measurement variables which consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, graphic enjoyment, enjoyment control, customization, purchase intention, and actual purchase behavior. The results show that the motivational factors influencing purchase intentions are perceived value, enjoyment story, length enjoyment, enjoyment control, and customization, while significant effect is indicated on purchase intention and actual purchase behavior.

scholarly journals How Social Ties Influence Customers’ Involvement and Online Purchase Intentions

2020 ◽  
Vol 16 (3) ◽  
pp. 395-408
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Xiaoyan Ding ◽  
Gaoshan Wang
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Social Ties ◽  
Underlying Mechanism ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Customer Involvement ◽  
Online Purchase ◽  
Shopping Experience ◽  
Positive Effect

A major challenge confronting online retailers is that of stimulating consumer online purchase intention. Many studies have explored the factors that affect consumer purchase behavior; however, few have described the underlying mechanism that links the online shopping experience to social ties and the effect of their strength on purchase intentions. This study adapted the stimuli–organism–response (S–O–R) model to analyze the effects of the online shopping experience on customer involvement and online purchase intention under conditions of weak and strong social ties. Two quasi-experiments were conducted to test the research model and hypotheses. The results showed that online shopping experience had a positive effect on customer involvement, and this involvement in turn had a positive effect on online purchase intention in the strong-tie group and the weak-tie group. Cognitive and affective involvement played partial mediating roles between the online shopping experience and online purchase intention in the weak-ties group and full mediating roles in the strong-ties group. The effects of online shopping experience on customer involvement and online purchase intention differed between the two tie strength groups. The implications of these findings for researchers and practitioners are discussed.

scholarly journals Determinants of Actual Purchase Behavior in Farmers’ Markets

2019 ◽  
Vol 11 (19) ◽  
pp. 5480 ◽  
Author(s):  
Bi-Kun Tsai ◽  
Ku-Yuan Lee ◽  
Chi-Ming Hsieh ◽  
Pimpinan Somsong
Keyword(s):  
Purchase Intention ◽  
Driving Forces ◽  
Interpersonal Trust ◽  
Sustainable Consumption ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Farmers Markets ◽  
Positive Interactions ◽  
Institutional Trust ◽  
Long Run

Farmers’ markets in Taiwan advocate for the sustainable consumption of locally produced food to support sustainability and social justice goals. Institutional trust and interpersonal trust are critical determinative factors in sustaining farmers’ farm-to-consumer venues for the long-run. The purpose of this research was to investigate determinants of customers’ actual purchase behaviors, and the relationships between trust, purchase intention, and actual purchase behavior in the context of farmers’ markets. A questionnaire approach with closed-ended survey questions was conducted with customers in farmers’ markets in different parts of Taiwan. The results revealed that both institutional and interpersonal trust could serve as driving forces influencing a consumer’s purchase intentions, which in turn reinforces their actual purchase behavior. Specifically, the interpersonal trust between consumers and producers includes positive interactions and sufficient communication, enabling producers to share the value and concepts underlying their production processes with the consumers, enhancing customers’ purchase intentions and intensity. Institutional trust generated from a producer’s endeavor to improve the quality of their own products by meeting market standards would impress consumers and build loyalty. It is recommended that farmers’ market farmers or managers continually examine both the institutional and interpersonal needs of customers (e.g., food safety, face-to-face interactions between farmers and consumers) to earn customers’ trust, and to accommodate their expectations by providing sufficient products and services.

Purchase intention of Indian customers: a study on solar PV technology

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sunil Atulkar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Service Providers ◽  
Renewable Energy Sources ◽  
Purchase Intentions ◽  
Energy Sources ◽  
Solar Pv ◽  
Content Type ◽  
Independent Variables ◽  
Stage Of Development

Purpose With the growing acceptance of renewable energy sources in the world, new energy sources are pursued and investigated by customers. In India, residential PV technology is in an early stage of development and very less in demand among households. Therefore, the purpose of this study is to identify the major variables and its impact on customers purchase intention towards solar PV technology, especially in the context of central India. Design/methodology/approach Based on literature reviews, this study identifies six major independent variables having a relationship with purchase intentions. Using convenience sampling method, 413 customers’ data has been collected by the researcher and was investigated through structural equation modelling, using SmartPLS 2.0 and SPSS-20 software. Findings The study findings suggested that the construct promotional strategies, societal influence, customer awareness and government initiative plays an important role in generating customers purchase intention towards solar PV technology. While the constructs environmental concern and availability & cost having relationship, showed insignificant influence. Research limitations/implications The study outcomes provide some valuable insights to the government and policymakers in designing their policies and strategies to increase customer involvement in solar PV technology. This study suggested that the service providers need to offer more benefits in the form of subsidies and schemes that motivate customers to willingly show their purchase intention. Originality/value The major contribution of this study is the empirical analysis of six independent variables, which affects the customer purchase intentions towards solar PV technology over available conventional energy sources in an emerging Indian market.

The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention

2020 ◽  
Vol 29 (6) ◽  
pp. 783-801
Author(s):  
Chengchen Liu ◽  
Ya Zhang ◽  
Jing Zhang
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Content Type ◽  
Managerial Implications ◽  
Social Media Platforms ◽  
Quality Of Products ◽  
The Impact

Purpose There is growing interest among marketers in advertising and promoting their brands by adopting an online celebrity endorsement strategy. However, how online celebrities build their own brand equity and how online celebrity brand equity impacts fans’ purchase behavior have not been extensively researched in the extant literature. This paper aims to explore the factors that contribute to online celebrity branding and improving fans’ purchase intentions. Design/methodology/approach A survey and an experiment were conducted among consumers from the mainland of China. A total of 12 hypotheses were proposed to exam how self-congruity and virtual interactivity impact online celebrity branding and to explore the moderating role of perceived quality and product type. Findings This paper reveals that customers’ perceived self-congruity with online celebrities’ image and virtual interactivity positively impact the brand equity of online celebrities. Additionally, compared with virtual interactivity, the effect of customer perceived self-congruity on a brand is more significant. The brand equity of online celebrities thereby drives followers’ purchase intentions and the perceived quality of products positively moderates this relationship. Originality/value The research conclusions provide managerial implications for marketing practitioners for how to use human brands on social media platforms in the web 2.0 era and ultimately enhance consumer purchase intentions.

The Impact of Contextual Offer on Purchase Intention Through Consumption Value in Mobile Service

2019 ◽  
Vol 17 (1) ◽  
pp. 30-38
Author(s):  
Sung-Hee Jang ◽  
Jae-Ik Shin
Keyword(s):  
Purchase Intention ◽  
Service Providers ◽  
Purchase Intentions ◽  
Location Based Services ◽  
User Needs ◽  
Mobile Service ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
The Impact ◽  
Consumption Value

Location-based services (LBSs) on the basis of the ubiquity and portability in mobile devices can play a useful role in fulfilling user needs such as convenience, social networking, and digital entertainment effectively and efficiently. Users of mobile LBSs filled out a survey, which produced 200 valid samples. The results of this study demonstrated that contextual offer positively informs utilitarian value and hedonic value. Since contextual offers have more influence on utilitarian value than hedonic value, this means that contextual offers should be based on developing a more utilitarian value. Second, consumption value positively affects purchase intentions. Purchase intention is more effected by hedonic value than utilitarian value. This implies that hedonic value is more important predictor of purchase intention in mobile LBSs. Thus, the service providers should put emphasis on strengthening contextual offer to improve purchase intentions through the consumption value of mobile LBSs. This study may deliver some useful implications to both research and practice.

Sign in / Sign up

Export Citation Format

Share Document