Extending the Field

The aim of this chapter is to present empirical research the author conducted in the fields of corporate social responsibility (CSR) communication and cultural dimensions. The chapter evaluates how Hofstede's cultural dimensions in CSR content varies between companies in the Asian context and other organisations in the world. The research considers three out of Hofstede's five cultural dimensions: individualism vs. collectivism, power distance, and uncertainty avoidance. The first part of the empirical research analyses these cultural dimensions and introduces the research questions. Answering these questions allows the author to compare the CSR communication of countries with an Asian background with the CSR communications of other countries. Moreover, the chapter illustrates the pros and cons of applying a content analysis (i.e., the select method) to achieve an in-depth understanding of the cultural influence on CSR contents embedded in corporate websites. Finally, the chapter recommends areas for further discussion and research of the relation between culture and CSR.

Linking Cultural Dimensions and CSR Communication - Advances in Business Strategy and Competitive Advantage ◽

The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites

10.4018/978-1-5225-7946-5.ch006 ◽

2019 ◽

pp. 126-152

Keyword(s):

Social Responsibility ◽

Corporate Sustainability ◽

Cultural Dimensions ◽

Csr Communication ◽

Corporate Websites ◽

Hofstede’S Cultural Dimensions ◽

Hofstede's Cultural Dimensions ◽

Corporate Social ◽

Different Levels

The chapter starts presenting the main elements of the coding scheme, previously introduced, that the author used to analyse the cultural impact on corporate social responsibility (CSR) communication on company websites. It presents the results of a quantitative content analysis of the websites of 352 organisations belonging to different geographical areas and included in the Dow Jones Sustainability World Index (DJSWI) and in the Hang Seng (Mainland and HK) Corporate Sustainability Index (HSMHUS). The findings show that Hofstede's cultural dimensions and online CSR communication belong to two different levels of analysis: one is innate, intuitive, and diffusive, while the other one is planned, intentional, and rational. Thus, the findings suggest that cultural dimensions are factors that need to be analysed as social aspects, while CSR communication on corporate websites has to be explored as a strategic feature. Finally, the chapter recommends areas for further discussion and research about the relation between traditional culture, culture of the Internet, and CSR, reflecting on the achieved results that largely differ from previous studies related to Hofstede's cultural dimensions and CSR communication.

An international study of the impact of cultural factors on the prevalence of family-owned firms

Corporate Ownership and Control ◽

10.22495/cocv6i4sip3 ◽

2009 ◽

Vol 6 (4) ◽

pp. 524-531

Author(s):

Amir Shoham ◽

Varda Yaari

Keyword(s):

Power Distance ◽

International Study ◽

Cultural Factors ◽

Cultural Dimensions ◽

Family Ownership ◽

Key Characteristics ◽

The Family ◽

The World ◽

The Impact ◽

Ownership Types

A key question in international corporate governance is why certain in ownership types are prevalent in different countries around the world (La Prota et al., 1999). In this study, we provide an answer for the prevalence of the family-owned firms in 42 countries by examining key characteristics of culture. We show that family-ownership is positively correlated with power distance (PD), in-group collectivism (CI) and, insignificantly, with uncertainty avoidance (UA). Our study makes a contribution to the field since previous research used religion and language as umbrella constructs for culture, while we pinpoint specific cultural dimensions

Linking Cultural Dimensions and CSR Communication - Advances in Business Strategy and Competitive Advantage ◽

Bridging Cultural Dimensions and Corporate Social Responsibility Communication

10.4018/978-1-5225-7946-5.ch004 ◽

2019 ◽

pp. 75-98

Keyword(s):

Cultural Values ◽

Online Communication ◽

Cultural Dimensions ◽

Cultural Perspective ◽

Csr Communication ◽

Csr Strategies ◽

Marketing Organisation ◽

Corporate Social ◽

Practical Implications

The relation between culture and CSR communication has been explored often in several fields of study (e.g., international management, marketing, organisation, communication). In order to show the role played by culture as an antecedent of CSR, many academics focus on national and regional cultural differences in CSR communication. Furthermore, they highlight that cultural values have to be the basis on which businesses and CSR strategies are developed, as they allow organisations to arrange long-term sustainable relationships with all relevant stakeholders. Starting from these considerations, this chapter presents a literature review illustrating the different approaches that link CSR and CSR communication (and other related fields) to culture and cultural dimensions. The chapter briefly explores several sides of the argument, presenting theoretical and practical implications that arise while analysing the areas of ethics and sustainability in a cultural perspective. Finally, the chapter recommends areas for further discussion and research on the relation of culture and CSR from the perspective of online communication.

Corporate Social Responsibility

Encyclopedia of Information Science and Technology, Fourth Edition ◽

10.4018/978-1-5225-2255-3.ch058 ◽

2018 ◽

pp. 671-681 ◽

Cited By ~ 2

Author(s):

Ben Tran

Keyword(s):

Cultural Influences ◽

Traditional Values ◽

The West ◽

Alternative Discourse ◽

Religious Giving ◽

The World ◽

History Of ◽

Asian Context ◽

In Asia, as elsewhere around the world, societies have a long history of cultural and religious giving. The idea of business' responsibility to give back to the communities in which they operate is also age old. In many of the countries studied, an alternative discourse encompassing culture, traditional values, and politics provides a socio-economic context and a national backdrop for CSR action. Based on the ten countries studies, key elements that define the practice of CSR in Asian companies are: cultural influences, classical philanthropy, State capacity, participation in global supply chains and home-grown corporate misdemeanors. Culture matters to how societies approach CSR. There are important cultural influences on ideas of “obligation” and “responsibility” that are significant in the Asian context and this is where the Asian discourse on CSR diverge from that in the West.

Cultural Determinants of Gender Roles: “Pragmatism” as an Underpinning Attitude toward Gender Equality among Children of Immigrants

Social Economics ◽

10.7551/mitpress/9780262035651.003.0009 ◽

2017 ◽

Cited By ~ 1

Author(s):

Martin Ljunge

Keyword(s):

Gender Roles ◽

Gender Equality ◽

Power Distance ◽

Gender Norms ◽

Children Of Immigrants ◽

Cultural Dimensions ◽

European Countries ◽

Traditional Gender Roles ◽

Cultural Determinants ◽

The World

This chapter presents evidence of how attitudes toward gender roles in the home and market are shaped by Hofstede’s six cultural dimensions. Children of immigrants in a broad set of European countries with ancestry from across the world are studied. Individuals are examined within country of residence using variation in cultural dimensions across countries of ancestry. The approach focuses attention on how gender roles are shaped across generations within families. Both influences on the father’s and mother’s side are studied. Ancestry from more masculine cultures shape more traditional gender roles on both parents’ sides. On the father side more pragmatic cultures foster gender equality on the mother’s side power distance promote equality attitudes, although this influence differs markedly between daughters and sons. Pragmatism is in several circumstances the strongest influence on gender norms.

How do consumers search for and process corporate social responsibility information on food companies’ websites?

International Food and Agribusiness Management Review ◽

10.22434/ifamr2018.0062 ◽

2019 ◽

Vol 22 (2) ◽

pp. 229-246 ◽

Cited By ~ 1

Author(s):

Denise Gider ◽

Ulrich Hamm

Keyword(s):

Social Responsibility ◽

Information Search ◽

Specific Information ◽

Production Methods ◽

Csr Communication ◽

Corporate Websites ◽

Global Action ◽

Development Goals ◽

The importance of corporate social responsibility (CSR) communication for food companies has grown substantially ever since global action plans such as the UN Sustainable Development Goals have begun targeting topics which are highly relevant to food companies. Furthermore, various food scandals have caused consumers to question current food production methods, leading to a search for more information on ethical production methods. However, it is not known how consumers search for and process information on websites as one relevant CSR communication channel. The objective of this study is to develop requirements for consumer-aligned CSR communication on corporate websites. Information search and processing was examined through consumers’ navigation behavior on websites and by conducting think-aloud protocols. The findings of this study suggest companies provide comprehensive information that can easily be filtered. Furthermore, companies should present specific information to credibly distance themselves from greenwashing accusations, e.g. by referring to external evidence.

An evaluation of corporate social responsibility communication on the websites of telecommunication companies operating in Ghana

Journal of Information Communication and Ethics in Society ◽

10.1108/jices-01-2016-0003 ◽

2017 ◽

Vol 15 (01) ◽

pp. 17-31 ◽

Cited By ~ 4

Author(s):

Henry Boateng ◽

Ibn Kailan Abdul-Hamid

Keyword(s):

Social Responsibility ◽

Impression Management ◽

Qualitative Content Analysis ◽

Content Type ◽

Csr Communication ◽

Corporate Websites ◽

Telecommunication Companies ◽

Impression Management Tactics ◽

Purpose Corporate social responsibility (CSR) communication on corporate websites have become an emerging trend by firms. Similarly, corporate websites have been used to manage stakeholders’ impressions about the organization. Meanwhile, CSR by firms have been criticized for been a manipulative tactics used by firms. The purpose of this paper therefore is to ascertain how telecommunication companies operating in Ghana communicate CSR on their corporate websites. Design/methodology/approach This study used a qualitative content analysis technique. It also used Bolino et al.’s (2008) impression management framework as the conceptual framework. Data were extracted from the websites of four telecommunication companies operating in Ghana. Data were analyzed using thematic analysis techniques. Findings The results show that the companies use impression management in communicating CSR on their corporate websites. Account, assertive impression management; blaring, boasting, defensive impression management; demonstrative impression management; exemplification, favor-rendering, illustrative impression management; ingratiation, other-enhancement, other-focused impression management; self-enhancement, self-focused impression management; and self-promotion tactics are tactics prevalent in the CSR communication of the companies. Actor-to-actor link impression management and other emotional appeal also emerged as some of the impression management tactics used by the companies. Originality/value This provides insights into how organizations use impression management in their CSR communication on their corporate websites. Studies of this nature are limited. Again, studies specifically adapting Bolino et al.’s impression management to study CSR communication on corporate websites are rare.

International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility ◽

Communicating Corporate Social Responsibility on the Web

10.4018/ijsecsr.2018070101 ◽

2018 ◽

Vol 3 (2) ◽

pp. 1-17 ◽

Cited By ~ 10

Author(s):

Dinçer Atlı ◽

Maja Vidović ◽

Mislav Ante Omazić

Keyword(s):

Best Practices ◽

Social Responsibility ◽

Empirical Analysis ◽

Multinational Companies ◽

Csr Communication ◽

The World ◽

Corporate Social ◽

The Empirical Analysis ◽

The Web

The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication in this fast-growing area of online CSR communication, we are aiming to provide tools for easier analysis of the best practices and a more widespread adoption of those best practices by other organizations. The empirical analysis focuses on the aspects of the pyramid of CSR. For the topic coding, five categories were differentiated: society, environment, employees, sponsoring and volunteerism. The analysis focused on reports from five consecutive years (2010 to 2014) in order to recognize a trend.

Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19

Sustainability ◽

10.3390/su14020889 ◽

2022 ◽

Vol 14 (2) ◽

pp. 889

Author(s):

Elanor Colleoni ◽

Stefania Romenti ◽

Chiara Valentini ◽

Mark Badham ◽

Sung In Choi ◽

...

Keyword(s):

Power Distance ◽

Global Dimension ◽

Cultural Factors ◽

Uncertainty Avoidance ◽

Careful Consideration ◽

Csr Communication ◽

Global Pandemic ◽

Communication Campaigns ◽

Explicit Csr ◽

The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these initiatives, which can be considered forms of corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether these campaigns were effective. Previous research indicates that culture can shape people’s perceptions of CSR initiatives and communications, suggesting that businesses pay attention to careful consideration of cultural norms for effective CSR communication. However, the COVID-19 pandemic as a new CSR setting may challenge earlier findings. This study empirically investigates whether three cultural factors (individualism/collectivism, uncertainty avoidance, and power distance) affect public perceptions measured as recall of and favorability towards corporate COVID-19 response initiatives across six countries. Findings from a representative survey of adults across these countries show that respondents in individualistic and collectivistic countries recall these CSR communication campaigns about these corporate COVID-19 response initiatives quite differently, and these are related to differences in power distance and uncertainty avoidance. However, no difference was found in overall corporate favorability, indicating that cultural factors did not affect levels of favorability towards such initiatives. This, we argue, can be explained by the global dimension of the COVID-19 pandemic, which is the context of these CSR initiatives. This study contributes to CSR communication literature with empirical findings from a global pandemic setting. It offers businesses and managers empirical grounds to understand the communicative impact of COVID-19 response initiatives, which can inform future CSR actions.

A társadalmi felelősségvállalás vállalati on-line kommunikációjának kritikai elemzése (Critical Analysis of Online CSR Communication in Hungary)

Vezetéstudomány / Budapest Management Review ◽

10.14267/veztud.2011.12.01 ◽

2011 ◽

pp. 2-12 ◽

Cited By ~ 1

Author(s):

György Pataki ◽

Richárd Szántó

Keyword(s):

Critical Analysis ◽

Online Communication ◽

Online Media ◽

Web Pages ◽

Explanatory Variables ◽

Csr Communication ◽

The World ◽

On Line ◽

Corporate Web Pages ◽

A vállalatok társadalmi felelősségvállalásával (CSR) kapcsolatos alapelvek, kezdeményezések és tevékenységek kommunikációja a vállalati kommunikáció egyik sarkalatos pontjává vált szinte az egész világon. A cégek CSR-kezdeményezéseik bemutatásához egyre többször az internetet is igénybe veszik. Az on-line média használatával párhuzamosan az elmúlt évtizedben egyre többen kutatják a CSR-kommunikáció elektronikus formáit, jóllehet ezek a kutatások többnyire leíró jellegűek, és a CSR-kommunikáció, valamint egyes vállalati jellemzők (méret, iparág és más magyarázó változók) között keresnek kapcsolatot. A szerzők e cikkben a társadalmi felelősségvállalással foglalkozó vállalati weboldalakat kritikai szemüvegen keresztül vizsgálják. Céljuk, hogy feltárják az on-line kommunikációt jellemző belső ellentmondásokat és a vallott és követett értékek közötti különbségeket. _______ Communicating corporate social responsibility (CSR) principles, initiatives, and activities has become a common practice of companies all around the world. It is quite apparent that firms use internet more and more often to communicate their CSR initiatives to their stakeholders. Parallel with the extensive use of the online media, more and more research has been elaborated on the field of online CSR communication in the last decade as well. However, these studies usually have a strong descriptive focus trying to reveal connections between the intensity of online communication of CSR values and activities, and company size, industrial background, and other explanatory variables. In contrast, the authors analysed corporate web pages dedicated to CSR through critical lenses. Their research was designed to explore any dissonances and contradictions within online communication and between communication and real activities of firms from construction, retail, and telecommunication industries in Hungary.