Identifying Engaging Characteristics of Facebook Posts Within a National Smoking Cessation Campaign: Observational Study (Preprint)

2019 ◽  
Author(s):  
Alice Murray ◽  
Laura Vercammen ◽  
Kisha Coa ◽  
Jessica Havlak
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Smoking Cessation ◽  
Behavior Change ◽  
Time Of Day ◽  
Outcome Variable ◽  
Positive Health ◽  
Neutral Tone ◽  
Change Promotion ◽  
Positive Health Outcomes

BACKGROUND Although social media has become an increasingly effective vehicle through which to disseminate health promotion resources, it remains one of the least studied components of many campaigns. Research about the efficacy of perceived social support and sustained exposure to messaging for behavior change suggests that social media posts might led to positive health outcomes like smoking cessation. OBJECTIVE The present study analyzed the qualitative characteristics of a digital smoking cessation campaign’s posts on Facebook to determine why some posts garner higher engagement than others. The purpose of this analysis is to better understand why some posts garner higher engagement than others to help inform future behavior change promotion on Facebook. METHODS This study used the Facebook Ads Manager platform to run 202 posts featuring facts, inspiration, and tips about smoking cessation, with an ad setup protocol that controlled for budget, day of week, and time of day. Posts were qualitatively coded for 11 imagery or messaging variables, and assessed for rate of engagement. Videos and images were analyzed separately due to key differences in determining the outcome variable. RESULTS In multivariable analyses, image posts with animals (P = .004) and a neutral tone (P = .013) had the highest engagement rates, whereas video posts without sound (P < .001), that used photography (P = .004), and that had content featuring facts or inspiration (P = .004 and P = .018, respectively) performed best. CONCLUSIONS These findings not only help inform future content creation best practices for health communications professionals but also provide a unique methodology for optimizing social media strategy for health promotion.

scholarly journals Smoke-Free Hospital Grounds

2021 ◽  
Vol 1 (6) ◽  
Author(s):  
Jonathan Harris ◽  
Sheila Tucker
Keyword(s):  
Smoking Cessation ◽  
Prince Edward Island ◽  
Health Facilities ◽  
Positive Health ◽  
Materials Used ◽  
Additional Education ◽  
Positive Health Outcomes ◽  
The Relationship ◽  
And Training ◽  
Psychiatric Facilities

Smoke-free campus policies at inpatient health facilities are most effective when situated within comprehensive smoking cessation programs that include cessation support for staff and patients and effective communications and signage for staff, patients, and visitors. Canadian jurisdictions such as Ontario, New Brunswick, Prince Edward Island, Alberta, British Columbia, and Northwest Territories have provincial smoke-free legislation that applies to the grounds of health facilities. This approach permits public health inspectors and peace officers to enforce the smoke-free grounds rules with the option of issuing fines to individuals or hospital corporations for non-compliance. There is very little existing evidence on the effectiveness of issuing fines as a means of enforcing smoke-free policies. There can be unique considerations associated with implementing smoke-free policies in inpatient psychiatric facilities or units, given the relationship between mental health and substance use issues and tobacco use. Evidence shows that smoke-free policies are feasible and result in positive health outcomes in psychiatric facilities or units. Staff may require additional education and training in smoking cessation and tools to support productive conversations with patients, visitors, or colleagues who are not in compliance with smoke-free policies. Examples of tools and communications materials used in other jurisdictions are provided in Appendix 1.

scholarly journals Behavior Change Techniques Included in Reports of Social Media Interventions for Promoting Health Behaviors in Adults: Content Analysis Within a Systematic Review

10.2196/16002 ◽  
2020 ◽  
Vol 22 (6) ◽  
pp. e16002 ◽  
Author(s):  
Rosiane Simeon ◽  
Omar Dewidar ◽  
Jessica Trawin ◽  
Stephanie Duench ◽  
Heather Manson ◽  
...  
Keyword(s):  
Social Support ◽  
Social Media ◽  
Health Promotion ◽  
Health Behavior ◽  
Behavior Change ◽  
Health Behavior Change ◽  
Behavior Change Techniques ◽  
Coding Manual ◽  
Credible Source ◽  
Media Interventions

Background Social media are an increasingly commonly used platform for delivering health promotion interventions. Although recent research has focused on the effectiveness of social media interventions for health promotion, very little is known about the optimal content within such interventions, and the active ingredients to promote health behavior change using social media are not clear. Identifying which behavior change techniques (BCTs) are reported may help to clarify the content of interventions using a generalizable terminology that may facilitate future intervention development. Objective This study aimed to identify which BCTs are reported in social media interventions for promoting health behavior change in adults. Methods We included 71 studies conducted with adult participants (aged ≥18 years) and for which social media intervention was considered interactive in a Cochrane review of the effectiveness of such interventions. We developed a coding manual informed by the Behavior Change Technique Taxonomy version 1 (BCTTv1) to identify BCTs in the included studies. We identified BCTs in all study arms (including control) and described BCTs in the group and self-directed components of studies. We characterized the dose of delivery for each BCT by low and high intensity. We used descriptive analyses to characterize the reported BCTs. Results Our data consisted of 71 studies published from 2001 to 2017, mainly conducted in high-income countries (n=65). Most studies (n=31) used tailored, interactive websites to deliver the intervention; Facebook was the most used mainstream platform. In developing our coding manual, we adapted some BCTTv1 instructions to better capture unique nuances of how BCTs were operationalized in social media with respect to likes, retweets, smiles, congratulations, and badges. Social support (unspecified), instruction on how to perform the behavior, and credible source were most frequently identified BCTs in intervention arms of studies and group-delivery settings, whereas instruction on how to perform the behavior was most commonly applied in self-directed components of studies, control arms, and individual participant settings. Instruction on how to perform the behavior was also the most frequently reported BCT in both intervention and control arms simultaneously. Instruction on how to perform the behavior, social support (unspecified), self-monitoring of behavior, information about health consequences, and credible source were identified in the top 5 BCTs delivered with the highest intensity. Conclusions This study within a review provides a detailed description of the BCTs and their dose to promote behavior change in web-based, interactive social media interventions. Clarifying active ingredients in social media interventions and the intensity of their delivery may help to develop future interventions that can more clearly build upon the existing evidence.

scholarly journals Behavior Change Techniques Included in Reports of Social Media Interventions for Promoting Health Behaviors in Adults: Content Analysis Within a Systematic Review (Preprint)

2019 ◽  
Author(s):  
Rosiane Simeon ◽  
Omar Dewidar ◽  
Jessica Trawin ◽  
Stephanie Duench ◽  
Heather Manson ◽  
...  
Keyword(s):  
Social Support ◽  
Social Media ◽  
Health Promotion ◽  
Health Behavior ◽  
Behavior Change ◽  
Health Behavior Change ◽  
Behavior Change Techniques ◽  
Coding Manual ◽  
Credible Source ◽  
Media Interventions

BACKGROUND Social media are an increasingly commonly used platform for delivering health promotion interventions. Although recent research has focused on the effectiveness of social media interventions for health promotion, very little is known about the optimal content within such interventions, and the active ingredients to promote health behavior change using social media are not clear. Identifying which behavior change techniques (BCTs) are reported may help to clarify the content of interventions using a generalizable terminology that may facilitate future intervention development. OBJECTIVE This study aimed to identify which BCTs are reported in social media interventions for promoting health behavior change in adults. METHODS We included 71 studies conducted with adult participants (aged ≥18 years) and for which social media intervention was considered interactive in a Cochrane review of the effectiveness of such interventions. We developed a coding manual informed by the Behavior Change Technique Taxonomy version 1 (BCTTv1) to identify BCTs in the included studies. We identified BCTs in all study arms (including control) and described BCTs in the group and self-directed components of studies. We characterized the dose of delivery for each BCT by low and high intensity. We used descriptive analyses to characterize the reported BCTs. RESULTS Our data consisted of 71 studies published from 2001 to 2017, mainly conducted in high-income countries (n=65). Most studies (n=31) used tailored, interactive websites to deliver the intervention; Facebook was the most used mainstream platform. In developing our coding manual, we adapted some BCTTv1 instructions to better capture unique nuances of how BCTs were operationalized in social media with respect to likes, retweets, smiles, congratulations, and badges. Social support (unspecified), instruction on how to perform the behavior, and credible source were most frequently identified BCTs in intervention arms of studies and group-delivery settings, whereas instruction on how to perform the behavior was most commonly applied in self-directed components of studies, control arms, and individual participant settings. Instruction on how to perform the behavior was also the most frequently reported BCT in both intervention and control arms simultaneously. Instruction on how to perform the behavior, social support (unspecified), self-monitoring of behavior, information about health consequences, and credible source were identified in the top 5 BCTs delivered with the highest intensity. CONCLUSIONS This study within a review provides a detailed description of the BCTs and their dose to promote behavior change in web-based, interactive social media interventions. Clarifying active ingredients in social media interventions and the intensity of their delivery may help to develop future interventions that can more clearly build upon the existing evidence.

scholarly journals The Environmental Causes of Cancer: A Literature Review

2010 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Premal Patel ◽  
James Gomes
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Promotion ◽  
Health Care Providers ◽  
Low Cost ◽  
Age Groups ◽  
Easy Access ◽  
Care Providers ◽  
Positive Health ◽  
Interprofessional Communication

Social media holds considerable potential for health promotion and other health intervention activities, as it addresses some of the limitations in traditional health communication by increasing accessibility, interaction, engagement, empowerment and customization. The use of social media increases the potential for easy access to preventive medicine, interaction with health care providers, interprofessional communication in emergency management, and public health. However, more research is needed to determine its long term effectiveness and to maximize the strategic presence of health organizations on social networking websites. This paper provides encouraging information about the possibilities of using social media to improve access to health information and health care providers, as well as to promote positive health behaviour change. It is essential for health promotion organizations to capitalize on the opportunities provided by social media, in order to modernize strategies to reach all age groups and to tailor programs to current communication trends, all of which are offered at a relatively low cost. 

scholarly journals Connectedness Based on Shared Engagement Predicts Remote Biochemically Verified Quit Status Within Smoking Cessation Treatment Groups on Facebook

2019 ◽  
Author(s):  
Meredith C Meacham ◽  
Ou Stella Lang ◽  
Mengnan Zhao ◽  
Christopher C Yang ◽  
Johannes Thrul ◽  
...  
Keyword(s):  
Social Media ◽  
Smoking Cessation ◽  
Behavior Change ◽  
Online Social Network ◽  
Degree Centrality ◽  
Smoking Abstinence ◽  
Incentive Condition ◽  
Smoking Cessation Treatment ◽  
Readiness To Quit ◽  
Media Interventions

Abstract Introduction Engagement with online content and online social network integration are associated with smoking behavior change, but less is known about social dynamics of shared engagement between participants in group-based social media interventions. Methods Participants were 251 young adult smokers aged 18 to 25 assigned to one of 29 secret Facebook groups tailored to their readiness to quit smoking (“pre-contemplation,” “contemplation,” and “preparation”). Groups varied in size and were randomly assigned to receive monetary incentives for engagement. All groups received daily posts for 90 days and were assessed for remote biochemically verified smoking abstinence at the end of the intervention. Across 29 groups, we examined associations between group features (group size, incentive condition, readiness to quit) with how connected members were within the group based on shared engagement with the same content (measured by density). At the individual level, we examined associations between 7-day biochemically verified smoking abstinence and how connected an individual was within the group (measured by degree centrality). Results After adjusting for comment volume, being in a contemplation group (vs. pre-contemplation group) was associated with a decrease in comment-based density. Individual degree centrality was significantly associated with biochemically verified smoking abstinence for both comments and likes. Conclusions Future group-based social media interventions for smoking cessation may want to focus on promoting connected engagement between participants, rather than simply quantity of engagement. Implications Participants in a smoking cessation intervention delivered through Facebook groups were more likely to have biochemically verified smoking abstinence if they were more connected to the rest of the group via shared engagement. Promoting shared engagement between participants may be more likely to promote behavior change than volume of engagement alone.

scholarly journals Social Media and its Use in Health Promotion

2010 ◽  
Vol 1 (1) ◽  
pp. 47 ◽  
Author(s):  
Joëlle J Levac ◽  
Tracey O'Sullivan
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Promotion ◽  
Health Care Providers ◽  
Low Cost ◽  
Age Groups ◽  
Easy Access ◽  
Care Providers ◽  
Positive Health ◽  
Interprofessional Communication

Social media holds considerable potential for health promotion and other health intervention activities, as it addresses some of the limitations in traditional health communication by increasing accessibility, interaction, engagement, empowerment and customization. The use of social media increases the potential for easy access to preventive medicine, interaction with health care providers, interprofessional communication in emergency management, and public health. However, more research is needed to determine its long term effectiveness and to maximize the strategic presence of health organizations on social networking websites. This paper provides encouraging information about the possibilities of using social media to improve access to health information and health care providers, as well as to promote positive health behaviour change. It is essential for health promotion organizations to capitalize on the opportunities provided by social media, in order to modernize strategies to reach all age groups and to tailor programs to current communication trends, all of which are offered at a relatively low cost. 

Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Lifestyle Modification ◽  
Media Use ◽  
Survey Design ◽  
Health Sector ◽  
Positive Health ◽  
Social Media Use ◽  
Health Lifestyle ◽  
Use Of Social Media

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.

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