scholarly journals Agenda Setting for Health Promotion: Exploring an Adapted Model for the Social Media Era

2015 ◽  
Vol 1 (2) ◽  
pp. e21 ◽  
Author(s):  
Yousef Albalawi ◽  
Jane Sixsmith
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Agenda Setting ◽  
The Social

Evaluation of the All Right? Campaign’s Facebook intervention post-disaster in Canterbury, New Zealand

2019 ◽  
Vol 35 (1) ◽  
pp. 111-122 ◽  
Author(s):  
Kristi Calder ◽  
Lucy D’Aeth ◽  
Sue Turner ◽  
Annabel Begg ◽  
Ekant Veer ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Promotion ◽  
Success Factors ◽  
Mental Health Promotion ◽  
Health Promotion Campaign ◽  
Local Setting ◽  
The Social ◽  
Media Component ◽  
Post Disaster

Summary The All Right? campaign was developed as a mental health promotion campaign following the 2010–2011 Canterbury earthquakes. One aspect of the overall campaign was the utilisation of social media as a means of promoting wellbeing messages. This research evaluates the use of the All Right? Facebook page as a means of promoting wellbeing after a major natural disaster. Quantitative and qualitative methods were used to gather data about the social media component of the All Right? campaign. Findings indicate that the All Right? Facebook page has become a valued source of consistent wellbeing tips and advice -‘the place that I go’. Wellbeing reminders posted on the page were especially valued following earthquake aftershocks. High proportions of respondents to a survey (n = 212) linked from the All Right? Facebook page agreed that the page was helpful (98%), gave people ideas of things that they can do to help themselves (96%), and made people think about their wellbeing (93%). Over four fifths (85%) of respondents had done activities as a result of what they saw on the All Right? Facebook page. Success factors for the Facebook page often mirrored those for the campaign itself, including: local research to inform the use of appropriate language for translating evidence-based wellbeing messages into a local setting; not being marketed as a government message; and effectively combining public health and communications expertise. Success factors specific to the Facebook page included: regular posts with a focus on issues that affect everyone in Canterbury post-disaster; timely posts, especially immediately following aftershocks; a consistent tone for the All Right? Facebook page; and balancing wellbeing facts and tips with other content that was relevant to the Canterbury population. The overall success of the All Right? Facebook page was reliant on being part of a trusted population-wide mental health promotion campaign.

Agendamelding

2019 ◽  
Vol 3 (2) ◽  
pp. 139-164 ◽  
Author(s):  
Milad Minooie
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Traditional Media ◽  
Media Agenda ◽  
Public Agenda ◽  
The Social ◽  
Coherent Picture ◽  
Personal Agenda ◽  
Social Media Agenda Setting

Abstract The present study tests the agendamelding theory, which posits that public agenda is the result of a process whereby audiences “meld” agendas from various media along with their personal agenda to form a coherent picture of society. To that end, the contributions of the traditional media agenda, the social media agenda, and the personal agenda of Iranian audiences to their public agenda are independently measured and compared against values predicted by theory. The findings indicate a strong social media agenda-setting effect in Iran (ρ = .83, p < .05) and a weak, non-significant traditional media agenda-setting effect (ρ = .28, p = .48). On average, actual contributions closely mirror values predicted by theory, suggesting that agendamelding is a viable theory for studying the audience-media relationship.

Round-trip agenda setting: Tracking the intermedia process over time in the ice bucket challenge

Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1292-1308 ◽  
Author(s):  
S Mo Jang ◽  
Yong Jin Park ◽  
Hoon Lee
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Round Trip ◽  
Mainstream Media ◽  
Intermedia Agenda Setting ◽  
The Social ◽  
Issue Attention ◽  
Over Time ◽  
Ice Bucket Challenge

Despite the social media’s agenda-setting power, the literature provides little understanding of how social media agendas survive and last long enough to trigger substantial public discussions. This study investigates this issue by tracking the ice bucket challenge campaign over an 18-week period. This article claims that the pattern of the intermedia process evolves over time along with the issue-attention cycle. We observed a round-trip intermedia agenda setting where the direction is reversed as the agenda waxes and wanes. Both social and mainstream media continued to generate a heightened level of issue attention after the buzz was cooled down.

scholarly journals Comparative analysis of audience engagement with public health messages across multiple social media sites: Evidence-based recommendations for health communicators (Preprint)

2020 ◽  
Author(s):  
Katja Reuter ◽  
Melissa L. Wilson ◽  
Meghan Moran ◽  
NamQuyen Le ◽  
Praveen Angyan ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Promotion ◽  
Health Education ◽  
Health Messages ◽  
User Engagement ◽  
Goodness Of Fit Test ◽  
Audience Engagement ◽  
The Social ◽  
Click Through Rate

BACKGROUND Public health organizations have begun to use social media to increase awareness of health harms and positively improve health behavior. However, little is known about effective strategies for the digital dissemination of health education messages that ultimately result in optimal audience engagement with the health messages and with links to educational resource(s) specified in those messages. OBJECTIVE The objective of this study was to assess the difference in audience engagement with identical anti-smoking health messages on three social media sites: Twitter, Facebook, and Instagram, and with a referring link to a tobacco prevention website cited in these messages. We hypothesized health messages might not get the same user engagement on these media, although these messages were identical and distributed at the same time. METHODS We measured the effect of health promotion messages about the risk of smoking on users of three social media sites (Twitter, Facebook, and Instagram). We disseminated 1,275 health messages between April 19 to July 12, 2017 (85 days). The messages were distributed in identical form, at the same time, as organic (non-paid) and advertised (paid) messages, each including a link to an educational website with more information about the topic. Outcome measures included (i) message engagement, ie, the click-through rate (CTR) of the social media messages, and (ii) educational website engagement: the click-through rate on the educational website (wCTR). To analyze the data and model relationships, we used mixed effects negative binomial regression, z-statistic, and the Hosmer-Lemeshow goodness of fit test. RESULTS Comparisons between social media sites showed that CTRs for identical anti-tobacco health messages differed significantly across social media (P<.001 for all). Instagram showed the statistically significant highest overall mean message engagement, followed by Facebook, and Twitter. Facebook showed the highest CTR for any individual message as well some of the lowest. However, the message CTR is not indicative of the user engagement with the educational website content. Pairwise comparisons of the social media sites differed with respect to the wCTR (P<.001 for all). Messages on Twitter showed the lowest CTR, but they resulted in the highest level of website engagement, followed by Facebook, and Instagram. We found a statistically significant higher CTR for organic (unpaid) messages compared with paid ads (P<.001). CONCLUSIONS This work contributes to developing a scientific approach to select social media platform(s) for health promotion and increasing transparency of the processes and mechanisms that make digital health education effective. CLINICALTRIAL N/A

Agenda-setting in a social media age

2021 ◽  
Author(s):  
Carolina Carazo-Barrantes
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Political Life ◽  
Media Environment ◽  
The Public ◽  
Public Agenda ◽  
The Social ◽  
The Media ◽  
Setting Theory

Abstract This paper analyzes the role of social media in electoral processes and contemporary political life. We analyze Costa Rica’s 2018 presidential election from an agenda-setting perspective, studying the media, the political and the public agendas, and their relationships. We explore whether social media, Facebook specifically, can convey an agenda-setting effect; if social media public agenda differs from the traditional MIP public agenda; and what agenda-setting methodologies can benefit from new approaches in the social media context. The study revealed that social media agendas are complex and dynamic and, in this case, did not present an agenda-setting effect. We not only found that the social media public agenda does not correlate with the conventional MIP public agenda, but that neither does the media online agenda and the media’s agenda on Facebook. Our exploration of more contemporary methods like big data, social network analysis (SNA), and social media mining point to them as necessary complements to the traditional methodological proposal of agenda-setting theory which have become insufficient to explain the current media environment.

Ending Health Promotion Lethargy

2022 ◽  
pp. 165-182
Author(s):  
Paloma Acacia Guzman-Garcia ◽  
Efrain Orozco-Quintana ◽  
Diego Sepulveda-Gonzalez ◽  
Alexis Cooley-Magallanes ◽  
Daniela Salas-Velazquez ◽  
...  
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Popular Science ◽  
Congenital Defects ◽  
Online Questionnaire ◽  
Awareness Campaign ◽  
Digital Platforms ◽  
The Social ◽  
Promotion Strategies ◽  
Early Detection And Prevention

Hypothyroidism is a condition characterized by a deficit of thyroid hormones that leads to a low metabolic rate, typically associated with lethargy. The causes are diverse and may vary from congenital defects and autoimmune disorders to iodine deficiency, the latter being easily preventable with the appropriate strategies. For this chapter, the authors documented a social media awareness campaign via Instagram, whose purpose was to do popular science about hypothyroidism's symptoms to promote early detection and prevention. This campaign took place from October to November 2020 amid the COVID-19 pandemic. The campaign consisted of informative posts and engaged the audience via questionnaires through Instagram stories. Lastly, an online questionnaire was shared to assess the gained knowledge of the viewers and evaluate the campaign's efficacy. The social media awareness campaign showed to be a feasible way to educate the community, enabling efficient health promotion strategies through digital platforms.

scholarly journals Social media and health information sharing among Australian Indigenous people

2018 ◽  
Vol 34 (4) ◽  
pp. 706-715 ◽  
Author(s):  
Marita Hefler ◽  
Vicki Kerrigan ◽  
Joanna Henryks ◽  
Becky Freeman ◽  
David P Thomas
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Evidence Base ◽  
Media Campaigns ◽  
Social Media Networks ◽  
Related Information ◽  
The Social ◽  
Health Related ◽  
Torres Strait ◽  
Health Content

AbstractDespite the enormous potential of social media for health promotion, there is an inadequate evidence base for how they can be used effectively to influence behaviour. In Australia, research suggests social media use is higher among Aboriginal and Torres Strait Islander people than the general Australian population; however, health promoters need a better understanding of who uses technologies, how and why. This qualitative study investigates what types of health content are being shared among Aboriginal and Torres Strait people through social media networks, as well as how people engage with, and are influenced by, health-related information in their offline life. We present six social media user typologies together with an overview of health content that generated significant interaction. Content ranged from typical health-related issues such as mental health, diet, alcohol, smoking and exercise, through to a range of broader social determinants of health. Social media-based health promotion approaches that build on the social capital generated by supportive online environments may be more likely to generate greater traction than confronting and emotion-inducing approaches used in mass media campaigns for some health topics.

Inauthentic Newsfeeds and Agenda Setting in a Coordinated Inauthentic Information Operation

2021 ◽  
pp. 089443932110199
Author(s):  
Carl Ehrett ◽  
Darren L. Linvill ◽  
Hudson Smith ◽  
Patrick L. Warren ◽  
Leya Bellamy ◽  
...  
Keyword(s):  
Social Media ◽  
Natural Language ◽  
Agenda Setting ◽  
English Language ◽  
Internet Research ◽  
News Sources ◽  
The Social ◽  
Language Output

The 2015–2017 Russian Internet Research Agency (IRA)’s coordinated information operation is one of the earliest and most studied of the social media age. A set of 38 city-specific inauthentic “newsfeeds” made up a large, underanalyzed part of its English-language output. We label 1,000 tweets from the IRA newsfeeds and a matched set of real news sources from those same cities with up to five labels indicating the tweet represents a world in unrest and, if so, of what sort. We train a natural language classifier to extend these labels to 268 k IRA tweets and 1.13 million control tweets. Compared to the controls, tweets from the IRA were 34% more likely to represent unrest, especially crime and identity danger, and this difference jumped to about twice as likely in the months immediately before the election. Agenda setting by media is well-known and well-studied, but this weaponization by a coordinated information operation is novel.

“A room of our own”. Social media use amongst youth with immigrant background in Norway

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
I O Spjeldnæs ◽  
R Agdal
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Social Control ◽  
Immigrant Youth ◽  
Focus Group Interviews ◽  
Thematic Content Analysis ◽  
Immigrant Background ◽  
The Social ◽  
Group Interviews ◽  
Public Health Strategies

Abstract Background Social media includes webpages, apps and digital games, where content can be created and shared, and participation in social networks is possible. It is known that social media impacts the lives of youth in a complex way. So far, little is known about how immigrant youth use social media and how that impacts their lives. The immigrant population is heterogeneous and complex, but overall, experiences a heavier burden of disease. In this study, we explored how immigrant youth use social media, and particularly how social media could contribute to health promotion. Methods We collaborated with non-governmental organisations to establish six focus group interviews that lasted for two hours each. The interviews were transcribed and analyzed by thematic content analysis. Results Immigrant youth met both barriers and benefits related to their background through their participation on social media. Barriers related to lack of knowledge about relevant social codes and to limited access due to negative social control. Benefits were the social interaction with people of similar identity. The youth navigated and carved rooms on social media to discuss topics like identity, social control, and to escape attributed identities and social control. They used several platforms established by immigrant youth and their organisations that contributed positively. Conclusions Social media represents arenas that serve as resources for immigrant youth. We found examples of use and platforms established by immigrant youth that can be incorporated into public health strategies. Yet, social media consists of social codes and structures, and unequal accessibility, like other social arenas. Such barriers can be addressed by providing more equal access to these social arenas. Key messages To youth with immigrant background in Norway, social media represents valuable arenas for health promotion. Social media signifies fruitful opportunities to navigate identities and social control.

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