Round-trip agenda setting: Tracking the intermedia process over time in the ice bucket challenge

Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1292-1308 ◽  
Author(s):  
S Mo Jang ◽  
Yong Jin Park ◽  
Hoon Lee
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Round Trip ◽  
Mainstream Media ◽  
Intermedia Agenda Setting ◽  
The Social ◽  
Issue Attention ◽  
Over Time ◽  
Ice Bucket Challenge

Despite the social media’s agenda-setting power, the literature provides little understanding of how social media agendas survive and last long enough to trigger substantial public discussions. This study investigates this issue by tracking the ice bucket challenge campaign over an 18-week period. This article claims that the pattern of the intermedia process evolves over time along with the issue-attention cycle. We observed a round-trip intermedia agenda setting where the direction is reversed as the agenda waxes and wanes. Both social and mainstream media continued to generate a heightened level of issue attention after the buzz was cooled down.

scholarly journals Agenda Trending: Reciprocity and the Predictive Capacity of Social Networking Sites in Intermedia Agenda Setting across Topics over Time

2013 ◽  
Vol 1 (1) ◽  
pp. 15-27 ◽  
Author(s):  
Jacob Groshek ◽  
Megan Clough Groshek
Keyword(s):  
New York ◽  
Social Media ◽  
Social Networking ◽  
Agenda Setting ◽  
Social Networking Sites ◽  
New York Times ◽  
Traditional Media ◽  
Predictive Capacity ◽  
Intermedia Agenda Setting ◽  
Over Time

In the contemporary converged media environment, agenda setting is being transformed by the dramatic growth of audiences that are simultaneously media users and producers. The study reported here addresses related gaps in the literature by first comparing the topical agendas of two leading traditional media outlets (New York Times and CNN) with the most frequently shared stories and trending topics on two widely popular Social Networking Sites (Facebook and Twitter). Time-series analyses of the most prominent topics identify the extent to which traditional media sets the agenda for social media as well as reciprocal agenda-setting effects of social media topics entering traditional media agendas. In addition, this study examines social intermedia agenda setting topically and across time within social networking sites, and in so doing, adds a vital understanding of where traditional media, online uses, and social media content intersect around instances of focusing events, particularly elections. Findings identify core differences between certain traditional and social media agendas, but also within social media agendas that extend from uses examined here. Additional results further suggest important topical and event-oriented limitations upon the predictive capacit of social networking sites to shape traditional media agendas over time.

Mainstream Media as Amplifier

2014 ◽  
pp. 141-165
Keyword(s):  
Social Media ◽  
Social Impact ◽  
The Internet ◽  
Mainstream Media ◽  
Social Media Networks ◽  
The Social ◽  
Online Reputation ◽  
Usual Pattern

This chapter focuses on mainstream media as amplifier and how viral marketers can have greater social impact. For viral marketers to achieve a greater social impact, the ultimate goal is to have their ideaviruses enter traditional mainstream media – national or regional television networks and influential newspapers, which function as an amplifier for Internet mercenary marketing. A usual pattern is first to launch an ideavirus on the Internet, to make it brew, grow and spread along the social media networks so as to infect whoever is in its path. When it obtains a certain online “reputation,” it is a time to get the mainstream media involved. Once it is covered by the mainstream media, it would intensify the interest on the Internet in searching and sharing the story.

scholarly journals Using the president’s tweets to understand political diversion in the age of social media

2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Stephan Lewandowsky ◽  
Michael Jetter ◽  
Ullrich K. H. Ecker
Keyword(s):  
New York ◽  
Social Media ◽  
Agenda Setting ◽  
Media Coverage ◽  
New York Times ◽  
Political Agenda ◽  
Mainstream Media ◽  
The Media ◽  
Increased Activity

Abstract Social media has arguably shifted political agenda-setting power away from mainstream media onto politicians. Current U.S. President Trump’s reliance on Twitter is unprecedented, but the underlying implications for agenda setting are poorly understood. Using the president as a case study, we present evidence suggesting that President Trump’s use of Twitter diverts crucial media (The New York Times and ABC News) from topics that are potentially harmful to him. We find that increased media coverage of the Mueller investigation is immediately followed by Trump tweeting increasingly about unrelated issues. This increased activity, in turn, is followed by a reduction in coverage of the Mueller investigation—a finding that is consistent with the hypothesis that President Trump’s tweets may also successfully divert the media from topics that he considers threatening. The pattern is absent in placebo analyses involving Brexit coverage and several other topics that do not present a political risk to the president. Our results are robust to the inclusion of numerous control variables and examination of several alternative explanations, although the generality of the successful diversion must be established by further investigation.

scholarly journals Intermedia Agenda Setting in the Social Media Age: How Traditional Players Dominate the News Agenda in Election Times

2017 ◽  
Vol 22 (3) ◽  
pp. 275-293 ◽  
Author(s):  
Raymond A. Harder ◽  
Julie Sevenans ◽  
Peter Van Aelst
Keyword(s):  
Social Media ◽  
News Media ◽  
Agenda Setting ◽  
Time Series Data ◽  
Fixed Time ◽  
Series Data ◽  
News Story ◽  
Time Lags ◽  
Intermedia Agenda Setting ◽  
Twitter Users

Intermedia agenda setting is a widely used theory to explain how content transfers between news media. The recent digitalization wave, however, challenges some of its basic presuppositions. We discuss three assumptions that cannot be applied to online and social media unconditionally: one, that media agendas should be measured on an issue level; two, that fixed time lags suffice to understand overlap in media content; and three, that media can be considered homogeneous entities. To address these challenges, we propose a “news story” approach as an alternative way of mapping how news spreads through the media. We compare this with a “traditional” analysis of time-series data. In addition, we differentiate between three groups of actors that use Twitter. For these purposes, we study online and offline media alike, applying both measurement methods to the 2014 Belgium election campaign. Overall, we find that online media outlets strongly affect other media that publish less often. Yet, our news story analysis emphasizes the need to look beyond publication schemes. “Slow” newspapers, for example, often precede other media’s coverage. Underlining the necessity to distinguish between Twitter users, we find that media actors on Twitter have vastly more agenda-setting influence than other actors do.

Agenda Setting through Social Media: The Importance of Incidental News Exposure and Social Filtering in the Digital Era

2017 ◽  
Vol 71 (2) ◽  
pp. 482-494 ◽  
Author(s):  
Jessica T. Feezell
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agenda Setting ◽  
Political Information ◽  
Issue Salience ◽  
Social Filtering ◽  
The Public ◽  
Mainstream Media ◽  
Public Agenda ◽  
Perceived Importance

Conventional models of agenda setting hold that mainstream media influence the public agenda by leading audience attention, and perceived importance, to certain issues. However, increased selectivity and audience fragmentation in today’s digital media environment threaten the traditional agenda-setting power of the mass media. An important development to consider in light of this change is the growing use of social media for entertainment and information. This study investigates whether mainstream media can influence the public agenda when channeled through social media. By leveraging an original, longitudinal experiment, I test whether being exposed to political information through Facebook yields an agenda-setting effect by raising participants’ perceived importance of certain policy issues. Findings show that participants exposed to political information on Facebook exhibit increased levels of issue salience consistent with the issues shared compared with participants who were not shown political information; these effects are strongest among those with low political interest.

scholarly journals MEDIA SOSIAL SEBAGAI RUANG PUBLIK ANTARA NETIKET DAN NETIZE

2016 ◽  
Vol 1 (2) ◽  
pp. 203
Author(s):  
Sri Ayu Astuti
Keyword(s):  
Social Media ◽  
New Media ◽  
Real Life ◽  
Legal Issues ◽  
Ethical Problems ◽  
Communication Ethics ◽  
Mainstream Media ◽  
Language Style ◽  
The Social ◽  
The World

Form of communication that thrives on social media, users or citizens of social media termed as netizen were not wise enough in using their language style so that it causes the ethical problems of communication. The problem of communication ethics that began in cyberspace continues to be legal issues and many disputing parties choose to solve the problems of communication ethics violations into the legal issues in the realm of justice. Social media as new media is also called as the fifth pillar of democracy as deemed able to perform the functions of the mainstream media and even correct the existence of the mainstream media which has the force of law and untouchable. And there is none of the institutions that belong to third pillar of democracy is dare to correct. It is different with social media as the fifth pillar of democracy, where the social media people are very observant and decisive in response to the mistakes of the mainstream media. The watch dog function, has now moved to citizens social media with massive in the quiet room attractively run the control in various aspects of people’s real life. The world of taboo to correct the mistakes of the mainstream media has now become a reality in one attitude and one word to enforce the truth.

Agendamelding

2019 ◽  
Vol 3 (2) ◽  
pp. 139-164 ◽  
Author(s):  
Milad Minooie
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Traditional Media ◽  
Media Agenda ◽  
Public Agenda ◽  
The Social ◽  
Coherent Picture ◽  
Personal Agenda ◽  
Social Media Agenda Setting

Abstract The present study tests the agendamelding theory, which posits that public agenda is the result of a process whereby audiences “meld” agendas from various media along with their personal agenda to form a coherent picture of society. To that end, the contributions of the traditional media agenda, the social media agenda, and the personal agenda of Iranian audiences to their public agenda are independently measured and compared against values predicted by theory. The findings indicate a strong social media agenda-setting effect in Iran (ρ = .83, p < .05) and a weak, non-significant traditional media agenda-setting effect (ρ = .28, p = .48). On average, actual contributions closely mirror values predicted by theory, suggesting that agendamelding is a viable theory for studying the audience-media relationship.

Collective Narrative Expertise and the Narbs of Social Media

2012 ◽  
pp. 1-12 ◽  
Author(s):  
Ananda Mitra
Keyword(s):  
Social Media ◽  
Knowledge Creation ◽  
Theoretical Basis ◽  
Narrative Construction ◽  
Digital Environment ◽  
Unique Form ◽  
Epistemological Question ◽  
The Social ◽  
Over Time ◽  
Collective Narrative

A fundamental epistemological question that has been the focus of much deliberation over time is: how do we know what we know? One of the answers to this question has been found in the theories of narrative asserting that humans learn through stories, ranging from religious epics to personal anecdotes. The social media phenomenon offers a unique form of narration that utilizes “narbs,” narrative bits that tell the stories of specific individuals who may be, but often are not, traditional experts. Yet, as a collection, these narbs could become the authoritative narrative about a particular issue where expertise is located in the collective. This chapter examines the theoretical basis of knowledge creation through narrative, and how the narbs of social media users are creating dynamic bodies of information. The chapter offers a lexicon for categorizing narbs and provides an analytical frame for examining them. The overall aim of this chapter is to demonstrate that interaction and new modes of gathering and disseminating information and knowledge in the digital environment require different and emergent expertise in narrative construction and interpretation.

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