Creative education is the main way to train art design talents in colleges and universities. The development of innovative education has far-reaching significance, which is not only the need for college students to cope with the severe employment situation, but also the need for deepening the reform of college students' training mode. According to the requirements of the reform on the cultivation of creative talents for art design students in Chinese universities, this paper studies how to build the cultivation mode of creative talents for art design students in colleges and universities according to the current demand of the country and society for innovative talents.