scholarly journals Using LinkedIn to Teach Students How to Build Their Professional Network and Enhance their Personal Brand

2021 ◽  
Vol 4 (2) ◽  
pp. p83
Author(s):  
Katryna M. Johnson
Keyword(s):  
Job Applicants ◽  
Long Term Effects ◽  
Essential Information ◽  
Hiring Managers ◽  
Professional Network ◽  
Personal Brand ◽  
On Line ◽  
Short And Long Term ◽  
Personal Branding ◽  
Student Reflections

The majority of hiring managers use social media to find, screen, and eliminate job applicants. Students need to understand the short- and long-term effects of what they post on line. Instructors need to teach students to actively promote and curate a positive image in an online environment. Personal branding focuses on portraying oneself, one’s competencies and experiences in a positive light. Since LinkedIn is the most used professional networking platform, it is essential that students not only create a profile but learn to include the essential information that employers are seeking. The author performed a literature review on personal branding, social networking and factors needed to have a successful LinkedIn profile. Based on these findings, a LinkedIn assignment was developed for students to help them build their personal brands and increase their visibility on the web. The author conducted a content analysis of over 150 student reflections on the LinkedIn assignment and found the top three benefits of the LinkedIn assignment to be: building a network, designing a great profile, and finding/receiving job and internship offers. This paper contributes to research by providing a specific assignment that any faculty can use to teach students how to brand themselves on LinkedIn.

Reinventing Personal Branding Building a Personal Brand through Content on YouTube

2017 ◽  
Vol 3 (1) ◽  
pp. 29-35 ◽  
Author(s):  
Veronika Tarnovskaya
Keyword(s):  
Social Media ◽  
Qualitative Content Analysis ◽  
Complex Nature ◽  
Brand Meaning ◽  
Personal Brand ◽  
Product Service ◽  
Service Brand ◽  
On Line ◽  
Personal Branding ◽  
Tone Of Voice

The study explores the phenomenon of personal branding on social media and in particular, examines how YouTubers create their personal brands online. The explorative and inductive approach has involved qualitative content analysis of a total of 72 videos produced by four successful YouTubers during several years of their social media presence. The findings reveal three major stages of the personal branding process, which are not sequential, but rather, were found to run in parallel over time: loyalty to personal brand profile, promotion of multiple social media accounts and addressing the audience and encouraging co-creation. The personal brand content is found to comprise such elements as the personality of the YouTuber, typical topics, the tone of voice, environment (setting) as well as product brands. Among its key features are clarity, consistency, and authenticity, resembling those of a product/service brand. The study proves the applicability of classical principles of product branding and typology of consumer-brand relationships as well as brand meaning co-creation to the personal branding phenomenon, while at the same time highlighting the complex nature of this phenomenon as being “born global”, purposeful and highly interactive. Thus, personal branding might be seen as a re-invention of the traditional branding but on a completely different level of interaction and visibility. Among managerial recommendations is the need for managers to closely monitor and analyze what is being said about their brands by the famous personalities on-line as these individuals are capable to influence the consumers’ perceptions about brands and companies.

Saskatchewan Highways and Transportation Reduced Tire Pressure Initiative

1997 ◽  
Vol 1589 (1) ◽  
pp. 1-8 ◽  
Author(s):  
Thomas L. Davies ◽  
Tami F. Wall ◽  
Allan Carpentier
Keyword(s):  
High Speed ◽  
Membrane Surface ◽  
Vehicle Stability ◽  
Road Maintenance ◽  
Long Term Effects ◽  
Tire Pressure ◽  
Reduced Pressure ◽  
Maintenance Costs ◽  
Short And Long Term

After examination of the research carried out by other agencies, Saskatchewan Highways and Transportation (SHT) embarked on an initiative to adapt low tire pressure technologies to the province's needs and environment. The focus of the initiative was to explore several technical questions from SHT's perspective: (a) Can low tire pressures be used to increase truck weights from secondary to primary without increasing road maintenance costs on thin membrane surface roads? (b) What are the short- and long-term effects of tire heating under high-speed/high-deflection constant reduced pressure (CRP) operations in a Saskatchewan environment? (c) What effects do lower tire pressures have on vehicle stability at highway speeds? To date, significant opportunities have been noted on local hauls (less than 30 min loaded at highway speeds) for CRP operation and long primary highway hauls that begin or end in relatively short secondary highway sections that limit vehicle weight allowed for the whole trip for central tire inflation technology. The background and environment for the initiative and the investigations and demonstrations envisioned and undertaken are briefly outlined.

The Neurobiology of Pain

2019 ◽  
pp. 387-414
Author(s):  
Maria Fitzgerald ◽  
Michael W. Salter
Keyword(s):  
Early Life ◽  
Pain Perception ◽  
Long Term Effects ◽  
Male And Female ◽  
Functional Changes ◽  
Pain Pathways ◽  
Developmental Age ◽  
Short And Long Term ◽  
Age And Sex

The influence of development and sex on pain perception has long been recognized but only recently has it become clear that this is due to specific differences in underlying pain neurobiology. This chapter summarizes the evidence for mechanistic differences in male and female pain biology and for functional changes in pain pathways through infancy, adolescence, and adulthood. It describes how both developmental age and sex determine peripheral nociception, spinal and brainstem processing, brain networks, and neuroimmune pathways in pain. Finally, the chapter discusses emerging evidence for interactions between sex and development and the importance of sex in the short- and long-term effects of early life pain.

scholarly journals Morphodynamic signatures of MDA-MB-231 single cells and cell doublets undergoing invasion in confined microenvironments

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Xingjian Zhang ◽  
Trevor Chan ◽  
Michael Mak
Keyword(s):  
Single Cell ◽  
Single Cells ◽  
Leading Edge ◽  
Cell Group ◽  
Collective State ◽  
Long Term Effects ◽  
Cell Metastasis ◽  
Geometric Confinement ◽  
Short And Long Term ◽  
The Impact

AbstractCancer cell metastasis is a major factor in cancer-related mortality. During the process of metastasis, cancer cells exhibit migratory phenotypes and invade through pores in the dense extracellular matrix. However, the characterization of morphological and subcellular features of cells in similar migratory phenotypes and the effects of geometric confinement on cell morphodynamics are not well understood. Here, we investigate the phenotypes of highly aggressive MDA-MB-231 cells in single cell and cell doublet (an initial and simplified collective state) forms in confined microenvironments. We group phenotypically similar single cells and cell doublets and characterize related morphological and subcellular features. We further detect two distinct migratory phenotypes, fluctuating and non-fluctuating, within the fast migrating single cell group. In addition, we demonstrate an increase in the number of protrusions formed at the leading edge of cells after invasion through geometric confinement. Finally, we track the short and long term effects of varied degrees of confinement on protrusion formation. Overall, our findings elucidate the underlying morphological and subcellular features associated with different single cell and cell doublet phenotypes and the impact of invasion through confined geometry on cell behavior.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

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