scholarly journals The Effects of Customer’s Psychological Ownership on Intention to Establish Long-Term Relationships with the Company

2020 ◽  
Vol 8 (1) ◽  
pp. p19
Author(s):  
Hyeon-Sook Shim

Purpose: It is very important for companies to maintain long-term relationship with their customers. This study focused on the psychological ownership of customers to improve and make strong relationship with the company. This study aimed to find out the main antecedents that form psychological ownership. It also conceptually examine whether psychological ownership affects the intention to sustain long-term relationship with companies.Methodology: This study will conduct a comparative study between the US and Korea by surveying customers using hotels and department stores. The results of survey will be analyzed by structural equation model using AMOS program.Findings: Through previous studies and inferences, we extracted customer participation, customer experience, and customer-company identification as the main antecedents influencing psychological ownership in the customer-company relationship. Discussion: If it is verified that psychological ownership has a significant impact on long-term relationship, marketing practices could be suggested that can maximize the psychological ownership of customers by analyzing three factors of customer participation and four types of customer experience.

2021 ◽  
Vol 13 (5) ◽  
pp. 2506
Author(s):  
Hongpeng Guo ◽  
Shuang Xu ◽  
Xiaotong Wang ◽  
Wen Shu ◽  
Jia Chen ◽  
...  

In recent years, the unsustainable behaviors of straw utilization have led to waste straw being one of the sources of agricultural non-point source pollution. Studying the resource utilization of crop straw is conducive to expediate the development of ecological and green agriculture. More importantly, it has long-term significance for the recycling of agricultural waste, improving the quality of rural life, and the employment of farmers. Based on the theory of planned behavior (TPB), taking the representative survey questionnaire of farmers in Jilin Province, China as the sample, the structural equation model (SEM) was constructed to study the main factors that drive the utilization behaviors of straw resources of farmers and to explore the driving mechanism of the farmers behaviors in Jilin Province. The results show that the behavioral attitude and subjective norms of farmers in Jilin Province not only indirectly affect their actual behaviors through behavioral willingness, but also has significant direct effects on their behaviors. The most critical factors that affect the willingness of farmers to utilize the straw resources in Jilin Province are subjective norms and moral responsibilities. The subjective norms of farmers have a direct and significant positive impact on their willingness and behaviors. Behavioral attitude and perceived behavior control have a significant positive impact on their willingness. The behavioral willingness has a significant positive impact on their actual behaviors. This study provides guidance for the utilization of straw resources policy implications.


2020 ◽  
Author(s):  
Zişan Yardım Kılıçkan ◽  
Rıdvan Karacan

<p>Traditional production is carried out using fossil fuels. In recent years, the destructive effects of fossil fuel elimination especially on human health and the environment became prominent. This effect leads to an increase in health expenditures (HE), and health problems that are severe and require long term therapies. To counter this problem, some countries have taken some measures to mini the effects of fossil fuels. One of these measures is called “Land Use, Land Use Change and Forestry” or LULUCF for short. LULUCF aims to reduce greenhouse gas emissions in the atmosphere by natural means that are cheap. In this regard, this paper aims to analyze the effects of harmful gases of total emissions in terms of health expenditures both including LULUCF (LI) and excluding LULUCF (LE). Panel data methodology and SPSS Path (Structural Equation) Model were used and cover G7 countries between 1990 and 2016. It was found that there is no linear relationship between LE and HE and LI has no effect on HE. Path analysis showed a negative correlation between LI total emission and SH and a positive correlation between LE total emission and HE.</p>


2020 ◽  
pp. 1-14
Author(s):  
Carolina Nicolas ◽  
Jaime Gil-Lafuente ◽  
Angélica Urrutia ◽  
Leslier Valenzuela-Fernández

The aims of this study is to propose a model for managing customer experience analytics focused on value generated in an online market, this study to explore touch points experience, measured with conventional indicators and fuzzy indicators, using to a structural equation model analysis and Mamdani inference method. The investigation has delved deeper into the nature of the value of the experience construct, the results revealed of the empirical study confirm regarding how the experience value is related with the key touch points of the customer/company relationship. Very few studies in the reviewed literature about the conceptualization on customer interactive experience focused on value generated in an online environment. This study becomes more relevant today, where, after the pandemic, the value of the online customer experience becomes more important.


2020 ◽  
Vol 12 (6) ◽  
pp. 2406
Author(s):  
Xiaoxiao Gong ◽  
Zuoliang Ye ◽  
Kuo Liu ◽  
Na Wu

The sensory upgrading facilitated by live platforms, such as YouTube Live, Twitch, and Periscope, can facilitate much better interactions and understanding between a product, its brand, and the user. The question of how to enhance sustainable marketing effects using exterior design is currently a major topic in the live streaming marketing sector. The effect of the exterior design of a live platform on the impulse purchases of its consumers has rarely been discussed by academic research. Accordingly, based on the theory of self-determination, this study explored the direct effects of exterior design, self-efficacy, psychological ownership, and impulse buying by using multiple linear regression, and examined the indirect effects of these variables using the structural equation model. In this study, 534 samples were collected from live consumers, and our hypotheses were verified by employing hierarchical regression. As revealed from the results obtained, the self-efficacy and psychological ownership exhibited by consumers exerted synchronous and chain mediating effects on the relationships between the exterior design of the platform and consumer impulse buying. To enhance this marketing effect, live platforms should focus on designing pleasant exterior clues, creating a better psychological atmosphere, and the enhancement of consumers’ self-efficacy.


Oryx ◽  
2012 ◽  
Vol 46 (4) ◽  
pp. 525-535 ◽  
Author(s):  
Neil H. Carter ◽  
Shawn J. Riley ◽  
Jianguo Liu

AbstractConserving threatened carnivore species increasingly depends on the capacity of local people to cohabit with those species. To examine such capacity we developed a novel psychological framework for conservation in regions of the world where there are human–carnivore conflicts, and used the Endangered tiger Panthera tigris to explore the utility of this framework. Specifically, we tested three hypotheses in Chitwan National Park, Nepal, where increasing human–tiger conflicts potentially jeopardize long-term coexistence. We administered a survey to 499 individuals living < 2 km from the Park and in nearby multiple-use forest, to record preferred future tiger population size and factors that may influence preferences, including past interactions with tigers (e.g. livestock predation) and beliefs and perceptions about tigers. Over 17% of respondents reported that a tiger had attacked their livestock or threatened them directly. Results from a structural equation model indicated that respondents who preferred fewer tigers in the future were less likely to associate tigers with beneficial attributes, more likely to associate tigers with undesirable attributes, and more likely to believe that government officials poorly manage tiger-related risks and that people are vulnerable to risks from tigers. Our framework can help address current and future conservation challenges because it (1) integrates an expansive and generalized set of psychological concepts, (2) enables the identification of conservation interventions that foster coexistence between people and carnivores, and (3) is suitable for broad application.


2016 ◽  
Vol 18 (1) ◽  
Author(s):  
Nader S. Safa ◽  
Rossouw Von Solms

Background: Electronic loyalty (e-loyalty) has become important in the context of electronic commerce (e-commerce) in recent years. Loyal customers bring long-term revenue to companies and are known to be a valuable asset to them. However, firms lose their customers in a competitive environment on the Internet because of a lack of trust, satisfaction and loyalty.Objectives: This study explains how e-loyalty, e-trust and e-satisfaction form in e-commerce with a focus on customer purchase intention formation.Method: A conceptual framework was formed based upon the literature review. Data were collected from e-customers of online firms in South Africa. After data clarification, confirmatory factor analysis was conducted. The structural equation modelling was applied to test the hypotheses. IBM SPSS AMOS 20 was used for this purpose.Results: Firstly, convenience, customer benefit and enjoyment affect customer satisfaction in e-commerce. In other words, when customers do business activities easily with enjoyment and take benefit, they are satisfied and they will purchase again in future. Secondly, our study demonstrated that customer perception of security, clear shopping process and reliable payment system have a positive relationship with e-trust. Finally, e-satisfaction and e-trust have a positive and strong relationship with e-loyalty formation in e-commerce.Conclusion: The results of the study shed light on important issues relating to e-loyalty formation from a new perspective. Online companies are interested in launching e-loyalty programmes because of the long-term benefits that come from loyal customers. To remain competitive, e-commerce companies should constantly work at enhancing customer trust, satisfaction and loyalty.Keywords: E-commerce; customer satisfaction; trust; loyalty


2014 ◽  
Vol 13 (1) ◽  
Author(s):  
Elia Ardyan

The purpose of this study is to determine the effect of customer experience design, emotion connection and relationship quality on customer loyalty. Hotel must manage the consumer experience well. When the consumer experience increase, it will give effect to increasing relationships quality and emotional connection. Increasing the quality of the relationship and emotional connection between the consumer and hotel is expected to increase customer loyalty. The sample in this study is 142 respondents. The analysis in this study uses a structural equation model, in which we use Amos version 20 to help data analysis. The result of this study : (1) there are positive and significant effects between customer experience design on relationship quality and between customer experience on emotional connection; (2) there are not any positive and significant effects between customer experience design, emotional connection, and relationship quality on custimer loyalty.


ETIKONOMI ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 153-168
Author(s):  
Taslima Jannat ◽  
Nor Asiah Omar ◽  
Syed Shah Alam

The purpose of this study is to examine whether deception influences unethical behavior, employee perceptions of threat, and their coping appraisal processes. It also examines the role of deception in influencing employees' threat appraisal and coping appraisal processing. Using the structural equation model (PLS-SEM), this study reveals a strong relationship between deception, unethical behavior, employees' perceived threat appraisal process, and the coping appraisal process. The empirical findings suggest that deception is a common practice in organizations and significantly influences unethical behavior. This study also finds that deception plays a crucial role in reducing employees' perceptions of threat regarding negative outcomes for engaging in unethical behavior while significantly influencing employees' perceived coping appraisal process, which suggests that deceptive behavior can protect them from the threat of detection their unethical behavior. The findings provide new insights into the relationship among deception, employees' perceived threat appraisal process, coping appraisal process, and unethical behavior and paves the way for further research in this area.JEL Classification: L3, M1, M10, M14, M48How to Cite:Jannat, T., Omar, N. A., & Alam, S. H. (2021). Is Deception an Antecedent for Employees’ Cognitive Appraisal Proceses and Unethical Behavior?. Etikonomi, 20(1), 153 – 168. https://doi.org/10.15408/etk.v20i1.15433.


2020 ◽  
Author(s):  
Zişan Yardım Kılıçkan ◽  
Rıdvan Karacan

<p>Traditional production is carried out using fossil fuels. In recent years, the destructive effects of fossil fuel elimination especially on human health and the environment became prominent. This effect leads to an increase in health expenditures (HE), and health problems that are severe and require long term therapies. To counter this problem, some countries have taken some measures to mini the effects of fossil fuels. One of these measures is called “Land Use, Land Use Change and Forestry” or LULUCF for short. LULUCF aims to reduce greenhouse gas emissions in the atmosphere by natural means that are cheap. In this regard, this paper aims to analyze the effects of harmful gases of total emissions in terms of health expenditures both including LULUCF (LI) and excluding LULUCF (LE). Panel data methodology and SPSS Path (Structural Equation) Model were used and cover G7 countries between 1990 and 2016. It was found that there is no linear relationship between LE and HE and LI has no effect on HE. Path analysis showed a negative correlation between LI total emission and SH and a positive correlation between LE total emission and HE.</p>


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