scholarly journals The Role of Service Promotional Mix on Customer Satisfaction; Case Study of Agriculture and Rural Development Bank in Djelfa

2021 ◽  
Vol 3 (4) ◽  
pp. p12
Author(s):  
Siham Gourida
Keyword(s):  
Customer Satisfaction ◽  
Financial Institutions ◽  
Banking Sector ◽  
Personal Selling ◽  
Competitive Environment ◽  
Development Bank ◽  
Banking Services ◽  
Promotional Efforts

Now days, the issues of promotional efforts of banking services are becoming more  complicated, in today’s competitive environment, in terms of competing effectively with other financial institutions. In banking sector communication elements are especially important, they help to create powerful images, confidence and a sense of reliability to achieve customers’ satisfaction.The main purpose of this study is to reach a better understanding of the promotion’s strategies in financial institutions. In order to reach this target we’ve conducted a questionnaire for clients of our case study bank, to examine the role that the promotion mix components play in terms of reaching the bank customers’ satisfaction. The results show that the personal selling plays an important role on achieving customer satisfaction.

The Role of Mobile Money in Moderating Financial Exclusion: A Tanzanian Experience

2020 ◽  
Vol 2 ◽  
pp. 1-24 ◽  
Author(s):  
Deogratius Joseph Mhella
Keyword(s):  
Developing Countries ◽  
Financial Institutions ◽  
Banking Sector ◽  
Research Question ◽  
Microfinance Institutions ◽  
Mobile Money ◽  
Access To Credit ◽  
Financial Exclusion

Prior to the advent of mobile money, the banking sector in most of the developing countries excluded certain segments of the population. The excluded populations were deemed as a risk to the banking sector. The banking sector did not work with cash stripped and the financially disenfranchised people. Financial exclusion persisted to incredibly higher levels. Those excluded did not have: bank accounts, savings in financial institutions, access to credit, loan and insurance services. The advent of mobile money moderated the very factors of financial exclusion that the banks failed to resolve. This paper explains how mobile money moderates the factors of financial exclusion that the banks and microfinance institutions have always failed to moderate. The paper seeks to answer the following research question: 'How has mobile money moderated the factors of financial exclusion that other financial institutions failed to resolve between 1960 and 2008? Tanzania has been chosen as a case study to show how mobile has succeeded in moderating financial exclusion in the period after 2008.

Customer Satisfaction towards ATM Services: A Case Study of State Bank of India in Nadia District, West Bengal

2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Swapan Kumar Roy ◽  
Suhas Roy
Keyword(s):  
Customer Satisfaction ◽  
Banking Sector ◽  
Cash Transfer ◽  
Mobile Banking ◽  
Banking Services ◽  
Call Centres ◽  
Brick And Mortar ◽  
Internet Telephone ◽  
Alternative Delivery

The advancement in information technology in banking sector has resulted in innovation of alternative delivery channels. ATM, internet, telephone/mobile banking, call centres etc. are the main non-branch delivery channels. ATM is one of the alternative delivery channels that allows the customers to have banking services without being physically present in the brick-and-mortar branches. It is designed to perform the most important functions of bank. Banks have been installing ATMs to increase their reach. Customers using ATMs can easily withdraw cash, deposit cash, transfer funds from one account to another and engage in many such transactions. These services make the customers happy, content and satisfied. In this backdrop, this paper attempts to discuss about the ATM services in different forms provided by different banks; examine and analyse whether ATM services provided by the banks satisfy the customers; and provides suggestions to improve customer satisfaction.

scholarly journals Aksesibilitas Permodalan Perbankan bagi Wirausahawan Difabel di D.I Yogyakarta untuk Mewujudkan Ekonomi Inklusi

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Diska Arliena Hafni ◽  
Fitri Maulidah Rahmawati
Keyword(s):  
Financial Institutions ◽  
Banking Sector ◽  
The Other ◽  
Bank Capital ◽  
Data Display ◽  
Banking Services ◽  
Banking Service ◽  
The Disabled ◽  
Motorcycle Taxi

This study aims to determine the opportunities and challenges faced by diffable entrepreneurs in accessing banking capital. In addition, it is also to find out the extent to which the role of banks provides access to capital for diffable entrepreneurs. The study was a descriptive qualitative study involving blind and disabled disabled entrepreneurs who were members of Persatuan Tuna Netra Indonesia (PERTUNI) DIY, Persatuan Penyandang Disabilitas Indonesia (PPDI) DIY area and Ojek Difa DIY motorcycle taxi. Data collection uses interview, observation and documentation methods. Data analysis is done by collecting data, reducing data, presenting data (data display), and drawing conclusions. The results showed that only a small proportion of blind diffable entrepreneurs had interacted with the banking sector, the rest preferred to interact with other financial institutions such as cooperatives established by PERTUNI and BMT. They chose this because banking services were considered to be quite complicated or lacking in access for blind diffable entrepreneurs. On the other hand, disabled entrepreneurs have often interacted with banking and there are no significant problems in the process of lending bank capital. However, both the disabled and forced entrepreneurs hope there will be an increase in services for diffable entrepreneurs primarily in terms of facilities and infrastructure as well as more diffable-friendly banking service products.Keywords: accesisbility of banking capital, diffable entrepreneurs, economic inclusion 

scholarly journals A Study of the Impact of the e-CRM Perspective on Customer Satisfaction and Customer Loyalty-Exemplified by Bank Sinopac

2012 ◽  
Vol 4 (8) ◽  
pp. 467-476
Author(s):  
Chun-Chu Liu ◽  
Li-min Chuang . ◽  
Chien-Min Huang .
Keyword(s):  
Customer Satisfaction ◽  
Financial Institutions ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Customer Relationship ◽  
Banking Services ◽  
Domestic Banks ◽  
The Impact ◽  
The Relationship

As the Taiwanese government gradually opens up the country’s banking sector in recent years, the number of financial institutions of Taiwan has increased rapidly. Until the end of January 2010, the number of the domestic banks is up to 37, the average number of the customers served in each branch is less than 4,000. As all banks wish to be more competitive in such an environment, new advertising and marketing skills are taken. New banking services and technology are also provided in order to attract more customers. The study aims to discuss the relationship among three aspects including the Electronic Customer Relationship Management, Customer Satisfaction, Customer Loyalty, and we choose Bank Sinopac users as subject. In addition, the following results are concluded by statistics and analysis: 1. Using e-CRM had obvious on the customer satisfaction and customer loyalty. 2. Customer satisfaction had obvious on the customer loyalty.

scholarly journals Customers Perspective On Mobile Banking During Covid Lockdown Period: A Study Of District Kapurthala

2021 ◽  
Vol 57 (9) ◽  
pp. 6055-6065
Author(s):  
Puneeta Sharma, Dr. Kavita Sharma, Dr. Nitya Sharma
Keyword(s):  
Financial Institutions ◽  
Banking Sector ◽  
Daily Routine ◽  
Mobile Banking ◽  
Business World ◽  
Banking Services ◽  
Banking Service ◽  
Financial Transactions ◽  
Customers Perspective

The access to mobile technology has given an impetus to the banking sector with overall advancement and increase in financial transactions. .With the motto of any time, any where and by any mode, spread of financial products of banks is markedly seen in the market. Banking services can be provided very fast and interactively in mobile banking. In this era, Technology has proved its contribution in today’s business world, which leads to the largest and fastest growth indicator in an economy. Mobile banking is among those indicators which promotes banking and financial sector. The role of technology is changing, the already developed traditional mindset of people. The periphery of transactions are changing rapidly day to day, which gives many opportunities to all banking and financial institutions to enhance their services package offered to customers. Mobile banking service helps the user to handle their sensitive as well as daily routine chores in an efficient and confidential way. Mobile banking doesn’t restrict a customer to stick at one place, region/area. Over the years, financial institutions and banks are always curious to increase the facilities to the customers to fascinate them.  This paper examines the awareness of inhabitants of Kapurthala, District Kapurthala regarding the awareness of mobile banking.

scholarly journals The Role Of Mobile Money In Moderating Financial Exclusion: A Tanzanian Experience

2020 ◽  
Vol 9 (2) ◽  
pp. 83-104
Author(s):  
Deogratius Joseph Mhella
Keyword(s):  
Developing Countries ◽  
Financial Institutions ◽  
Banking Sector ◽  
Research Question ◽  
Microfinance Institutions ◽  
Mobile Money ◽  
Access To Credit ◽  
Financial Exclusion

Prior to the advent of mobile money, the banking sector in most of the developing countries excluded certain segments of the population. The excluded populations were deemed as a risk to the banking sector. The banking sector did not work with cash stripped and financially disenfranchised people. Financial exclusion persisted to incredibly higher levels. Those excluded did not have bank accounts, savings in financial institutions, access to credit, loans, and insurance services. The advent of mobile money moderated the very factors of financial exclusion that the banks failed to resolve. This paper explains how mobile money moderates the factors of financial exclusion that the banks and microfinance institutions have always failed to moderate. The paper seeks to answer the following research question: 'How has mobile money moderated the factors of financial exclusion that other financial institutions failed to resolve between 1960 and 2008? Tanzania has been chosen as a case study to show how mobile has succeeded in moderating financial exclusion in the period after 2008.

scholarly journals The Role of the Balanced Scorecard on Performance: Case Study of the Housing Bank for Trade and Finance

2018 ◽  
Vol 11 (2) ◽  
pp. 17
Author(s):  
Sakhr Bani Khaled ◽  
Audeh Bani-Ahmad
Keyword(s):  
Customer Satisfaction ◽  
Financial Performance ◽  
Balanced Scorecard ◽  
Banking Sector ◽  
The Balanced Scorecard ◽  
Strategic Plans ◽  
Balanced Scorecards

This study aimed at identifying the extent of the use of the balanced scorecard in the Housing Bank for Trade and Finance, as was laid out in the Bank's plans. Therefore, employee and customer surveys were conducted to study both the internal Perspectives of operations, growth, and learning, and to measure customer satisfaction with the bank's services. The study also conducted an analysis of the financial performance compared to the index of the industry related to the Jordanian banks. After analyzing the data and hypotheses, the study found that the use of the balanced scorecard came in line with its strategic plans, and the financial performance of the bank was superior to the banking sector. The study recommends an increased use of balanced scorecards in order to sustain customer satisfaction.

scholarly journals Demonetisation Impact over Banking Loans & Advances: A Case Study

2019 ◽  
Vol 7 (4) ◽  
pp. 51-64
Author(s):  
Narsaiah Neralla
Keyword(s):  
Financial Services ◽  
Banking Sector ◽  
Study Data ◽  
Ecosystem Dynamics ◽  
Banking Services ◽  
Legal Tender ◽  
The Status ◽  
The Government ◽  
Case Study Data

The demonetisation footstep by the Government of India twisted complicated influences in the economy. Complete sectors of the economy had faced and produced mixed sensation results over the decision of demonetisation. India’s financial services struggled with demonetisation; on the other hand demonetisation affects utmost over the banking sector because it is substantial influenced services to transform money circulation in an Indian economy. Eradicating components of currency notes from circulation in an economy is demonetisation. It is as the processes of components of money are denied the status of legal tender. Consequently, ceased currency notes will not be account as valid currency in an economy. The term ‘demonetization’ is an instrument to shrink Inflation, Black Money, Corruption and terror funding, this step discourages a cash dependent economy in India. Government of India drive towards demonetisation has given a strong push to the popularity of digital banking and made helps with the alternative arrangements of e-banking and e –wallet to trade and commerce. Exploring the demonetisation emergence in an economy and impact on banking services ecosystem dynamics, this study take an abductive approach anchored in over 4 years of case study data regarding. The present study foremost intention is to be analysing the demonetisation impact over banking loans and advances. In this regard the present study is to be examining the pre demonetisation and post demonetisation period.

scholarly journals THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND INTERNAL SERVICE QUALITY FROM AN INTERNAL MARKETING PERSPECTIVE AND AN APPLICATION IN THE BANKING SECTOR

2016 ◽  
Vol 4 (2) ◽  
pp. 159-178
Author(s):  
Özlen Onurlu ◽  
Suna Karataş
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Employee Satisfaction ◽  
Banking Sector ◽  
Internal Marketing ◽  
Competitive Environment ◽  
Long Run ◽  
Marketing Activities ◽  
The Relationship

In a highly competitive environment, the meeting of customer demands and expectations in an effective way is highly crucial for companies that want to have a competitive advantage and to keep on existing in the long run. The main objective of companies is making profit in a sustainable way and this is possible by assuring customer satisfaction. The quality of the services that companies offer their customers is closely related with the performance of the employees. This has made it necessary that marketing activities for employee satisfaction be developed prior to customer satisfaction. Feeling more motivated, workers start working more eagerly as a result of these marketing activities which are called internal marketing. So, companies make their profitability sustainable by means of keeping their customers satisfied and loyal. The aim of this paper is to investigate the relationship between internal marketing activities applied to employees and employee motivations.

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