scholarly journals A comparative analysis of tourism destination image and product-country image

2008 ◽  
Author(s):  
Statia Elliot
Keyword(s):  
Comparative Analysis ◽  
Destination Image ◽  
Country Image ◽  
Tourism Destination

Turismo internazionale ed effetto "made in". L'influenza dell'immagine paese sulla soddisfazione turistica e le intenzioni post-visita

2012 ◽  
pp. 131-151
Author(s):  
Alessandro De Nisco ◽  
Statia Elliot ◽  
Nicolas Papadopoulos ◽  
Giada Mainolfi ◽  
Vittoria Marino ◽  
...  
Keyword(s):  
Destination Image ◽  
Country Image ◽  
Sulla Base ◽  
Tourism Destination ◽  
Made In

Questo studio propone un modello di ricerca finalizzato ad indagare la relazione esistente tra le diverse componenti dell'immagine Paese - valutate a livello generale (general country image) e con riferimento agli attributi turistici (tourism destination image) e alle produzioni nazionali (product-country image) - la soddisfazione turistica e le intenzioni post-visita in termini di fedeltÀ attesa e propensione all'acquisto delle produzioni nazionali. Il framework analitico č stato testato su un campione di turisti internazionali intercettati al termine della propria visita in Italia. Sulla base dei risultati, vengono discusse le principali implicazioni di ricerca e fornite indicazioni utili per la gestione dell'immagine Paese da parte degli enti pubblici che si occupano di promozione turistica e delle imprese del made in.

Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

2021 ◽  
pp. 004728752110247
Author(s):  
Vinh Bui ◽  
Ali Reza Alaei ◽  
Huy Quan Vu ◽  
Gang Li ◽  
Rob Law
Keyword(s):  
Large Scale ◽  
Structural Model ◽  
Destination Image ◽  
Tourism Destination ◽  
Computational Framework ◽  
Four Dimensions ◽  
Tourism Management ◽  
Measurement Framework ◽  
Compare And Contrast

Understanding and being able to measure, analyze, compare, and contrast the image of a tourism destination, also known as tourism destination image (TDI), is critical in tourism management and destination marketing. Although various methodologies have been developed, a consistent, reliable, and scalable method for measuring TDI is still unavailable. This study aims to address the challenge by proposing a framework for a holistic measure of TDI in four dimensions, including popularity, sentiment, time, and location. A structural model for TDI measurement that covers various aspects of a tourism destination is developed. TDI is then measured by a comprehensive computational framework that can analyze complex textual and visual data on a large scale. A case study using more than 30,000 images, and 10,000 comments in relation to three tourism destinations in Australia demonstrates the effectiveness of the proposed framework.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

Tourism Destination Image, Satisfaction and Loyalty: A Study in Ixtapa-Zihuatanejo, Mexico

2006 ◽  
Vol 8 (4) ◽  
pp. 343-358 ◽  
Author(s):  
Lucio Hernández-Lobato ◽  
Maria Magdalena Solis-Radilla ◽  
Miguel Angel Moliner-Tena ◽  
Javier Sánchez-García
Keyword(s):  
Destination Image ◽  
Tourism Destination

scholarly journals Configuration-Based Promotion: A New Approach to Destination Image Sustainability

2021 ◽  
Vol 13 (21) ◽  
pp. 12174
Author(s):  
Yanan Li ◽  
Honggen Xiao ◽  
Naipeng Bu ◽  
Jianji Luo ◽  
Hui Xia ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Fuzzy Set ◽  
Qualitative Comparative Analysis ◽  
Destination Image ◽  
Logical Thinking ◽  
Analysis Method ◽  
Entire Region ◽  
Tourist Destination ◽  
New Approach ◽  
Tourism Image

The assessment of tourist destination images should not only be the arrangement of multiple influencing factors. This study explores the complex causal relationship for tourist destination images based on a configuration perspective to enhance the overall tourism image using the fuzzy-set qualitative comparative analysis method. The configurational paths for promoting tourism image can be categorized into two types and nine configurations in Shandong Province. Therefore, this study recommends augmenting the tourism image of the entire region with the logical thinking of “segmentation–integration” and “enhancing strengths–supplementing weakness” and finally realizing a sustainable tourist destination image.

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