scholarly journals Conversation in Advertising at Public Radio of Denpasar City

2018 ◽  
Vol 4 (2) ◽  
pp. 100-106
Author(s):  
Cokorda Istri Sri Kristina Dewi
Keyword(s):  
Public Service ◽  
Speech Acts ◽  
Note Taking ◽  
Public Radio ◽  
Organization Model ◽  
The Public ◽  
Pair Model ◽  
Maxim Of Quality

This study aims to analyze the structure and the type of speech acts, as well as the maxims of conversation in ten adverstisement spots, aired by LPPL Public Radio of Denpasar City. Data were collected through observation, recording and note-taking. I analyzed the data qualitatively with an inductive technique. Results indicated that there were three conversation structure models srealized in the conversation broadcast on the Public Service Advertisement by LPPL Public Radio. Negative speech acts were found in nine of the advertisement spots. Quality and quantity maxims were found in nine advertisement spots too; maxim of relevance and manner were found in ten advertisement spots. The models of turn talking, adjacency pair and overall organization using positive speech acts and maxims of quality, quantity, relation and manner were required for the conversation in the advertisement. Maxim of manner plays a crucial important role in the delivery of messages. There are significant correlations of the topic with the maxims realized. These comprise turn talking model requiring positive speech acts in the maxim of quality and maxim of relevance and the adjacency pair model requiring positive speech acts that always correlate with the maxim of quantity. The overall organization model calls for positive speech acts in the conversations with maxim of manner. The negative speech acts in the conversation can use the turn talking, adjacency pair or overall organization model and can correlate with the maxim of manners.

ANALISIS PEMAKAIAN BAHASA PADA IKLAN PRODUK MINUMAN DI TELEVISI

2020 ◽  
Vol 2 (1) ◽  
pp. 9-22
Author(s):  
Septia Uswatun Hasanah
Keyword(s):  
Speech Acts ◽  
Note Taking ◽  
The Public ◽  
Analysis Techniques ◽  
Interview Method ◽  
Language Analysis ◽  
Descriptive Qualitative

This study aims to describe the use of language in advertising beverage products on television. The method used in this research is descriptive qualitative. The implementation of research refers to the design of language analysis techniques, namely the provision, analysis and presentation of data. The data is provided using the interview method and note taking technique. The results of the study found that in general the use of language in advertisements uses speech acts that state something (locution), provide information that interests the public (localization) which impacts to encourage them to use the advertised product. In addition, advertising also utilizes the implicative speech by packaging information presentations that implicitly invites people to buy or use the product.

scholarly journals Decency and Respect. New Perspectives on Emotional Bonds between State and Citizens

Administory ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 80-95
Author(s):  
Peter Becker
Keyword(s):  
Public Service ◽  
Speech Acts ◽  
The State ◽  
Public Officials ◽  
The Public ◽  
Emotional Bonds ◽  
Excellent Starting Point ◽  
Starting Point ◽  
Work Routines ◽  
Emotional Work

Abstract The 1850s were witness to several forms of emotion management in the Habsburg monarchy, among them the prohibition of writing to the authorities in a defamatory manner. The so-called law against defamatory speech was one of many initiatives which contributed to the generation, exploitation, control and containment of emotions towards the state. As this law remains in force today, it provides an excellent starting point for an exploration into continuities and changes concerning ›feeling rules‹ for encounters between subjects and the state. My chapter explores these rules through the lens of the administrative court, where acceptable criticism had to be clearly demarcated from defamatory speech acts. Looking at these proceedings, it is evident that emotional work routines are missing in the public service. Therefore, citizens were and still are required to keep their emotions under control and react to provocative acts by public officials in strictly rational terms.

Welfare State Values and Public Service Media in the Era of Datafication

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Kaarina Nikunen ◽  
Jenni Hokka
Keyword(s):  
Public Service ◽  
Well Being ◽  
Welfare States ◽  
Social Solidarity ◽  
Media Environment ◽  
The Public ◽  
Media Companies ◽  
Data Practices ◽  
Public Media ◽  
New Public

Welfare states have historically been built on values of egalitarianism and universalism and through high taxation that provides free education, health care, and social security for all. Ideally, this encourages participation of all citizens and formation of inclusive public sphere. In this welfare model, the public service media are also considered some of the main institutions that serve the well-being of an entire society. That is, independent, publicly funded media companies are perceived to enhance equality, citizenship, and social solidarity by providing information and programming that is driven by public rather than commercial interest. This article explores how the public service media and their values of universality, equality, diversity, and quality are affected by datafication and a platformed media environment. It argues that the embeddedness of public service media in a platformed media environment produces complex and contradictory dependencies between public service media and commercial platforms. The embeddedness has resulted in simultaneous processes of adapting to social media logics and datafication within public service media as well as in attempts to create alternative public media value-driven data practices and new public media spaces.

ANALISIS MCDONALDISASI BENTUK PELAYANAN PUBLIK PADA SISTEM E-FILING DIREKTORAT JENDERAL PAJAK (DJP) ONLINE

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Putri Maulina
Keyword(s):  
Communication Technology ◽  
Public Service ◽  
Service System ◽  
Easy Access ◽  
Theory Approach ◽  
The Public ◽  
Filing System ◽  
State Tax ◽  
Information And Communication ◽  
Qualitative Descriptive

In this contemporary era, the forms of public service in Indonesia have become increasingly practical and instant. Conditions like this to illustrate how the phenomenon of McDonaldization began to plague into public service systems, one of which is with the public service system e-Filing DJP Online. E-Filing DJP Online is an application of public services based on information and communication technology implemented by the state tax execution agency to provide easy access to services for the Taxpayers in Indonesia. The purpose of this study is to see how the principles of McDonaldization are applied in the public service system of tax agencies through the DGT Online e-Filing system. The theory approach used is McDonaldization Theory by George Ritzer, and the concept of Public Service. The method used is qualitative descriptive, with literature review approach. The results show that the DGT Online e-Filing system applies the principles of McDonaldization in the form of its services, namely: efficiency, quantified and qualified services, predictability, control, and ultimately the rationale for irrationality of service.Keywords: McDonaldization, Public Service, Tax, e-Filing

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