scholarly journals "It's Not Easy Being Green": The Greenwashing of Environmental Discourses in Advertising

2013 ◽  
Vol 38 (2) ◽  
Author(s):  
Jennifer Budinsky ◽  
Susan Bryant
Keyword(s):  
Critical Discourse Analysis ◽  
Free Market ◽  
Television Advertising ◽  
Critical Discourse ◽  
Motor Vehicles ◽  
Politique Économique ◽  
Environmental Discourses ◽  
Green Capitalism ◽  
Toyota Prius ◽  
Article Analyse

Under the political framework of free-market fundamentalism, corporations are appropriating environmental discourses through green capitalism and greenwashing. For environmental emancipation to occur, it is important to problematize the corporate discourses that put a price on nature and obfuscate the domination of nature by capital. The authors use an environmental political-economy framework to examine the ways particular products are represented through television advertising. Using a multimodal critical discourse analysis, they analyze three representations—Clorox Green Works cleaning products, the Ford Escape Hybrid, and Toyota Prius motor vehicles—in order to deconstruct and analyze how specific advertisements operate and how they contribute to problematic environmental discourses.Cet article analyse le fait que sous le système politique contemporain, les corporations sont en train d’approprier les discours environnementales par un processus qu’on peut appeler le « capitalisme vert. » C’est important de problèmatiser ce phenomène pour montrer comment ces discours commodifie la nature et obscurcie la domination de la nature par le capital. Les auteurs commencent avec l’approche politique-economique environnementale pour examiner les façons dont lesquels trois produits sont presentés dans les publicités televisées. La méthode d’analyse critique des discours est employée pour considérer trois représentations: Clorox Green Works, Ford Escape Hybrid, et Toyota Prius. Le but est de déconstruire et d’analyser comment certains exemples de publicités operènt et contribuent à des discours environnementales problematiques.

scholarly journals Critical discourse for critical policy: examining the discursive construction of the childcare policy "problem" in Canadian newspapers between 2008 and 2015

2021 ◽  
Author(s):  
Brooke Richardson
Keyword(s):  
Critical Discourse Analysis ◽  
Free Market ◽  
Critical Discourse ◽  
Policy Outcomes ◽  
Political Scientist ◽  
Significant Shift ◽  
Policy Problem ◽  
Female Authors ◽  
The Status ◽  
Childcare Policy

This study provides insight into the wide and chronic gaps between childcare research and policy in Canada. More specifically, connections are made between how childcare policy was discussed in newspapers between 2008 and 2015, power relationships in society and policy outcomes. The theoretical ideas and methodological tools of political scientist Carol Bacchi and Norman Fairclough inform a what-is-the-problem-represented-to-be (WPR) and critical discourse analysis (CDA) respectively. The data was broken up into two periods: Period A (Jan 2008-Oct 2014) when childcare policy was peripheral on the federal policy agenda and Period B (Oct 2014-Nov 2015) when childcare policy re-emerged on the agenda. Data from both periods was analysed using WPR while only Period B data were analyzed using CDA. The findings reveal low levels of coverage of childcare policy during Period A, though coverage that did exist included a variety of problematizations. In Period B, when the volume of coverage of childcare coverage notably increased, the diversity of problematizations was much more limited and polarized. Childcare was most frequently represented as a private/family problem, a free market problem and/or a public problem – though the CDA revealed that the latter problematization was often superficially treated. The CDA revealed ideological tensions through a tendency of authors to dichotomize parental and non-parental care of children (care as a barrier/support to parenting). Gendered differences to reporting on childcare policy were also observed whereby male reporters asserted stronger modal claims than female authors, although female authors appear to have made a more concerted effort to contextualize their muted claims. Overall it is concluded that representation of childcare policy problems was limited to ideological ideals that perpetuate gendered, hegemonic power relations in society. It is suggested that this has contributed to a continuation of the status quo – with no significant shift in childcare policy at the federal level. A closer analysis of selected texts published in the year leading up to the 2015 election revealed that several text and discourse processes allowed dominant discourses not in the interests of those most affected by childcare (i.e., women, children and families) to remain largely unchallenged.

scholarly journals Written Text on Pakistani Vehicles: A Critical Discourse Analysis

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Motor Vehicles ◽  
Three Dimensional Model ◽  
Written Text ◽  
The People ◽  
The Social

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

scholarly journals Linguistic and Extra-Linguistic features of SABC indigenous language adverts: A Critical Discourse Approach

2018 ◽  
Vol 2 (2) ◽  
pp. 120-139
Author(s):  
Magret Jongore ◽  
◽  
Pink Phaahla ◽  
Rose Masubelele ◽  
◽  
...  
Keyword(s):  
Critical Discourse Analysis ◽  
Television Advertising ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Global Media ◽  
Media Messages ◽  
Camera Angle ◽  
Visual Semiotics ◽  
The Media ◽  
Electronic Advertising

Discourse encompasses not only written and spoken language but visual images as well. If discourse combines visuals and images, it is important that analysis of such texts account for the special characteristics of visual semiotics; the relationship between language and images. Using Critical Discourse Analysis (CDA), this paper, unravels power relations in the electronic advertising texts such as those aired on television. The targeted television advertising discourse is characterised by sound, colour, picture, camera angle and other motion picture attributes. The paper argues that texts in general and texts as adverts are hegemonic in nature. The reproduction of a popular culture perpetuated by adverts has been noted to support the perspective that advertising drives the global media and has profound influence on the content of the media messages received and subsequently on the cultures of the recipients. The paper makes use of the McDonalds TV Seat Advert shown on SABC1.

scholarly journals “She Thinks of Him as a Machine”: On the Entanglements of Neoliberal Ideology and Misogynist Cybercrime

2019 ◽  
Vol 5 (3) ◽  
pp. 205630511987295
Author(s):  
Shawn P. Van Valkenburgh
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Free Market ◽  
Critical Discourse ◽  
Marxian Theory ◽  
Neoliberal Ideology ◽  
Free Market Capitalism ◽  
Market Capitalism ◽  
Apparent Evidence ◽  
Do So

The “manosphere” is a constellation of masculinist social media communities loosely unified by an anti-feminist worldview. Although extant journalism and social media scholarship successfully delineate the manosphere as a significant social problem by associating it with misogynist cybercrime and cyberhate, the resulting narrative simplistically pathologizes manosphere discourse while leaving its misogyny undertheorized. In this article, I complicate this emerging narrative by demonstrating how a certain central manosphere discourse qualitatively overlaps with a broader neoliberal ideology. I do so by further developing a critical discourse analysis of quasi-representative manosphere documents drawn from “The Red Pill,” a sub-forum of Reddit.com. Although this forum is explicitly devoted to discussing heterosexual seduction strategies, I find that it also produces a discursive means for fiscally conservative men to reconcile their pro-capitalist economic beliefs with apparent evidence of capitalism’s destructive tendencies and contradictions. This forum’s anti-feminist discourse implicitly parallels Marxian theory while explicitly supporting free market capitalism and denigrating women, thereby providing men with a linguistic and conceptual framework to scapegoat women for economic problems while leaving neoliberal ideas and assumptions unchallenged.

scholarly journals Critical discourse for critical policy: examining the discursive construction of the childcare policy "problem" in Canadian newspapers between 2008 and 2015

2021 ◽  
Author(s):  
Brooke Richardson
Keyword(s):  
Critical Discourse Analysis ◽  
Free Market ◽  
Critical Discourse ◽  
Policy Outcomes ◽  
Political Scientist ◽  
Significant Shift ◽  
Policy Problem ◽  
Female Authors ◽  
The Status ◽  
Childcare Policy

This study provides insight into the wide and chronic gaps between childcare research and policy in Canada. More specifically, connections are made between how childcare policy was discussed in newspapers between 2008 and 2015, power relationships in society and policy outcomes. The theoretical ideas and methodological tools of political scientist Carol Bacchi and Norman Fairclough inform a what-is-the-problem-represented-to-be (WPR) and critical discourse analysis (CDA) respectively. The data was broken up into two periods: Period A (Jan 2008-Oct 2014) when childcare policy was peripheral on the federal policy agenda and Period B (Oct 2014-Nov 2015) when childcare policy re-emerged on the agenda. Data from both periods was analysed using WPR while only Period B data were analyzed using CDA. The findings reveal low levels of coverage of childcare policy during Period A, though coverage that did exist included a variety of problematizations. In Period B, when the volume of coverage of childcare coverage notably increased, the diversity of problematizations was much more limited and polarized. Childcare was most frequently represented as a private/family problem, a free market problem and/or a public problem – though the CDA revealed that the latter problematization was often superficially treated. The CDA revealed ideological tensions through a tendency of authors to dichotomize parental and non-parental care of children (care as a barrier/support to parenting). Gendered differences to reporting on childcare policy were also observed whereby male reporters asserted stronger modal claims than female authors, although female authors appear to have made a more concerted effort to contextualize their muted claims. Overall it is concluded that representation of childcare policy problems was limited to ideological ideals that perpetuate gendered, hegemonic power relations in society. It is suggested that this has contributed to a continuation of the status quo – with no significant shift in childcare policy at the federal level. A closer analysis of selected texts published in the year leading up to the 2015 election revealed that several text and discourse processes allowed dominant discourses not in the interests of those most affected by childcare (i.e., women, children and families) to remain largely unchallenged.

scholarly journals Electoral television advertising and persuasion in Puebla 2010. An approach from Critical Discourse Analysis

2019 ◽  
Vol 0 (29) ◽  
pp. 41-68
Author(s):  
Carlos Enrique Ahuactzin Martínez ◽  
◽  
José Antonio Meyer Rodríguez ◽  
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Television Advertising ◽  
Critical Discourse

Discursive construction of an anti-immigration Europe by a Sweden Democrat in the European Parliament

2019 ◽  
Vol 16 (3) ◽  
pp. 429-439
Author(s):  
Kamber Güler
Keyword(s):  
Critical Discourse Analysis ◽  
Direct Democracy ◽  
Public Discourse ◽  
Social Power ◽  
European Parliament ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Cognitive Approach ◽  
The Public ◽  
Political Group

Discourses are mostly used by the elites as a means of controlling public discourse and hence, the public mind. In this way, they try to legitimate their ideology, values and norms in the society, which may result in social power abuse, dominance or inequality. The role of a critical discourse analyst is to understand and expose such abuses and inequalities. To this end, this paper is aimed at understanding and exposing the discursive construction of an anti-immigration Europe by the elites in the European Parliament (EP), through the example of Kristina Winberg, a member of the Sweden Democrats political party in Sweden and the political group of Europe of Freedom and Direct Democracy in the EP. In the theoretical and methodological framework, the premises and strategies of van Dijk’s socio-cognitive approach of critical discourse analysis make it possible to achieve the aim of the paper.

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