scholarly journals Written Text on Pakistani Vehicles: A Critical Discourse Analysis

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

2020 ◽  
Vol 6 (1) ◽  
pp. 482-511
Author(s):  
Ibrahim Dowaidar

AbstractThis study is an attempt to investigate medieval humor in the Ayyubid period (1171–1250). In a period of constant wars, terrible plagues, and turmoil, Ibn Mammātī wrote a pamphlet entitled Kitāb al-Fāshūsh fi Aḥkām Qarâqûsh (stupidity, or the decisions of Qarâqûsh). It is a small volume which contains words and actions that Qarâqûsh could have said or done. The book is written as an attempt to ridicule one of the most important political leaders of the Ayyubid state Emir Qarâqûsh Ibn ‘Abd Allāh al-Asadī (surnamed as Bah’āaddīn Qarâqûsh) (n.d. – April 1201). The book is so influential that historical facts are overshadowed, and overwhelmed by the humorous anecdotes that branded Qarâqûsh forever as a symbol of a lunatic tyrant. This manuscript, however, is believed to be one of the oldest books on political humor in the Egyptian history (Al-Najjār 1978: 56). Therefore, using a critical discourse analysis perspective, the study seeks to examine and analyze humor and jokes in selected anecdotes from Ibn Mammātī’s book. I have drawn upon the three-dimensional model of discourse analysis developed by Norman Fairclough (1992a, 1995a, 1995b, 2001, 2003). The study aims to prove that this pamphlet has been used in the entire Islamic world in different epochs as a defense mechanism against all the ruthless sultans, kings, rulers, and presidents. I claim that these jokes have served as a sort of recreation for the people, as a means of peaceful protest, and as a silent cry against oppression and tyranny.


2021 ◽  
Author(s):  
Maram S. Almohaimeed

Since people are showing more interest recently in movies and as movie reviews of the same movie could vary in the degree of their objectivity, this paper seeks to answer why movie reviews may differ in their evaluation of the same work. To this end, a critical discourse analysis using Fairclough’s three-dimensional framework and Martin and White’s attitude framework is carried out to analyze two reviews of the Saudi movie Wadjda, one written in English by a western critic, and the other is Arabic written by a Saudi critic. The textual analysis of attitudinal expressions shows that the English text maintains an even distribution between the negative and positive expressions, and most of the negative expressions do not assess the aspects of the movie but rather the Saudi society. In the Arabic text, however, the negative expressions outnumber the positive ones, and they are mostly related to the movie and the director. Using Fairclough’s framework, the author explains the findings of the textual analysis of the English review and the critic’s avoidance of negative evaluation as a result of Eurocentrism and the way the western media represent Arabs and Muslims. However, the negative appraisal of several movie aspects found in the Arabic review could be seen as a result of the critic being part of the society and, thus, not distracted by the social issues.


2018 ◽  
Author(s):  
Devi novita sari

AbstractThe purpose of this study is to analyze the discourse. And this study examined oral and written text analysis, used to exploit expansive resources. One of the goals of this article is about how to study literary development and analyze discourse. Discourse analysis is one of the new approaches or methods that attract the attention of researchers to examine the relationship between the superstructure and social issues. This is criticized for several reasons, first because political and social ideology is projected onto data and not realized through data, secondly because there is an unequal equilibrium between social theory and linguistic methods, and the third because discourse is taken from the social context and the fourth because its methodology is not systematic.


2018 ◽  
Author(s):  
Devi novita sari

AbstractThe purpose of this study is to analyze the discourse. And this study examined oral and written text analysis, used to exploit expansive resources. One of the goals of this article is about how to study literary development and analyze discourse. Discourse analysis is one of the new approaches or methods that attract the attention of researchers to examine the relationship between the superstructure and social issues. This is criticized for several reasons, first because political and social ideology is projected onto data and not realized through data, secondly because there is an unequal equilibrium between social theory and linguistic methods, and the third because discourse is taken from the social context and the fourth because its methodology is not systematic.Keywords: Critical Linguists (CL), Critical Discourse Analysis (CDA), Discursive Practices, Educational Policies, Semiotics.


2018 ◽  
Author(s):  
Devi novita sari

AbstractThe purpose of this study is to analyze the discourse. And this study examined oral and written text analysis, used to exploit expansive resources. One of the goals of this article is about how to study literary development and analyze discourse. Discourse analysis is one of the new approaches or methods that attract the attention of researchers to examine the relationship between the superstructure and social issues. This is criticized for several reasons, first because political and social ideology is projected onto data and not realized through data, secondly because there is an unequal equilibrium between social theory and linguistic methods, and the third because discourse is taken from the social context and the fourth because its methodology is not systematic.Keywords: Critical Linguists (CL), Critical Discourse Analysis (CDA), Discursive Practices, Educational Policies, Semiotics.


2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>


2020 ◽  
Vol 10 (10) ◽  
pp. 1279
Author(s):  
Joshua Addy ◽  
Emmanuel Amo Ofori

Referring to politicians’ use of language to promote their ideologies before, during and after elections, campaign speeches represent a key genre in political discourse. In this study, we examine the campaign speech of a Ghanaian opposition leader, Nana Akufo-Addo, at the manifesto launch of his party. We analyze his use of language to create identity and solidarity with the electorate, with the aim of persuading them to accept and support his ideas and ultimately vote for him. Drawing on Fairclough’s three-dimensional model of critical discourse analysis (CDA), the study revealed that Nana Addo utilised the pronouns I, you, our and we and repetition to create a positive bond, identify and show solidarity with the electorate. Also, these strategies were aimed at persuading voters to endorse him as the most credible candidate for the position of president. This study contributes to CDA research on the nexus between language, politics and society.


2019 ◽  
Vol 2 (1) ◽  
pp. 41-57
Author(s):  
Sri Susanti

This research is aimed at describing the use of language in beauty ads (Pantene and Garnier ads), elaborating the way of the strategy are used in persuading the consumers and investigating the reason for the use of strategies. This is a descriptive qualitative method in which the data were collected from the advertisements of Pantene and Garnier. The collected data are the words, phrases, clauses, sentences that are used in ads. The data were analyzed according to Fairclough’s three dimensional approach of discourse analysis; they are textual features, discursive features, and social feature. The findings of this study show that the language used in Pantene and Garnier advertisements appear very interesting in building image to the audience and were successful in utilizing the various discourse strategies to gain people’s attraction to buy the product being advertised. For the social practices, the words found in their advertisement are considered have control or power over people.


2018 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Hendri Pitrio Putra ◽  
Sulis Triyono

This article is a result of critical discourse analysis (CDA) to the news entitled Gerakan #2019GantiPresiden di Antara Ambiguitas Hukum dan Syahwat Politik at Kompas.com. The approach employed in this research is the three-dimensional CDA developed by Norman Fairclough. The purposes of this research are to describe the micro, mezzo, and macro as well as the social, political and cultural situation from the linguistic aspects in Gerakan #2019GantiPresiden di Antara Ambiguitas Hukum dan Syahwat Politik text. The results show that there are linguistic aspects in the form of diction in the direct sentences that are used by Kompas.com with the theme #2019GantiPresiden. This movement is considered as a constitutional movement indicated as a rebellion because it is supported by political interests towards their current government rival. This is closely related to the background of Kompas.com as a pro-government online mass media. It is also acceptable if Kompas.com creates a positive image of the current government. The main point of information that is conveyed in the news of #2019GantiPresiden is that this movement possibly threats the government of Jokowi Widodo who will run again for the presidential election in 2019.


2020 ◽  
Vol 32 (1) ◽  
pp. 75
Author(s):  
Albert Tallapessy ◽  
Indah Wahyuningsih ◽  
Riska Ayu Anjasari

This article deals with the investigation of the existence of postcolonial discourse in Coogler’s Black Panther (2018). The study aims to reveal and examine the existence of social issues related to Bhabha’s notion of postcolonialism represented through visual and linguistic elements in the movie. Fairclough’s (1989,2001, 2010) Critical Discourse Analysis, Kress and van Leeuwen’s (2006) Reading Images, Halliday’s Systemic Functional Linguistics (2004) and Bhabha’s (1994) Postcolonialism are used to conduct this research. The result of the study shows that postcolonial discourse is proved represented in the movie. The findings imply that the post colonialism affects the characters in term of how they see and reflect themselves towards the dominance. They are also identified as possessing hybrid identity, ambivalence, and mimicry. It seems that the result of the research opposes the director’s intention to bring the theme of the movie. Theoretically, it is proved that the social irregularities representing black supremacy and exploitation of the citizen of Africa, Wakanda, is depicted in the movie. Empirically, the existence of nondemocratic social practices in black citizens is also seen in the movie.


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