Communal and Exchange Relationships and the Effects of Norms on Internet Participation

2012 ◽  
Vol 40 (6) ◽  
pp. 993-1004 ◽  
Author(s):  
Su-Houn Liu ◽  
Hsiu-Li Liao ◽  
Yu-Hsieh Sung ◽  
Qi-Dong Peng

In recent years, there has been a significant rise in the popularity of Web 2.0 applications. Our purpose was to examine the behaviors of Internet users. Voluntary participants (N = 691) were recruited through banners posted on a leading commercial website in Taiwan and were randomly allocated to 7 groups. The between-participants experimental design included 3 forms of payment crossed with 2 levels of payment, and a control condition with no payment. We found that behaviors on the Internet are linked to norms that are followed according to communal or exchange relationships during participation. Therefore, the distinction of communal and exchange relationships can be important in understanding user behaviors on the Internet.

Author(s):  
Tung-Hsiang Chou ◽  
Ching-Chang Lee ◽  
Chin-Wen Lin

The Internet has come a long way over the past twenty years, and many Internet-era enterprises have had to face daunting challenges while trying to create innovative business models. Many types of Internet interactions can facilitate networking (e.g., The Web, Web services). Since the advent of the Internet, service requesters and service providers have generated diverse electronic services (e-services), and since 2003, many experts have proposed the concept of Web 2.0. People rely on Internet e-services to execute activities and meet requirements; however, e-services lack a standardization method for constructing and managing them. The current study presents a framework design and a comprehensive interface for e-service providers and requesters. The study adopts the concept of Web 2.0 by using Web services with related standards for developing the framework design. Specifically, the study uses semantic Web technologies to complete the construction of e-services. After that, Internet users can quickly and conveniently access the framework to obtain suitable e-services.


2013 ◽  
pp. 84-102
Author(s):  
Edward Chen

This chapter discusses the Internet phenomenon known as Web 2.0. It explores Internet use, Internet users, and the continuous improvements being made to the Internet. The purpose of this chapter is to explain the impact that social networking has on the modern enterprise; particularly, when it comes to collaboration and knowledge sharing. The growth trajectory of Web 2.0 software such as social networking, blogs, tags, RSS feeds, wikis, YouTube videos, and widgets are presented, and each component is outlined in detail. Each application is also applied to a practical business setting. The benefits and challenges of each application are discussed, and examples of organizations that are implementing Web 2.0 strategies are presented. Some limitations and concerns of Web 2.0 are discussed. The chapter concludes with an examination of the implications of Web 2.0 on companies and their business and marketing strategies.


Author(s):  
Marianna Sigala

During the last decades, the use of Web 2.0 applications for the generation, dissemination, and sharing of user-generated content (UGC) and the creation of new value added services are enormous. Web 2.0 tools have tremendously changed the way people search, find, read, gather, share, develop, and consume information, as well as on the way people communicate with each other and collaboratively create new knowledge. UGC and Web 2.0 are also having a tremendous impact not only on the behaviour and decision- making of Internet users, but also on the e-business model that organizations need to develop and/or adapt in order to conduct business on the Internet. Organizations responsible to market and promote cities on the Internet are not an exception from these developments. This chapter aims to inform city tourism organizations responsible for the development of city portals about (a) the use of the major Web 2.0 tools in tourism and their impact on the tourism demand and supply; and (b) the ways and practices for integrating the use of Web 2.0 into their e-business model and e-marketing practices.


2010 ◽  
pp. 1280-1304
Author(s):  
Marianna Sigala

During the last decades, the use of Web 2.0 applications for the generation, dissemination, and sharing of user-generated content (UGC) and the creation of new value added services are enormous. Web 2.0 tools have tremendously changed the way people search, find, read, gather, share, develop, and consume information, as well as on the way people communicate with each other and collaboratively create new knowledge. UGC and Web 2.0 are also having a tremendous impact not only on the behaviour and decision-making of Internet users, but also on the e-business model that organizations need to develop and/or adapt in order to conduct business on the Internet. Organizations responsible to market and promote cities on the Internet are not an exception from these developments. This chapter aims to inform city tourism organizations responsible for the development of city portals about (a) the use of the major Web 2.0 tools in tourism and their impact on the tourism demand and supply; and (b) the ways and practices for integrating the use of Web 2.0 into their e-business model and e-marketing practices.


2011 ◽  
pp. 1249-1273 ◽  
Author(s):  
Marianna Sigala

During the last decades, the use of Web 2.0 applications for the generation, dissemination, and sharing of user-generated content (UGC) and the creation of new value added services are enormous. Web 2.0 tools have tremendously changed the way people search, find, read, gather, share, develop, and consume information, as well as on the way people communicate with each other and collaboratively create new knowledge. UGC and Web 2.0 are also having a tremendous impact not only on the behaviour and decision-making of Internet users, but also on the e-business model that organizations need to develop and/or adapt in order to conduct business on the Internet. Organizations responsible to market and promote cities on the Internet are not an exception from these developments. This chapter aims to inform city tourism organizations responsible for the development of city portals about (a) the use of the major Web 2.0 tools in tourism and their impact on the tourism demand and supply; and (b) the ways and practices for integrating the use of Web 2.0 into their e-business model and e-marketing practices.


2001 ◽  
Vol 16 (6) ◽  
pp. 452-469 ◽  
Author(s):  
Brett A. Boyle

The effects of the Internet on the long‐term viability of buyer/seller exchange relationships is examined within the US plastics industry. The author poses two possible scenarios: the Internet causes firms to be “drawn apart” due to the decrease of switching costs of changing suppliers; or firms become “closer” due to the communication efficiencies gained from the technology. A series of regression models lends support to the latter hypothesis. Along with this analysis, comparisons are made between Internet users and non‐users with regard to company size and position in the firm. Findings also show that Internet users tend to communicate with suppliers and customers more frequently using traditional modes than non‐users.


2010 ◽  
Vol 29 (1) ◽  
pp. 34 ◽  
Author(s):  
Marijke A. Visser

How should the information on the Internet be organized? This question and the possible solutions spark debates among people concerned with how we identify, classify, and retrieve Internet content. This paper discusses the benefits and the controversies of using a tagging system to organize Internet resources. Tagging refers to a classification system where individual Internet users apply labels, or tags, to digital resources. Tagging increased in popularity with the advent of Web 2.0 applications that encourage interaction among users. As more information is available digitally, the challenge to find an organizational system scalable to the Internet will continue to require forward thinking. Trained to ensure access to a range of informational resources, librarians need to be concerned with access to Internet content. Librarians can play a pivotal role by advocating for a system that supports the user at the moment of need. Tagging may just be the necessary system.


2013 ◽  
pp. 735-756
Author(s):  
Håkan Selg

Results from a major survey among Internet users at Swedish universities indicate fundamental differences in patterns of usage. The “Web 2.0 culture” is socially driven and characterised by interactivity and participation. In the “Web 1.0 culture”, the Internet is considered more of a tool for the rationalising of duties and tasks in everyday life. A strong age element can be observed in the sense that a majority of the Web 2.0 culture adherents have grown up in a digital environment with broadband access while those belonging to the Web 1.0 culture generally adopted Internet as adults. However, the findings do not support the claims made by early commentators of a “Net Generation”, or “Digital Natives”, with a set of common characteristics. The considerable variations within the age groups indicate that the process of appropriation of the Internet by the individual is far more complex than what is embedded in the generations approach.


Author(s):  
Håkan Selg

Results from a major survey among Internet users at Swedish universities indicate fundamental differences in patterns of usage. The “Web 2.0 culture” is socially driven and characterised by interactivity and participation. In the “Web 1.0 culture”, the Internet is considered more of a tool for the rationalising of duties and tasks in everyday life. A strong age element can be observed in the sense that a majority of the Web 2.0 culture adherents have grown up in a digital environment with broadband access while those belonging to the Web 1.0 culture generally adopted Internet as adults. However, the findings do not support the claims made by early commentators of a “Net Generation”, or “Digital Natives”, with a set of common characteristics. The considerable variations within the age groups indicate that the process of appropriation of the Internet by the individual is far more complex than what is embedded in the generations approach.


2015 ◽  
Vol 11 (2) ◽  
pp. 65-89 ◽  
Author(s):  
Tung-Hsiang Chou ◽  
Ching-Chang Lee ◽  
Chin-Wen Lin

The Internet has come a long way over the past twenty years, and many Internet-era enterprises have had to face daunting challenges while trying to create innovative business models. Many types of Internet interactions can facilitate networking (e.g., The Web, Web services). Since the advent of the Internet, service requesters and service providers have generated diverse electronic services (e-services), and since 2003, many experts have proposed the concept of Web 2.0. People rely on Internet e-services to execute activities and meet requirements; however, e-services lack a standardization method for constructing and managing them. The current study presents a framework design and a comprehensive interface for e-service providers and requesters. The study adopts the concept of Web 2.0 by using Web services with related standards for developing the framework design. Specifically, the study uses semantic Web technologies to complete the construction of e-services. After that, Internet users can quickly and conveniently access the framework to obtain suitable e-services.


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