scholarly journals Tagging: An Organization Scheme for the Internet

2010 ◽  
Vol 29 (1) ◽  
pp. 34 ◽  
Author(s):  
Marijke A. Visser
Keyword(s):  
Web 2.0 ◽  
Classification System ◽  
Pivotal Role ◽  
The Internet ◽  
Organizational System ◽  
Digital Resources ◽  
Internet Resources ◽  
Internet Users ◽  
The Moment ◽  
Tagging System

How should the information on the Internet be organized? This question and the possible solutions spark debates among people concerned with how we identify, classify, and retrieve Internet content. This paper discusses the benefits and the controversies of using a tagging system to organize Internet resources. Tagging refers to a classification system where individual Internet users apply labels, or tags, to digital resources. Tagging increased in popularity with the advent of Web 2.0 applications that encourage interaction among users. As more information is available digitally, the challenge to find an organizational system scalable to the Internet will continue to require forward thinking. Trained to ensure access to a range of informational resources, librarians need to be concerned with access to Internet content. Librarians can play a pivotal role by advocating for a system that supports the user at the moment of need. Tagging may just be the necessary system.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

scholarly journals On the reproduction of gender inequality in the premium effect of the Internet on wage: A case study based on data from the Chinese Women’s Status Survey (third phase)

2018 ◽  
Vol 4 (1) ◽  
pp. 145-163
Author(s):  
Jiachi Zhuang ◽  
Aiyu Liu ◽  
Chao Sun
Keyword(s):  
Gender Differences ◽  
Human Capital ◽  
Gender Inequality ◽  
The Internet ◽  
Average Wage ◽  
Internet Resources ◽  
Third Phase ◽  
Gender Perception ◽  
Internet Users

By using the Propensity Score Matching model, this study proves the existence of an Internet premium effect. After other factors are controlled, it is found that the average wage income of Internet users is 1.38 times that of non-users. At the same time, there are significant gender differences in the premium effect of the Internet on wages: Women’s Internet wage premium is 90.6% that of men. Furthermore, it is found that the Internet premium effect on wages is highly related to users’ online behaviors. Compared with female users, male users are more inclined to use Internet resources to acquire knowledge and human capital; among female users, those with a greater conception of gender equality are more inclined to use the Internet for learning and accumulation of human capital. Using the framework of previous research on gender inequality in cyberspace, this study focuses on how gender perception influences Internet users’ preferences and ways of using the Internet, which is an important cause and mechanism of reproduction of gender inequality in cyberspace.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 181-199 ◽  
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 1375-1393
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Using Ontological E-Services Framework to Orchestrate E-Business Process Services

2018 ◽  
pp. 605-630
Author(s):  
Tung-Hsiang Chou ◽  
Ching-Chang Lee ◽  
Chin-Wen Lin
Keyword(s):  
Web Services ◽  
Web 2.0 ◽  
Business Models ◽  
Service Providers ◽  
The Internet ◽  
Semantic Web Technologies ◽  
Internet Service ◽  
Web Technologies ◽  
Framework Design ◽  
Internet Users

The Internet has come a long way over the past twenty years, and many Internet-era enterprises have had to face daunting challenges while trying to create innovative business models. Many types of Internet interactions can facilitate networking (e.g., The Web, Web services). Since the advent of the Internet, service requesters and service providers have generated diverse electronic services (e-services), and since 2003, many experts have proposed the concept of Web 2.0. People rely on Internet e-services to execute activities and meet requirements; however, e-services lack a standardization method for constructing and managing them. The current study presents a framework design and a comprehensive interface for e-service providers and requesters. The study adopts the concept of Web 2.0 by using Web services with related standards for developing the framework design. Specifically, the study uses semantic Web technologies to complete the construction of e-services. After that, Internet users can quickly and conveniently access the framework to obtain suitable e-services.

Digital Resources and Approaches Adopted by User-Centred Museums

2018 ◽  
pp. 1394-1413
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

A Social Bookmarking-Based People Search Service

2012 ◽  
pp. 174-186
Author(s):  
Jeff J.S. Huang ◽  
Stephen J.H. Yang ◽  
Jeng C.C Chen ◽  
Irene Y.S. Li ◽  
Indy Y.T. Hsiao
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Collective Intelligence ◽  
The Internet ◽  
Social Bookmarking ◽  
Community Activities ◽  
Internet Resources ◽  
Search Service ◽  
Interactive Relationship ◽  
People Search

The emergence of Web 2.0 has brought along the trend of community. It is also the trend that contributes to socialization of the Internet. The essence of Web 2.0 is creation and sharing which give rise to social networking communities such as Blog, Wikipedia and Facebook. Through Wikipedia, Blogs, Facebook and other kinds of social networking websites, interactive relationship and bridge of knowledge sharing have been built up successfully. This paper attempts to propose an effective way to locate people with shared interests. By using Internet resources bookmarked by the users, the similarity of interests between them can be analyzed. Based on this relationship, people could build communities. Also, through community activities, the innovation and exchange of collective intelligence are accomplished.

Web 2.0 Social Networking Technologies and Strategies for Knowledge Management

2013 ◽  
pp. 84-102
Author(s):  
Edward Chen
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
The Internet ◽  
Modern Enterprise ◽  
Internet Users ◽  
Business Setting ◽  
Youtube Videos ◽  
Networking Technologies ◽  
Rss Feeds ◽  
The Impact

This chapter discusses the Internet phenomenon known as Web 2.0. It explores Internet use, Internet users, and the continuous improvements being made to the Internet. The purpose of this chapter is to explain the impact that social networking has on the modern enterprise; particularly, when it comes to collaboration and knowledge sharing. The growth trajectory of Web 2.0 software such as social networking, blogs, tags, RSS feeds, wikis, YouTube videos, and widgets are presented, and each component is outlined in detail. Each application is also applied to a practical business setting. The benefits and challenges of each application are discussed, and examples of organizations that are implementing Web 2.0 strategies are presented. Some limitations and concerns of Web 2.0 are discussed. The chapter concludes with an examination of the implications of Web 2.0 on companies and their business and marketing strategies.

CULTURAL-PSYCHOLOGICAL ANALYSIS OF THE INFLUENCE OF EMOTIOGENIC PROPERTIES OF DIGITAL CONTENT ON ADOLESCENT USERS

Communicology ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 126-137
Author(s):  
ELENA VIKTOROVA ◽  
◽  
ELENA BADAEVA
Keyword(s):  
Social Interactions ◽  
Quantitative Research ◽  
Psychological Theory ◽  
Digital Content ◽  
The Internet ◽  
Digital Resources ◽  
Quantitative Research Methods ◽  
Psychological Analysis ◽  
Internet Users ◽  
Age Category

The paper is dedicated to the analysis of the emotiogenic properties of digital content as a factor in the occurrence of impressing impact on an individual on the Internet. Impressing is considered as a sociocultural phenomenon - its results are the formation of a person’s sustainable desire for a certain type of activity. This is especially relevant in adolescence: for Internet users of this age category Internet is the second reality, while surfing the Internet is not only a significant part of social interactions, but also the actualization of individual’s abilities. Based on the sociological and psychological theory of perception, the emotiogenic properties of digital resources are represented as primary and secondary. The ability of each of the types of these properties to determine the occurrence of impressing in adolescent users is revealed. The corresponding assessment of the digital resources demanded by users of the considered age category is given on the basis of empirical data obtained by qualitatively-quantitative research methods: focus group, content analysis, interviews.

WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations

2010 ◽  
pp. 221-245 ◽  
Author(s):  
Marianna Sigala
Keyword(s):  
Web 2.0 ◽  
Business Model ◽  
Value Added ◽  
The Internet ◽  
Demand And Supply ◽  
Web 2.0 Tools ◽  
Internet Users ◽  
City Tourism ◽  
People Search ◽  
The Way

During the last decades, the use of Web 2.0 applications for the generation, dissemination, and sharing of user-generated content (UGC) and the creation of new value added services are enormous. Web 2.0 tools have tremendously changed the way people search, find, read, gather, share, develop, and consume information, as well as on the way people communicate with each other and collaboratively create new knowledge. UGC and Web 2.0 are also having a tremendous impact not only on the behaviour and decision- making of Internet users, but also on the e-business model that organizations need to develop and/or adapt in order to conduct business on the Internet. Organizations responsible to market and promote cities on the Internet are not an exception from these developments. This chapter aims to inform city tourism organizations responsible for the development of city portals about (a) the use of the major Web 2.0 tools in tourism and their impact on the tourism demand and supply; and (b) the ways and practices for integrating the use of Web 2.0 into their e-business model and e-marketing practices.

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