MARKET ENTRY BARRIERS FOR AMUR REGION'S DAIRY PRODUCERS PLANNING TO ENTER THE CHINESE MARKET

Author(s):  
N.A. Babkina ◽  
◽  
E.S. Novopashina ◽  
Author(s):  
С. Апенько ◽  
S. Apenko ◽  
С. Мамонтов ◽  
S. Mamontov

<p>The article provides methodology to evaluate competition development perception on regional consumer markets by manufacturing companies. Competition is being treated as a function with a multi-dimensional latent character, connecting a set of factors-arguments and a set of consequences-results of competition development for companies, which are, in their turn, factors of competition limitation for end-up customers. This evaluation takes into account several groups of factors, including market entry barriers for new companies and operability restrictions for operating companies, and also factors of consumers demand. The evaluation data originate from results of internet-polls conducted among some regional manufacturing companies. The article provides examples of evaluation of competition perception on certain consumer markets of the Omsk region. The results of evaluation 1) may be used by regional authorities making decisions on type and direction of state support for small and medium-sized enterprises on inter-regional consumer markets; 2) are useful for manufacturing companies developing competitive marketing strategies.</p>


Author(s):  
Alice M. Tybout

Uber China is a strategy pricing case that examines the role of customer acquisition tactics and brand positioning in entering the tantalizingly large Chinese market. The case adopts the perspective of an outside observer looking at Uber's efforts to compete in China from its entry in 2013 to its exit through its acquisition by Didi Chuxing, the highly dominant industry leader in China's ride-sharing market. After laying out the market opportunity, consumer and competitive landscape, and the various acquisition-related moves of Uber and the other major players, the case asks students to conduct a postmortem on Uber's failure in China. Specifically, they must consider what drew Uber to the opportunity in China and what it might have done differently in terms of positioning and customer acquisition to compete more effectively. First and foremost a pricing-related discussion, the case illustrates the relationship between pricing and acquisition tactics and brand positioning and the use of both in market entry and penetration.


Author(s):  
Claudia Loebbecke ◽  
Marcia Falkenberg

Internet-based TV alleviates the distribution channel bottleneck and shifts licensing requirements compared to traditional TV. This lowers physical entry barriers to TV markets via the Internet in various forms. The case of the German TV sector is used to analyze TV market attractiveness for new entrants. A sequential framework for assessing the market entry potential of Inter-based TV is introduced. The skills set of an Internet-based TV provider for market entry is examined. Technical and legal pre-conditions for success are reviewed, potential sources of revenue are considered. Further, the chapter highlights possible socio-economic implications in the case of successful market entry of Internet-based TV.


2012 ◽  
Vol 65 (1) ◽  
pp. 68-76 ◽  
Author(s):  
Yongge Niu ◽  
Lily C. Dong ◽  
Rong Chen
Keyword(s):  

Author(s):  
Eliška Reková

The aim of this article is to analyse the “born globals” phenomenon in Czech Republic from history until present and to critically evaluate available definitions and their comparison in worldwide context. The scientific aim of this paper focuses on finding out at which level is the general knowledge about the “born globals” topic amongst both younger generation of future entrepreneurs and already established SME companies in Czech Republic. This paper also aims to define foreign market entry barriers. This paper uses the analysis of both primary and secondary data, it focuses on questionnaire research and the results are then processed and evaluated by using descriptive statistics methods and relative frequency analysis. The result of this paper is to analyse the phenomenon of “born globals” in the Czech republic, evaluate the general knowledge about the “born globals” term, define foreign market entry barriers and propose solution on how to eliminate the barriers. This paper should help managers to understand current trends, identify foreign market entry barriers while starting “born globals” companies and support the processes of internationalization and innovation in business.


2009 ◽  
pp. 124-135
Author(s):  
S. Migin

Application of technical regulation measures frequently leads to excessive administrative pressure in the conformity assessment sphere. This pressure negatively affects economic agents’ activities and business environment which, in its turn, influences external and internal competitiveness of Russian enterprises. The article treats conformity assessment as one of major parameters that determine market entry barriers and company’s strategic behavior. The market of conformity assessment services itself and its entry barriers are also considered. The article highlights the market power of certification authorities and justifies the necessity to modernize the accreditation system.


Author(s):  
Elena Shuvanova ◽  
Olha Rohulia

The pharmaceutical market of Ukraine is characterized by a tendency to dominate imports over exports, which indicates its economic attractiveness for foreign companies that face various obstacles when entering the market. Entry barriers are understood as factors of an objective or subjective nature that prevent new firms from organizing profitable operations in the industry. The presence and impact of market barriers prove the need for their identification and comprehensive research. It has been established that when entering the pharmaceutical market of Ukraine, there are restrictive barriers related to state policy (for example, licensing, registration of medicines, examination, certification, etc.), barriers due to competition, and barriers of a non-legal nature. The results of the analysis of the competitive situation as a possible barrier characterize the pharmaceutical market of Ukraine as a market of free competition, which contributes to the relatively free entry of foreign manufacturers. Market entry barriers are also caused by anti-competitive behavior such as mergers and acquisitions, unfair competition, informal agreements, and so on. The results of the research can be used in making decisions about entering new markets or market segments for pharmaceutical companies, in forming competitive advantages and business strategies in order to develop potential in the long term.


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