Market Entry Potential and School-Economic Implications of Internet-Base TV

2011 ◽  
pp. 201-219
Author(s):  
Claudia Loebbecke ◽  
Marcia Falkenberg
Keyword(s):  
Market Entry ◽  
Distribution Channel ◽  
The Internet ◽  
Entry Barriers ◽  
Economic Implications ◽  
Potential Sources ◽  
New Entrants ◽  
And Shifts

Internet-based TV alleviates the distribution channel bottleneck and shifts licensing requirements compared to traditional TV. This lowers physical entry barriers to TV markets via the Internet in various forms. The case of the German TV sector is used to analyze TV market attractiveness for new entrants. A sequential framework for assessing the market entry potential of Inter-based TV is introduced. The skills set of an Internet-based TV provider for market entry is examined. Technical and legal pre-conditions for success are reviewed, potential sources of revenue are considered. Further, the chapter highlights possible socio-economic implications in the case of successful market entry of Internet-based TV.

Return to apprenticeships: a comparison between existing apprentices and newly recruited apprentices

2021 ◽  
Author(s):  
Stefan Speckesser ◽  
Lei Xu
Keyword(s):  
Labour Market ◽  
Market Entry ◽  
Minimum Duration ◽  
Adult Age ◽  
Occupational Roles ◽  
Apprenticeship Training ◽  
Positive Effects ◽  
Younger Age ◽  
New Entrants ◽  
Labour Market Entry

Abstract In England, half of all apprentices are now of adult age. Most of them—and many of younger age, too—worked with their training firm for some time before starting their apprenticeship. In this article, we estimate the benefit of apprenticeship completion making the distinction between groups of newly recruited and existing staff. To deal with sources of endogeneity resulting from apprenticeship completion, we exploit an exogenous change in minimum duration of training affecting apprenticeship completion. Our findings show much higher benefits for new compared with existing staff. Also, increasing apprenticeship training only creates positive effects for new entrants, but not for existing workers. Therefore, policy should aim to refocus apprenticeships to be a mechanism of labour market entry combined with education to provide access to and acquire competences required for actual occupational roles, but not as a generic mechanism to train existing staff.

The internet as a distribution channel

1998 ◽  
Vol 39 (4) ◽  
pp. 42-54 ◽  
Author(s):  
D CONNOLLY ◽  
M OLSEN ◽  
R MOORE
Keyword(s):  
Distribution Channel ◽  
The Internet

Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes

2002 ◽  
Vol 21 (1) ◽  
pp. 139-151 ◽  
Author(s):  
Peter J. Vander Nat ◽  
William W. Keep
Keyword(s):  
Mathematical Model ◽  
Distribution Channel ◽  
Specific Form ◽  
The Internet ◽  
Key Factors ◽  
Direct Selling ◽  
Multilevel Marketing ◽  
International Growth ◽  
Pyramid Scheme ◽  
Pyramid Schemes

A specific form of direct selling, multilevel marketing (MLM), experienced significant international growth during the 1990s, facilitated in part by the development of the Internet. A corresponding increase in the investigation and prosecution of illegal pyramid schemes occurred during the same period. These parallel activities led to increased uncertainty among marketing managers who used or wished to use the MLM approach. The authors examine similarities between the multilevel approach to marketing and activities associated with illegal pyramid schemes. A mathematical model is used to differentiate between the two on the basis of previous pyramid scheme cases and current U.S. law. The results of the model suggest key factors that marketers interested in MLM will need to consider when developing this type of distribution channel.

scholarly journals ONLINE SALE OF FASHION GOODS

2021 ◽  
Vol 4 ◽  
pp. 564-574
Author(s):  
Sarmite Jegere
Keyword(s):  
Interactive Media ◽  
Distribution Channel ◽  
Main Channel ◽  
The Internet ◽  
Online Retail ◽  
Force Majeure ◽  
Video And Audio ◽  
Web Developers

The main channel for the distribution of retail goods is gradually becoming the Internet. It is also a binding distribution channel for the sale of fashion goods. It allows the retailer to take opportunity not only to post photos, video and audio material showcasing their latest collections, but also to sell the goods directly to the consumer through a website. In Latvia, the purchase of goods in the Internet is growing very fast, especially during the Covid - 19 restrictions, when the purchase of goods in stores is restricted. Throughout Europe and especially in Latvia the crisis caused by Covid-19 has led to the questions, such as - what to do now, what should change and what decisions should be made by fashion retailers so that employees and buyers are not so vulnerable in such unpredictable force majeure situations? According to data from the Interactive Media Retail Group, for example, the UK's online retail turnover increased by 42% in September 2020, by 35.7% in October and by 39% in November compared to the previous year. The aim of this article is to analyze researches about online fashion retailers conducted by US and British researchers and the results of surveys among Chinese and Latvian students. The questions included in the researches and surveys are: Who sells fashion items online? Who helps to create a good fashion website? How do fashion retailers design websites? Who buys online? Conclusions and proposals have been made for retail web developers in Latvia. 

scholarly journals THE COMPETITION DEVELOPMENT PERCEPTION ON REGIONAL CONSUMER MARKETS BY MANUFACTURING COMPANIES

2018 ◽  
Vol 2018 (1) ◽  
pp. 58-66
Author(s):  
С. Апенько ◽  
S. Apenko ◽  
С. Мамонтов ◽  
S. Mamontov
Keyword(s):  
Market Entry ◽  
Marketing Strategies ◽  
Entry Barriers ◽  
Manufacturing Companies ◽  
State Support ◽  
Evaluation Data ◽  
Consumer Markets ◽  
Regional Authorities

<p>The article provides methodology to evaluate competition development perception on regional consumer markets by manufacturing companies. Competition is being treated as a function with a multi-dimensional latent character, connecting a set of factors-arguments and a set of consequences-results of competition development for companies, which are, in their turn, factors of competition limitation for end-up customers. This evaluation takes into account several groups of factors, including market entry barriers for new companies and operability restrictions for operating companies, and also factors of consumers demand. The evaluation data originate from results of internet-polls conducted among some regional manufacturing companies. The article provides examples of evaluation of competition perception on certain consumer markets of the Omsk region. The results of evaluation 1) may be used by regional authorities making decisions on type and direction of state support for small and medium-sized enterprises on inter-regional consumer markets; 2) are useful for manufacturing companies developing competitive marketing strategies.</p>

Entrepreneurship in the Internet

2011 ◽  
pp. 1405-1411 ◽  
Author(s):  
Christian Serarols-Tarrés
Keyword(s):  
Information Technologies ◽  
New Ventures ◽  
Distribution Channel ◽  
The Internet ◽  
Venture Creation ◽  
Creation Process ◽  
Theoretical Perspectives ◽  
History Of ◽  
The Creation ◽  
The One

The increasing development of information technologies (IT) has significantly affected both firms and markets. IT is currently changing the world in a more permanent and far-reaching way than any other technology in the history of mankind (Carrier, Raymond, & Eltaief, 2004). A new economy, where knowledge is the most important strategic resource, is forcing firms to review their traditional routines and take advantage of the tools able to create new value. Nowadays, there are two types of firms using this new IT. On the one hand, firms with physical presence (traditional companies) use the Internet as a new distribution channel or alternatively as a logical extension of their traditional business. On the other hand, there are dotcoms, Internet start-ups, or cybertraders (European Commission, 1997), which have been specifically conceived to operate in this new environment. A number of scholars have attempted to explain the creation of new ventures from many different theoretical perspectives (economics, psychology, and population ecology among others) and have also offered frameworks for exploring the characteristics of the creation process (Bhave, 1994; Carter, Gartner, & Reynolds, 1996; Gartner, 1985; Shook, Priem, & McGee, 2003; Veciana, 1988; Vesper, 1990; Webster, 1976). However, despite the growing literature in this area, few studies have explored the process of venture creation in dotcom firms. Cyberentrepreneurship is still in its emergent phase, and there is more to know about the phenomenon and the elements of the venture creation process (Carrier et al., 2004; Jiwa, Lavelle, & Rose, 2004; Martin & Wright, 2005). What are the stages they follow to create their firms? This article attempts to answer this question. First, we analyse the entrepreneurial process of a new firm’s creation. Second, we shed some light on how this process is applied by cyberentrepreneurs in starting their businesses based on an in-depth, multiple case study of eight entrepreneurs in Spain.

The Societal Impact of World Wide Web - Key Challenges for the 21st Century

2011 ◽  
pp. 88-106
Author(s):  
Janice M. Burn ◽  
Karen D. Loch
Keyword(s):  
Industrial Revolution ◽  
New Technologies ◽  
Human Life ◽  
Economic Implications ◽  
Or Groups ◽  
Definite Effect ◽  
The Social ◽  
The World ◽  
And Shifts ◽  
The Way

Many lessons from history offer strong evidence that technology can have a definite effect on the social and political aspects of human life. At times it is difficult to grasp how supposedly neutral technology might lead to social upheavals, mass migrations of people, and shifts in wealth and power. Yet a quick retrospective look at the last few centuries finds that various technologies have done just that, challenging the notion of the neutrality of technology. Some examples include the printing press, railways, and the telephone. The effects of these technologies usually begin in our minds by changing the way we view time and space. Railways made the world seem smaller by enabling us to send goods, people, and information to many parts of the world in a fraction of the time it took before. Telephones changed the way we think about both time and distance, enabling us to stay connected without needing to be physically displaced. While new technologies create new opportunities for certain individuals or groups to gain wealth, there are other economic implications with a wider ranging impact, political and social. Eventually, as the technology matures, social upheavals, mass migrations and shifts in economic and political power can be observed. We find concrete examples of this dynamic phenomenon during the Reformation, the industrial revolution, and more recently, as we witness the ongoing information technology revolution.

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