scholarly journals THE COMPETITION DEVELOPMENT PERCEPTION ON REGIONAL CONSUMER MARKETS BY MANUFACTURING COMPANIES

2018 ◽  
Vol 2018 (1) ◽  
pp. 58-66
Author(s):  
С. Апенько ◽  
S. Apenko ◽  
С. Мамонтов ◽  
S. Mamontov
Keyword(s):  
Market Entry ◽  
Marketing Strategies ◽  
Entry Barriers ◽  
Manufacturing Companies ◽  
State Support ◽  
Evaluation Data ◽  
Consumer Markets ◽  
Regional Authorities

<p>The article provides methodology to evaluate competition development perception on regional consumer markets by manufacturing companies. Competition is being treated as a function with a multi-dimensional latent character, connecting a set of factors-arguments and a set of consequences-results of competition development for companies, which are, in their turn, factors of competition limitation for end-up customers. This evaluation takes into account several groups of factors, including market entry barriers for new companies and operability restrictions for operating companies, and also factors of consumers demand. The evaluation data originate from results of internet-polls conducted among some regional manufacturing companies. The article provides examples of evaluation of competition perception on certain consumer markets of the Omsk region. The results of evaluation 1) may be used by regional authorities making decisions on type and direction of state support for small and medium-sized enterprises on inter-regional consumer markets; 2) are useful for manufacturing companies developing competitive marketing strategies.</p>

scholarly journals Landscape and Consumer Culture in the Design Work of Humphry Repton and Gordon Cullen: A Methodological Framework

2018 ◽  
Author(s):  
Mira Engler
Keyword(s):  
Mass Media ◽  
Urban Design ◽  
Consumer Culture ◽  
Landscape Design ◽  
Marketing Strategies ◽  
Theory And Practice ◽  
Methodological Framework ◽  
Design Studies ◽  
Consumer Markets ◽  
Humphry Repton

The practice of landscape and townscape or urban design is driven and shaped by consumer markets as much as it is by aesthetics and design values. Since the 1700s gardens and landscapes have performed like idealized lifestyle commodities via attractive images in mass media as landscape design and consumer markets became increasingly entangled. This essay is a methodological framework that locates landscape design studies in the context of visual consumer culture, using two examples of influential and media-savvy landscape designers: the renowned eighteenth-century English landscape gardener Humphry Repton and one of Britain’s top twentieth-century draftsmen and postwar townscape designers, Gordon Cullen. Rather than aesthetics and meaning, I focus on the designer’s motives, working modes, and visual marketing strategies for building audiences and markets. At the heart of these strategies is the performance of images in consumerist culture. Drawing on primary and secondary sources, I show that they persuasively fashioned, “packaged,” and “sold” their landscape commodity through attractive and marketable image-text products. The study highlights the specific role that each man assumed vis-à-vis his work environment and consumers, the pictorial sources that each used, and the media that broadcast and shaped each designer’s legacy. Despite the different historical contexts and the particular logics of the economy and mass media apparatuses of the time, this consumerist-focused study also reveals parallels between these men’s motives and image-making and marketing strategies. For instance, their drive for both professional and laypeople appeal led them to bridge theory and practice, use the “art of compromise,” and devise palatable and alluring images. By using consumerist arts perspectives in landscape and urban design studies, I offer a new interpretive path toward a historical knowledge that incorporates the landscape designer’s modus operandi and explains the role of mass media and marketing in the production and consumption of landscape.

Market Entry Potential and School-Economic Implications of Internet-Base TV

2011 ◽  
pp. 201-219
Author(s):  
Claudia Loebbecke ◽  
Marcia Falkenberg
Keyword(s):  
Market Entry ◽  
Distribution Channel ◽  
The Internet ◽  
Entry Barriers ◽  
Economic Implications ◽  
Potential Sources ◽  
New Entrants ◽  
And Shifts

Internet-based TV alleviates the distribution channel bottleneck and shifts licensing requirements compared to traditional TV. This lowers physical entry barriers to TV markets via the Internet in various forms. The case of the German TV sector is used to analyze TV market attractiveness for new entrants. A sequential framework for assessing the market entry potential of Inter-based TV is introduced. The skills set of an Internet-based TV provider for market entry is examined. Technical and legal pre-conditions for success are reviewed, potential sources of revenue are considered. Further, the chapter highlights possible socio-economic implications in the case of successful market entry of Internet-based TV.

Market entry barriers in China

2012 ◽  
Vol 65 (1) ◽  
pp. 68-76 ◽  
Author(s):  
Yongge Niu ◽  
Lily C. Dong ◽  
Rong Chen
Keyword(s):  
Market Entry ◽  
Entry Barriers

scholarly journals The “born globals” phenomenon in Czech Republic

2016 ◽  
Author(s):  
Eliška Reková
Keyword(s):  
Czech Republic ◽  
Market Entry ◽  
Secondary Data ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
General Knowledge ◽  
Entry Barriers ◽  
Born Globals ◽  
Current Trends ◽  
Questionnaire Research

The aim of this article is to analyse the “born globals” phenomenon in Czech Republic from history until present and to critically evaluate available definitions and their comparison in worldwide context. The scientific aim of this paper focuses on finding out at which level is the general knowledge about the “born globals” topic amongst both younger generation of future entrepreneurs and already established SME companies in Czech Republic. This paper also aims to define foreign market entry barriers. This paper uses the analysis of both primary and secondary data, it focuses on questionnaire research and the results are then processed and evaluated by using descriptive statistics methods and relative frequency analysis. The result of this paper is to analyse the phenomenon of “born globals” in the Czech republic, evaluate the general knowledge about the “born globals” term, define foreign market entry barriers and propose solution on how to eliminate the barriers. This paper should help managers to understand current trends, identify foreign market entry barriers while starting “born globals” companies and support the processes of internationalization and innovation in business.

Planning of State Support for Agricultural Enterprises: Centralization or “Regionalization”?

2020 ◽  
pp. 11-15
Author(s):  
G.V. Bespakhotniy ◽  
Keyword(s):  
Agricultural Production ◽  
Planning System ◽  
State Support ◽  
Target Orientation ◽  
Agricultural Enterprises ◽  
The Russian Federation ◽  
Agricultural Industries ◽  
Legal Forms ◽  
Regional Authorities ◽  
Centralization And Decentralization

In the planning system of state support for agricultural production, a policy is being implemented to provide greater independence to the subjects of the Russian Federation. The article examines the problem of correlation between centralization and decentralization (“regionalization”) when solving problems of support planning. The analysis of the mechanisms used in solving the problems of the development of agricultural industries, territorial support and support of various organizational and legal forms of management is carried out. It is concluded that it is necessary to use different mechanisms of interaction between federal and regional authorities, depending on the target orientation of the tasks. Proposals for improving the planning of state support have been substantiated.

Conformity Assessment in Technical Regulation: Market Features and Its Influence on Competitiveness of Russian Enterprises

2009 ◽  
pp. 124-135
Author(s):  
S. Migin
Keyword(s):  
Market Power ◽  
Market Entry ◽  
Strategic Behavior ◽  
Business Environment ◽  
Conformity Assessment ◽  
Entry Barriers ◽  
Accreditation System ◽  
Technical Regulation ◽  
Economic Agents

Application of technical regulation measures frequently leads to excessive administrative pressure in the conformity assessment sphere. This pressure negatively affects economic agents’ activities and business environment which, in its turn, influences external and internal competitiveness of Russian enterprises. The article treats conformity assessment as one of major parameters that determine market entry barriers and company’s strategic behavior. The market of conformity assessment services itself and its entry barriers are also considered. The article highlights the market power of certification authorities and justifies the necessity to modernize the accreditation system.

The analysis of barriers to entry into the pharmaceutical market of Ukraine

2021 ◽  
pp. 6353-6358
Author(s):  
Elena Shuvanova ◽  
Olha Rohulia
Keyword(s):  
Market Entry ◽  
Pharmaceutical Market ◽  
Business Strategies ◽  
Entry Barriers ◽  
Competitive Advantages ◽  
Barriers To Entry ◽  
Competitive Situation ◽  
Foreign Companies ◽  
Free Competition ◽  
Legal Nature

The pharmaceutical market of Ukraine is characterized by a tendency to dominate imports over exports, which indicates its economic attractiveness for foreign companies that face various obstacles when entering the market. Entry barriers are understood as factors of an objective or subjective nature that prevent new firms from organizing profitable operations in the industry. The presence and impact of market barriers prove the need for their identification and comprehensive research. It has been established that when entering the pharmaceutical market of Ukraine, there are restrictive barriers related to state policy (for example, licensing, registration of medicines, examination, certification, etc.), barriers due to competition, and barriers of a non-legal nature. The results of the analysis of the competitive situation as a possible barrier characterize the pharmaceutical market of Ukraine as a market of free competition, which contributes to the relatively free entry of foreign manufacturers. Market entry barriers are also caused by anti-competitive behavior such as mergers and acquisitions, unfair competition, informal agreements, and so on. The results of the research can be used in making decisions about entering new markets or market segments for pharmaceutical companies, in forming competitive advantages and business strategies in order to develop potential in the long term.

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