scholarly journals Thematic Representation and Linguo-Cognitive Structure of the Businesswoman Image from the Perspective of Gender-Professional Axiology

2021 ◽  
Vol 12 (4) ◽  
pp. 1216-1235
Author(s):  
Tatyana Yu. Tameryan ◽  
Irina A. Zyubina ◽  
Alla V. Dzhigkaeva
Keyword(s):  
Cognitive Structure ◽  
Business Communication ◽  
Role Playing ◽  
Female Behavior ◽  
Male Roles ◽  
Verbal Representation ◽  
Field Modeling ◽  
And Gender ◽  
New Phenomena ◽  
Traditional Roles

The article is devoted to the field modeling of the verbal representation of the stereotypical image of a businesswoman - a new phenomenon in the Russian mentality. A comprehensive description is carried out in the sociolinguistic, linguo-cognitive, discursive and gender aspects based on the integrative cognitive-functional analysis of the linguo-culturally marked components of the stereotype image by the methods of a semantic-cognitive, discursive, contextual, conceptual analysis, the method of field modeling and interpretation of the data obtained. The described fragment of the worldview is a pioneering field of comprehension of new phenomena of reality in the framework of the analysis of business discourse and national conceptual spheres. The empirical material of the study was the results of a survey of professional feminine and masculine groups. The nucleus of the heterostereotype of a businesswoman was revealed, based on the ideas enshrined in the minds of the male entrepreneurs - feminine strategies of business communication and an integral set of roles and status positions of the performer and assistant, in which the leading place is given to men, and the secondary - to women. In addition, the analyzed linguistic material demonstrated the transformation of traditional female roles of a wife and a mother towards male roles of a breadwinner and a leader. So, the autoimage of a businesswoman is a complex cognitive structure that includes a set of social roles and functions, numerous gender prescriptions and stereotypes. The nucleus of auto-representations of a businesswoman has also made up a cognitive attribute of female business communication strategies. The feminine role-playing set, according to the women entrepreneurs, includes the traditional roles of a housewife, a mother, a wife, a weak woman, a parity spouse and a hybrid feminine-masculine image. According to the study, the actualization of new feminine roles does not eliminate the socio-cultural background of a womans development in society, but tends to preserve traditional female behavior patterns in combination with components determined by civilizational processes.

scholarly journals Two-Spirited People and Social Work Practice

2019 ◽  
Vol 11 (1) ◽  
Author(s):  
Jill Alaers
Keyword(s):  
First Nations ◽  
Gender Diversity ◽  
Work Practice ◽  
Social Work Practice ◽  
Sexual Diversity ◽  
Human Service Professionals ◽  
Urban Rural ◽  
And Gender ◽  
Traditional Roles

Diversity of sexual orientation appears to be universal throughout human history. This article explores gender and sexual diversity of non-Aboriginal and traditional First Nations groups in North America, and the reclamation of traditional roles and identities by contemporary two-spirits. This article argues that social workers, as well as various other human service professionals stand to improve the quality of their practice by seeking deeper understanding of sexual and gender diversity through exploration of historic First Nation traditions of two-spirit roles as well as the intersecting multiple oppressions impacting two-spirits in urban, rural and reserve locations.

scholarly journals Business game as a means of stimulating cognitive activity and a method of forming students’ professional competence

2017 ◽  
Vol 11 (3) ◽  
pp. 56-63
Author(s):  
Наталия Исаева ◽  
Nataliya V. Isaeva ◽  
Ирина Чирич ◽  
Irina V. Chirich
Keyword(s):  
Professional Competence ◽  
Cognitive Activity ◽  
Real Life ◽  
Special Kind ◽  
Business Communication ◽  
Role Playing ◽  
Russian Language ◽  
Interactive Methods ◽  
Active Involvement ◽  
Business Game

Today interactive methods are increasingly used along with traditional teaching methods in higher education. The use of interactive technologies contributes to the active involvement of students in the learning process, promotes the awakening of their cognitive and creative initiative, forms their teamwork skills, ensures the formation of critical thinking, analysis and self-analysis skills, and promotes the development of students' communicative competencies, including those related to future professional activities. Practical exercises in the format of business or role playing games contribute to the effective solution of these tasks. The game is a special kind of interaction, during which a certain fragment of real life is simulated, with the subsequent freedom of activity for the participants of the game. Creating and running a role-playing game is a complex process that requires a preparatory stage, including the writing of a game scenario, a clear distribution of roles between participants, the actual running of the game itself and the stage of reflection, analysis of the achieved results, and the mutual and self-evaluation of the players' activities. The authors share their experience of a business game in form of a job interview on the subjects on "Ethics in business communication", on "Business Russian language", and "Russian language and culture of speech." The article describes the technology for preparing and running a business game, and gives detailed recommendations on how to use it. Thus, the authors of the article with their own pedagogical experience confirm the fact that the business game is a demanded method of interactive learning, which allows activating cognitive activity of students, and contributes to the formation of business communication skills and the personality of a future specialist.

scholarly journals Gender and Immigration in VOX

2021 ◽  
pp. 241-268
Author(s):  
Belén Fernández Suárez
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Qualitative Methodology ◽  
Gender Issues ◽  
Division Of Labour ◽  
Radical Right ◽  
Border Control ◽  
Right Wing ◽  
And Gender ◽  
Traditional Roles

This article aims to analyse the gender equality and immigration discourse of VOX. VOX is a member of the European radical right-wing family of political parties that are characterised by the ideological principles of conservatism, nationalism, and nativism. In its analysis of the growth of such forces in Europe, this article focuses on the intersection between the fields of migration studies and gender studies. Qualitative methodology is employed to analyse the official documents and parliamentary speeches of this political party. The results of the analysis obtained show that VOX calls for greater border control and tougher penalties for irregular immigration, which they view as a crime. On gender issues they seek to preserve traditional roles and the division of labour along gender lines, attack feminism as an ideology, and finally, promote natalist policies.

scholarly journals Threads of Jewish identity in salon culture: Rahel Varnhagen and Florine Stettheimer

2021 ◽  
Author(s):  
Rachel Frohlich
Keyword(s):  
Social Institution ◽  
Domestic Space ◽  
Jewish Women ◽  
Early Nineteenth Century ◽  
Salon Culture ◽  
Social Gathering ◽  
Mainstream Society ◽  
And Gender ◽  
Gender Boundaries ◽  
Traditional Roles

Florine Stettheimer's painting Soiree (1917-19), which serves as the frontispiece to this essay, depicts what may be considered a self-portrait of sorts: a scene representing a social gathering at the Stettheimer salon on the Upper West Side. As depicted in the painting, habitues of differing social, political and artistic backgrounds have come together to socialize with other artists, enjoy the food displayed in the foreground, and view the new work painted by their hostess; in fact, Florine herself is represented in the nude in a large canvas in the centre of the painting with the guests delicately turning their backs to the painting. This ironic painting of a live salon scene at the Stettheimers allows viewers a glimpse into a social, cultural, and artistic institution that has remained somewhat under researched in the ways in which it defies some of the rules of mainstream society. Sociability, evoked in the epigraph, was also the focus of Rachel Varnhagen's early nineteenth-century salon in Berlin, a space in which racial and gender boundaries were crossed. Located in the private domestic space of somebody's home, the salon was an influential social institution and a vehicle that ultimately empowered women as this essay will document by exploring Rahel Varnhagen and Florine Stettheimer's important careers as salonieres. As this essay will argue, the salon especially empowered doubly marginalized Jewish women and allowed them to overcome limitations of the traditional roles considered appropriate for Jewish women who were able to claim strong intellectual, social, and artistic identities by using the salon as their vehicle.

The Language of LinkedIn: Popular Publications, the Gender Gap, and Pedagogy

2019 ◽  
Vol 82 (4) ◽  
pp. 401-417
Author(s):  
Sarah E. Moore
Keyword(s):  
Gender Gap ◽  
Business Communication ◽  
Usage Patterns ◽  
And Gender

Business communication instructors can improve their own instruction about networking online given further understanding of the gender gap among LinkedIn users. An analysis of the rhetoric of magazine advice articles finds gendered differences in the representation of LinkedIn to readers. Examining how publications talk about LinkedIn leads to guidance on how instructors can discuss LinkedIn and gender in the classroom. The article suggests instructors can modify or create assignments to address potential gender usage patterns.

A Perspective of Equality and Role for Women in IT

2011 ◽  
pp. 999-1004
Author(s):  
Susan E. George
Keyword(s):  
Gender Differences ◽  
Equal Opportunity ◽  
Male And Female ◽  
Male Roles ◽  
Women In The Workplace ◽  
Change Perceptions ◽  
Women In It ◽  
Positive Discrimination ◽  
Male Dominated ◽  
And Gender

There are many disciplines and professions where women are not well represented, are paid less than male counterparts, and rise less quickly to leadership positions. IT is one such field, encompassing a broad range of topics from software development to telecommunications. This “inequality” has created a sense of injustice among some, leading to more aggressive stands for rights, for positive discrimination, and cries for all manner of “equality” within the workplace—specifically that male and female peers are able to play the same roles and indeed should have fair opportunity to play the same roles. This article questions the “equality” that is pursued by the “equal opportunity” agenda. In many instances demanding women, given opportunities to take traditional male dominated positions in the workplace underlines the male-dominated world, what it values, and what it requires. A worldview that rejects male domination at its core may do more to help the “equality” of women and men. Moving toward this entails (1) recognising the roles played by women in the workplace and improving remuneration—rather than forcing women to take more male orientated roles, (2) couching the well renumerated roles that males play in more female friendly language to change perceptions of who is suitable for the role, and (3) recognising the female skills that many male roles require and not failing to give women novel workplace arrangements that permit pursuing roles outside the workplace. In each of these suggestions the importance of male and female differences are recognised. This represents an understanding of “personhood”, that is, not forcing all people to be equal regardless of gender, but recognising the intrinsic worth of people above gender—and that there may be gender differences. The idea of intrinsic worth of people is based upon one theological perspective of personhood drawn from the Christian tradition. It asks for equality of personhood to be recognised over and above gender issues and gender “differences” to be actually incorporated into professional environments.

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