scholarly journals Toward a Pedagogy for Consumer Anthropology: Method, Theory, Marketing

Journal ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 37-47
Author(s):  
Robert J. Morais
Keyword(s):  
Consumer Research ◽  
Market Research ◽  
Research Report ◽  
Research Practice ◽  
Research Project ◽  
Teaching Mode ◽  
Brand Building ◽  
Anthropological Theory

This paper focuses on teaching the application of anthropology in business to marketing students. It begins with the premise that consumer marketers have long used ethnography as a component of their qualitative market research toolkit to inform their knowledge about and empathy for consumers. A question for market research educators who include ethnography in their curricula is if and how to teach the richness of anthropologically based approaches, especially given a decoupling of ethnographic method from anthropological theory in much consumer research practice. This discussion might also resonate with anthropology educators who are interested in the ways anthropology is applied in commercial settings. As a demonstration of a teaching mode rather than a research report, this paper describes how a consumer anthropology market research project is used experientially in the classroom to help marketing students learn and appreciate the application of both anthropological method and theory for brand-building. Included is a summary of an ethnographic project on Duncan Hines cake mix and an in-class student exercise during which three conceptual ‘jumping off’ points from anthropological theory were used to generate marketing initiatives.

scholarly journals NÅR KULTUR SKAL „BEVARES" - perspektiver fra et vestindisk projekt

1996 ◽  
Author(s):  
Karen Fog Olwig
Keyword(s):  
Human Rights ◽  
Indigenous People ◽  
West Indian ◽  
Fourth World ◽  
The West ◽  
Research Project ◽  
Indigenous Status ◽  
Cultural Traditions ◽  
Anthropological Theory ◽  
The Caribbean

Karen Fog Olwig: When culture is to be „preserved“: perspectives from a West Indian research project At the same time as anthropology has begun to apply a more processual perspective to the study of culture as fluid and changing, many of the „fourth world“ peoples studied by anthropologists have become preoccupied with codifying their culture in the form of aboriginal, authentic traditions which can be preserved from change. This concem with cultural traditions is tied to the struggle for human rights by indigenous people. The concept of culture as unchanged traditions is not only in conflict with current anthropological thinking, it is also ill suited to the struggles of peoples who cannot claim this form of ancient indigenous status, but who nevertheless share with „fourth world“ peoples the same need to defend their cultural autonomy. Among this latter group is the people of the Caribbean, who are indigenous to Africa, but came to the islands as part of a process of colonization. This article is based upon a study of the difficulties faced by such a non-indigenous, but nevertheless „native“ community of several centuries standing, in their efforts to defend their cultural and economic autonomy. In the West Indian case modem anthropological theory and the population studied by anthropologists need not be in conflict.

Conjoint Analysis as an Instrument of Market Research Practice

2001 ◽  
pp. 5-46 ◽  
Author(s):  
Anders Gustafsson ◽  
Andreas Herrmann ◽  
Frank Huber
Keyword(s):  
Conjoint Analysis ◽  
Market Research ◽  
Research Practice

scholarly journals Validity in market research practice: ‘new’ is not always ‘improved’

der markt ◽  
2007 ◽  
Vol 46 (1-2) ◽  
pp. 6-16 ◽  
Author(s):  
Linda Brennan ◽  
Jim Camm ◽  
Janusz K Tanas
Keyword(s):  
Market Research ◽  
Research Practice

scholarly journals Workplace Mediation in Ireland: Bridging the Research-Practice Gap

2015 ◽  
Vol 2 (1) ◽  
pp. 175-186
Keyword(s):  
Dispute Resolution ◽  
Institutional Context ◽  
Mediation Process ◽  
Research Practice ◽  
Research Project ◽  
Workplace Conflict ◽  
The Core ◽  
Resolution Process ◽  
Practice Gap ◽  
Mediation Practice

The purpose of this article is to present a case for the importance of research in informing mediation practice specifically in the context of the management of workplace conflict in Ireland. The position of mediation within the broader dispute-resolution framework is clarified at the outset and the core mediation process is described. The increasing use of mediation in Ireland and the changing institutional context within which it is conducted are discussed. The importance of research is stressed along with crucial methodological challenges. The paucity of workplace mediation research in Ireland is highlighted and the preliminary findings of an on-going research project are presented. The article concludes that more research into workplace mediation in Ireland is needed to inform practice in this area and to improve external perception of the legitimacy of mediation as a dispute resolution process

scholarly journals Relations entre deux institutions noosphériennes : effets d’un système d’évaluation de manuels didactiquesRelations between two noospherian institutions: effects of an evaluation system for teaching manuals

2020 ◽  
Vol 22 (4) ◽  
pp. 250-258
Author(s):  
Danielly Regina Kaspary dos Anjos
Keyword(s):  
Evaluation System ◽  
The Other ◽  
Research Project ◽  
Doctoral Research ◽  
Anthropological Theory ◽  
Institutional Relations

RésuméCe texte constitue une brève présentation d’une recherche de doctorat encore en phase de développement. Inspirés de la notion d’assujettissement aux rapports institutionnels, on cherche à comprendre des relations entre deux institutions qui font partie de la noosphère, en considérant une institution comme contrainte de l’autre. Le contexte analysé est celui du système d’évaluation de manuels didactiques brésiliens. Pour mener ce travail, nous nous référons aussi au modèle T4TEL développé au sein de la théorie anthropologique du didactique.Mots-clés : Noosphère, Rapport institutionnel, Assujettissement.AbstractThis text is a brief presentation of a doctoral research project in development. Inspired by the notion of subjection to institutional relations, it seeks to understand relations between two institutions that are part of the noosphere, considering that one institution is a constraint of the other. The analyzed context is the Brazilian system of evaluation of textbooks. To carry out this work, we also refer to the T4TEL model developed within the anthropological theory of the didactic.Keywords: Noosphere, Institutional report, Subjection

scholarly journals On staying: Extended temporalities, relationships and practices in community engaged scholarship

2021 ◽  
pp. 146879412110493
Author(s):  
Will Mason
Keyword(s):  
Qualitative Research ◽  
Service Providers ◽  
Sociological Research ◽  
Academic Emphasis ◽  
Research Practice ◽  
Engaged Scholarship ◽  
Research Project ◽  
Critical Questions ◽  
Youth Service ◽  
Community Engaged Scholarship

This article examines the complexity and affordances of staying in ‘the field’. Time as a resource for qualitative research is widely experienced as diminishing. Yet increasingly, academic emphasis is also being placed on the merits of time intensive approaches, like participatory scholarship. This tension raises critical questions about the ethics and practices of collaboration within arguably narrowing parameters. Taking a view from the edges of conventional research practice, this article focuses on staying beyond the formal completion of a sociological research project. Drawing on over 10-years of collaboration with youth service providers in an English city, I examine the dynamics and complexities of staying, where temporalities, relationships and practices extend beyond research. In doing so, this article contributes to methodological debates about research exit and participation, by introducing staying as a practice that affords new collaborative freedoms and possibilities.

scholarly journals Crowdsourcing the discovery of software repositories in an educational environment

2016 ◽  
Author(s):  
Yuxing Ma ◽  
Tapajit Dey ◽  
Jarred M Smith ◽  
Nathan Wilder ◽  
Audris Mockus
Keyword(s):  
Market Research ◽  
Research Report ◽  
Educational Setting ◽  
Crowd Sourcing ◽  
Research Activity ◽  
The Public ◽  
Public Projects ◽  
Research Questions ◽  
New Research ◽  
Educational Potential

In software repository mining, it's important to have a broad representation of projects. In particular, it may be of interest to know what proportion of projects are public. Discovering public projects can be easily parallelized but not so easy to automate due to a variety of data sources. We evaluate the research and educational potential of crowd-sourcing such research activity in an educational setting. Students were instructed on three ways of discovering the projects and assigned a task to discover the list of public projects from top 45 forges with each student assigned to one forge. Students had to discover as many of the projects as they could using the method of their choice and provide a market-research report for a fictional customer based on the attribute they selected. A subset of the results was sampled and verified for accuracy. We found that many of the public forges do not host public projects, that a substantial fraction of forges do not provide APIs and the APIs vary dramatically among the remaining forges. Some forges have been discontinued and others renamed, making the discovery task into an archaeological exercise. The students' findings raise a number of new research questions and demonstrate the teaching potential of the approach. The accuracy of the results obtained, however, was low, suggesting that crowd-sourcing would require at least two or more likely a larger number of investigators per forge or a better way to gauge investigator skill. We expect that these lessons will be helpful in creating education-sourcing efforts in software data discovery.

To Let Things Unfold (by Catching the Centre)

2019 ◽  
Vol 10 (1-2) ◽  
pp. 56-64
Author(s):  
Cecilia Roos
Keyword(s):  
Pilot Study ◽  
Creative Process ◽  
Research Practice ◽  
Primary Research ◽  
Research Project ◽  
Artistic Process ◽  
The Arts

Abstract This article discusses and presents insights gained through the research project To let things unfold (by catching the centre) conducted by Jan Burkhardt and Cecilia Roos between 2016-2018 and financed by Stockholm University of the Arts. The research started with the pilot study Gestures of Exchange with us sharing an interest in how performers exchange methods during an artistic process and our aim was to explore different ways of articulating this process. In this study we realized that our interest was rather in how we can experience each other’s methods through sensation. This realization brought us into To Let Things Unfold (by Catching the Centre), a project in which we have been working on expanding the notion of sensation and practicing different ways in which experiences of sensation can be used as a material in choreographic processes. The questions we have asked ourselves are: What is the role of sensation in choreographic processes? In what ways are sensations exchanged, transformed and transacted between performers in a creative process? What kind of possibilities can emerge out of purposelessness? The act of sharing became our primary research practice supported by sensation as one of the fundaments for sharing.

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