scholarly journals Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties

2021 ◽  
Vol 13 (3(I)) ◽  
pp. 30-40
Author(s):  
Sayibu Ibrahim Nnindini ◽  
Kobby Mensah
Keyword(s):  
Political Parties ◽  
Relationship Marketing ◽  
Thematic Analysis ◽  
Relationship Management ◽  
Effective Management ◽  
Marketing Practice ◽  
Political Relationship ◽  
Negative Effect ◽  
Internal Relationship

In recent times political parties appear to be focusing narrowly on winning elections to the detriment of effective management of their intra-party relationships. The neglect of managing relationships is having a negative effect on parties, hence this study. The study looked at the practice of political relationship marketing in the two leading parties in Ghana, focusing on micro-interactions at the constituency level. Twenty-four party executives were drawn from eight constituencies for interview. Thematic analysis was carried out to identify relationship marketing practices in the parties. The findings demonstrate the presence of some political relationship marketing antecedents. A fully-fledged political relationship marketing practice is however absent.

scholarly journals Institutional Drivers of Internet Voting Adoption in Ghana: A Qualitative Exploratory Studies

2020 ◽  
Author(s):  
Samuel Agbesi
Keyword(s):  
Political Parties ◽  
Thematic Analysis ◽  
Organizational Context ◽  
The Internet ◽  
Top Management ◽  
Management Support ◽  
Structured Interviews ◽  
Internet Voting ◽  
Voting System ◽  
The Government

Internet voting system adoption in elections can bring enormous benefits to an electoral process. Though few countries have adopted it for their legally binding elections, others have discontinued its use because of perceived vulnerabilities. But it has been argued that the benefits the internet voting system provide outweigh the perceived vulnerabilities. The main purpose of this study is to examine the drivers of the internet voting system from the organizational context. The study is purely qualitative using semi-structured interviews. The interview participants were top management of EC staff, political parties’ executives and experts who were purposively selected, and thematic analysis was used to extract patterns from the data collected. The main themes that emerged from the thematic analysis include pressure from political parties, pressure from the government, legal framework, financial readiness of EC, EC top management support, convenience, accuracy, and increase voter turnouts. The discussion of the findings and the implication of the results were discussed in the study.

scholarly journals PENGARUH RELATIONSHIP MARKETING DAN RELATIONSHIP QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PRODUK PARFUM MULEGH DI PURWOKERTO

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Ilham Akbar
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Marketing Relationship ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

The research entitled �The Influence of Relationship Marketing and Relationship Quality Towards Customer Loyalty with Customer Satisfaction as The Intervening Variable on Mulleg Perfume Product in Purwokerto� aims to determine the impact of relationship marketing and relationship quality towards customer satisfaction and customer loyalty and to determine whether customer satisfaction could become the intervening variable. The hypothesis of this research is the relationship marketing has negative effect towards customer satisfaction, the relationship marketing has positive effect towards customer loyalty, the relationship quality has positively effect towards customer satisfaction, the relationship quality has positively effect towards the customer loyalty, and the customer loyalty could be able to mediate the influence of relationship marketing and relationship quality toward customer loyalty.� The analysis method that used on this research is the structural equation modeling.The results show that the relationship marketing has positive and significant effect towards customer satisfaction. It will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards customer satisfaction, so it will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship marketing has positive and significant effect towards customer loyalt. It will increase the customer loyalty of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards the customer loyalty. The Customer Satisfaction has positive and significant effect towards customer loyalty. The customer satisfaction could mediate the influence of relationship marketing towards the customer loyalty on Mulleg Aromatic perfume product in Purwokerto. The customer satisfaction could mediate the influence of relationship quality towards the customer loyalty of Mulleg Aromatic perfume product in Purwokerto.�Keywords : Relationship Marketing , Relationship Quality , Customer Satisfaction and Customer Loyalty�

Older Americans’ Perceptions of the Federal Government’s Pandemic Response: Voices From the COVID-19 Coping Study

2021 ◽  
pp. 016402752110621
Author(s):  
Haley B. Gallo ◽  
Lindsay C. Kobayashi ◽  
Jessica M. Finlay
Keyword(s):  
Political Parties ◽  
Federal Government ◽  
Health Risks ◽  
Thematic Analysis ◽  
Protective Equipment ◽  
Older Americans ◽  
Qualitative Thematic Analysis ◽  
Pandemic Response ◽  
Nationally Representative ◽  
Mixed Messages

There is limited understanding of how older adults evaluated the federal government’s COVID-19 response, despite their increased health risks during the pandemic and their important role in politics. We conducted qualitative thematic analysis on a nationally representative subsample of respondents aged 55+ from the COVID-19 Coping Study ( N = 500) who were asked: “How do you feel about federal government responses to and handling of the COVID-19 pandemic?” Analyses identified largely negative opinions about the federal government and former President Trump’s leadership, though some were neutral or positive. Participants expressed concerns that the federal government was undermining science, and that sending mixed messages about personal protective equipment and masks was dangerous. Perspectives were divergent and reflective of the country’s polarization surrounding COVID-19 policies. Results can inform efforts to build unity between political parties and identify strategies that governments can use to better respond to future public health crises.

The Customer Relationship Management as an Element of the Acceleration of Society Evolution

2014 ◽  
pp. 562-577
Author(s):  
Lova Mirella Rakotomalala Ramandimbiarison
Keyword(s):  
Information Technology ◽  
Relationship Marketing ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Traditional Culture ◽  
Research Field ◽  
Customer Relationship ◽  
Societal Change ◽  
Technology And Communication

Globalization and the rapid advance of information technology and communication have led to the emergence of new trends like postmodernity and hypermodernity. Madagascar, a future emerging economy, chosen as the research field, has not been immune to these phenomena. It is integrated into the global cultural system, although it is known for its specific traditional culture. Therefore, this work has demonstrated how the chosen tool of relationship marketing, which is Customer Relationship Management (CRM), can be an element of accelerated societal change and how CRM can cause changes in the Malagasy culture. The research presented in this chapter examines the four major roles of CRM as used in Madagascar to determine whether it is suitable for Malagasy consumers. This study may help service marketers of international companies in using new marketing tools as innovative means in emerging economies and increase their customer loyalty.

The Customer Relationship Management as an Element of the Acceleration of Society Evolution

2013 ◽  
pp. 221-236
Author(s):  
Lova Mirella Rakotomalala Ramandimbiarison
Keyword(s):  
Information Technology ◽  
Relationship Marketing ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Traditional Culture ◽  
Research Field ◽  
Customer Relationship ◽  
Societal Change ◽  
Technology And Communication

Globalization and the rapid advance of information technology and communication have led to the emergence of new trends like postmodernity and hypermodernity. Madagascar, a future emerging economy, chosen as the research field, has not been immune to these phenomena. It is integrated into the global cultural system, although it is known for its specific traditional culture. Therefore, this work has demonstrated how the chosen tool of relationship marketing, which is Customer Relationship Management (CRM), can be an element of accelerated societal change and how CRM can cause changes in the Malagasy culture. The research presented in this chapter examines the four major roles of CRM as used in Madagascar to determine whether it is suitable for Malagasy consumers. This study may help service marketers of international companies in using new marketing tools as innovative means in emerging economies and increase their customer loyalty.

Customer Relationship Management and Knowledge Discovery in Database

2010 ◽  
pp. 902-907
Author(s):  
Jounghae Bang ◽  
Nikhilesh Dholakiam ◽  
Lutz Hamel ◽  
Seung-Kyoon Shin
Keyword(s):  
Knowledge Discovery ◽  
Relationship Marketing ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Knowledge Discovery In Databases ◽  
Data Warehouses ◽  
Customer Data ◽  
Purchase Patterns

Customer relationships are increasingly central to business success (Kotler, 1997; Reichheld & Sasser, 1990). Acquiring new customers is five to seven times costlier than retaining existing customers (Kotler, 1997). Simply by reducing customer defections by 5%, a company can improve profits by 25% to 85% (Reichheld & Sasser, 1990). Relationship marketing—getting to know customers intimately by understanding their preferences—has emerged as a key business strategy for customer retention (Dyche, 2002). Internet and related technologies offer amazing possibilities for creating and sustaining ideal customer relationships (Goodhue, Wixom, & Watson, 2002; Ives, 1990; Moorman, Zaltman, & Deshpande, 1992). Internet is not only an important and convenient new channel for promotion, transactions, and business process coordination; it is also a source of customer data (Shaw, Subramaniam, Tan, & Welge, 2001). Huge customer data warehouses are being created using advanced database technologies (Fayyad, Piatetsky- Shapiro, & Smyth, 1996). Customer data warehouses by themselves offer no competitive advantages: insightful customer knowledge must be extracted from such data (Kim, Kim, & Lee, 2002). Valuable marketing insights about customer characteristics and their purchase patterns, however, are often hidden and untapped (Shaw et al., 2001). Data mining and knowledge discovery in databases (KDD) facilitate extraction of valuable knowledge from rapidly growing volumes of data (Mackinnon, 1999; Fayyad et al., 1996). This article provides a brief review of customer relationship issues. The article focuses on: (1) customer relationship management (CRM) technologies, (2) KDD techniques, and (3) Key CRM-KDD linkages in terms of relationship marketing. The article concludes with the observations about the state-of-the-art and future directions.

Managing bird populations: for whom and at what cost?

1997 ◽  
Vol 3 (3) ◽  
pp. 172 ◽  
Author(s):  
John L. Craig
Keyword(s):  
Sustainable Development ◽  
Human Activities ◽  
Financial Incentives ◽  
The Other ◽  
Effective Management ◽  
Single Factor ◽  
Natural Ecosystems ◽  
Bird Populations ◽  
Economic Attitudes ◽  
Negative Effect

Conservation is a necessary component of sustainable development. Human activities have had and continue to have a negative effect on natural ecosystems. There is a need to move to a more co-operative, effective and accountable management of "communal resources" including fauna and flora. Many issues negatively influence the ability of conservation managers to perform well and for all stakeholders. Society's underlying philosophic and economic attitudes are important. Most contemporary Southern Hemisphere societies see nature as separate from people and manage with a welfare mentality. Most financial incentives favour degraders of natural values and penalize those who conserve or behave sustainably. The other major issue which precludes effective management is the approach of government managers. Performance tends to be patchy, unaccountable and often based on simplistic single factor notions. There appears to be a general failure to provide diversified products to different stakeholders. These issues with suggestions for improvement are discussed with special reference to the management of rare bird populations and of fire.

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