Indonesian Journal of Strategic Management
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Published By University Of Kuningan

2614-2406, 2614-5391

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Winda Oktaviani

AbstractThe object of this research is a creative inustry in manufacturing. This study aims to determine the response of consumers regarding social media, pricing and customer loyalty "tanganketiga", and to determine the effect of social media and the prices on consumer loyalty at Woodcraft "tanganketiga". Sample in this study consisted of 100 respondents. The data used in this study are primary and secondary data. This research is descriptive and explanatory by using correlation coefficient analysis and simultaneous test at a significance level of 5%. These results indicate that social media has a strong relationship and significant impact on customer loyalty, in contrast to the price of which has a medium relationship and significant on customer loyalty.�Keywords: Social Media; Price, Consumer Loyalty.�AbstrakObjek penelitian ini adalah sebuah insdustri kreatif di bidang manufaktur. Penelitian ini bertujuan untuk mengetahui tanggapan konsumen mengenai media sosial, harga dan loyalitas konsumen �tanganketiga�, dan untuk mengetahui pengaruh media sosial dan harga terhadap loyalitas konsumen pada Woodcraft �tanganketiga�. Sample dalam penelitian ini terdiri dari 100 orang responden. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Penelitian ini merupakan penelitian deskriptif dan eksplanatori dengan menggunakan metode analisis koefisien korelasi dan uji simultan pada tingkat signifikansi 5%. Hasil penelitian ini menunjukan bahwa Media sosial memiliki hubungan yang kuat dan signifikan terhadap loyalitas konsumen, berbeda dengan harga yang memiliki hubungan sedang dan signifikan terhadap loyalitas konsumen.�Kata Kunci: Media Sosial; Harga, Loyalitas Konsumen.�


2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Mr. Dodi

Abstract�The purpose of the present study is to explain the influence analysis of inflation, and Gross Domestic Product to the profitability (ROA) of islamic banking in Indonesia. Macroeconomic variables in this research are measured by inflation, and gross domestic product (GDP). The most important indicator in evaluating the banking financial performance is ROA. Sampling technique used here is purposive sampling, it is gained sample amount of 12 islamic banks.The data used in this study were obtained from published financial statements of ojk. Data analysis techniques used in this study is multiple linier regression analysis. t test results showed that partially, inflation and GDP has positive and significant influence on profitability (ROA). While the results of F test showed that simultaneous variable inflation, and GDP have a significant effect on profitability� (ROA). �Keywords: inflation; Gross Domestic Product, Profitability, Return on Asset, Islamic Banking.�Abstrak�Tujuan dari penelitian ini adalah untuk menjelaskan analisis pengaruh inflasi, dan Produk Domestik Bruto terhadap profitabilitas (ROA) perbankan syariah di Indonesia. Variabel ekonomi makro dalam penelitian ini diukur dengan inflasi, dan produk domestik bruto (PDB). Indikator terpenting dalam mengevaluasi kinerja keuangan perbankan adalah ROA. Teknik pengambilan sampel yang digunakan adalah purposive sampling, diperoleh sampel sebanyak 12 bank syariah. Data yang digunakan dalam penelitian ini diperoleh dari laporan keuangan publikasi ojk. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil uji t menunjukkan bahwa secara parsial inflasi dan PDB berpengaruh positif dan signifikan terhadap profitabilitas (ROA). Sedangkan hasil uji F menunjukkan bahwa variabel simultan Inflasi, dan PDB berpengaruh signifikan terhadap Profitabilitas (ROA).�Kata Kunci: Inflasi; Produk Domestik Bruto, Profitabilitas, Return on Asset, Perbankan Syariah.


2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Muhammad Faisal ◽  
Mrs. Nurhayati

AbstractThis study aims to determine the effect of operating costs on net income at PT. Holcim Indonesia Tbk. This type of research is quantitative with the type of data used is secondary data in the form of the company's income statement for the last 5 years. Data analysis techniques used are operational cost analysis, simple linear regression analysis, correlation coefficient, coefficient of determination and hypothesis testing (t test 2 parties). The results showed that operational costs did not have a significant effect on net income because this t value was smaller than t table (-1.540 <2.262) with a sig value of 0.221. Based on the calculation of the correlation coefficient of 0.664 with a strong degree of entanglement and the value of the coefficient of determination of 44.1% which shows that the contribution of the influence of operating cost variables to net income is 44.1% and the remaining 55.9% is influenced by other variables not examined in this study. Keywords: Operating Costs; Net Profit


2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Lili Karmela Fitriani ◽  
Nina Yusiana

Abstract����������� This research was conducted at PT. Sumber Inti Pangan. This study aims to determine whether or not the influence of compensation and workload on employee turnover intention through job satisfaction as intervening variable.This study includes a type of comparative causal research with quantitative approach. Data collection methods in this study using questionnaires. Population in this research is employees of PT Sumber Inti Pangan with a sample of 129 respondents..Sampling technique used is propotional random sampling technique. The result showed that, Compensation has a significant effect on employee job satisfaction; Workload has a significant effect on employee job satisfaction; Job satisfaction has a significant effect on employee turnover intention;� Compensation has no significant effect on employee turnover intention;�� Workload has a significant effect on employee turnover intention.Keywords : Compensation; Workload; Job Satisfaction; Turnover Intention.


2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Januar Habibi Mahsyar

Abstract�PT Pos Indonesia (Persero) as a State-Owned Enterprise (BUMN) which carries out the mission of postal mail and postal parcel courier services in Indonesia with premium products, Special Express Post is a delivery service with a maximum travel time of 4 days that reaches the recipient quickly, precise, safe and reach all parts of Indonesia. One strategy to foster customer satisfaction that leads to customer loyalty is the formation of a brand image and the best possible service quality in the minds of postal customers.The research method used in this research is descriptive verification with a quantitative approach, to determine the significant relationship between the variables of brand image, service quality to customer satisfaction and customer loyalty. The population in this study were customers of the Kuningan Post Office, users of special express mail delivery services, amounting to 1,769. Techniques and data sources were obtained from literature studies and questionnaires to 298 respondents who were designated as samples with a significance level of 5%.The results of the hypothesis test indicate that the variables of brand image and service quality partially have a positive and significant effect on customer satisfaction. Customer satisfaction variables partially have a positive and significant effect on customer loyalty. Brand image variables partially have a positive and significant effect on customer loyalty. Service quality variable partially does not have a significant effect on customer loyalty. Simultaneously, brand image and service quality have a positive effect on customer satisfaction and loyalty.�Keywords: Brand Image; Service Quality, Customer Satisfaction, Customer Loyalty.


2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Adri Arisena

AbstrakPenjualan mobil di Indonesia saat ini terus meningkat. Untuk melakukan perencanaan yang baik, perusahaan membutuhkan sebuah nilai prediksi penjualan agar dapat menentukan target penjualan mobil. Salah satu model prediksi yang sering digunakan untuk memprediksi sebuah data yaitu metode ARIMA (Autoregressive Integrated Moving Average). Dalam penelitian ini data yang digunakan yaitu data Retail Sales mobil Toyota dari bulan Januari 2017 sampai dengan Maret 2020. Retail Sales merupakan penjualan mobil dari dealer kepada konsumen sehingga diharapkan pabrik mobil Toyota memiliki prencanaan terhadap produksi mobil sehingga menjadi efektif dan efisien.Kata Kunci : ARIMA, time series, Toyota, MobilAbstrackCar sales in Indonesia are growing. To do good planning, the company needs a sales prediction value in order to determine the car sales target. One prediction model that is often used to predict a data is the method of ARIMA (Autoregressive Integrated Moving Average). In this study the data used is the Toyota Sales Retail data from January 2017 to March 2020. Retail Sales is a car sales from dealers to consumers, so it is hoped that the Toyota automobile factory has a preproduction to the automobile manufacturing so that it becomes effective and efficient.Keywords : ARIMA, time series, Toyota, Car


2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Arjuna Arijaldi

ABSTRAK�Penelitian ini bertujuan untuk menganalisa peranan kepemimpinan strategis dan kualitas kehidupan kerja terhadap produktivitas kerja pada sebuah perusahaan yang bergerak dalam perdagangan ritel baik secara parsial maupun secara simultan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikati. Data primer dalam penelitian ini diperoleh melalui kuesioner yang didistribusikan kepada 63 responden yang merupakan karyawan perusahaan, sementara data sekunder diperoleh dari berbagai jurnal ilmiah maupun dokumen-dokumen penunjang lain. Metode Analisa data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda dengan menggunakan software SPSS 17.0. Hasil penelitian mengindikasikan bahwa produktivitas kerja dipengaruhi secara signifikan oleh kepemimpinan strategis dan kualitas kehidupan kerja baik secara parsial maupun secara simultan. Hal ini menandakan bahwa kepemimpinan strategis yang semakin baik, yang diikuti dengan peningkatan kualitas kehidupan kerja akan meningkatkan produktivitas kerja karyawan.�Kata Kunci: Kepemimpinan strategis, Kualitas Kehidupan Kerja, Produktivitas Kerja�ABSTRACTThis study aims to analyze the role of strategic leadership and the quality of work life on employee�s work productivity at company engaged in retail business both partially and simultaneously. This research uses the descriptive and the verification method. The data in this study were obtained from questionnaire distributed to 63 respondents at the company. While secondary data obtained from various scientific journals and documents. The analytical method used is the Multiple Linear Regression using the software of SPSS 17.0. The results indicate that work productivity is significantly affected by strategic leadership and the quality of worklife both partially and simultaneously, which means that the better the strategic leadership and the quality improvement of work life will enhance the work productivity.�Keywords: Strategic Leadership, Worklife Quality, Work Productivity


2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Adrianna Syariefur Rakhmat

AbstrakSektor perbankan dalam perekonomian suatu Negara memiliki peranan yang sangat penting dalam kehidupan masyarakat saat ini yang sebagian besar melibatkan jasa dari sektor perbankan. Saat ini berbagai strategi dilakukan oleh pihak bank dalam rangka menarik minat masyarakat untuk menjadikan nasabahnya. Penyedia layanan jasa transaksi ekonomi seperti bank semakin berlomba-lomba untuk memberikan pelayanan yang baik kepada masyarakat. Penelitian ini bertujuan untuk mengetahui daya saing antara bank BUMN dengan bank Non BUMN di Indonesia. Jenis penelitian yang dilakukan menggunakan metode penelitian kuantitatif. Data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari lembaga-lembaga atau instansi - instansi antara lain Bank Indonesia (BI), Otoritas Jasa Keuangan (OJK) dan laporan keuangan bank tahun 2014 - 2016. Sedangkan metode analisis data yang digunakan adalah metode analisis RCA (Revealed Comparative Advantage). Hasil analisis data menunjukkan bahwa Bank BNI merupakan bank yang memiliki keunggulan komparatif yang tinggi (nilai RCA) pada sektor pendapatan operasional dibandingkan bank lainnya. Dan bank BTN memiliki keunggulan komparatif yang tinggi (nilai RCA) pada sektor pendapatan bunga dibandingkan bank lainnya. serta Kondisi Keuangan pada masing-masing kelompok bank bahwa kelompok Bank BUMN adalah lebih baik dari pada kelompok Bank Non BUMN. Kata kunci: Daya Saing, Perbankan, Keunggulan Komparatif.�AbstractThe banking sector in the economy of a State has a very important role in the life of the community today that mostly involves services from the banking sector.�Currently, various strategies are conducted by the bank in order to attract public interest to make its customers.�Providers of economic transaction services such as banks are increasingly vying to provide good service to the community.�This study aims to determine the competitiveness of indonesia�s state bank and private bank.�The type of research conducted using quantitative research methods.�The data used in this study are secondary data obtained from institutions or agencies such as Bank Indonesia (BI), Financial Services Authority (OJK) and Financial statements of banks on 2014-2016.�While the method of data analysis is the method of analysis of RCA (Revealed Comparative�Advantage).�The result of data analysis shows that Bank BNI is a bank that has a high comparative advantage (RCA value) in the sector of operating income compared to other banks. And the BTN bank has a high comparative advantage (RCA value) in the interest income sector compared to other banks. Keywords: Competitiveness, Bank, Comparative Advantage


2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Mr. Gunardi ◽  
Mr Nugraha ◽  
Maya Sari

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh perputaran aktiva tetap terhadap profitabilitas Pada RSUD Al Ihsan Bandung Periode 2014-2018. Metode penelitian yang digunakan yaitu metode kualitatif dan teknik Analisis data yaitu koefisien korelasi Pearson dan koefisien Determinasi. Hasil penelitian pengaruh perputaran aktiva tetap terhadap profitabilitas Pada RSUD Al Ihsan Bandung Periode 2014-2018 sebesar 88,5% dengan kata lain dapat dikatakan bahwa pengaruh Perputaran aktiva tetap terhadap Profitabilitas di RSUD Al Ihsan Bandung dinyatakan Kuat, dan sisanya sebesar 11,5,% dipengaruhi oleh faktor lain yang tidak diteliti oleh penulis seperti Penjualan, Laba dll.Hambatan yang muncul yaitu 1) Pendapatan RSUD Al Ihsan menjadi tidak maksimal karena pemanfaatan aktiva tetap yang kurang maksimal sehinga presentasi Profitabilitas menjadi menurun. 2) Penyusutan Aktiva tetap secara cepat mengakibatkan menurunnya kualitas dari RSUD Al Ihsan dikarenakan kurangnya perawatan secara berkala oleh pihak rumah sakit.Saran yang diberikan adalah dengan cara 1) Diharapkan rumah sakit dapat memanfaatkan setiap asset yang dimilikinya dengan lebih efektif sehingga laba atau profit yang dicapai dapat lebih meningkat. 2) Sebaiknya mempercepat persediaan melalui proses penjualan agar memperoleh hasil yang dapat dengan cepat diubah menjadi kas juga.�Kata Kunci: ������ Perputaran Aktiva Tetap; Profitabilitas�AbstractThis study aims to determine the influence of fixed asset rotation on profitability at Al Ihsan Hospital Bandung Period 2014-2018. The research method used is a qualitative method and data analysis techniques namely Pearson correlation coefficient and determination coefficient. The results of the study of the effect of fixed asset rotation on profitability In Al Ihsan Hospital Bandung 2014-2018 period amounted to 88.5% in other words it can be said that the effect of fixed asset turnover on profitability in Al Ihsan General Hospital Bandung was declared strong, and the remaining 11.5,% influenced by other factors not examined by authors such as Sales, Profits etc.Obstacles that arise are 1) Revenue from Al Ihsan General Hospital is not optimal because the utilization of fixed assets is not optimal so that the presentation of Profitability decreases. 2) Depreciation of fixed assets quickly results in a decrease in the quality of Al Ihsan General Hospital due to the lack of regular maintenance by the hospital. The advice given is by way of 1) It is expected that hospitals can use each asset they have more effectively so that profits or profits can be increased. 2) It is better to speed up inventory through the sales process in order to obtain results that can be quickly converted into cash as well. Keywords: Fixed Asset Rotation, Profitability


2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Edi Yanto ◽  
Mr Afkir

AbstractJenis penelitian ini merupakan penelitian deskriptif kualitatif dengan� tujuan untuk mengetahui penerapan SIMDA Keuangan sebagai sistem informasi akuntansi daerah dapat mempermudah tugas pelaporan dan pengelolaan keuangan daerah, pengendalian intern sistem yang diterapkan guna mencapai tujuan pelaporan, dan cakupan analisa kualitas informasi yang dihasilkan oleh sistem tersebut pada Dinas Lingkungan Hidup Kabupaten Tolitoli. Dengan skala pengukuran menggunakan data ordinal, nilai rata-rata tertimbang menunjukkan bahwa kualitas informasi saat sesudah/setelah menerapkan SIMDA Keuangan di Dinas Lingkungan Hidup lebih baik dari sebelumnya. Hal ini ditunjukkan oleh nilai rata-rata tertimbang sesudah menggunakan SIMDA Keuangan� sebesar 3,45 satuan, sedangkan sebelum menggunakan SIMDA Keuangan sebesar 2,00 satuan.�Keywords: SIMDA Keuangan & Pengolahan Data Keuangan.�AbstractThis type of research is a qualitative descriptive study with the aim to determine the application of SIMDA Finance as a regional accounting information system that can facilitate the task of reporting and management of regional finances, internal control systems that are applied to achieve reporting objectives, and the scope of analysis of the quality of information produced by the system at the Office Tolitoli Regency Environment With a measurement scale using ordinal data, the weighted average value indicates that the quality of information after / after applying SIMDA Finance in the Department of the Environment is better than before. This is indicated by the weighted average value after using SIMDA Financial by 3.45 units, whereas before using SIMDA Finance by 2.00 units.�Keywords: SIMDA Finance & Financial Data Processing.


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