scholarly journals A Study on Financial-Accounting Methods for Prospecting the Lifetime Value of Hypermarket Business: A Critical Used of Geospatial Method

2013 ◽  
Vol 5 (4) ◽  
pp. 155-167
Author(s):  
Abdul Manaf Bohari ◽  
Malliga Marimuthu .

Recently, the hypermarket profitability is an important issue for the world wide retailing industry with vast literature was found on its definitions, measurements, and models of studied. In general, majority of related work showed that various methodologies and models have been applied to evaluate the profitability of hypermarket, where more dominants on financial and accounting methods. Specifically, estimate the hypermarket profitability are always dominating by financial and accounting methods and approaches with finale attention on maximizing the customer lifetime value (CLV). In fact, most of traditional measurement have been used are interest rate, chuck rate, lease, as well as income and consumptions of consumers. However, a little attention has been given to using others variables, as well as spatial based measurement although it has big potential to contributes on prospecting the profitability of hypermarket. In addition, continuously, financial or accounting variables has been improved and reused in different ways where the method itself in overall is still remains as before. The objective of this paper is to overview the weakness of financial and accounting methods with focused on theoretical and applications issues of estimating hypermarket profitability. Secondly, this paper is aimed to suggest geospatial method as alternative ways for bridged the gap of existing works regarding the estimations of hypermarket lifetime value. By using geospatial variables as well as spatial method, this work will contributes on establish new ways of estimated the CLV of the hypermarket where spatial platform is function to visualized the real situations of financial and accounting information as well as it emerge in the real marketplaces. In future, the use of geospatial method will be brings new hope on better understanding on CLV especially how CLV can estimated by both financial-accounting and spatial variables.

2006 ◽  
Vol 70 (3) ◽  
pp. 5-20 ◽  
Author(s):  
Michael Haenlein ◽  
Andreas M. Kaplan ◽  
Detlef Schoder

2006 ◽  
Vol 70 (3) ◽  
pp. 5-20 ◽  
Author(s):  
Michael Haenlein ◽  
Andreas M Kaplan ◽  
Detlef Schoder

2000 ◽  
Vol 4 (4) ◽  
pp. 57-68
Author(s):  
Thomas J. Hofferd ◽  
Clinton E. White, Jr.

This research presents the results of an analysis of 136 randomly selected AIS faculty from the Hasselback directory and their use of Web pages to provide instructional re-sources (e.g. materials that add value to a course. Results indicate that 43.4% of the AIS faculty have no web presence, and 56.6% have Web pages but the majority con-tain only biographical information as opposed to instructional resources. Overall, the results indicate a small majority of AIS faculty are providing Web-based instructional resources.


Author(s):  
Mohammad Safari

The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Nowadays most of corporations and firms in the world, including manufacturers and servicers, increasingly gain their incomes and profits through constructing and maintaining long-term relationship with customers. The move towards a customer-centered approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (CLV). Furthermore as marketing endeavours to be more accountable, the need of tools and models for measuring and evaluating efforts and investments that accomplish in marketing extent, is felt. This research aimed to present a framework to analysis customer lifetime value in order to strategic marketing practices.


In the previous chapter, the authors briefly looked at different aspects of branding and how they should be implemented within companies. Recently, the world of marketing has seen a revolutionary shift, as traditional media—which until now were dominating the world of marketing—are becoming less effective, and instead, social media is gaining more power. In this chapter, the authors compare the impacts of traditional and social media on brand equity and also look at how different measures such as customer lifetime value, customer influencer value, and customer knowledge value are being affected by social media platforms. Social media are examined more closely to see how they are composed and what building blocks they use. This helps managers to better integrate social media in their marketing strategies in order to gain the most bang for their buck.


2018 ◽  
Vol 159 (22) ◽  
pp. 855-862
Author(s):  
József Ködmön

Abstract: We live in an information society, we search and gather on the internet almost everything we want to know. More and more often we are also looking for information about health issues on the world wide web. The real world is reflected by the internet: more and more false and misleading information can be found. From what home page and how to choose health information that is reliable and professionally correct? If we find relevant, useful information, can we fully understand it? These questions will be answered by this publication. Orv Hetil. 2018; 159(22): 855–862.


2009 ◽  
Vol 2 (3) ◽  
Author(s):  
Philip Rosendale

Even before they really existed, I deeply believed that virtual worlds would have a profound impact on the real world, ultimately affecting the lives of people worldwide, in much the same way that the World Wide Web itself has brought about a dramatic transformation in how we communicate. Now that Second Life—and more broadly, virtual worlds—have become at least "worthy of criticism,” I am all the more convinced that this will prove to be true. We will soon see virtual worlds expand from millions of active users to billions.


1994 ◽  
Vol 144 ◽  
pp. 139-141 ◽  
Author(s):  
J. Rybák ◽  
V. Rušin ◽  
M. Rybanský

AbstractFe XIV 530.3 nm coronal emission line observations have been used for the estimation of the green solar corona rotation. A homogeneous data set, created from measurements of the world-wide coronagraphic network, has been examined with a help of correlation analysis to reveal the averaged synodic rotation period as a function of latitude and time over the epoch from 1947 to 1991.The values of the synodic rotation period obtained for this epoch for the whole range of latitudes and a latitude band ±30° are 27.52±0.12 days and 26.95±0.21 days, resp. A differential rotation of green solar corona, with local period maxima around ±60° and minimum of the rotation period at the equator, was confirmed. No clear cyclic variation of the rotation has been found for examinated epoch but some monotonic trends for some time intervals are presented.A detailed investigation of the original data and their correlation functions has shown that an existence of sufficiently reliable tracers is not evident for the whole set of examinated data. This should be taken into account in future more precise estimations of the green corona rotation period.


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