scholarly journals A model of the relationships between the Big Five personality traits and the motivations to deliver word-of-mouth online

Psihologija ◽  
2018 ◽  
Vol 51 (2) ◽  
pp. 215-227 ◽  
Author(s):  
Bogdan Anastasiei ◽  
Nicoleta Dospinescu

The goal of this research is to establish the relationships between the Big Five personality traits ? Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness ? and the motivations to deliver electronic word-of-mouth (eWOM) in the social media. The research method was based on a survey administered to 262 subjects, mostly students and young professionals. The personality traits that are most related to eWOM are Extraversion (that influences the need for social appreciation and Positive self-enhancement) and Openness to experience (that determines the concern for others and the desire to help good companies). Conscientiousness has a negative relationship with the tendency to Vent negative feelings about a bad buy, while Neuroticism has a slight influence on the motivation to get Social benefits and Self-enhancement. Knowing the prevalent personality traits and motivations of the eWOM transmitters, the company communication strategist can figure out the most proper ways to approach them. This paper is one of the few that throughly investigates the relationship between personality traits and the intrinsic motivations to write online reviews about companies and brands.

Author(s):  
Danny Osborne ◽  
Nicole Satherley ◽  
Chris G. Sibley

Research since the 1990s reveals that openness to experience—a personality trait that captures interest in novelty, creativity, unconventionalism, and open-mindedness—correlates negatively with political conservatism. This chapter summarizes this vast literature by meta-analyzing 232 unique samples (N = 575,691) that examine the relationship between the Big Five personality traits and conservatism. The results reveal that the negative relationship between openness to experience and conservatism (r = −.145) is nearly twice as big as the next strongest correlation between personality and ideology (namely, conscientiousness and conservatism; r = .076). The associations between personality traits and conservatism were, however, substantively larger in Western, educated, industrialized, rich, and democratic (WEIRD) countries than in non-WEIRD countries. The chapter concludes by reviewing recent longitudinal work demonstrating that openness to experience and conservatism are non-causally related. Collectively, the chapter shows that openness to experience is by far the strongest (negative) correlate of conservatism but that there is little evidence that this association is causal.


2017 ◽  
Vol 45 (10) ◽  
pp. 1735-1744 ◽  
Author(s):  
Yun Guo ◽  
Yanhong Zhang ◽  
Jianqiao Liao ◽  
Xinwei Guo ◽  
Jintao Liu ◽  
...  

We used hierarchical linear regression analysis to test the relationship between negative feedback and employee job performance, and explored the moderating role of the Big Five personality traits in this relationship. Participants were 357 supervisor–subordinate dyads in China; subordinates responded to negative feedback and Big Five personality traits measures, and direct supervisors rated their employees' job performance. Results showed that negative feedback was negatively related to employee job performance, and that the Big Five personality traits moderated this relationship. Specifically, the strength of the negative relationship between negative feedback and job performance was reduced as extraversion, openness to experience, agreeableness, emotional stability, and conscientiousness increased. Implications for management and theory are discussed.


2018 ◽  
Vol 7 (3.30) ◽  
pp. 63
Author(s):  
Fadillah Ismail ◽  
Muhammad Ashfaq ◽  
Siti Aisyah Panatik ◽  
Lutfan Jaes ◽  
Wee Mee Yan

Employees are a group that plays an important role in determining the quality, reputation, and performance of an organization. Personality traits within them were seen to predict employees’ behavior towards organizations. This research aims to examine the relationship between big five personality traits and counterproductive work behaviour (CWB) among employees in the manufacturing industry. Five research hypotheses were examined while considering the Big Five dimensions of personality, which are extraversion, agreeableness, conscientiousness, neuroticism, and openness, which are believed to influence the employees’ CWB. Present research specifically focuses on individual (CWB-I). 200 employees in the furniture manufacturing industry at Muar, Johor were randomly selected to complete the Big Five questionnaire. Software PLS -SEM was used to analyse the data collected. For CWB-I, the result showed negative relationship of neuroticism and agreeableness, whereas positive relationship with extraversion, openness and conscientiousness.  


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suha Fouad Salem ◽  
Alshaimaa Bahagat Alanadoly

PurposeThe main objective is to investigate the effects of antecedents of word-of-mouth (WOM) towards sustainable fashion, using the Personality Traits theory. More specifically, this study wants to examine the impact of the Big Five personality traits on social media activities, which could affect eco-friendly behaviour and environmental concerns for fashion production. This impact is influenced by the use of WOM on sustainability in the fashion industry.Design/methodology/approachThe partial least squares structural equation modelling (PLS SEM) technique is used to evaluate the internal and external measurement model with a sample size of 272.FindingsThe three most active personality traits on social media are extraversion, openness to experience and agreeableness. Additionally, the active use of social media has a positive impact on the optimisation of users' eco-friendly behaviour and an increase in users' concerns for fashion production. Eco-friendly behaviour and environmental concerns for fashion production are important factors that lead to the spread of WOM.Originality/valueThis study contributes to the existing literature by evaluating the effects of the Big Five personality traits on using social networking and how will this improve the creation of WOM towards sustainability. This study is among the several scientific studies which combine the theory of Big Five personality traits with social networking, green behaviour and the WOM in a sustainability context.


Gesture ◽  
2012 ◽  
Vol 12 (1) ◽  
pp. 62-83 ◽  
Author(s):  
Autumn B. Hostetter ◽  
Andrea L. Potthoff

The present study investigated the correlation between speakers’ self-reported Big Five personality traits (extraversion, neuroticism, conscientiousness, agreeableness, and openness to experience) and their representational gesture production. In addition, possible interactions between the speakers’ personality traits and the social situation, specifically whether the gestures could be seen by the listener or not, were examined. We found that extraversion and neuroticism both positively correlated with representational gesture production. We also found an interaction between extraversion and visibility condition. While speakers produce more gestures when their audience can see them than when their audience cannot, this difference is smaller for speakers who report high levels of extraversion than it is for other speakers. The findings suggest that both the personality of the speaker as well as aspects of the social situation are important contributors to how frequently speakers gesture.


2020 ◽  
pp. per.2269
Author(s):  
Eva Asselmann ◽  
Jule Specht

In line with the social investment principle, becoming a parent should lead to more mature behaviour and an increase in conscientiousness, agreeableness, and emotional stability. However, previous research provided mixed results that do not support this idea. Here, we used data from a nationally representative household panel study from Germany ( N = 19 875) to examine whether becoming a parent relates to personality maturation. Whether a child was born was assessed yearly, and the Big Five personality traits were measured in four waves from 2005 to 2017. We used multilevel analyses to investigate whether personality differs between individuals who will or will not become parents, whether personality differs before and after becoming a parent, and whether these effects vary by gender, age, and living status. In sum, our findings revealed that less open and more extraverted individuals were more likely to start a family, and openness and extraversion both decreased after the transition to parenthood. Some other effects varied by gender, age, and living status. Taken together, our findings suggest that the Big Five personality traits differ before and across the transition to parenthood and that these differences especially apply to openness and extraversion. © 2020 The Authors. European Journal of Personality published by John Wiley & Sons Ltd on behalf of European Association of Personality Psychology


2020 ◽  
Vol 41 (3) ◽  
pp. 124-132
Author(s):  
Marc-André Bédard ◽  
Yann Le Corff

Abstract. This replication and extension of DeYoung, Quilty, Peterson, and Gray’s (2014) study aimed to assess the unique variance of each of the 10 aspects of the Big Five personality traits ( DeYoung, Quilty, & Peterson, 2007 ) associated with intelligence and its dimensions. Personality aspects and intelligence were assessed in a sample of French-Canadian adults from real-life assessment settings ( n = 213). Results showed that the Intellect aspect was independently associated with g, verbal, and nonverbal intelligence while its counterpart Openness was independently related to verbal intelligence only, thus replicating the results of the original study. Independent associations were also found between Withdrawal, Industriousness and Assertiveness aspects and verbal intelligence, as well as between Withdrawal and Politeness aspects and nonverbal intelligence. Possible explanations for these associations are discussed.


2016 ◽  
Vol 37 (1) ◽  
pp. 49-55 ◽  
Author(s):  
Alberto Dionigi

Abstract. In recent years, both professional and volunteer clowns have become familiar in health settings. The clown represents a peculiar humorist’s character, strictly associated with the performer’s own personality. In this study, the Big Five personality traits (BFI) of 155 Italian clown doctors (130 volunteers and 25 professionals) were compared to published data for the normal population. This study highlighted specific differences between clown doctors and the general population: Clown doctors showed higher agreeableness, conscientiousness, openness, and extraversion, as well as lower neuroticism compared to other people. Moreover, specific differences emerged comparing volunteers and professionals: Professional clowns showed significantly lower in agreeableness compared to their unpaid colleagues. The results are also discussed with reference to previous studies conducted on groups of humorists. Clowns’ personalities showed some peculiarities that can help to explain the facility for their performances in the health setting and that are different than those of other groups of humorists.


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