Rhodes, V. James. The Agricultural Marketing System , 2nd ed. New York: John Wiley … Sons, 1983, xvii + 557 pp., $@@‐@@29.95

1984 ◽  
Vol 66 (1) ◽  
pp. 112-113
Author(s):  
Thomas T. Stout
Keyword(s):  
New York ◽  
Marketing System ◽  
Agricultural Marketing

Agricultural marketing and food safety in China: a utility perspective

2014 ◽  
Vol 4 (1) ◽  
pp. 23-31 ◽  
Author(s):  
David L. Ortega ◽  
Colin G. Brown ◽  
Scott A. Waldron ◽  
H. Holly Wang
Keyword(s):  
Food Safety ◽  
Design Methodology ◽  
Numerical Data ◽  
Marketing System ◽  
Agricultural Marketing ◽  
Content Type ◽  
Safety Issues ◽  
Time Form ◽  
Made In ◽  
Chinese Food

Purpose – The purpose of this paper is to explore Chinese food safety issues by analysing select incidents within he Chinese agricultural marketing system. Design/methodology/approach – A marketing utility framework is utilized to discuss some of the major food safety incidents in China and potential solutions are explored. Findings – The paper finds that food safety issues arise from problems of asymmetric information which leads to the profit seeking behaviour of agents distorting rather than enhancing the creation of one of the four types or marketing utility (time, form, place and possession). Additionally, structural causes found within the Chinese food marketing system have contributed to the food safety problems. Research limitations/implications – This is not an empirical research with numerical data. Originality/value – This study is one of the first to address Chinese food safety problems from an agricultural marketing utility perspective. Key anecdotes are used to support the claims made in this study.

scholarly journals The Performance of Village Markets for Agricultural Produce: A Case Study of Pakistan

1974 ◽  
Vol 13 (3) ◽  
pp. 280-307 ◽  
Author(s):  
Sarfraz Khan Qureshi
Keyword(s):  
Agricultural Sector ◽  
Agricultural Crops ◽  
Market Demand ◽  
Marketing System ◽  
Agricultural Marketing ◽  
Agricultural Produce ◽  
Recent Case Study ◽  
Marketing Systems ◽  
System 2

The role of marketing in the allocation of resources within the agricultural sector is an important one. This role consists in translating the market demand for various agricultural crops into profit incentives for the farmers. The marketing system that does not adequately perform the task of transmitting the profit signals from the consumers to the producers results in misallocation of resources and less than optimal application of inputs in the production of agricultural crops. Despite the importance of the marketing system, the analysis of the market structure and the dynamics of agricultural marketing have received little attention in the developing countries. Several recent works have explored the efficiency aspects of contemporary marketing systems [7,9]. A recent case study of the marketing system in Brazil has clarified some of the interrela¬tionships between marketing and development [23]. Literature on marketing in Pakistan is scarce and deals mostly with the description of the institutional system [2, 18,19,20,21]. No attempt is made to test hypotheses regarding efficiency of the agricultural markets. The evolution of the marketing system is not systematically traced.

scholarly journals The Marketing System of Agricultural Products in Bangladesh: A Case Study from Sylhet District

2019 ◽  
Vol 26 (2) ◽  
Author(s):  
Md. Mizanur Rahman Rahman ◽  
Shahnaz Begum Neena
Keyword(s):  
Crop Production ◽  
Agricultural Products ◽  
High Price ◽  
Key Factors ◽  
Marketing System ◽  
Agricultural Marketing ◽  
Marketing Systems ◽  
Market Management ◽  
Set Up

The monotonous demand for rice in Bangladesh is shifting rapidly. Positive economic growth andurbanization are the key factors behind this change. The agricultural marketing system is traditional andnot properly functional. A group of intermediaries controls the market and supply chain of agriculturalproducts. A proper functional market is vital for food producers, processors, traders, and consumers.Bangladesh has become self-sufficient in cereal crop production, but the production of horticulturalcrops is not sufficient yet. This situation has led to severe bottlenecks in the processes of marketing. Thestudy aimed at assessing the present marketing system of agricultural products in Sylhet and atdetermining the marketing constraints and potentialities of farm products in this area. It was found thatthe net marketing margin was the highest in the case of the retailer and the lowest in case of Aratdar. ButReturn on operating capital was the highest for the Aratdar because they did not need to purchase theproduct they handle. The farmers identified the high price of seed as the topmost constraint in productionand marketing systems. Re-structuring of Market Management System and updating regulatory andinstitutional set up are highly essential for the proper functioning of the market system.

scholarly journals A Comparison of Marketing Strategies for Potatoes in Upstate New York

1978 ◽  
Vol 7 (2) ◽  
pp. 57-62
Author(s):  
Ralph Young ◽  
William G. Tomek
Keyword(s):  
New York ◽  
Marketing Strategies ◽  
Futures Contracts ◽  
Price Forecasting ◽  
Agricultural Marketing ◽  
Upstate New York ◽  
Potential Benefits ◽  
Mean And Variance ◽  
Portfolio Approach ◽  
Maine Potato

A long-standing problem in agricultural marketing is the question of “optimal” marketing patterns for a seasonally produced crop. When futures markets exist, agricultural economists have often recommended their use to improve marketing decisions, but farmer use of futures as an aid to marketing is not common. This paper considers the potential benefits to upstate New York farmers of hedging using Maine potato futures contracts. Benefits are defined in terms of the mean and variance of returns from alternative marketing strategies for potatoes. A portfolio approach is implicit in the analysis which also relies, in part, on the formulation of a simple price-forecasting model.

scholarly journals The Pricing Efficiency of Corn in a Minor Surplus Production Area

1978 ◽  
Vol 10 (2) ◽  
pp. 165-169
Author(s):  
Steven K. Riggins
Keyword(s):  
New York ◽  
General Equilibrium ◽  
Marketing System ◽  
Surplus Production ◽  
Pricing Efficiency ◽  
Production Area ◽  
Grain Marketing ◽  
A Minor ◽  
The U.S ◽  
Market Concept

The U.S. grain marketing system frequently is cited as a fairly good working example of the perfect market concept. In general, research has shown that prices change as predicted, to account for the changes in the time, place, and form of the commodity. Much of the research done on grain prices over space has concentrated on the major grain producing states and/or has been cast in the Judge and Wallace general equilibrium framework. The author reports the results of an analysis of corn pricing efficiency in a minor surplus area (western New York) located in a much larger deficit area (the northeastern U.S.).

Sign in / Sign up

Export Citation Format

Share Document